Asia Pacific Oat-based Snacks Market Size, Share & Trends Analysis Report By Product Type (Snack Bar, Puffs, Cookies, and Crackers & Toasties), By Distribution Channel, By Country and Growth Forecast, 2024

Description

List of Tables

The Asia Pacific Oat-based Snacks Market would witness market growth of 14.3% CAGR during the forecast period (2024-2031). In the year 2022, the Asia Pacific market's volume surged to 3,582.78 million units (100g per unit), showcasing a growth of 11.2% (2020-2023).

Oat-based cookies are a staple in the market, known for their rich texture and wholesome ingredients. These cookies typically feature oats as the primary ingredient, often combined with nuts, dried fruits, and natural sweeteners to create a balanced and satisfying snack. Oat-based cookies are appreciated for their nutritional benefits, as oats are a good source of soluble fiber, which can aid digestion and support heart health. Many brands focus on offering healthier alternatives to traditional cookies by using organic, non-GMO ingredients, reducing sugar content, or offering gluten-free options. Thus, in Japan, 491.13 million units of Oat-based cookies are expected to be utilized by the year 2031.

The China market dominated the Asia Pacific Oat-based Snacks Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $4,366.9 million by 2031. The Japan market is expected to witness a CAGR of 13.5% during (2024 - 2031). Additionally, The India market would register a CAGR of 15.1% during (2024 - 2031).

Economic factors have significantly driven the growth of the oat-based snacks market, particularly in developing regions experiencing rising disposable incomes. In countries like India and Vietnam, a growing middle class is increasingly spending on premium, health-oriented products, making oat-based snacks a preferred choice.

For instance, in India, companies like Quaker Oats and Saffola have introduced oat-based bars and cookies, aligning with local tastes and health trends. These snacks have also become popular in urban areas where fast-paced lifestyles necessitate convenient, nutritious options. In Japan, oat-based granola bars and energy bites are staples among busy professionals and students seeking quick, portable snacks.

In China, rising health awareness drives consumer preference for healthier snack options, including oat-based products. Leading snack brands like Three Squirrels and Bestore have introduced oat-based granola bars and energy bites to cater to this growing demand. The demand for high-end snacks has increased due to urbanization and rising disposable incomes, making oat-based goods the go-to option for urban consumers who are health-conscious. Furthermore, the Chinese government's Healthy China 2030 initiative emphasizes better dietary habits, supporting the inclusion of whole grains like oats.

Likewise, in Japan, where baked and healthier snack options are gaining popularity, oat-based snacks are increasingly featured in product portfolios of major brands like Calbee and Koikeya. The Japanese Ministry of Agriculture, Forestry, and Fisheries has reported a steady increase in healthier snack alternatives, reflecting a shift toward more nutritious eating habits. The Asia Pacific region offers substantial potential prospects for the oat-based snacks market because of its varied and developing markets, growing retail industry, growing health consciousness, and creative product options catered to regional preferences.

Based on Product Type, the market is segmented into Snack Bar, Puffs, Cookies, and Crackers & Toasties. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Convenience Stores, Speciality Stores, Online Stores, and Other Distribution Channels. Based on countries, the market is segmented into China, Japan, India, South Korea, Australia, Malaysia, and Rest of Asia Pacific.

List of Key Companies Profiled

General Mills Inc.
Kellogg Company
PepsiCo, Inc. (The Quaker Oats Company)
Mondelez International, Inc.
Abbott Laboratories
Clif Bar & Company
Simply Delicious Inc.
Nairn's Oatcakes Limited
The Hain Celestial Group, Inc.

Asia Pacific Oat-based Snacks Market Report Segmentation

By Product Type (Volume, Million Units, USD Billion, 2020-2031)

Snack Bar
Puffs
Cookies
Crackers & Toasties

By Distribution Channel (Volume, Million Units, USD Billion, 2020-2031)

Hypermarkets & Supermarkets
Convenience Stores
Speciality Stores
Online Stores
Other Distribution Channels

By Country (Volume, Million Units, USD Billion, 2020-2031)

China
Japan
India
South Korea
Australia
Malaysia
Rest of Asia Pacific

Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 Asia Pacific Oat-based Snacks Market, by Product Type
- 1.4.2 Asia Pacific Oat-based Snacks Market, by Distribution Channel
- 1.4.3 Asia Pacific Oat-based Snacks Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance

2.1 Key Highlights

Chapter 3. Market Overview

3.1 Introduction
- 3.1.1 Overview
  - 3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
3.3 Porter Five Forces Analysis

Chapter 4. Asia Pacific Oat-based Snacks Market by Product Type

4.1 Asia Pacific Snack Bar Market by Country
4.2 Asia Pacific Puffs Market by Country
4.3 Asia Pacific Cookies Market by Country
4.4 Asia Pacific Crackers & Toasties Market by Country

Chapter 5. Asia Pacific Oat-based Snacks Market by Distribution Channel

5.1 Asia Pacific Hypermarkets & Supermarkets Market by Country
5.2 Asia Pacific Convenience Stores Market by Country
5.3 Asia Pacific Speciality Stores Market by Country
5.4 Asia Pacific Online Stores Market by Country
5.5 Asia Pacific Other Distribution Channels Market by Country

Chapter 6. Asia Pacific Oat-based Snacks Market by Country

6.1 China Oat-based Snacks Market
- 6.1.1 China Oat-based Snacks Market by Product Type
- 6.1.2 China Oat-based Snacks Market by Distribution Channel
6.2 Japan Oat-based Snacks Market
- 6.2.1 Japan Oat-based Snacks Market by Product Type
- 6.2.2 Japan Oat-based Snacks Market by Distribution Channel
6.3 India Oat-based Snacks Market
- 6.3.1 India Oat-based Snacks Market by Product Type
- 6.3.2 India Oat-based Snacks Market by Distribution Channel
6.4 South Korea Oat-based Snacks Market
- 6.4.1 South Korea Oat-based Snacks Market by Product Type
- 6.4.2 South Korea Oat-based Snacks Market by Distribution Channel
6.5 Australia Oat-based Snacks Market
- 6.5.1 Australia Oat-based Snacks Market by Product Type
- 6.5.2 Australia Oat-based Snacks Market by Distribution Channel
6.6 Malaysia Oat-based Snacks Market
- 6.6.1 Malaysia Oat-based Snacks Market by Product Type
- 6.6.2 Malaysia Oat-based Snacks Market by Distribution Channel
6.7 Rest of Asia Pacific Oat-based Snacks Market
- 6.7.1 Rest of Asia Pacific Oat-based Snacks Market by Product Type
- 6.7.2 Rest of Asia Pacific Oat-based Snacks Market by Distribution Channel

Chapter 7. Company Profiles

7.1 General Mills, Inc.
- 7.1.1 Company Overview
- 7.1.2 Financial Analysis
- 7.1.3 Segmental and Regional Analysis
- 7.1.4 Research & Development Expense
- 7.1.5 SWOT Analysis
7.2 Kellogg Company
- 7.2.1 Company Overview
- 7.2.2 Financial Analysis
- 7.2.3 Segmental and Regional Analysis
- 7.2.4 Research & Development Expense
- 7.2.5 SWOT Analysis
7.3 PepsiCo, Inc. (The Quaker Oats Company)
- 7.3.1 Company Overview
- 7.3.2 Financial Analysis
- 7.3.3 Segmental and Regional Analysis
- 7.3.4 Research & Development Expense
7.4 Mondelez International, Inc.
- 7.4.1 Company Overview
- 7.4.2 Financial Analysis
- 7.4.3 Segmental and Regional Analysis
- 7.4.4 Research & Development Expenses
- 7.4.5 SWOT Analysis
7.5 Abbott Laboratories
- 7.5.1 Company Overview
- 7.5.2 Financial Analysis
- 7.5.3 Segmental and Regional Analysis
- 7.5.4 Research & Development Expense
- 7.5.5 SWOT Analysis
7.6 Clif Bar & Company
- 7.6.1 Company Overview
- 7.6.2 SWOT Analysis
7.7 Simply Delicious Inc.
- 7.7.1 Company Overview
7.8 Nairn's Oatcakes Limited
- 7.8.1 Company Overview
7.9 The Hain Celestial Group, Inc.
- 7.9.1 Company overview
- 7.9.2 Financial Analysis
- 7.9.3 Regional Analysis
- 7.9.4 Research & Development Expense
- 7.9.5 SWOT Analysis

LIST OF TABLES

TABLE 1 Asia Pacific Oat-based Snacks Market, 2020 - 2023, USD Million
TABLE 2 Asia Pacific Oat-based Snacks Market, 2024 - 2031, USD Million
TABLE 3 Asia Pacific Oat-based Snacks Market, 2020 - 2023, Million Units (100g per unit)
TABLE 4 Asia Pacific Oat-based Snacks Market, 2024 - 2031, Million Units (100g per unit)
TABLE 5 Asia Pacific Oat-based Snacks Market by Product Type, 2020 - 2023, USD Million
TABLE 6 Asia Pacific Oat-based Snacks Market by Product Type, 2024 - 2031, USD Million
TABLE 7 Asia Pacific Oat-based Snacks Market by Product Type, 2020 - 2023, Million Units (100g per unit)
TABLE 8 Asia Pacific Oat-based Snacks Market by Product Type, 2024 - 2031, Million Units (100g per unit)
TABLE 9 Asia Pacific Snack Bar Market by Country, 2020 - 2023, USD Million
TABLE 10 Asia Pacific Snack Bar Market by Country, 2024 - 2031, USD Million
TABLE 11 Asia Pacific Snack Bar Market by Country, 2020 - 2023, Million Units (100g per unit)
TABLE 12 Asia Pacific Snack Bar Market by Country, 2024 - 2031, Million Units (100g per unit)
TABLE 13 Asia Pacific Puffs Market by Country, 2020 - 2023, USD Million
TABLE 14 Asia Pacific Puffs Market by Country, 2024 - 2031, USD Million
TABLE 15 Asia Pacific Puffs Market by Country, 2020 - 2023, Million Units (100g per unit)
TABLE 16 Asia Pacific Puffs Market by Country, 2024 - 2031, Million Units (100g per unit)
TABLE 17 Asia Pacific Cookies Market by Country, 2020 - 2023, USD Million
TABLE 18 Asia Pacific Cookies Market by Country, 2024 - 2031, USD Million
TABLE 19 Asia Pacific Cookies Market by Country, 2020 - 2023, Million Units (100g per unit)
TABLE 20 Asia Pacific Cookies Market by Country, 2024 - 2031, Million Units (100g per unit)
TABLE 21 Asia Pacific Crackers & Toasties Market by Country, 2020 - 2023, USD Million
TABLE 22 Asia Pacific Crackers & Toasties Market by Country, 2024 - 2031, USD Million
TABLE 23 Asia Pacific Crackers & Toasties Market by Country, 2020 - 2023, Million Units (100g per unit)
TABLE 24 Asia Pacific Crackers & Toasties Market by Country, 2024 - 2031, Million Units (100g per unit)
TABLE 25 Asia Pacific Oat-based Snacks Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 26 Asia Pacific Oat-based Snacks Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 27 Asia Pacific Oat-based Snacks Market by Distribution Channel, 2020 - 2023, Million Units (100g per unit)
TABLE 28 Asia Pacific Oat-based Snacks Market by Distribution Channel, 2024 - 2031, Million Units (100g per unit)
TABLE 29 Asia Pacific Hypermarkets & Supermarkets Market by Country, 2020 - 2023, USD Million
TABLE 30 Asia Pacific Hypermarkets & Supermarkets Market by Country, 2024 - 2031, USD Million
TABLE 31 Asia Pacific Hypermarkets & Supermarkets Market by Country, 2020 - 2023, Million Units (100g per unit)
TABLE 32 Asia Pacific Hypermarkets & Supermarkets Market by Country, 2024 - 2031, Million Units (100g per unit)
TABLE 33 Asia Pacific Convenience Stores Market by Country, 2020 - 2023, USD Million
TABLE 34 Asia Pacific Convenience Stores Market by Country, 2024 - 2031, USD Million
TABLE 35 Asia Pacific Convenience Stores Market by Country, 2020 - 2023, Million Units (100g per unit)
TABLE 36 Asia Pacific Convenience Stores Market by Country, 2024 - 2031, Million Units (100g per unit)
TABLE 37 Asia Pacific Speciality Stores Market by Country, 2020 - 2023, USD Million
TABLE 38 Asia Pacific Speciality Stores Market by Country, 2024 - 2031, USD Million
TABLE 39 Asia Pacific Speciality Stores Market by Country, 2020 - 2023, Million Units (100g per unit)
TABLE 40 Asia Pacific Speciality Stores Market by Country, 2024 - 2031, Million Units (100g per unit)
TABLE 41 Asia Pacific Online Stores Market by Country, 2020 - 2023, USD Million
TABLE 42 Asia Pacific Online Stores Market by Country, 2024 - 2031, USD Million
TABLE 43 Asia Pacific Online Stores Market by Country, 2020 - 2023, Million Units (100g per unit)
TABLE 44 Asia Pacific Online Stores Market by Country, 2024 - 2031, Million Units (100g per unit)
TABLE 45 Asia Pacific Other Distribution Channels Market by Country, 2020 - 2023, USD Million
TABLE 46 Asia Pacific Other Distribution Channels Market by Country, 2024 - 2031, USD Million
TABLE 47 Asia Pacific Other Distribution Channels Market by Country, 2020 - 2023, Million Units (100g per unit)
TABLE 48 Asia Pacific Other Distribution Channels Market by Country, 2024 - 2031, Million Units (100g per unit)
TABLE 49 Asia Pacific Oat-based Snacks Market by Country, 2020 - 2023, USD Million
TABLE 50 Asia Pacific Oat-based Snacks Market by Country, 2024 - 2031, USD Million
TABLE 51 Asia Pacific Oat-based Snacks Market by Country, 2020 - 2023, Million Units (100g per unit)
TABLE 52 Asia Pacific Oat-based Snacks Market by Country, 2024 - 2031, Million Units (100g per unit)
TABLE 53 China Oat-based Snacks Market, 2020 - 2023, USD Million
TABLE 54 China Oat-based Snacks Market, 2024 - 2031, USD Million
TABLE 55 China Oat-based Snacks Market, 2020 - 2023, Million Units (100g per unit)
TABLE 56 China Oat-based Snacks Market, 2024 - 2031, Million Units (100g per unit)
TABLE 57 China Oat-based Snacks Market by Product Type, 2020 - 2023, USD Million
TABLE 58 China Oat-based Snacks Market by Product Type, 2024 - 2031, USD Million
TABLE 59 China Oat-based Snacks Market by Product Type, 2020 - 2023, Million Units (100g per unit)
TABLE 60 China Oat-based Snacks Market by Product Type, 2024 - 2031, Million Units (100g per unit)
TABLE 61 China Oat-based Snacks Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 62 China Oat-based Snacks Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 63 China Oat-based Snacks Market by Distribution Channel, 2020 - 2023, Million Units (100g per unit)
TABLE 64 China Oat-based Snacks Market by Distribution Channel, 2024 - 2031, Million Units (100g per unit)
TABLE 65 Japan Oat-based Snacks Market, 2020 - 2023, USD Million
TABLE 66 Japan Oat-based Snacks Market, 2024 - 2031, USD Million
TABLE 67 Japan Oat-based Snacks Market, 2020 - 2023, Million Units (100g per unit)
TABLE 68 Japan Oat-based Snacks Market, 2024 - 2031, Million Units (100g per unit)
TABLE 69 Japan Oat-based Snacks Market by Product Type, 2020 - 2023, USD Million
TABLE 70 Japan Oat-based Snacks Market by Product Type, 2024 - 2031, USD Million
TABLE 71 Japan Oat-based Snacks Market by Product Type, 2020 - 2023, Million Units (100g per unit)
TABLE 72 Japan Oat-based Snacks Market by Product Type, 2024 - 2031, Million Units (100g per unit)
TABLE 73 Japan Oat-based Snacks Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 74 Japan Oat-based Snacks Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 75 Japan Oat-based Snacks Market by Distribution Channel, 2020 - 2023, Million Units (100g per unit)
TABLE 76 Japan Oat-based Snacks Market by Distribution Channel, 2024 - 2031, Million Units (100g per unit)
TABLE 77 India Oat-based Snacks Market, 2020 - 2023, USD Million
TABLE 78 India Oat-based Snacks Market, 2024 - 2031, USD Million
TABLE 79 India Oat-based Snacks Market, 2020 - 2023, Million Units (100g per unit)
TABLE 80 India Oat-based Snacks Market, 2024 - 2031, Million Units (100g per unit)
TABLE 81 India Oat-based Snacks Market by Product Type, 2020 - 2023, USD Million
TABLE 82 India Oat-based Snacks Market by Product Type, 2024 - 2031, USD Million
TABLE 83 India Oat-based Snacks Market by Product Type, 2020 - 2023, Million Units (100g per unit)
TABLE 84 India Oat-based Snacks Market by Product Type, 2024 - 2031, Million Units (100g per unit)
TABLE 85 India Oat-based Snacks Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 86 India Oat-based Snacks Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 87 India Oat-based Snacks Market by Distribution Channel, 2020 - 2023, Million Units (100g per unit)
TABLE 88 India Oat-based Snacks Market by Distribution Channel, 2024 - 2031, Million Units (100g per unit)
TABLE 89 South Korea Oat-based Snacks Market, 2020 - 2023, USD Million
TABLE 90 South Korea Oat-based Snacks Market, 2024 - 2031, USD Million
TABLE 91 South Korea Oat-based Snacks Market, 2020 - 2023, Million Units (100g per unit)
TABLE 92 South Korea Oat-based Snacks Market, 2024 - 2031, Million Units (100g per unit)
TABLE 93 South Korea Oat-based Snacks Market by Product Type, 2020 - 2023, USD Million
TABLE 94 South Korea Oat-based Snacks Market by Product Type, 2024 - 2031, USD Million
TABLE 95 South Korea Oat-based Snacks Market by Product Type, 2020 - 2023, Million Units (100g per unit)
TABLE 96 South Korea Oat-based Snacks Market by Product Type, 2024 - 2031, Million Units (100g per unit)
TABLE 97 South Korea Oat-based Snacks Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 98 South Korea Oat-based Snacks Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 99 South Korea Oat-based Snacks Market by Distribution Channel, 2020 - 2023, Million Units (100g per unit)
TABLE 100 South Korea Oat-based Snacks Market by Distribution Channel, 2024 - 2031, Million Units (100g per unit)
TABLE 101 Australia Oat-based Snacks Market, 2020 - 2023, USD Million
TABLE 102 Australia Oat-based Snacks Market, 2024 - 2031, USD Million
TABLE 103 Australia Oat-based Snacks Market, 2020 - 2023, Million Units (100g per unit)
TABLE 104 Australia Oat-based Snacks Market, 2024 - 2031, Million Units (100g per unit)
TABLE 105 Australia Oat-based Snacks Market by Product Type, 2020 - 2023, USD Million
TABLE 106 Australia Oat-based Snacks Market by Product Type, 2024 - 2031, USD Million
TABLE 107 Australia Oat-based Snacks Market by Product Type, 2020 - 2023, Million Units (100g per unit)
TABLE 108 Australia Oat-based Snacks Market by Product Type, 2024 - 2031, Million Units (100g per unit)
TABLE 109 Australia Oat-based Snacks Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 110 Australia Oat-based Snacks Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 111 Australia Oat-based Snacks Market by Distribution Channel, 2020 - 2023, Million Units (100g per unit)
TABLE 112 Australia Oat-based Snacks Market by Distribution Channel, 2024 - 2031, Million Units (100g per unit)
TABLE 113 Malaysia Oat-based Snacks Market, 2020 - 2023, USD Million
TABLE 114 Malaysia Oat-based Snacks Market, 2024 - 2031, USD Million
TABLE 115 Malaysia Oat-based Snacks Market, 2020 - 2023, Million Units (100g per unit)
TABLE 116 Malaysia Oat-based Snacks Market, 2024 - 2031, Million Units (100g per unit)
TABLE 117 Malaysia Oat-based Snacks Market by Product Type, 2020 - 2023, USD Million
TABLE 118 Malaysia Oat-based Snacks Market by Product Type, 2024 - 2031, USD Million
TABLE 119 Malaysia Oat-based Snacks Market by Product Type, 2020 - 2023, Million Units (100g per unit)
TABLE 120 Malaysia Oat-based Snacks Market by Product Type, 2024 - 2031, Million Units (100g per unit)
TABLE 121 Malaysia Oat-based Snacks Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 122 Malaysia Oat-based Snacks Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 123 Malaysia Oat-based Snacks Market by Distribution Channel, 2020 - 2023, Million Units (100g per unit)
TABLE 124 Malaysia Oat-based Snacks Market by Distribution Channel, 2024 - 2031, Million Units (100g per unit)
TABLE 125 Rest of Asia Pacific Oat-based Snacks Market, 2020 - 2023, USD Million
TABLE 126 Rest of Asia Pacific Oat-based Snacks Market, 2024 - 2031, USD Million
TABLE 127 Rest of Asia Pacific Oat-based Snacks Market, 2020 - 2023, Million Units (100g per unit)
TABLE 128 Rest of Asia Pacific Oat-based Snacks Market, 2024 - 2031, Million Units (100g per unit)
TABLE 129 Rest of Asia Pacific Oat-based Snacks Market by Product Type, 2020 - 2023, USD Million
TABLE 130 Rest of Asia Pacific Oat-based Snacks Market by Product Type, 2024 - 2031, USD Million
TABLE 131 Rest of Asia Pacific Oat-based Snacks Market by Product Type, 2020 - 2023, Million Units (100g per unit)
TABLE 132 Rest of Asia Pacific Oat-based Snacks Market by Product Type, 2024 - 2031, Million Units (100g per unit)
TABLE 133 Rest of Asia Pacific Oat-based Snacks Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 134 Rest of Asia Pacific Oat-based Snacks Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 135 Rest of Asia Pacific Oat-based Snacks Market by Distribution Channel, 2020 - 2023, Million Units (100g per unit)
TABLE 136 Rest of Asia Pacific Oat-based Snacks Market by Distribution Channel, 2024 - 2031, Million Units (100g per unit)
TABLE 137 Key Information - General Mills, Inc.
TABLE 138 Key information - Kellogg Company
TABLE 139 key information - PepsiCo, Inc.
TABLE 140 Key Information - Mondelez International, Inc.
TABLE 141 Key Information - Abbott Laboratories
TABLE 142 Key Information - Clif Bar & Company
TABLE 143 Key Information - Simply Delicious Inc.
TABLE 144 Key Information - Nairn's Oatcakes Limited
TABLE 145 Key Information - The Hain Celestial Group, Inc.

Asia Pacific Oat-based Snacks Market Size, Share & Trends Analysis Report By Product Type (Snack Bar, Puffs, Cookies, and Crackers & Toasties), By Distribution Channel, By Country and Growth Forecast, 2024 - 2031