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PUBLISHER: KBV Research | PRODUCT CODE: 1587014
PUBLISHER: KBV Research | PRODUCT CODE: 1587014
North America Operational Analytics Market Size, Share & Trends Analysis Report By Type, By Business Function, By Application, By Deployment Model (Cloud and On-premises), By Industry Vertical, By Country and Growth Forecast, 2024 - 2031
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The North America Operational Analytics Market would witness market growth of 12.9% CAGR during the forecast period (2024-2031).
The US market dominated the North America Operational Analytics Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $6,373.8 million by 2031. The Canada market is experiencing a CAGR of 15.2% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 14.3% during (2024 - 2031).
These analytics uses data analysis techniques to improve and optimize an organization's daily operations and decision-making processes. It collects, analyzes, and interprets real-time or near-real-time data from business activities, systems, and processes, turning it into actionable insights. Unlike traditional analytics, which often examines historical data, these analytics is focused on the "here and now," helping organizations respond dynamically to current events and make data-driven decisions that enhance efficiency, productivity, and customer satisfaction.
This market is fundamentally driven by the increasing prevalence of sophisticated data analytics technologies, such as artificial intelligence, machine learning, and big data platforms. These technologies enable businesses to analyze massive datasets in real-time, uncover patterns and correlations, and forecast future outcomes more accurately.
In Canada, the telecom industry's adoption of these analytics has accelerated as companies increasingly rely on digital platforms and invest heavily in 5G infrastructure. Telecom providers use analytics to optimize customer service, manage service delivery, and ensure network reliability. The ICT sector contributes substantially to Canada's GDP, with a value of $104.5 billion in 2021 (in constant 2012 dollars), representing 5.3% of the national GDP and driving 15.3% of GDP growth from 2016 to 2021. The Canadian Radio-television and Telecommunications Commission (CRTC) actively supports initiatives to improve digital services and infrastructure, fostering further adoption of analytics in the telecom sector to enhance performance and customer satisfaction. Thus, as governments across the region prioritize digital transformation, cybersecurity, and economic competitiveness, the operational analytics market in North America is expected to see sustained growth.
Based on Type, the market is segmented into Software and Service (Managed Services and Professional Services). Based on Business Function, the market is segmented into Information Technology (IT), Sales & Marketing, Finance, Human Resources (HR), and Other Business Function. Based on Application, the market is segmented into Predictive Asset Maintenance, Risk Management, Fraud Detection, Supply Chain Management, Customer Management, and Other Application. Based on Deployment Model, the market is segmented into Cloud and On-premises. Based on Industry Vertical, the market is segmented into Telecommunication, Retail & Consumer Goods, Manufacturing, Government & Defense, Energy & Utilities, Healthcare, and Other Industry Vertical. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- Microsoft Corporation
- Oracle Corporation
- SAS Institute Inc.
- Amazon Web Services, Inc. (Amazon.com, Inc.)
- Google LLC
- Hewlett Packard Enterprise Company
- IBM Corporation
- SAP SE
- Teradata Corporation
- TIBCO Software, Inc. (Vista Equity Partners Management, LLC)
North America Operational Analytics Market Report Segmentation
By Type
- Software
- Service
- Managed Services
- Professional Services
By Business Function
- Information Technology (IT)
- Sales & Marketing
- Finance
- Human Resources (HR)
- Other Business Function
By Application
- Predictive Asset Maintenance
- Risk Management
- Fraud Detection
- Supply Chain Management
- Customer Management
- Other Application
By Deployment Model
- Cloud
- On-premises
By Industry Vertical
- Telecommunication
- Retail & Consumer Goods
- Manufacturing
- Government & Defense
- Energy & Utilities
- Healthcare
- Other Industry Vertical
By Country
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 North America Operational Analytics Market, by Type
- 1.4.2 North America Operational Analytics Market, by Business Function
- 1.4.3 North America Operational Analytics Market, by Application
- 1.4.4 North America Operational Analytics Market, by Deployment Model
- 1.4.5 North America Operational Analytics Market, by Industry Vertical
- 1.4.6 North America Operational Analytics Market, by Country
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
- 2.1 Key Highlights
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.1.1 Overview
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
- 4.1 KBV Cardinal Matrix
- 4.2 Recent Industry Wide Strategic Developments
- 4.2.1 Partnerships, Collaborations and Agreements
- 4.2.2 Product Launches and Product Expansions
- 4.2.3 Acquisition and Mergers
- 4.3 Market Share Analysis, 2023
- 4.4 Top Winning Strategies
- 4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
- 4.4.2 Key Strategic Move: (Partnerships, Collaborations and Agreements: 2020, May - 2024, Jun) Leading Players
- 4.5 Porter Five Forces Analysis
Chapter 5. North America Operational Analytics Market by Type
- 5.1 North America Software Market by Country
- 5.2 North America Service Market by Country
- 5.3 North America Operational Analytics Market by Service Type
- 5.3.1 North America Managed Services Market by Country
- 5.3.2 North America Professional Services Market by Country
Chapter 6. North America Operational Analytics Market by Business Function
- 6.1 North America Information Technology (IT) Market by Region
- 6.2 North America Sales & Marketing Market by Region
- 6.3 North America Finance Market by Region
- 6.4 North America Human Resources (HR) Market by Region
- 6.5 North America Other Business Function Market by Region
Chapter 7. North America Operational Analytics Market by Application
- 7.1 North America Predictive Asset Maintenance Market by Country
- 7.2 North America Risk Management Market by Country
- 7.3 North America Fraud Detection Market by Country
- 7.4 North America Supply Chain Management Market by Country
- 7.5 North America Customer Management Market by Country
- 7.6 North America Other Application Market by Country
Chapter 8. North America Operational Analytics Market by Deployment Model
- 8.1 North America Cloud Market by Country
- 8.2 North America On-premises Market by Country
Chapter 9. North America Operational Analytics Market by Industry Vertical
- 9.1 North America Telecommunication Market by Country
- 9.2 North America Retail & Consumer Goods Market by Country
- 9.3 North America Manufacturing Market by Country
- 9.4 North America Government & Defense Market by Country
- 9.5 North America Energy & Utilities Market by Country
- 9.6 North America Healthcare Market by Country
- 9.7 North America Other Industry Vertical Market by Country
Chapter 10. North America Operational Analytics Market by Country
- 10.1 US Operational Analytics Market
- 10.1.1 US Operational Analytics Market by Type
- 10.1.1.1 US Operational Analytics Market by Service Type
- 10.1.2 US Operational Analytics Market by Business Function
- 10.1.3 US Operational Analytics Market by Application
- 10.1.4 US Operational Analytics Market by Deployment Model
- 10.1.5 US Operational Analytics Market by Industry Vertical
- 10.1.1 US Operational Analytics Market by Type
- 10.2 Canada Operational Analytics Market
- 10.2.1 Canada Operational Analytics Market by Type
- 10.2.1.1 Canada Operational Analytics Market by Service Type
- 10.2.2 Canada Operational Analytics Market by Business Function
- 10.2.3 Canada Operational Analytics Market by Application
- 10.2.4 Canada Operational Analytics Market by Deployment Model
- 10.2.5 Canada Operational Analytics Market by Industry Vertical
- 10.2.1 Canada Operational Analytics Market by Type
- 10.3 Mexico Operational Analytics Market
- 10.3.1 Mexico Operational Analytics Market by Type
- 10.3.1.1 Mexico Operational Analytics Market by Service Type
- 10.3.2 Mexico Operational Analytics Market by Business Function
- 10.3.3 Mexico Operational Analytics Market by Application
- 10.3.4 Mexico Operational Analytics Market by Deployment Model
- 10.3.5 Mexico Operational Analytics Market by Industry Vertical
- 10.3.1 Mexico Operational Analytics Market by Type
- 10.4 Rest of North America Operational Analytics Market
- 10.4.1 Rest of North America Operational Analytics Market by Type
- 10.4.1.1 Rest of North America Operational Analytics Market by Service Type
- 10.4.2 Rest of North America Operational Analytics Market by Business Function
- 10.4.3 Rest of North America Operational Analytics Market by Application
- 10.4.4 Rest of North America Operational Analytics Market by Deployment Model
- 10.4.5 Rest of North America Operational Analytics Market by Industry Vertical
- 10.4.1 Rest of North America Operational Analytics Market by Type
Chapter 11. Company Profiles
- 11.1 Google LLC (Alphabet Inc.)
- 11.1.1 Company Overview
- 11.1.2 Financial Analysis
- 11.1.3 Segmental and Regional Analysis
- 11.1.4 Research & Development Expense
- 11.1.5 Recent strategies and developments:
- 11.1.5.1 Partnerships, Collaborations, and Agreements:
- 11.1.6 SWOT Analysis
- 11.2 Hewlett Packard Enterprise Company
- 11.2.1 Company Overview
- 11.2.2 Financial Analysis
- 11.2.3 Segmental and Regional Analysis
- 11.2.4 Research & Development Expense
- 11.2.5 Recent strategies and developments:
- 11.2.5.1 Partnerships, Collaborations, and Agreements:
- 11.2.5.2 Product Launches and Product Expansions:
- 11.2.6 SWOT Analysis
- 11.3 Amazon Web Services, Inc. (Amazon.com, Inc.)
- 11.3.1 Company Overview
- 11.3.2 Financial Analysis
- 11.3.3 Segmental Analysis
- 11.3.4 Recent strategies and developments:
- 11.3.4.1 Partnerships, Collaborations, and Agreements:
- 11.3.5 SWOT Analysis
- 11.4 Microsoft Corporation
- 11.4.1 Company Overview
- 11.4.2 Financial Analysis
- 11.4.3 Segmental and Regional Analysis
- 11.4.4 Research & Development Expenses
- 11.4.5 Recent strategies and developments:
- 11.4.5.1 Partnerships, Collaborations, and Agreements:
- 11.4.5.2 Acquisition and Mergers:
- 11.4.6 SWOT Analysis
- 11.5 Oracle Corporation
- 11.5.1 Company Overview
- 11.5.2 Financial Analysis
- 11.5.3 Segmental and Regional Analysis
- 11.5.4 Research & Development Expense
- 11.5.5 Recent strategies and developments:
- 11.5.5.1 Partnerships, Collaborations, and Agreements:
- 11.5.5.2 Product Launches and Product Expansions:
- 11.5.6 SWOT Analysis
- 11.6 SAS Institute, Inc.
- 11.6.1 Company Overview
- 11.6.2 Recent strategies and developments:
- 11.6.2.1 Partnerships, Collaborations, and Agreements:
- 11.6.3 SWOT Analysis
- 11.7 IBM Corporation
- 11.7.1 Company Overview
- 11.7.2 Financial Analysis
- 11.7.3 Regional & Segmental Analysis
- 11.7.4 Research & Development Expenses
- 11.7.5 Recent strategies and developments:
- 11.7.5.1 Partnerships, Collaborations, and Agreements:
- 11.7.5.2 Product Launches and Product Expansions:
- 11.7.5.3 Acquisition and Mergers:
- 11.7.6 SWOT Analysis
- 11.8 SAP SE
- 11.8.1 Company Overview
- 11.8.2 Financial Analysis
- 11.8.3 Regional Analysis
- 11.8.4 Research & Development Expense
- 11.8.5 Recent strategies and developments:
- 11.8.5.1 Partnerships, Collaborations, and Agreements:
- 11.8.5.2 Product Launches and Product Expansions:
- 11.8.5.3 Acquisition and Mergers:
- 11.8.6 SWOT Analysis
- 11.9 Teradata Corporation
- 11.9.1 Company Overview
- 11.9.2 Financial Analysis
- 11.9.3 Regional Analysis
- 11.9.4 Research & Development Expenses
- 11.9.5 SWOT Analysis
- 11.10. Tibco Software, Inc. (Vista Equity Partners Management, LLC)
- 11.10.1 Company Overview
- 11.10.2 Recent strategies and developments:
- 11.10.2.1 Product Launches and Product Expansions:
- 11.10.2.2 Acquisition and Mergers:
- 11.10.3 SWOT Analysis
LIST OF TABLES
- TABLE 1 North America Operational Analytics Market, 2020 - 2023, USD Million
- TABLE 2 North America Operational Analytics Market, 2024 - 2031, USD Million
- TABLE 3 Partnerships, Collaborations and Agreements- Operational Analytics Market
- TABLE 4 Product Launches And Product Expansions- Operational Analytics Market
- TABLE 5 Acquisition and Mergers- Operational Analytics Market
- TABLE 6 North America Operational Analytics Market by Type, 2020 - 2023, USD Million
- TABLE 7 North America Operational Analytics Market by Type, 2024 - 2031, USD Million
- TABLE 8 North America Software Market by Country, 2020 - 2023, USD Million
- TABLE 9 North America Software Market by Country, 2024 - 2031, USD Million
- TABLE 10 North America Service Market by Country, 2020 - 2023, USD Million
- TABLE 11 North America Service Market by Country, 2024 - 2031, USD Million
- TABLE 12 North America Operational Analytics Market by Service Type, 2020 - 2023, USD Million
- TABLE 13 North America Operational Analytics Market by Service Type, 2024 - 2031, USD Million
- TABLE 14 North America Managed Services Market by Country, 2020 - 2023, USD Million
- TABLE 15 North America Managed Services Market by Country, 2024 - 2031, USD Million
- TABLE 16 North America Professional Services Market by Country, 2020 - 2023, USD Million
- TABLE 17 North America Professional Services Market by Country, 2024 - 2031, USD Million
- TABLE 18 North America Operational Analytics Market by Business Function, 2020 - 2023, USD Million
- TABLE 19 North America Operational Analytics Market by Business Function, 2024 - 2031, USD Million
- TABLE 20 North America Information Technology (IT) Market by Region, 2020 - 2023, USD Million
- TABLE 21 North America Information Technology (IT) Market by Region, 2024 - 2031, USD Million
- TABLE 22 North America Sales & Marketing Market by Region, 2020 - 2023, USD Million
- TABLE 23 North America Sales & Marketing Market by Region, 2024 - 2031, USD Million
- TABLE 24 North America Finance Market by Region, 2020 - 2023, USD Million
- TABLE 25 North America Finance Market by Region, 2024 - 2031, USD Million
- TABLE 26 North America Human Resources (HR) Market by Region, 2020 - 2023, USD Million
- TABLE 27 North America Human Resources (HR) Market by Region, 2024 - 2031, USD Million
- TABLE 28 North America Other Business Function Market by Region, 2020 - 2023, USD Million
- TABLE 29 North America Other Business Function Market by Region, 2024 - 2031, USD Million
- TABLE 30 North America Operational Analytics Market by Application, 2020 - 2023, USD Million
- TABLE 31 North America Operational Analytics Market by Application, 2024 - 2031, USD Million
- TABLE 32 North America Predictive Asset Maintenance Market by Country, 2020 - 2023, USD Million
- TABLE 33 North America Predictive Asset Maintenance Market by Country, 2024 - 2031, USD Million
- TABLE 34 North America Risk Management Market by Country, 2020 - 2023, USD Million
- TABLE 35 North America Risk Management Market by Country, 2024 - 2031, USD Million
- TABLE 36 North America Fraud Detection Market by Country, 2020 - 2023, USD Million
- TABLE 37 North America Fraud Detection Market by Country, 2024 - 2031, USD Million
- TABLE 38 North America Supply Chain Management Market by Country, 2020 - 2023, USD Million
- TABLE 39 North America Supply Chain Management Market by Country, 2024 - 2031, USD Million
- TABLE 40 North America Customer Management Market by Country, 2020 - 2023, USD Million
- TABLE 41 North America Customer Management Market by Country, 2024 - 2031, USD Million
- TABLE 42 North America Other Application Market by Country, 2020 - 2023, USD Million
- TABLE 43 North America Other Application Market by Country, 2024 - 2031, USD Million
- TABLE 44 North America Operational Analytics Market by Deployment Model, 2020 - 2023, USD Million
- TABLE 45 North America Operational Analytics Market by Deployment Model, 2024 - 2031, USD Million
- TABLE 46 North America Cloud Market by Country, 2020 - 2023, USD Million
- TABLE 47 North America Cloud Market by Country, 2024 - 2031, USD Million
- TABLE 48 North America On-premises Market by Country, 2020 - 2023, USD Million
- TABLE 49 North America On-premises Market by Country, 2024 - 2031, USD Million
- TABLE 50 North America Operational Analytics Market by Industry Vertical, 2020 - 2023, USD Million
- TABLE 51 North America Operational Analytics Market by Industry Vertical, 2024 - 2031, USD Million
- TABLE 52 North America Telecommunication Market by Country, 2020 - 2023, USD Million
- TABLE 53 North America Telecommunication Market by Country, 2024 - 2031, USD Million
- TABLE 54 North America Retail & Consumer Goods Market by Country, 2020 - 2023, USD Million
- TABLE 55 North America Retail & Consumer Goods Market by Country, 2024 - 2031, USD Million
- TABLE 56 North America Manufacturing Market by Country, 2020 - 2023, USD Million
- TABLE 57 North America Manufacturing Market by Country, 2024 - 2031, USD Million
- TABLE 58 North America Government & Defense Market by Country, 2020 - 2023, USD Million
- TABLE 59 North America Government & Defense Market by Country, 2024 - 2031, USD Million
- TABLE 60 North America Energy & Utilities Market by Country, 2020 - 2023, USD Million
- TABLE 61 North America Energy & Utilities Market by Country, 2024 - 2031, USD Million
- TABLE 62 North America Healthcare Market by Country, 2020 - 2023, USD Million
- TABLE 63 North America Healthcare Market by Country, 2024 - 2031, USD Million
- TABLE 64 North America Other Industry Vertical Market by Country, 2020 - 2023, USD Million
- TABLE 65 North America Other Industry Vertical Market by Country, 2024 - 2031, USD Million
- TABLE 66 North America Operational Analytics Market by Country, 2020 - 2023, USD Million
- TABLE 67 North America Operational Analytics Market by Country, 2024 - 2031, USD Million
- TABLE 68 US Operational Analytics Market, 2020 - 2023, USD Million
- TABLE 69 US Operational Analytics Market, 2024 - 2031, USD Million
- TABLE 70 US Operational Analytics Market by Type, 2020 - 2023, USD Million
- TABLE 71 US Operational Analytics Market by Type, 2024 - 2031, USD Million
- TABLE 72 US Operational Analytics Market by Service Type, 2020 - 2023, USD Million
- TABLE 73 US Operational Analytics Market by Service Type, 2024 - 2031, USD Million
- TABLE 74 US Operational Analytics Market by Business Function, 2020 - 2023, USD Million
- TABLE 75 US Operational Analytics Market by Business Function, 2024 - 2031, USD Million
- TABLE 76 US Operational Analytics Market by Application, 2020 - 2023, USD Million
- TABLE 77 US Operational Analytics Market by Application, 2024 - 2031, USD Million
- TABLE 78 US Operational Analytics Market by Deployment Model, 2020 - 2023, USD Million
- TABLE 79 US Operational Analytics Market by Deployment Model, 2024 - 2031, USD Million
- TABLE 80 US Operational Analytics Market by Industry Vertical, 2020 - 2023, USD Million
- TABLE 81 US Operational Analytics Market by Industry Vertical, 2024 - 2031, USD Million
- TABLE 82 Canada Operational Analytics Market, 2020 - 2023, USD Million
- TABLE 83 Canada Operational Analytics Market, 2024 - 2031, USD Million
- TABLE 84 Canada Operational Analytics Market by Type, 2020 - 2023, USD Million
- TABLE 85 Canada Operational Analytics Market by Type, 2024 - 2031, USD Million
- TABLE 86 Canada Operational Analytics Market by Service Type, 2020 - 2023, USD Million
- TABLE 87 Canada Operational Analytics Market by Service Type, 2024 - 2031, USD Million
- TABLE 88 Canada Operational Analytics Market by Business Function, 2020 - 2023, USD Million
- TABLE 89 Canada Operational Analytics Market by Business Function, 2024 - 2031, USD Million
- TABLE 90 Canada Operational Analytics Market by Application, 2020 - 2023, USD Million
- TABLE 91 Canada Operational Analytics Market by Application, 2024 - 2031, USD Million
- TABLE 92 Canada Operational Analytics Market by Deployment Model, 2020 - 2023, USD Million
- TABLE 93 Canada Operational Analytics Market by Deployment Model, 2024 - 2031, USD Million
- TABLE 94 Canada Operational Analytics Market by Industry Vertical, 2020 - 2023, USD Million
- TABLE 95 Canada Operational Analytics Market by Industry Vertical, 2024 - 2031, USD Million
- TABLE 96 Mexico Operational Analytics Market, 2020 - 2023, USD Million
- TABLE 97 Mexico Operational Analytics Market, 2024 - 2031, USD Million
- TABLE 98 Mexico Operational Analytics Market by Type, 2020 - 2023, USD Million
- TABLE 99 Mexico Operational Analytics Market by Type, 2024 - 2031, USD Million
- TABLE 100 Mexico Operational Analytics Market by Service Type, 2020 - 2023, USD Million
- TABLE 101 Mexico Operational Analytics Market by Service Type, 2024 - 2031, USD Million
- TABLE 102 Mexico Operational Analytics Market by Business Function, 2020 - 2023, USD Million
- TABLE 103 Mexico Operational Analytics Market by Business Function, 2024 - 2031, USD Million
- TABLE 104 Mexico Operational Analytics Market by Application, 2020 - 2023, USD Million
- TABLE 105 Mexico Operational Analytics Market by Application, 2024 - 2031, USD Million
- TABLE 106 Mexico Operational Analytics Market by Deployment Model, 2020 - 2023, USD Million
- TABLE 107 Mexico Operational Analytics Market by Deployment Model, 2024 - 2031, USD Million
- TABLE 108 Mexico Operational Analytics Market by Industry Vertical, 2020 - 2023, USD Million
- TABLE 109 Mexico Operational Analytics Market by Industry Vertical, 2024 - 2031, USD Million
- TABLE 110 Rest of North America Operational Analytics Market, 2020 - 2023, USD Million
- TABLE 111 Rest of North America Operational Analytics Market, 2024 - 2031, USD Million
- TABLE 112 Rest of North America Operational Analytics Market by Type, 2020 - 2023, USD Million
- TABLE 113 Rest of North America Operational Analytics Market by Type, 2024 - 2031, USD Million
- TABLE 114 Rest of North America Operational Analytics Market by Service Type, 2020 - 2023, USD Million
- TABLE 115 Rest of North America Operational Analytics Market by Service Type, 2024 - 2031, USD Million
- TABLE 116 Rest of North America Operational Analytics Market by Business Function, 2020 - 2023, USD Million
- TABLE 117 Rest of North America Operational Analytics Market by Business Function, 2024 - 2031, USD Million
- TABLE 118 Rest of North America Operational Analytics Market by Application, 2020 - 2023, USD Million
- TABLE 119 Rest of North America Operational Analytics Market by Application, 2024 - 2031, USD Million
- TABLE 120 Rest of North America Operational Analytics Market by Deployment Model, 2020 - 2023, USD Million
- TABLE 121 Rest of North America Operational Analytics Market by Deployment Model, 2024 - 2031, USD Million
- TABLE 122 Rest of North America Operational Analytics Market by Industry Vertical, 2020 - 2023, USD Million
- TABLE 123 Rest of North America Operational Analytics Market by Industry Vertical, 2024 - 2031, USD Million
- TABLE 124 Key Information - Google LLC
- TABLE 125 Key Information - Hewlett Packard Enterprise Company
- TABLE 126 Key Information - Amazon Web Services, Inc.
- TABLE 127 Key Information - Microsoft Corporation
- TABLE 128 Key Information - Oracle Corporation
- TABLE 129 Key Information - SAS Institute, Inc.
- TABLE 130 Key Information - IBM Corporation
- TABLE 131 Key Information - SAP SE
- TABLE 132 Key Information - Teradata Corporation
- TABLE 133 Key Information - Tibco Software, Inc.
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