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PUBLISHER: KBV Research | PRODUCT CODE: 1616498

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PUBLISHER: KBV Research | PRODUCT CODE: 1616498

North America CRM Analytics Market Size, Share & Trends Analysis Report By Deployment (Cloud and On-premise), By End-User, By Type, By Country and Growth Forecast, 2024 - 2031

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The North America CRM Analytics Market would witness market growth of 10.1% CAGR during the forecast period (2024-2031).

The US market dominated the North America CRM Analytics Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $4,422.8 million by 2031. The Canada market is experiencing a CAGR of 12.4% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 11.5% during (2024 - 2031).

CRM (Customer Relationship Management) analytics involves collecting, analyzing, and applying customer data to improve decision-making and enhance customer interactions. It is a subset of analytics specifically tailored to understanding and optimizing the relationship between a business and its customers.

Additionally, through the utilization of sophisticated tools and methodologies, CRM analytics empowers organizations to derive actionable insights from extensive consumer data collected across diverse touchpoints, including social media, emails, websites, telephone communications, and in-person interactions. The CRM analytics market has emerged as a transformative force in the business landscape, reshaping how organizations interact with their customers and derive value from them.

The North American CRM analytics market is a leader characterized by high technological adoption rates, strong economic infrastructure, and the presence of leading CRM solution providers. Businesses in this region are depending more and more on CRM data to improve customer engagement, expedite processes, and create individualized experiences. Government initiatives focused on digital transformation and data privacy have further strengthened the CRM analytics market in North America, fostering trust and adoption across key sectors.

Based on Deployment, the market is segmented into Cloud and On-premise. Based on End-User, the market is segmented into Retail, BFSI, Healthcare, Media & Entertainment, Telecom & IT, Transportation & Logistics, and Other End-User. Based on Type, the market is segmented into Sales & Marketing Analytics, Customer Analytics, Contact Center Analytics, and Other Type. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

  • Salesforce, Inc.
  • Microsoft Corporation
  • SAP SE
  • Oracle Corporation
  • Zoho Corporation Pvt. Ltd.
  • Pegasystems, Inc.
  • Adobe, Inc.
  • SugarCRM, Inc.
  • Insightly, Inc.
  • Creatio

North America CRM Analytics Market Report Segmentation

By Deployment

  • Cloud
  • On-premise

By End-User

  • Retail
  • BFSI
  • Healthcare
  • Media & Entertainment
  • Telecom & IT
  • Transportation & Logistics
  • Other End-User

By Type

  • Sales & Marketing Analytics
  • Customer Analytics
  • Contact Center Analytics
  • Other Type

By Country

  • US
  • Canada
  • Mexico
  • Rest of North America

Table of Contents

Chapter 1. Market Scope & Methodology

  • 1.1 Market Definition
  • 1.2 Objectives
  • 1.3 Market Scope
  • 1.4 Segmentation
    • 1.4.1 North America CRM Analytics Market, by Deployment
    • 1.4.2 North America CRM Analytics Market, by End-User
    • 1.4.3 North America CRM Analytics Market, by Type
    • 1.4.4 North America CRM Analytics Market, by Country
  • 1.5 Methodology for the research

Chapter 2. Market at a Glance

  • 2.1 Key Highlights

Chapter 3. Market Overview

  • 3.1 Introduction
    • 3.1.1 Overview
      • 3.1.1.1 Market Composition and Scenario
  • 3.2 Key Factors Impacting the Market
    • 3.2.1 Market Drivers
    • 3.2.2 Market Restraints
    • 3.2.3 Market Opportunities
    • 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

  • 4.1 KBV Cardinal Matrix
  • 4.2 Recent Industry Wide Strategic Developments
    • 4.2.1 Partnerships, Collaborations and Agreements
    • 4.2.2 Product Launches and Product Expansions
    • 4.2.3 Acquisition and Mergers
  • 4.3 Market Share Analysis, 2023
  • 4.4 Top Winning Strategies
    • 4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
    • 4.4.2 Key Strategic Move: (Product Launches and Product Expansions: 2020, Apr - 2024, Oct) Leading Players
  • 4.5 Porter Five Forces Analysis

Chapter 5. North America CRM Analytics Market by Deployment

  • 5.1 North America Cloud Market by Region
  • 5.2 North America On-premise Market by Region

Chapter 6. North America CRM Analytics Market by End-User

  • 6.1 North America Retail Market by Country
  • 6.2 North America BFSI Market by Country
  • 6.3 North America Healthcare Market by Country
  • 6.4 North America Media & Entertainment Market by Country
  • 6.5 North America Telecom & IT Market by Country
  • 6.6 North America Transportation & Logistics Market by Country
  • 6.7 North America Other End-User Market by Country

Chapter 7. North America CRM Analytics Market by Type

  • 7.1 North America Sales & Marketing Analytics Market by Country
  • 7.2 North America Customer Analytics Market by Country
  • 7.3 North America Contact Center Analytics Market by Country
  • 7.4 North America Other Type Market by Country

Chapter 8. North America CRM Analytics Market by Country

  • 8.1 US CRM Analytics Market
    • 8.1.1 US CRM Analytics Market by Deployment
    • 8.1.2 US CRM Analytics Market by End-User
    • 8.1.3 US CRM Analytics Market by Type
  • 8.2 Canada CRM Analytics Market
    • 8.2.1 Canada CRM Analytics Market by Deployment
    • 8.2.2 Canada CRM Analytics Market by End-User
    • 8.2.3 Canada CRM Analytics Market by Type
  • 8.3 Mexico CRM Analytics Market
    • 8.3.1 Mexico CRM Analytics Market by Deployment
    • 8.3.2 Mexico CRM Analytics Market by End-User
    • 8.3.3 Mexico CRM Analytics Market by Type
  • 8.4 Rest of North America CRM Analytics Market
    • 8.4.1 Rest of North America CRM Analytics Market by Deployment
    • 8.4.2 Rest of North America CRM Analytics Market by End-User
    • 8.4.3 Rest of North America CRM Analytics Market by Type

Chapter 9. Company Profiles

  • 9.1 Salesforce, Inc.
    • 9.1.1 Company Overview
    • 9.1.2 Financial Analysis
    • 9.1.3 Regional Analysis
    • 9.1.4 Research & Development Expenses
    • 9.1.5 Recent strategies and developments:
      • 9.1.5.1 Partnerships, Collaborations, and Agreements:
      • 9.1.5.2 Product Launches and Product Expansions:
      • 9.1.5.3 Acquisition and Mergers:
    • 9.1.6 SWOT Analysis
  • 9.2 Microsoft Corporation
    • 9.2.1 Company Overview
    • 9.2.2 Financial Analysis
    • 9.2.3 Segmental and Regional Analysis
    • 9.2.4 Research & Development Expenses
    • 9.2.5 Recent strategies and developments:
      • 9.2.5.1 Partnerships, Collaborations, and Agreements:
      • 9.2.5.2 Product Launches and Product Expansions:
    • 9.2.6 SWOT Analysis
  • 9.3 SAP SE
    • 9.3.1 Company Overview
    • 9.3.2 Financial Analysis
    • 9.3.3 Regional Analysis
    • 9.3.4 Research & Development Expense
    • 9.3.5 Recent strategies and developments:
      • 9.3.5.1 Partnerships, Collaborations, and Agreements:
      • 9.3.5.2 Product Launches and Product Expansions:
      • 9.3.5.3 Acquisition and Mergers:
    • 9.3.6 SWOT Analysis
  • 9.4 Oracle Corporation
    • 9.4.1 Company Overview
    • 9.4.2 Financial Analysis
    • 9.4.3 Segmental and Regional Analysis
    • 9.4.4 Research & Development Expense
    • 9.4.5 Recent strategies and developments:
      • 9.4.5.1 Partnerships, Collaborations, and Agreements:
      • 9.4.5.2 Product Launches and Product Expansions:
    • 9.4.6 SWOT Analysis
  • 9.5 Zoho Corporation Pvt. Ltd.
    • 9.5.1 Company Overview
    • 9.5.2 Recent strategies and developments:
      • 9.5.2.1 Partnerships, Collaborations, and Agreements:
      • 9.5.2.2 Product Launches and Product Expansions:
    • 9.5.3 SWOT Analysis
  • 9.6 Pegasystems, Inc.
    • 9.6.1 Company Overview
    • 9.6.2 Financial Analysis
    • 9.6.3 Regional Analysis
    • 9.6.4 Research & Development Expenses
    • 9.6.5 Recent strategies and developments:
      • 9.6.5.1 Partnerships, Collaborations, and Agreements:
      • 9.6.5.2 Product Launches and Product Expansions:
      • 9.6.5.3 Acquisition and Mergers:
    • 9.6.6 SWOT Analysis
  • 9.7 Adobe, Inc.
    • 9.7.1 Company Overview
    • 9.7.2 Financial Analysis
    • 9.7.3 Segmental and Regional Analysis
    • 9.7.4 Research & Development Expense
    • 9.7.5 Recent strategies and developments:
      • 9.7.5.1 Partnerships, Collaborations, and Agreements:
      • 9.7.5.2 Product Launches and Product Expansions:
      • 9.7.5.3 Acquisition and Mergers:
    • 9.7.6 SWOT Analysis
  • 9.8 SugarCRM, Inc.
    • 9.8.1 Company Overview
    • 9.8.2 Recent strategies and developments:
      • 9.8.2.1 Product Launches and Product Expansions:
      • 9.8.2.2 Acquisition and Mergers:
  • 9.9 Insightly, Inc.
    • 9.9.1 Company Overview
    • 9.9.2 Recent strategies and developments:
      • 9.9.2.1 Product Launches and Product Expansions:
  • 9.10. Creatio
    • 9.10.1 Company Overview
    • 9.10.2 Recent strategies and developments:
      • 9.10.2.1 Partnerships, Collaborations, and Agreements:
      • 9.10.2.2 Product Launches and Product Expansions:

LIST OF TABLES

  • TABLE 1 North America CRM Analytics Market, 2020 - 2023, USD Million
  • TABLE 2 North America CRM Analytics Market, 2024 - 2031, USD Million
  • TABLE 3 Partnerships, Collaborations and Agreements- CRM Analytics Market
  • TABLE 4 Product Launches And Product Expansions- CRM Analytics Market
  • TABLE 5 Acquisition and Mergers- CRM Analytics Market
  • TABLE 6 North America CRM Analytics Market by Deployment, 2020 - 2023, USD Million
  • TABLE 7 North America CRM Analytics Market by Deployment, 2024 - 2031, USD Million
  • TABLE 8 North America Cloud Market by Region, 2020 - 2023, USD Million
  • TABLE 9 North America Cloud Market by Region, 2024 - 2031, USD Million
  • TABLE 10 North America On-premise Market by Region, 2020 - 2023, USD Million
  • TABLE 11 North America On-premise Market by Region, 2024 - 2031, USD Million
  • TABLE 12 North America CRM Analytics Market by End-User, 2020 - 2023, USD Million
  • TABLE 13 North America CRM Analytics Market by End-User, 2024 - 2031, USD Million
  • TABLE 14 North America Retail Market by Country, 2020 - 2023, USD Million
  • TABLE 15 North America Retail Market by Country, 2024 - 2031, USD Million
  • TABLE 16 North America BFSI Market by Country, 2020 - 2023, USD Million
  • TABLE 17 North America BFSI Market by Country, 2024 - 2031, USD Million
  • TABLE 18 North America Healthcare Market by Country, 2020 - 2023, USD Million
  • TABLE 19 North America Healthcare Market by Country, 2024 - 2031, USD Million
  • TABLE 20 North America Media & Entertainment Market by Country, 2020 - 2023, USD Million
  • TABLE 21 North America Media & Entertainment Market by Country, 2024 - 2031, USD Million
  • TABLE 22 North America Telecom & IT Market by Country, 2020 - 2023, USD Million
  • TABLE 23 North America Telecom & IT Market by Country, 2024 - 2031, USD Million
  • TABLE 24 North America Transportation & Logistics Market by Country, 2020 - 2023, USD Million
  • TABLE 25 North America Transportation & Logistics Market by Country, 2024 - 2031, USD Million
  • TABLE 26 North America Other End-User Market by Country, 2020 - 2023, USD Million
  • TABLE 27 North America Other End-User Market by Country, 2024 - 2031, USD Million
  • TABLE 28 North America CRM Analytics Market by Type, 2020 - 2023, USD Million
  • TABLE 29 North America CRM Analytics Market by Type, 2024 - 2031, USD Million
  • TABLE 30 North America Sales & Marketing Analytics Market by Country, 2020 - 2023, USD Million
  • TABLE 31 North America Sales & Marketing Analytics Market by Country, 2024 - 2031, USD Million
  • TABLE 32 North America Customer Analytics Market by Country, 2020 - 2023, USD Million
  • TABLE 33 North America Customer Analytics Market by Country, 2024 - 2031, USD Million
  • TABLE 34 North America Contact Center Analytics Market by Country, 2020 - 2023, USD Million
  • TABLE 35 North America Contact Center Analytics Market by Country, 2024 - 2031, USD Million
  • TABLE 36 North America Other Type Market by Country, 2020 - 2023, USD Million
  • TABLE 37 North America Other Type Market by Country, 2024 - 2031, USD Million
  • TABLE 38 North America CRM Analytics Market by Country, 2020 - 2023, USD Million
  • TABLE 39 North America CRM Analytics Market by Country, 2024 - 2031, USD Million
  • TABLE 40 US CRM Analytics Market, 2020 - 2023, USD Million
  • TABLE 41 US CRM Analytics Market, 2024 - 2031, USD Million
  • TABLE 42 US CRM Analytics Market by Deployment, 2020 - 2023, USD Million
  • TABLE 43 US CRM Analytics Market by Deployment, 2024 - 2031, USD Million
  • TABLE 44 US CRM Analytics Market by End-User, 2020 - 2023, USD Million
  • TABLE 45 US CRM Analytics Market by End-User, 2024 - 2031, USD Million
  • TABLE 46 US CRM Analytics Market by Type, 2020 - 2023, USD Million
  • TABLE 47 US CRM Analytics Market by Type, 2024 - 2031, USD Million
  • TABLE 48 Canada CRM Analytics Market, 2020 - 2023, USD Million
  • TABLE 49 Canada CRM Analytics Market, 2024 - 2031, USD Million
  • TABLE 50 Canada CRM Analytics Market by Deployment, 2020 - 2023, USD Million
  • TABLE 51 Canada CRM Analytics Market by Deployment, 2024 - 2031, USD Million
  • TABLE 52 Canada CRM Analytics Market by End-User, 2020 - 2023, USD Million
  • TABLE 53 Canada CRM Analytics Market by End-User, 2024 - 2031, USD Million
  • TABLE 54 Canada CRM Analytics Market by Type, 2020 - 2023, USD Million
  • TABLE 55 Canada CRM Analytics Market by Type, 2024 - 2031, USD Million
  • TABLE 56 Mexico CRM Analytics Market, 2020 - 2023, USD Million
  • TABLE 57 Mexico CRM Analytics Market, 2024 - 2031, USD Million
  • TABLE 58 Mexico CRM Analytics Market by Deployment, 2020 - 2023, USD Million
  • TABLE 59 Mexico CRM Analytics Market by Deployment, 2024 - 2031, USD Million
  • TABLE 60 Mexico CRM Analytics Market by End-User, 2020 - 2023, USD Million
  • TABLE 61 Mexico CRM Analytics Market by End-User, 2024 - 2031, USD Million
  • TABLE 62 Mexico CRM Analytics Market by Type, 2020 - 2023, USD Million
  • TABLE 63 Mexico CRM Analytics Market by Type, 2024 - 2031, USD Million
  • TABLE 64 Rest of North America CRM Analytics Market, 2020 - 2023, USD Million
  • TABLE 65 Rest of North America CRM Analytics Market, 2024 - 2031, USD Million
  • TABLE 66 Rest of North America CRM Analytics Market by Deployment, 2020 - 2023, USD Million
  • TABLE 67 Rest of North America CRM Analytics Market by Deployment, 2024 - 2031, USD Million
  • TABLE 68 Rest of North America CRM Analytics Market by End-User, 2020 - 2023, USD Million
  • TABLE 69 Rest of North America CRM Analytics Market by End-User, 2024 - 2031, USD Million
  • TABLE 70 Rest of North America CRM Analytics Market by Type, 2020 - 2023, USD Million
  • TABLE 71 Rest of North America CRM Analytics Market by Type, 2024 - 2031, USD Million
  • TABLE 72 Key Information - Salesforce, Inc.
  • TABLE 73 Key Information - Microsoft Corporation
  • TABLE 74 Key Information - SAP SE
  • TABLE 75 Key Information - Oracle Corporation
  • TABLE 76 Key Information - Zoho Corporation Pvt. Ltd.
  • TABLE 77 Key Information - Pegasystems Inc.
  • TABLE 78 Key Information - Adobe, Inc.
  • TABLE 79 key information - SugarCRM, Inc.
  • TABLE 80 key information - Insightly, Inc.
  • TABLE 81 key information - Creatio
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