Europe Bra Market Size, Share & Trends Analysis Report By Material, By Distribution Channel, By Product (T-shirt Bra, Sports Bra, Multi-Way Bra, Adhesive Bra, and Other Products), By Country and Growth Forecast, 2024

Description

List of Tables

The Europe Bra Market would witness market growth of 14.6% CAGR during the forecast period (2024-2031). In the year 2021, the Europe market's volume surged to 186.54 million units, showcasing a growth of 11.6% (2020-2024).

Chiffon is a lightweight, sheer material often used in fashionable or luxurious bra designs, offering an elegant and stylish aesthetic. Known for its delicate texture, chiffon is commonly seen in lingerie collections, adding sophistication to the design. Although chiffon bras are less supportive, they are often reinforced with other materials, such as lace or satin, for a combination of comfort and style. Chiffon bras appeal to consumers looking for special-occasion wear or those who prioritize aesthetics. Therefore, in Germany, 18.30 million units of chiffon bras are expected to be utilized by the year 2031.

The Germany market dominated the Europe Bra Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $5,786.1 million by 2031. The UK market is registering a CAGR of 13.8% during (2024 - 2031). Additionally, The France market would witness a CAGR of 15.5% during (2024 - 2031).

Fashion trends have played a transformative role in the bra market, shifting its focus from pure functionality to a blend of aesthetics and self-expression. Historically, bras served as utilitarian garments designed to provide support while remaining hidden under clothing. However, the modern bra has evolved into a statement piece, with intricate lace, bold patterns, and innovative cuts that allow women to showcase their style.

Brands like Victoria's Secret and Savage X Fenty have championed this shift by designing bras highlighting intricate detailing and vibrant colors, moving beyond basic neutrals and simple designs. This trend has redefined lingerie as an essential part of fashion rather than a mere undergarment, inspiring women to invest in pieces that reflect their unique tastes. These aesthetic innovations encourage consumers to view bras as essentials and garments that can add confidence and flair to their wardrobe.

In Italy, bras are pure fashion statements, blending beauty and function in true Italian style. Known for their refined tastes, Italian consumers favor brands like La Perla and Intimissimi, whose designs embody elegance and intricate detailing. Italian women also embrace the athleisure trend, creating a surge in demand for chic sports bras that complement their active lifestyles without compromising style. In Italy, bras must reflect the wearer's sophisticated, versatile, and chic personality.

For Scandinavia, minimalism and sustainability go hand in hand. Scandinavian consumers embrace simplicity, functionality, and ethical production, often choosing brands like H&M or eco-conscious Woron. Here, bras are expected to be comfortable and sustainable, with transparency in sourcing and production being highly valued. Scandinavian consumers favor designs that are understated but high in quality, reflecting the region's commitment to sustainability and clean, minimalist aesthetics. In Scandinavia, bras aren't just products but lifestyle choices aligned with nature and simplicity. Consequently, this diverse but interconnected landscape pushes brands to innovate and uphold high standards, creating a European bra market that's as varied as it is forward-thinking.

Based on Material, the market is segmented into Cotton, Chiffon, Silk, and Other Materials, Based on Distribution Channel, the market is segmented into Specialty Stores, Supermarket & Hypermarket, Online Stores, and Other Distribution Channels. Based on Product, the market is segmented into T-shirt Bra, Sports Bra, Multi-Way Bra, Adhesive Bra, and Other Products. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

Victoria's Secret & Co.
Agent Provocateur (Fourmarketing Limited)
MAS Holdings Limited
Ann Summers Ltd. (Gold Group International Ltd.)
Bluebella Ltd.
Felina GmbH (Lauma Lingerie.)
Hanky Panky Ltd.
La Perla Fashion Holding N.V.
PVH Corp.,
Stella McCartney Limited

Europe Bra Market Report Segmentation

By Material (Volume, Million Units, USD Billion, 2020-2031)

Cotton
Chiffon
Silk
Other Materials

By Distribution Channel (Volume, Million Units, USD Billion, 2020-2031)

Specialty Stores
Supermarket & Hypermarket
Online Stores
Other Distribution Channels

By Product (Volume, Million Units, USD Billion, 2020-2031)

T-shirt Bra
Sports Bra
Multi-Way Bra
Adhesive Bra
Other Products

By Country (Volume, Million Units, USD Billion, 2020-2031)

Germany
UK
France
Russia
Spain
Italy
Rest of Europe

Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 Europe Bra Market, by Material
- 1.4.2 Europe Bra Market, by Distribution Channel
- 1.4.3 Europe Bra Market, by Product
- 1.4.4 Europe Bra Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance

2.1 Key Highlights

Chapter 3. Market Overview

3.1 Introduction
- 3.1.1 Overview
  - 3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
3.3 Porter Five Forces Analysis

Chapter 4. Europe Bra Market by Material

4.1 Europe Cotton Market by Country
4.2 Europe Chiffon Market by Country
4.3 Europe Silk Market by Country
4.4 Europe Other Materials Market by Country

Chapter 5. Europe Bra Market by Distribution Channel

5.1 Europe Specialty Stores Market by Country
5.2 Europe Supermarket & Hypermarket Market by Country
5.3 Europe Online Stores Market by Country
5.4 Europe Other Distribution Channels Market by Country

Chapter 6. Europe Bra Market by Product

6.1 Europe T-shirt Bra Market by Country
6.2 Europe Sports Bra Market by Country
6.3 Europe Multi-Way Bra Market by Country
6.4 Europe Adhesive Bra Market by Country
6.5 Europe Other Products Market by Country

Chapter 7. Europe Bra Market by Country

7.1 Germany Bra Market
- 7.1.1 Germany Bra Market by Material
- 7.1.2 Germany Bra Market by Distribution Channel
- 7.1.3 Germany Bra Market by Product
7.2 UK Bra Market
- 7.2.1 UK Bra Market by Material
- 7.2.2 UK Bra Market by Distribution Channel
- 7.2.3 UK Bra Market by Product
7.3 France Bra Market
- 7.3.1 France Bra Market by Material
- 7.3.2 France Bra Market by Distribution Channel
- 7.3.3 France Bra Market by Product
7.4 Russia Bra Market
- 7.4.1 Russia Bra Market by Material
- 7.4.2 Russia Bra Market by Distribution Channel
- 7.4.3 Russia Bra Market by Product
7.5 Spain Bra Market
- 7.5.1 Spain Bra Market by Material
- 7.5.2 Spain Bra Market by Distribution Channel
- 7.5.3 Spain Bra Market by Product
7.6 Italy Bra Market
- 7.6.1 Italy Bra Market by Material
- 7.6.2 Italy Bra Market by Distribution Channel
- 7.6.3 Italy Bra Market by Product
7.7 Rest of Europe Bra Market
- 7.7.1 Rest of Europe Bra Market by Material
- 7.7.2 Rest of Europe Bra Market by Distribution Channel
- 7.7.3 Rest of Europe Bra Market by Product

Chapter 8. Company Profiles

8.1 Victoria's Secret & Co.
- 8.1.1 Company Overview
- 8.1.2 Financial Analysis
8.2 Agent Provocateur (Fourmarketing Limited)
- 8.2.1 Company Overview
8.3 MAS Holdings Limited
- 8.3.1 Company Overview
8.4 Ann Summers Ltd. (Gold Group International Ltd.)
- 8.4.1 Company Overview
8.5 Bluebella Ltd.
- 8.5.1 Company Overview
8.6 Felina GmbH (Lauma Lingerie.)
- 8.6.1 Company Overview
8.7 Hanky Panky Ltd.
- 8.7.1 Company Overview
8.8 La Perla Fashion Holding N.V.
- 8.8.1 Company Overview
8.9 PVH Corp.
- 8.9.1 Company Overview
8.10. Stella McCartney Limited
- 8.10.1 Company Overview

LIST OF TABLES

TABLE 1 Europe Bra Market, 2020 - 2023, USD Million
TABLE 2 Europe Bra Market, 2024 - 2031, USD Million
TABLE 3 Europe Bra Market, 2020 - 2023, Million Units
TABLE 4 Europe Bra Market, 2024 - 2031, Million Units
TABLE 5 Europe Bra Market by Material, 2020 - 2023, USD Million
TABLE 6 Europe Bra Market by Material, 2024 - 2031, USD Million
TABLE 7 Europe Bra Market by Material, 2020 - 2023, Million Units
TABLE 8 Europe Bra Market by Material, 2024 - 2031, Million Units
TABLE 9 Europe Cotton Market by Country, 2020 - 2023, USD Million
TABLE 10 Europe Cotton Market by Country, 2024 - 2031, USD Million
TABLE 11 Europe Cotton Market by Country, 2020 - 2023, Million Units
TABLE 12 Europe Cotton Market by Country, 2024 - 2031, Million Units
TABLE 13 Europe Chiffon Market by Country, 2020 - 2023, USD Million
TABLE 14 Europe Chiffon Market by Country, 2024 - 2031, USD Million
TABLE 15 Europe Chiffon Market by Country, 2020 - 2023, Million Units
TABLE 16 Europe Chiffon Market by Country, 2024 - 2031, Million Units
TABLE 17 Europe Silk Market by Country, 2020 - 2023, USD Million
TABLE 18 Europe Silk Market by Country, 2024 - 2031, USD Million
TABLE 19 Europe Silk Market by Country, 2020 - 2023, Million Units
TABLE 20 Europe Silk Market by Country, 2024 - 2031, Million Units
TABLE 21 Europe Other Materials Market by Country, 2020 - 2023, USD Million
TABLE 22 Europe Other Materials Market by Country, 2024 - 2031, USD Million
TABLE 23 Europe Other Materials Market by Country, 2020 - 2023, Million Units
TABLE 24 Europe Other Materials Market by Country, 2024 - 2031, Million Units
TABLE 25 Europe Bra Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 26 Europe Bra Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 27 Europe Bra Market by Distribution Channel, 2020 - 2023, Million Units
TABLE 28 Europe Bra Market by Distribution Channel, 2024 - 2031, Million Units
TABLE 29 Europe Specialty Stores Market by Country, 2020 - 2023, USD Million
TABLE 30 Europe Specialty Stores Market by Country, 2024 - 2031, USD Million
TABLE 31 Europe Specialty Stores Market by Country, 2020 - 2023, Million Units
TABLE 32 Europe Specialty Stores Market by Country, 2024 - 2031, Million Units
TABLE 33 Europe Supermarket & Hypermarket Market by Country, 2020 - 2023, USD Million
TABLE 34 Europe Supermarket & Hypermarket Market by Country, 2024 - 2031, USD Million
TABLE 35 Europe Supermarket & Hypermarket Market by Country, 2020 - 2023, Million Units
TABLE 36 Europe Supermarket & Hypermarket Market by Country, 2024 - 2031, Million Units
TABLE 37 Europe Online Stores Market by Country, 2020 - 2023, USD Million
TABLE 38 Europe Online Stores Market by Country, 2024 - 2031, USD Million
TABLE 39 Europe Online Stores Market by Country, 2020 - 2023, Million Units
TABLE 40 Europe Online Stores Market by Country, 2024 - 2031, Million Units
TABLE 41 Europe Other Distribution Channels Market by Country, 2020 - 2023, USD Million
TABLE 42 Europe Other Distribution Channels Market by Country, 2024 - 2031, USD Million
TABLE 43 Europe Other Distribution Channels Market by Country, 2020 - 2023, Million Units
TABLE 44 Europe Other Distribution Channels Market by Country, 2024 - 2031, Million Units
TABLE 45 Europe Bra Market by Product, 2020 - 2023, USD Million
TABLE 46 Europe Bra Market by Product, 2024 - 2031, USD Million
TABLE 47 Europe Bra Market by Product, 2020 - 2023, Million Units
TABLE 48 Europe Bra Market by Product, 2024 - 2031, Million Units
TABLE 49 Europe T-shirt Bra Market by Country, 2020 - 2023, USD Million
TABLE 50 Europe T-shirt Bra Market by Country, 2024 - 2031, USD Million
TABLE 51 Europe T-shirt Bra Market by Country, 2020 - 2023, Million Units
TABLE 52 Europe T-shirt Bra Market by Country, 2024 - 2031, Million Units
TABLE 53 Europe Sports Bra Market by Country, 2020 - 2023, USD Million
TABLE 54 Europe Sports Bra Market by Country, 2024 - 2031, USD Million
TABLE 55 Europe Sports Bra Market by Country, 2020 - 2023, Million Units
TABLE 56 Europe Sports Bra Market by Country, 2024 - 2031, Million Units
TABLE 57 Europe Multi-Way Bra Market by Country, 2020 - 2023, USD Million
TABLE 58 Europe Multi-Way Bra Market by Country, 2024 - 2031, USD Million
TABLE 59 Europe Multi-Way Bra Market by Country, 2020 - 2023, Million Units
TABLE 60 Europe Multi-Way Bra Market by Country, 2024 - 2031, Million Units
TABLE 61 Europe Adhesive Bra Market by Country, 2020 - 2023, USD Million
TABLE 62 Europe Adhesive Bra Market by Country, 2024 - 2031, USD Million
TABLE 63 Europe Adhesive Bra Market by Country, 2020 - 2023, Million Units
TABLE 64 Europe Adhesive Bra Market by Country, 2024 - 2031, Million Units
TABLE 65 Europe Other Products Market by Country, 2020 - 2023, USD Million
TABLE 66 Europe Other Products Market by Country, 2024 - 2031, USD Million
TABLE 67 Europe Other Products Market by Country, 2020 - 2023, Million Units
TABLE 68 Europe Other Products Market by Country, 2024 - 2031, Million Units
TABLE 69 Europe Bra Market by Country, 2020 - 2023, USD Million
TABLE 70 Europe Bra Market by Country, 2024 - 2031, USD Million
TABLE 71 Europe Bra Market by Country, 2020 - 2023, Million Units
TABLE 72 Europe Bra Market by Country, 2024 - 2031, Million Units
TABLE 73 Germany Bra Market, 2020 - 2023, USD Million
TABLE 74 Germany Bra Market, 2024 - 2031, USD Million
TABLE 75 Germany Bra Market, 2020 - 2023, Million Units
TABLE 76 Germany Bra Market, 2024 - 2031, Million Units
TABLE 77 Germany Bra Market by Material, 2020 - 2023, USD Million
TABLE 78 Germany Bra Market by Material, 2024 - 2031, USD Million
TABLE 79 Germany Bra Market by Material, 2020 - 2023, Million Units
TABLE 80 Germany Bra Market by Material, 2024 - 2031, Million Units
TABLE 81 Germany Bra Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 82 Germany Bra Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 83 Germany Bra Market by Distribution Channel, 2020 - 2023, Million Units
TABLE 84 Germany Bra Market by Distribution Channel, 2024 - 2031, Million Units
TABLE 85 Germany Bra Market by Product, 2020 - 2023, USD Million
TABLE 86 Germany Bra Market by Product, 2024 - 2031, USD Million
TABLE 87 Germany Bra Market by Product, 2020 - 2023, Million Units
TABLE 88 Germany Bra Market by Product, 2024 - 2031, Million Units
TABLE 89 UK Bra Market, 2020 - 2023, USD Million
TABLE 90 UK Bra Market, 2024 - 2031, USD Million
TABLE 91 UK Bra Market, 2020 - 2023, Million Units
TABLE 92 UK Bra Market, 2024 - 2031, Million Units
TABLE 93 UK Bra Market by Material, 2020 - 2023, USD Million
TABLE 94 UK Bra Market by Material, 2024 - 2031, USD Million
TABLE 95 UK Bra Market by Material, 2020 - 2023, Million Units
TABLE 96 UK Bra Market by Material, 2024 - 2031, Million Units
TABLE 97 UK Bra Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 98 UK Bra Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 99 UK Bra Market by Distribution Channel, 2020 - 2023, Million Units
TABLE 100 UK Bra Market by Distribution Channel, 2024 - 2031, Million Units
TABLE 101 UK Bra Market by Product, 2020 - 2023, USD Million
TABLE 102 UK Bra Market by Product, 2024 - 2031, USD Million
TABLE 103 UK Bra Market by Product, 2020 - 2023, Million Units
TABLE 104 UK Bra Market by Product, 2024 - 2031, Million Units
TABLE 105 France Bra Market, 2020 - 2023, USD Million
TABLE 106 France Bra Market, 2024 - 2031, USD Million
TABLE 107 France Bra Market, 2020 - 2023, Million Units
TABLE 108 France Bra Market, 2024 - 2031, Million Units
TABLE 109 France Bra Market by Material, 2020 - 2023, USD Million
TABLE 110 France Bra Market by Material, 2024 - 2031, USD Million
TABLE 111 France Bra Market by Material, 2020 - 2023, Million Units
TABLE 112 France Bra Market by Material, 2024 - 2031, Million Units
TABLE 113 France Bra Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 114 France Bra Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 115 France Bra Market by Distribution Channel, 2020 - 2023, Million Units
TABLE 116 France Bra Market by Distribution Channel, 2024 - 2031, Million Units
TABLE 117 France Bra Market by Product, 2020 - 2023, USD Million
TABLE 118 France Bra Market by Product, 2024 - 2031, USD Million
TABLE 119 France Bra Market by Product, 2020 - 2023, Million Units
TABLE 120 France Bra Market by Product, 2024 - 2031, Million Units
TABLE 121 Russia Bra Market, 2020 - 2023, USD Million
TABLE 122 Russia Bra Market, 2024 - 2031, USD Million
TABLE 123 Russia Bra Market, 2020 - 2023, Million Units
TABLE 124 Russia Bra Market, 2024 - 2031, Million Units
TABLE 125 Russia Bra Market by Material, 2020 - 2023, USD Million
TABLE 126 Russia Bra Market by Material, 2024 - 2031, USD Million
TABLE 127 Russia Bra Market by Material, 2020 - 2023, Million Units
TABLE 128 Russia Bra Market by Material, 2024 - 2031, Million Units
TABLE 129 Russia Bra Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 130 Russia Bra Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 131 Russia Bra Market by Distribution Channel, 2020 - 2023, Million Units
TABLE 132 Russia Bra Market by Distribution Channel, 2024 - 2031, Million Units
TABLE 133 Russia Bra Market by Product, 2020 - 2023, USD Million
TABLE 134 Russia Bra Market by Product, 2024 - 2031, USD Million
TABLE 135 Russia Bra Market by Product, 2020 - 2023, Million Units
TABLE 136 Russia Bra Market by Product, 2024 - 2031, Million Units
TABLE 137 Spain Bra Market, 2020 - 2023, USD Million
TABLE 138 Spain Bra Market, 2024 - 2031, USD Million
TABLE 139 Spain Bra Market, 2020 - 2023, Million Units
TABLE 140 Spain Bra Market, 2024 - 2031, Million Units
TABLE 141 Spain Bra Market by Material, 2020 - 2023, USD Million
TABLE 142 Spain Bra Market by Material, 2024 - 2031, USD Million
TABLE 143 Spain Bra Market by Material, 2020 - 2023, Million Units
TABLE 144 Spain Bra Market by Material, 2024 - 2031, Million Units
TABLE 145 Spain Bra Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 146 Spain Bra Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 147 Spain Bra Market by Distribution Channel, 2020 - 2023, Million Units
TABLE 148 Spain Bra Market by Distribution Channel, 2024 - 2031, Million Units
TABLE 149 Spain Bra Market by Product, 2020 - 2023, USD Million
TABLE 150 Spain Bra Market by Product, 2024 - 2031, USD Million
TABLE 151 Spain Bra Market by Product, 2020 - 2023, Million Units
TABLE 152 Spain Bra Market by Product, 2024 - 2031, Million Units
TABLE 153 Italy Bra Market, 2020 - 2023, USD Million
TABLE 154 Italy Bra Market, 2024 - 2031, USD Million
TABLE 155 Italy Bra Market, 2020 - 2023, Million Units
TABLE 156 Italy Bra Market, 2024 - 2031, Million Units
TABLE 157 Italy Bra Market by Material, 2020 - 2023, USD Million
TABLE 158 Italy Bra Market by Material, 2024 - 2031, USD Million
TABLE 159 Italy Bra Market by Material, 2020 - 2023, Million Units
TABLE 160 Italy Bra Market by Material, 2024 - 2031, Million Units
TABLE 161 Italy Bra Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 162 Italy Bra Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 163 Italy Bra Market by Distribution Channel, 2020 - 2023, Million Units
TABLE 164 Italy Bra Market by Distribution Channel, 2024 - 2031, Million Units
TABLE 165 Italy Bra Market by Product, 2020 - 2023, USD Million
TABLE 166 Italy Bra Market by Product, 2024 - 2031, USD Million
TABLE 167 Italy Bra Market by Product, 2020 - 2023, Million Units
TABLE 168 Italy Bra Market by Product, 2024 - 2031, Million Units
TABLE 169 Rest of Europe Bra Market, 2020 - 2023, USD Million
TABLE 170 Rest of Europe Bra Market, 2024 - 2031, USD Million
TABLE 171 Rest of Europe Bra Market, 2020 - 2023, Million Units
TABLE 172 Rest of Europe Bra Market, 2024 - 2031, Million Units
TABLE 173 Rest of Europe Bra Market by Material, 2020 - 2023, USD Million
TABLE 174 Rest of Europe Bra Market by Material, 2024 - 2031, USD Million
TABLE 175 Rest of Europe Bra Market by Material, 2020 - 2023, Million Units
TABLE 176 Rest of Europe Bra Market by Material, 2024 - 2031, Million Units
TABLE 177 Rest of Europe Bra Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 178 Rest of Europe Bra Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 179 Rest of Europe Bra Market by Distribution Channel, 2020 - 2023, Million Units
TABLE 180 Rest of Europe Bra Market by Distribution Channel, 2024 - 2031, Million Units
TABLE 181 Rest of Europe Bra Market by Product, 2020 - 2023, USD Million
TABLE 182 Rest of Europe Bra Market by Product, 2024 - 2031, USD Million
TABLE 183 Rest of Europe Bra Market by Product, 2020 - 2023, Million Units
TABLE 184 Rest of Europe Bra Market by Product, 2024 - 2031, Million Units
TABLE 185 Key Information - Victoria's Secret & Co.
TABLE 186 Key Information - Agent Provocateur
TABLE 187 Key Information - MAS Holdings Limited
TABLE 188 Key Information - Ann Summers Ltd.
TABLE 189 Key Information - Bluebella Ltd.
TABLE 190 Key Information - Felina GmbH
TABLE 191 Key Information - Hanky Panky Ltd.
TABLE 192 Key Information - La Perla Fashion Holding N.V.
TABLE 193 Key Information - PVH Corp.
TABLE 194 Key Information - Stella McCartney Limited

Europe Bra Market Size, Share & Trends Analysis Report By Material, By Distribution Channel, By Product (T-shirt Bra, Sports Bra, Multi-Way Bra, Adhesive Bra, and Other Products), By Country and Growth Forecast, 2024 - 2031