North America Social Media Analytics Market Size, Share & Trends Analysis Report By Component (Software and Services), By Type, By Deployment (Cloud and On Premise), By Function, By Application, By Vertical, By Country and Growth Forecast, 2024

List of Tables

The North America Social Media Analytics Market would witness market growth of 26.0% CAGR during the forecast period (2024-2031).

The US market dominated the North America Social Media Analytics Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $11,758.5 million by 2031. The Canada market is experiencing a CAGR of 28.7% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 27.6% during (2024 - 2031).

The social media analytics market has emerged as a vital tool for businesses, governments, and individuals who need to understand the vast amounts of data generated across platforms like Facebook, Twitter, Instagram, and LinkedIn. Social media analytics collects, analyzes, and interprets data from social media channels to measure performance, identify trends, track audience sentiment, and optimize marketing strategies.

In addition, social media analytics applications are diverse and can be seen across marketing, customer service, healthcare, entertainment, and politics. One of the primary uses of social media analytics is in developing and optimizing marketing campaigns. Businesses can identify customer preferences, popular content, and engagement patterns by analyzing social media interactions. This data helps companies refine their marketing strategies, personalize advertisements, and effectively target their audience, boosting brand visibility and sales. Social media analytics tools also allow tracking brand sentiment and measuring the effectiveness of specific campaigns in real time.

Canada's media industry, particularly in film, television, and video production, is also a key driver of SMA's growth. The sector generated $11.3 billion in operating revenue in 2021, a 20.2% increase from the previous year. Television productions accounted for the largest revenue share, representing 59.2% of total production income. As the media industry in Canada expands, the need for social media analytics grows, especially in measuring the impact of media content across social platforms.

Media companies use SMA to track viewer engagement, sentiment analysis, and the effectiveness of marketing campaigns. The growth of streaming platforms and digital content consumption further heightened the necessity for real-time data analytics to measure audience reactions and improve content strategies. The success of television shows and feature films can be closely tied to social media conversations, making SMA indispensable for monitoring trends and engaging with audiences on social media platforms. Thus, the rising retail sector and increasing media industry are driving the market's growth.

Based on Component, the market is segmented into Software and Services. Based on Type, the market is segmented into Descriptive Analytics, Diagnostic Analytics, Predictive Analytics, and Prescriptive Analytics. Based on Deployment, the market is segmented into Cloud and On Premise. Based on Function, the market is segmented into Sentiment Analysis, Dashboard & Visualization, Competitive Analysis, Hashtag Analysis, and Other Function. Based on Application, the market is segmented into Sales & Marketing Management, Customer Experience Management, Competitive Intelligence, Risk Management & Fraud Detection, Public Safety & Law Enforcement, and Other Application. Based on Vertical, the market is segmented into BFSI, Retail & Consumer Goods, IT & Telecommunications, Healthcare, Media & Entertainment, Travel & Hospitality, Government & Public Sector, and Other Vertical. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

Adobe, Inc.
IBM Corporation
Oracle Corporation
Salesforce, Inc.
Microsoft Corporation
Google LLC (Alphabet Inc.)
Zoho Corporation Pvt. Ltd.
Onclusive, Inc.
HubSpot, Inc.
Sprinklr, Inc.

North America Social Media Analytics Market Report Segmentation

By Component

Software
Services

By Type

Descriptive Analytics
Diagnostic Analytics
Predictive Analytics
Prescriptive Analytics

By Deployment

Cloud
On Premise

By Function

Sentiment Analysis
Dashboard & Visualization
Competitive Analysis
Hashtag Analysis
Other Function

By Application

Sales & Marketing Management
Customer Experience Management
Competitive Intelligence
Risk Management & Fraud Detection
Public Safety & Law Enforcement
Other Application

By Vertical

BFSI
Retail & Consumer Goods
IT & Telecommunications
Healthcare
Media & Entertainment
Travel & Hospitality
Government & Public Sector
Other Vertical

By Country

US
Canada
Mexico
Rest of North America

Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 North America Social Media Analytics Market, by Component
- 1.4.2 North America Social Media Analytics Market, by Type
- 1.4.3 North America Social Media Analytics Market, by Deployment
- 1.4.4 North America Social Media Analytics Market, by Function
- 1.4.5 North America Social Media Analytics Market, by Application
- 1.4.6 North America Social Media Analytics Market, by Vertical
- 1.4.7 North America Social Media Analytics Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance

2.1 Key Highlights

Chapter 3. Market Overview

3.1 Introduction
- 3.1.1 Overview
  - 3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
- 4.2.1 Partnerships, Collaborations and Agreements
- 4.2.2 Product Launches and Product Expansions
- 4.2.3 Acquisition and Mergers
4.3 Market Share Analysis, 2023
4.4 Top Winning Strategies
- 4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
4.5 Porter Five Forces Analysis

Chapter 5. North America Social Media Analytics Market by Component

5.1 North America Software Market by Region
5.2 North America Services Market by Region

Chapter 6. North America Social Media Analytics Market by Type

6.1 North America Descriptive Analytics Market by Country
6.2 North America Diagnostic Analytics Market by Country
6.3 North America Predictive Analytics Market by Country
6.4 North America Prescriptive Analytics Market by Country

Chapter 7. North America Social Media Analytics Market by Deployment

7.1 North America Cloud Market by Region
7.2 North America On Premise Market by Region

Chapter 8. North America Social Media Analytics Market by Function

8.1 North America Sentiment Analysis Market by Country
8.2 North America Dashboard & Visualization Market by Country
8.3 North America Competitive Analysis Market by Country
8.4 North America Hashtag Analysis Market by Country
8.5 North America Other Function Market by Country

Chapter 9. North America Social Media Analytics Market by Application

9.1 North America Sales & Marketing Management Market by Country
9.2 North America Customer Experience Management Market by Country
9.3 North America Competitive Intelligence Market by Country
9.4 North America Risk Management & Fraud Detection Market by Country
9.5 North America Public Safety & Law Enforcement Market by Country
9.6 North America Other Application Market by Country

Chapter 10. North America Social Media Analytics Market by Vertical

10.1 North America BFSI Market by Country
10.2 North America Retail & Consumer Goods Market by Country
10.3 North America IT & Telecommunications Market by Country
10.4 North America Healthcare Market by Country
10.5 North America Media & Entertainment Market by Country
10.6 North America Travel & Hospitality Market by Country
10.7 North America Government & Public Sector Market by Country
10.8 North America Other Vertical Market by Country

Chapter 11. North America Social Media Analytics Market by Country

11.1 US Social Media Analytics Market
- 11.1.1 US Social Media Analytics Market by Component
- 11.1.2 US Social Media Analytics Market by Type
- 11.1.3 US Social Media Analytics Market by Deployment
- 11.1.4 US Social Media Analytics Market by Function
- 11.1.5 US Social Media Analytics Market by Application
- 11.1.6 US Social Media Analytics Market by Vertical
11.2 Canada Social Media Analytics Market
- 11.2.1 Canada Social Media Analytics Market by Component
- 11.2.2 Canada Social Media Analytics Market by Type
- 11.2.3 Canada Social Media Analytics Market by Deployment
- 11.2.4 Canada Social Media Analytics Market by Function
- 11.2.5 Canada Social Media Analytics Market by Application
- 11.2.6 Canada Social Media Analytics Market by Vertical
11.3 Mexico Social Media Analytics Market
- 11.3.1 Mexico Social Media Analytics Market by Component
- 11.3.2 Mexico Social Media Analytics Market by Type
- 11.3.3 Mexico Social Media Analytics Market by Deployment
- 11.3.4 Mexico Social Media Analytics Market by Function
- 11.3.5 Mexico Social Media Analytics Market by Application
- 11.3.6 Mexico Social Media Analytics Market by Vertical
11.4 Rest of North America Social Media Analytics Market
- 11.4.1 Rest of North America Social Media Analytics Market by Component
- 11.4.2 Rest of North America Social Media Analytics Market by Type
- 11.4.3 Rest of North America Social Media Analytics Market by Deployment
- 11.4.4 Rest of North America Social Media Analytics Market by Function
- 11.4.5 Rest of North America Social Media Analytics Market by Application
- 11.4.6 Rest of North America Social Media Analytics Market by Vertical

Chapter 12. Company Profiles

12.1 Adobe, Inc.
- 12.1.1 Company Overview
- 12.1.2 Financial Analysis
- 12.1.3 Segmental and Regional Analysis
- 12.1.4 Research & Development Expense
- 12.1.5 Recent strategies and developments:
  - 12.1.5.1 Partnerships, Collaborations, and Agreements:
  - 12.1.5.2 Acquisitions and Mergers:
- 12.1.6 SWOT Analysis
12.2 IBM Corporation
- 12.2.1 Company Overview
- 12.2.2 Financial Analysis
- 12.2.3 Regional & Segmental Analysis
- 12.2.4 Research & Development Expenses
- 12.2.5 Recent strategies and developments:
  - 12.2.5.1 Partnerships, Collaborations, and Agreements:
- 12.2.6 SWOT Analysis
12.3 Oracle Corporation
- 12.3.1 Company Overview
- 12.3.2 Financial Analysis
- 12.3.3 Segmental and Regional Analysis
- 12.3.4 Research & Development Expense
- 12.3.5 Recent strategies and developments:
  - 12.3.5.1 Product Launches and Product Expansions:
- 12.3.6 SWOT Analysis
12.4 Salesforce, Inc.
- 12.4.1 Company Overview
- 12.4.2 Financial Analysis
- 12.4.3 Regional Analysis
- 12.4.4 Research & Development Expenses
- 12.4.5 Recent strategies and developments:
  - 12.4.5.1 Partnerships, Collaborations, and Agreements:
  - 12.4.5.2 Acquisition and Mergers:
- 12.4.6 SWOT Analysis
12.5 Microsoft Corporation
- 12.5.1 Company Overview
- 12.5.2 Financial Analysis
- 12.5.3 Segmental and Regional Analysis
- 12.5.4 Research & Development Expenses
- 12.5.5 Recent strategies and developments:
  - 12.5.5.1 Acquisition and Mergers:
- 12.5.6 SWOT Analysis
12.6 Google LLC (Alphabet Inc.)
- 12.6.1 Company Overview
- 12.6.2 Financial Analysis
- 12.6.3 Segmental and Regional Analysis
- 12.6.4 Research & Development Expense
- 12.6.5 Recent strategies and developments:
  - 12.6.5.1 Product Launches and Product Expansions:
- 12.6.6 SWOT Analysis
12.7 Zoho Corporation Pvt. Ltd.
- 12.7.1 Company Overview
- 12.7.2 SWOT Analysis
12.8 HubSpot, Inc.
- 12.8.1 Company Overview
- 12.8.2 Financial Analysis
- 12.8.3 Regional Analysis
- 12.8.4 Research & Development Expenses
- 12.8.5 Recent strategies and developments:
  - 12.8.5.1 Partnerships, Collaborations, and Agreements:
12.9 Onclusive, Inc.
- 12.9.1 Company Overview
- 12.9.2 Recent strategies and developments:
  - 12.9.2.1 Product Launches and Product Expansions:
12.10. Sprinklr, Inc.
- 12.10.1 Company Overview
- 12.10.2 Financial Analysis
- 12.10.3 Regional Analysis
- 12.10.4 Research & Development Expenses

LIST OF TABLES

TABLE 1 North America Social Media Analytics Market, 2020 - 2023, USD Million
TABLE 2 North America Social Media Analytics Market, 2024 - 2031, USD Million
TABLE 3 Partnerships, Collaborations and Agreements- Social Media Analytics Market
TABLE 4 Product Launches And Product Expansions- Social Media Analytics Market
TABLE 5 Acquisition and Mergers- Social Media Analytics Market
TABLE 6 North America Social Media Analytics Market by Component, 2020 - 2023, USD Million
TABLE 7 North America Social Media Analytics Market by Component, 2024 - 2031, USD Million
TABLE 8 North America Software Market by Region, 2020 - 2023, USD Million
TABLE 9 North America Software Market by Region, 2024 - 2031, USD Million
TABLE 10 North America Services Market by Region, 2020 - 2023, USD Million
TABLE 11 North America Services Market by Region, 2024 - 2031, USD Million
TABLE 12 North America Social Media Analytics Market by Type, 2020 - 2023, USD Million
TABLE 13 North America Social Media Analytics Market by Type, 2024 - 2031, USD Million
TABLE 14 North America Descriptive Analytics Market by Country, 2020 - 2023, USD Million
TABLE 15 North America Descriptive Analytics Market by Country, 2024 - 2031, USD Million
TABLE 16 North America Diagnostic Analytics Market by Country, 2020 - 2023, USD Million
TABLE 17 North America Diagnostic Analytics Market by Country, 2024 - 2031, USD Million
TABLE 18 North America Predictive Analytics Market by Country, 2020 - 2023, USD Million
TABLE 19 North America Predictive Analytics Market by Country, 2024 - 2031, USD Million
TABLE 20 North America Prescriptive Analytics Market by Country, 2020 - 2023, USD Million
TABLE 21 North America Prescriptive Analytics Market by Country, 2024 - 2031, USD Million
TABLE 22 North America Social Media Analytics Market by Deployment, 2020 - 2023, USD Million
TABLE 23 North America Social Media Analytics Market by Deployment, 2024 - 2031, USD Million
TABLE 24 North America Cloud Market by Region, 2020 - 2023, USD Million
TABLE 25 North America Cloud Market by Region, 2024 - 2031, USD Million
TABLE 26 North America On Premise Market by Region, 2020 - 2023, USD Million
TABLE 27 North America On Premise Market by Region, 2024 - 2031, USD Million
TABLE 28 North America Social Media Analytics Market by Function, 2020 - 2023, USD Million
TABLE 29 North America Social Media Analytics Market by Function, 2024 - 2031, USD Million
TABLE 30 North America Sentiment Analysis Market by Country, 2020 - 2023, USD Million
TABLE 31 North America Sentiment Analysis Market by Country, 2024 - 2031, USD Million
TABLE 32 North America Dashboard & Visualization Market by Country, 2020 - 2023, USD Million
TABLE 33 North America Dashboard & Visualization Market by Country, 2024 - 2031, USD Million
TABLE 34 North America Competitive Analysis Market by Country, 2020 - 2023, USD Million
TABLE 35 North America Competitive Analysis Market by Country, 2024 - 2031, USD Million
TABLE 36 North America Hashtag Analysis Market by Country, 2020 - 2023, USD Million
TABLE 37 North America Hashtag Analysis Market by Country, 2024 - 2031, USD Million
TABLE 38 North America Other Function Market by Country, 2020 - 2023, USD Million
TABLE 39 North America Other Function Market by Country, 2024 - 2031, USD Million
TABLE 40 North America Social Media Analytics Market by Application, 2020 - 2023, USD Million
TABLE 41 North America Social Media Analytics Market by Application, 2024 - 2031, USD Million
TABLE 42 North America Sales & Marketing Management Market by Country, 2020 - 2023, USD Million
TABLE 43 North America Sales & Marketing Management Market by Country, 2024 - 2031, USD Million
TABLE 44 North America Customer Experience Management Market by Country, 2020 - 2023, USD Million
TABLE 45 North America Customer Experience Management Market by Country, 2024 - 2031, USD Million
TABLE 46 North America Competitive Intelligence Market by Country, 2020 - 2023, USD Million
TABLE 47 North America Competitive Intelligence Market by Country, 2024 - 2031, USD Million
TABLE 48 North America Risk Management & Fraud Detection Market by Country, 2020 - 2023, USD Million
TABLE 49 North America Risk Management & Fraud Detection Market by Country, 2024 - 2031, USD Million
TABLE 50 North America Public Safety & Law Enforcement Market by Country, 2020 - 2023, USD Million
TABLE 51 North America Public Safety & Law Enforcement Market by Country, 2024 - 2031, USD Million
TABLE 52 North America Other Application Market by Country, 2020 - 2023, USD Million
TABLE 53 North America Other Application Market by Country, 2024 - 2031, USD Million
TABLE 54 North America Social Media Analytics Market by Vertical, 2020 - 2023, USD Million
TABLE 55 North America Social Media Analytics Market by Vertical, 2024 - 2031, USD Million
TABLE 56 North America BFSI Market by Country, 2020 - 2023, USD Million
TABLE 57 North America BFSI Market by Country, 2024 - 2031, USD Million
TABLE 58 North America Retail & Consumer Goods Market by Country, 2020 - 2023, USD Million
TABLE 59 North America Retail & Consumer Goods Market by Country, 2024 - 2031, USD Million
TABLE 60 North America IT & Telecommunications Market by Country, 2020 - 2023, USD Million
TABLE 61 North America IT & Telecommunications Market by Country, 2024 - 2031, USD Million
TABLE 62 North America Healthcare Market by Country, 2020 - 2023, USD Million
TABLE 63 North America Healthcare Market by Country, 2024 - 2031, USD Million
TABLE 64 North America Media & Entertainment Market by Country, 2020 - 2023, USD Million
TABLE 65 North America Media & Entertainment Market by Country, 2024 - 2031, USD Million
TABLE 66 North America Travel & Hospitality Market by Country, 2020 - 2023, USD Million
TABLE 67 North America Travel & Hospitality Market by Country, 2024 - 2031, USD Million
TABLE 68 North America Government & Public Sector Market by Country, 2020 - 2023, USD Million
TABLE 69 North America Government & Public Sector Market by Country, 2024 - 2031, USD Million
TABLE 70 North America Other Vertical Market by Country, 2020 - 2023, USD Million
TABLE 71 North America Other Vertical Market by Country, 2024 - 2031, USD Million
TABLE 72 North America Social Media Analytics Market by Country, 2020 - 2023, USD Million
TABLE 73 North America Social Media Analytics Market by Country, 2024 - 2031, USD Million
TABLE 74 US Social Media Analytics Market, 2020 - 2023, USD Million
TABLE 75 US Social Media Analytics Market, 2024 - 2031, USD Million
TABLE 76 US Social Media Analytics Market by Component, 2020 - 2023, USD Million
TABLE 77 US Social Media Analytics Market by Component, 2024 - 2031, USD Million
TABLE 78 US Social Media Analytics Market by Type, 2020 - 2023, USD Million
TABLE 79 US Social Media Analytics Market by Type, 2024 - 2031, USD Million
TABLE 80 US Social Media Analytics Market by Deployment, 2020 - 2023, USD Million
TABLE 81 US Social Media Analytics Market by Deployment, 2024 - 2031, USD Million
TABLE 82 US Social Media Analytics Market by Function, 2020 - 2023, USD Million
TABLE 83 US Social Media Analytics Market by Function, 2024 - 2031, USD Million
TABLE 84 US Social Media Analytics Market by Application, 2020 - 2023, USD Million
TABLE 85 US Social Media Analytics Market by Application, 2024 - 2031, USD Million
TABLE 86 US Social Media Analytics Market by Vertical, 2020 - 2023, USD Million
TABLE 87 US Social Media Analytics Market by Vertical, 2024 - 2031, USD Million
TABLE 88 Canada Social Media Analytics Market, 2020 - 2023, USD Million
TABLE 89 Canada Social Media Analytics Market, 2024 - 2031, USD Million
TABLE 90 Canada Social Media Analytics Market by Component, 2020 - 2023, USD Million
TABLE 91 Canada Social Media Analytics Market by Component, 2024 - 2031, USD Million
TABLE 92 Canada Social Media Analytics Market by Type, 2020 - 2023, USD Million
TABLE 93 Canada Social Media Analytics Market by Type, 2024 - 2031, USD Million
TABLE 94 Canada Social Media Analytics Market by Deployment, 2020 - 2023, USD Million
TABLE 95 Canada Social Media Analytics Market by Deployment, 2024 - 2031, USD Million
TABLE 96 Canada Social Media Analytics Market by Function, 2020 - 2023, USD Million
TABLE 97 Canada Social Media Analytics Market by Function, 2024 - 2031, USD Million
TABLE 98 Canada Social Media Analytics Market by Application, 2020 - 2023, USD Million
TABLE 99 Canada Social Media Analytics Market by Application, 2024 - 2031, USD Million
TABLE 100 Canada Social Media Analytics Market by Vertical, 2020 - 2023, USD Million
TABLE 101 Canada Social Media Analytics Market by Vertical, 2024 - 2031, USD Million
TABLE 102 Mexico Social Media Analytics Market, 2020 - 2023, USD Million
TABLE 103 Mexico Social Media Analytics Market, 2024 - 2031, USD Million
TABLE 104 Mexico Social Media Analytics Market by Component, 2020 - 2023, USD Million
TABLE 105 Mexico Social Media Analytics Market by Component, 2024 - 2031, USD Million
TABLE 106 Mexico Social Media Analytics Market by Type, 2020 - 2023, USD Million
TABLE 107 Mexico Social Media Analytics Market by Type, 2024 - 2031, USD Million
TABLE 108 Mexico Social Media Analytics Market by Deployment, 2020 - 2023, USD Million
TABLE 109 Mexico Social Media Analytics Market by Deployment, 2024 - 2031, USD Million
TABLE 110 Mexico Social Media Analytics Market by Function, 2020 - 2023, USD Million
TABLE 111 Mexico Social Media Analytics Market by Function, 2024 - 2031, USD Million
TABLE 112 Mexico Social Media Analytics Market by Application, 2020 - 2023, USD Million
TABLE 113 Mexico Social Media Analytics Market by Application, 2024 - 2031, USD Million
TABLE 114 Mexico Social Media Analytics Market by Vertical, 2020 - 2023, USD Million
TABLE 115 Mexico Social Media Analytics Market by Vertical, 2024 - 2031, USD Million
TABLE 116 Rest of North America Social Media Analytics Market, 2020 - 2023, USD Million
TABLE 117 Rest of North America Social Media Analytics Market, 2024 - 2031, USD Million
TABLE 118 Rest of North America Social Media Analytics Market by Component, 2020 - 2023, USD Million
TABLE 119 Rest of North America Social Media Analytics Market by Component, 2024 - 2031, USD Million
TABLE 120 Rest of North America Social Media Analytics Market by Type, 2020 - 2023, USD Million
TABLE 121 Rest of North America Social Media Analytics Market by Type, 2024 - 2031, USD Million
TABLE 122 Rest of North America Social Media Analytics Market by Deployment, 2020 - 2023, USD Million
TABLE 123 Rest of North America Social Media Analytics Market by Deployment, 2024 - 2031, USD Million
TABLE 124 Rest of North America Social Media Analytics Market by Function, 2020 - 2023, USD Million
TABLE 125 Rest of North America Social Media Analytics Market by Function, 2024 - 2031, USD Million
TABLE 126 Rest of North America Social Media Analytics Market by Application, 2020 - 2023, USD Million
TABLE 127 Rest of North America Social Media Analytics Market by Application, 2024 - 2031, USD Million
TABLE 128 Rest of North America Social Media Analytics Market by Vertical, 2020 - 2023, USD Million
TABLE 129 Rest of North America Social Media Analytics Market by Vertical, 2024 - 2031, USD Million
TABLE 130 Key Information - Adobe, Inc.
TABLE 131 Key Information - IBM Corporation
TABLE 132 Key Information - Oracle Corporation
TABLE 133 Key Information - Salesforce, Inc.
TABLE 134 Key Information - Microsoft Corporation
TABLE 135 Key Information - Google LLC
TABLE 136 Key Information - Zoho Corporation Pvt. Ltd.
TABLE 137 Key Information - HubSpot, Inc.
TABLE 138 Key Information - Onclusive, Inc.
TABLE 139 Key Information - Sprinklr, Inc.

North America Social Media Analytics Market Size, Share & Trends Analysis Report By Component (Software and Services), By Type, By Deployment (Cloud and On Premise), By Function, By Application, By Vertical, By Country and Growth Forecast, 2024 - 2031

Description

Table of Contents