Europe Oat-based Snacks Market Size, Share & Trends Analysis Report By Product Type (Snack Bar, Puffs, Cookies, and Crackers & Toasties), By Distribution Channel, By Country and Growth Forecast, 2024

Description

List of Tables

The Europe Oat-based Snacks Market would witness market growth of 13.1% CAGR during the forecast period (2024-2031). In the year 2021, the Europe market's volume surged to 1,843.49 million units (100g per unit), showcasing a growth of 8.3% (2020-2024).

Oat-based puffs have gained popularity as a light, crunchy, and satisfying snack option. These snacks are typically made by puffing oats through a high-heat process, creating an airy texture that is easy to consume. Oat puffs are often flavored with a variety of seasonings, including cheese, herbs, or sweet coatings, making them versatile and appealing to a broad audience. They are considered a healthier alternative to traditional fried snacks like potato chips, as they are often baked, lower in fat, and may contain fewer additives. As consumers increasingly prioritize health-conscious snack options, oat-based puffs provide an attractive choice. Therefore, in Germany, 237.40 million units of Oat-based puffs are expected to be utilized by the year 2031.

The Germany market dominated the Europe Oat-based Snacks Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $4,737.6 million by 2031. The UK market is experiencing a CAGR of 12% during (2024 - 2031). Additionally, The France market would exhibit a CAGR of 13.9% during (2024 - 2031).

Recent trends in food sustainability and environmental consciousness have further propelled the demand for oat-based snacks. Oats exhibit a comparatively minimal environmental impact in relation to other agricultural commodities, necessitating reduced water usage and fewer resources for their cultivation. This sustainability factor resonates with eco-conscious consumers seeking environmentally friendly food choices. Additionally, many oat-based snack brands are adopting sustainable packaging solutions, such as biodegradable or recyclable materials, to further appeal to this segment.

Oat-based snacks have become popular for individuals with food allergies or sensitivities due to their natural absence of common allergens like nuts, dairy, and soy (depending on processing). Brands such as Bob's Red Mill, Enjoy Life Foods, and MadeGood cater to allergy-sensitive consumers by offering certified allergen-free products, including gluten-free options for those with celiac disease or gluten intolerance. These snacks are also favored by parents seeking safe, nutritious options for children, especially in nut-free school environments. Additionally, the overlap with plant-based eating trends has further boosted the appeal of oat-based snacks, as they align with vegan and dairy-free diets. This inclusivity has enabled oat-based snacks to carve a niche in the market, offering safe, tasty, and nutritious options for a wide range of dietary needs.

Due to rising consumer spending, urbanization, and the quick development of e-commerce, the retail industry in Europe has also been a major factor in the growth of oat-based snacks. In the UK alone, major grocery retailers such as Tesco (26.9% market share), Sainsbury's (14.6%), Asda (14.1%), and Aldi (9.3%) collectively held 64.9% of the grocery market in 2022, as reported by the Government of the UK. Consumer expenditure on food, drink, and catering reached £254 billion in the same year, highlighting the strong purchasing power in the region. These retail chains feature oat-based snacks, offering various options catering to health-conscious consumers.

Additionally, the food and food processing industry has been instrumental in driving the growth of the oat-based snacks market by fostering innovation, maintaining high product quality, and addressing consumer preferences for healthier options. For instance, the International Trade Administration (ITA) reports that Russia, with its eighth-largest packaged food sector globally, saw a 4.7% increase in food production in 2018, reflecting a growing demand for processed and packaged foods, including oat-based snacks. As Europe's food processing industry continues to expand and innovate, the oat-based snacks market is expected to grow further, presenting significant opportunities for regional manufacturers to capitalize on this thriving segment.

Based on Product Type, the market is segmented into Snack Bar, Puffs, Cookies, and Crackers & Toasties. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Convenience Stores, Speciality Stores, Online Stores, and Other Distribution Channels. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

General Mills Inc.
Kellogg Company
PepsiCo, Inc. (The Quaker Oats Company)
Mondelez International, Inc.
Abbott Laboratories
Clif Bar & Company
Simply Delicious Inc.
Nairn's Oatcakes Limited
The Hain Celestial Group, Inc.

Europe Oat-based Snacks Market Report Segmentation

By Product Type (Volume, Million Units, USD Billion, 2020-2031)

Snack Bar
Puffs
Cookies
Crackers & Toasties

By Distribution Channel (Volume, Million Units, USD Billion, 2020-2031)

Hypermarkets & Supermarkets
Convenience Stores
Speciality Stores
Online Stores
Other Distribution Channels

By Country (Volume, Million Units, USD Billion, 2020-2031)

Germany
UK
France
Russia
Spain
Italy
Rest of Europe

Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 Europe Oat-based Snacks Market, by Product Type
- 1.4.2 Europe Oat-based Snacks Market, by Distribution Channel
- 1.4.3 Europe Oat-based Snacks Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance

2.1 Key Highlights

Chapter 3. Market Overview

3.1 Introduction
- 3.1.1 Overview
  - 3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
3.3 Porter Five Forces Analysis

Chapter 4. Europe Oat-based Snacks Market by Product Type

4.1 Europe Snack Bar Market by Country
4.2 Europe Puffs Market by Country
4.3 Europe Cookies Market by Country
4.4 Europe Crackers & Toasties Market by Country

Chapter 5. Europe Oat-based Snacks Market by Distribution Channel

5.1 Europe Hypermarkets & Supermarkets Market by Country
5.2 Europe Convenience Stores Market by Country
5.3 Europe Speciality Stores Market by Country
5.4 Europe Online Stores Market by Country
5.5 Europe Other Distribution Channels Market by Country

Chapter 6. Europe Oat-based Snacks Market by Country

6.1 Germany Oat-based Snacks Market
- 6.1.1 Germany Oat-based Snacks Market by Product Type
- 6.1.2 Germany Oat-based Snacks Market by Distribution Channel
6.2 UK Oat-based Snacks Market
- 6.2.1 UK Oat-based Snacks Market by Product Type
- 6.2.2 UK Oat-based Snacks Market by Distribution Channel
6.3 France Oat-based Snacks Market
- 6.3.1 France Oat-based Snacks Market by Product Type
- 6.3.2 France Oat-based Snacks Market by Distribution Channel
6.4 Russia Oat-based Snacks Market
- 6.4.1 Russia Oat-based Snacks Market by Product Type
- 6.4.2 Russia Oat-based Snacks Market by Distribution Channel
6.5 Spain Oat-based Snacks Market
- 6.5.1 Spain Oat-based Snacks Market by Product Type
- 6.5.2 Spain Oat-based Snacks Market by Distribution Channel
6.6 Italy Oat-based Snacks Market
- 6.6.1 Italy Oat-based Snacks Market by Product Type
- 6.6.2 Italy Oat-based Snacks Market by Distribution Channel
6.7 Rest of Europe Oat-based Snacks Market
- 6.7.1 Rest of Europe Oat-based Snacks Market by Product Type
- 6.7.2 Rest of Europe Oat-based Snacks Market by Distribution Channel

Chapter 7. Company Profiles

7.1 General Mills, Inc.
- 7.1.1 Company Overview
- 7.1.2 Financial Analysis
- 7.1.3 Segmental and Regional Analysis
- 7.1.4 Research & Development Expense
- 7.1.5 SWOT Analysis
7.2 Kellogg Company
- 7.2.1 Company Overview
- 7.2.2 Financial Analysis
- 7.2.3 Segmental and Regional Analysis
- 7.2.4 Research & Development Expense
- 7.2.5 SWOT Analysis
7.3 PepsiCo, Inc. (The Quaker Oats Company)
- 7.3.1 Company Overview
- 7.3.2 Financial Analysis
- 7.3.3 Segmental and Regional Analysis
- 7.3.4 Research & Development Expense
7.4 Mondelez International, Inc.
- 7.4.1 Company Overview
- 7.4.2 Financial Analysis
- 7.4.3 Segmental and Regional Analysis
- 7.4.4 Research & Development Expenses
- 7.4.5 SWOT Analysis
7.5 Abbott Laboratories
- 7.5.1 Company Overview
- 7.5.2 Financial Analysis
- 7.5.3 Segmental and Regional Analysis
- 7.5.4 Research & Development Expense
- 7.5.5 SWOT Analysis
7.6 Clif Bar & Company
- 7.6.1 Company Overview
- 7.6.2 SWOT Analysis
7.7 Simply Delicious Inc.
- 7.7.1 Company Overview
7.8 Nairn's Oatcakes Limited
- 7.8.1 Company Overview
7.9 The Hain Celestial Group, Inc.
- 7.9.1 Company overview
- 7.9.2 Financial Analysis
- 7.9.3 Regional Analysis
- 7.9.4 Research & Development Expense
- 7.9.5 SWOT Analysis

LIST OF TABLES

TABLE 1 Europe Oat-based Snacks Market, 2020 - 2023, USD Million
TABLE 2 Europe Oat-based Snacks Market, 2024 - 2031, USD Million
TABLE 3 Europe Oat-based Snacks Market, 2020 - 2023, Million Units (100g per unit)
TABLE 4 Europe Oat-based Snacks Market, 2024 - 2031, Million Units (100g per unit)
TABLE 5 Europe Oat-based Snacks Market by Product Type, 2020 - 2023, USD Million
TABLE 6 Europe Oat-based Snacks Market by Product Type, 2024 - 2031, USD Million
TABLE 7 Europe Oat-based Snacks Market by Product Type, 2020 - 2023, Million Units (100g per unit)
TABLE 8 Europe Oat-based Snacks Market by Product Type, 2024 - 2031, Million Units (100g per unit)
TABLE 9 Europe Snack Bar Market by Country, 2020 - 2023, USD Million
TABLE 10 Europe Snack Bar Market by Country, 2024 - 2031, USD Million
TABLE 11 Europe Snack Bar Market by Country, 2020 - 2023, Million Units (100g per unit)
TABLE 12 Europe Snack Bar Market by Country, 2024 - 2031, Million Units (100g per unit)
TABLE 13 Europe Puffs Market by Country, 2020 - 2023, USD Million
TABLE 14 Europe Puffs Market by Country, 2024 - 2031, USD Million
TABLE 15 Europe Puffs Market by Country, 2020 - 2023, Million Units (100g per unit)
TABLE 16 Europe Puffs Market by Country, 2024 - 2031, Million Units (100g per unit)
TABLE 17 Europe Cookies Market by Country, 2020 - 2023, USD Million
TABLE 18 Europe Cookies Market by Country, 2024 - 2031, USD Million
TABLE 19 Europe Cookies Market by Country, 2020 - 2023, Million Units (100g per unit)
TABLE 20 Europe Cookies Market by Country, 2024 - 2031, Million Units (100g per unit)
TABLE 21 Europe Crackers & Toasties Market by Country, 2020 - 2023, USD Million
TABLE 22 Europe Crackers & Toasties Market by Country, 2024 - 2031, USD Million
TABLE 23 Europe Crackers & Toasties Market by Country, 2020 - 2023, Million Units (100g per unit)
TABLE 24 Europe Crackers & Toasties Market by Country, 2024 - 2031, Million Units (100g per unit)
TABLE 25 Europe Oat-based Snacks Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 26 Europe Oat-based Snacks Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 27 Europe Oat-based Snacks Market by Distribution Channel, 2020 - 2023, Million Units (100g per unit)
TABLE 28 Europe Oat-based Snacks Market by Distribution Channel, 2024 - 2031, Million Units (100g per unit)
TABLE 29 Europe Hypermarkets & Supermarkets Market by Country, 2020 - 2023, USD Million
TABLE 30 Europe Hypermarkets & Supermarkets Market by Country, 2024 - 2031, USD Million
TABLE 31 Europe Hypermarkets & Supermarkets Market by Country, 2020 - 2023, Million Units (100g per unit)
TABLE 32 Europe Hypermarkets & Supermarkets Market by Country, 2024 - 2031, Million Units (100g per unit)
TABLE 33 Europe Convenience Stores Market by Country, 2020 - 2023, USD Million
TABLE 34 Europe Convenience Stores Market by Country, 2024 - 2031, USD Million
TABLE 35 Europe Convenience Stores Market by Country, 2020 - 2023, Million Units (100g per unit)
TABLE 36 Europe Convenience Stores Market by Country, 2024 - 2031, Million Units (100g per unit)
TABLE 37 Europe Speciality Stores Market by Country, 2020 - 2023, USD Million
TABLE 38 Europe Speciality Stores Market by Country, 2024 - 2031, USD Million
TABLE 39 Europe Speciality Stores Market by Country, 2020 - 2023, Million Units (100g per unit)
TABLE 40 Europe Speciality Stores Market by Country, 2024 - 2031, Million Units (100g per unit)
TABLE 41 Europe Online Stores Market by Country, 2020 - 2023, USD Million
TABLE 42 Europe Online Stores Market by Country, 2024 - 2031, USD Million
TABLE 43 Europe Online Stores Market by Country, 2020 - 2023, Million Units (100g per unit)
TABLE 44 Europe Online Stores Market by Country, 2024 - 2031, Million Units (100g per unit)
TABLE 45 Europe Other Distribution Channels Market by Country, 2020 - 2023, USD Million
TABLE 46 Europe Other Distribution Channels Market by Country, 2024 - 2031, USD Million
TABLE 47 Europe Other Distribution Channels Market by Country, 2020 - 2023, Million Units (100g per unit)
TABLE 48 Europe Other Distribution Channels Market by Country, 2024 - 2031, Million Units (100g per unit)
TABLE 49 Europe Oat-based Snacks Market by Country, 2020 - 2023, USD Million
TABLE 50 Europe Oat-based Snacks Market by Country, 2024 - 2031, USD Million
TABLE 51 Europe Oat-based Snacks Market by Country, 2020 - 2023, Million Units (100g per unit)
TABLE 52 Europe Oat-based Snacks Market by Country, 2024 - 2031, Million Units (100g per unit)
TABLE 53 Germany Oat-based Snacks Market, 2020 - 2023, USD Million
TABLE 54 Germany Oat-based Snacks Market, 2024 - 2031, USD Million
TABLE 55 Germany Oat-based Snacks Market, 2020 - 2023, Million Units (100g per unit)
TABLE 56 Germany Oat-based Snacks Market, 2024 - 2031, Million Units (100g per unit)
TABLE 57 Germany Oat-based Snacks Market by Product Type, 2020 - 2023, USD Million
TABLE 58 Germany Oat-based Snacks Market by Product Type, 2024 - 2031, USD Million
TABLE 59 Germany Oat-based Snacks Market by Product Type, 2020 - 2023, Million Units (100g per unit)
TABLE 60 Germany Oat-based Snacks Market by Product Type, 2024 - 2031, Million Units (100g per unit)
TABLE 61 Germany Oat-based Snacks Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 62 Germany Oat-based Snacks Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 63 Germany Oat-based Snacks Market by Distribution Channel, 2020 - 2023, Million Units (100g per unit)
TABLE 64 Germany Oat-based Snacks Market by Distribution Channel, 2024 - 2031, Million Units (100g per unit)
TABLE 65 UK Oat-based Snacks Market, 2020 - 2023, USD Million
TABLE 66 UK Oat-based Snacks Market, 2024 - 2031, USD Million
TABLE 67 UK Oat-based Snacks Market, 2020 - 2023, Million Units (100g per unit)
TABLE 68 UK Oat-based Snacks Market, 2024 - 2031, Million Units (100g per unit)
TABLE 69 UK Oat-based Snacks Market by Product Type, 2020 - 2023, USD Million
TABLE 70 UK Oat-based Snacks Market by Product Type, 2024 - 2031, USD Million
TABLE 71 UK Oat-based Snacks Market by Product Type, 2020 - 2023, Million Units (100g per unit)
TABLE 72 UK Oat-based Snacks Market by Product Type, 2024 - 2031, Million Units (100g per unit)
TABLE 73 UK Oat-based Snacks Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 74 UK Oat-based Snacks Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 75 UK Oat-based Snacks Market by Distribution Channel, 2020 - 2023, Million Units (100g per unit)
TABLE 76 UK Oat-based Snacks Market by Distribution Channel, 2024 - 2031, Million Units (100g per unit)
TABLE 77 France Oat-based Snacks Market, 2020 - 2023, USD Million
TABLE 78 France Oat-based Snacks Market, 2024 - 2031, USD Million
TABLE 79 France Oat-based Snacks Market, 2020 - 2023, Million Units (100g per unit)
TABLE 80 France Oat-based Snacks Market, 2024 - 2031, Million Units (100g per unit)
TABLE 81 France Oat-based Snacks Market by Product Type, 2020 - 2023, USD Million
TABLE 82 France Oat-based Snacks Market by Product Type, 2024 - 2031, USD Million
TABLE 83 France Oat-based Snacks Market by Product Type, 2020 - 2023, Million Units (100g per unit)
TABLE 84 France Oat-based Snacks Market by Product Type, 2024 - 2031, Million Units (100g per unit)
TABLE 85 France Oat-based Snacks Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 86 France Oat-based Snacks Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 87 France Oat-based Snacks Market by Distribution Channel, 2020 - 2023, Million Units (100g per unit)
TABLE 88 France Oat-based Snacks Market by Distribution Channel, 2024 - 2031, Million Units (100g per unit)
TABLE 89 Russia Oat-based Snacks Market, 2020 - 2023, USD Million
TABLE 90 Russia Oat-based Snacks Market, 2024 - 2031, USD Million
TABLE 91 Russia Oat-based Snacks Market, 2020 - 2023, Million Units (100g per unit)
TABLE 92 Russia Oat-based Snacks Market, 2024 - 2031, Million Units (100g per unit)
TABLE 93 Russia Oat-based Snacks Market by Product Type, 2020 - 2023, USD Million
TABLE 94 Russia Oat-based Snacks Market by Product Type, 2024 - 2031, USD Million
TABLE 95 Russia Oat-based Snacks Market by Product Type, 2020 - 2023, Million Units (100g per unit)
TABLE 96 Russia Oat-based Snacks Market by Product Type, 2024 - 2031, Million Units (100g per unit)
TABLE 97 Russia Oat-based Snacks Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 98 Russia Oat-based Snacks Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 99 Russia Oat-based Snacks Market by Distribution Channel, 2020 - 2023, Million Units (100g per unit)
TABLE 100 Russia Oat-based Snacks Market by Distribution Channel, 2024 - 2031, Million Units (100g per unit)
TABLE 101 Spain Oat-based Snacks Market, 2020 - 2023, USD Million
TABLE 102 Spain Oat-based Snacks Market, 2024 - 2031, USD Million
TABLE 103 Spain Oat-based Snacks Market, 2020 - 2023, Million Units (100g per unit)
TABLE 104 Spain Oat-based Snacks Market, 2024 - 2031, Million Units (100g per unit)
TABLE 105 Spain Oat-based Snacks Market by Product Type, 2020 - 2023, USD Million
TABLE 106 Spain Oat-based Snacks Market by Product Type, 2024 - 2031, USD Million
TABLE 107 Spain Oat-based Snacks Market by Product Type, 2020 - 2023, Million Units (100g per unit)
TABLE 108 Spain Oat-based Snacks Market by Product Type, 2024 - 2031, Million Units (100g per unit)
TABLE 109 Spain Oat-based Snacks Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 110 Spain Oat-based Snacks Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 111 Spain Oat-based Snacks Market by Distribution Channel, 2020 - 2023, Million Units (100g per unit)
TABLE 112 Spain Oat-based Snacks Market by Distribution Channel, 2024 - 2031, Million Units (100g per unit)
TABLE 113 Italy Oat-based Snacks Market, 2020 - 2023, USD Million
TABLE 114 Italy Oat-based Snacks Market, 2024 - 2031, USD Million
TABLE 115 Italy Oat-based Snacks Market, 2020 - 2023, Million Units (100g per unit)
TABLE 116 Italy Oat-based Snacks Market, 2024 - 2031, Million Units (100g per unit)
TABLE 117 Italy Oat-based Snacks Market by Product Type, 2020 - 2023, USD Million
TABLE 118 Italy Oat-based Snacks Market by Product Type, 2024 - 2031, USD Million
TABLE 119 Italy Oat-based Snacks Market by Product Type, 2020 - 2023, Million Units (100g per unit)
TABLE 120 Italy Oat-based Snacks Market by Product Type, 2024 - 2031, Million Units (100g per unit)
TABLE 121 Italy Oat-based Snacks Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 122 Italy Oat-based Snacks Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 123 Italy Oat-based Snacks Market by Distribution Channel, 2020 - 2023, Million Units (100g per unit)
TABLE 124 Italy Oat-based Snacks Market by Distribution Channel, 2024 - 2031, Million Units (100g per unit)
TABLE 125 Rest of Europe Oat-based Snacks Market, 2020 - 2023, USD Million
TABLE 126 Rest of Europe Oat-based Snacks Market, 2024 - 2031, USD Million
TABLE 127 Rest of Europe Oat-based Snacks Market, 2020 - 2023, Million Units (100g per unit)
TABLE 128 Rest of Europe Oat-based Snacks Market, 2024 - 2031, Million Units (100g per unit)
TABLE 129 Rest of Europe Oat-based Snacks Market by Product Type, 2020 - 2023, USD Million
TABLE 130 Rest of Europe Oat-based Snacks Market by Product Type, 2024 - 2031, USD Million
TABLE 131 Rest of Europe Oat-based Snacks Market by Product Type, 2020 - 2023, Million Units (100g per unit)
TABLE 132 Rest of Europe Oat-based Snacks Market by Product Type, 2024 - 2031, Million Units (100g per unit)
TABLE 133 Rest of Europe Oat-based Snacks Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 134 Rest of Europe Oat-based Snacks Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 135 Rest of Europe Oat-based Snacks Market by Distribution Channel, 2020 - 2023, Million Units (100g per unit)
TABLE 136 Rest of Europe Oat-based Snacks Market by Distribution Channel, 2024 - 2031, Million Units (100g per unit)
TABLE 137 Key Information - General Mills, Inc.
TABLE 138 Key information - Kellogg Company
TABLE 139 key information - PepsiCo, Inc.
TABLE 140 Key Information - Mondelez International, Inc.
TABLE 141 Key Information - Abbott Laboratories
TABLE 142 Key Information - Clif Bar & Company
TABLE 143 Key Information - Simply Delicious Inc.
TABLE 144 Key Information - Nairn's Oatcakes Limited
TABLE 145 Key Information - The Hain Celestial Group, Inc.

Europe Oat-based Snacks Market Size, Share & Trends Analysis Report By Product Type (Snack Bar, Puffs, Cookies, and Crackers & Toasties), By Distribution Channel, By Country and Growth Forecast, 2024 - 2031