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PUBLISHER: KBV Research | PRODUCT CODE: 1580698
PUBLISHER: KBV Research | PRODUCT CODE: 1580698
LAMEA Marketing Technology Outsourcing Market Size, Share & Trends Analysis Report By Type, By End Use, By Country and Growth Forecast, 2024 - 2031
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PAGES: 138 Pages
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The Latin America, Middle East and Africa Marketing Technology Outsourcing Market would witness market growth of 11.8% CAGR during the forecast period (2024-2031).
The Brazil market dominated the LAMEA Marketing Technology Outsourcing Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $1,682.8 Million by 2031. The Argentina market is showcasing a CAGR of 13.3% during (2024 - 2031). Additionally, The UAE market would register a CAGR of 10.8% during (2024 - 2031).
As the marketing landscape evolves, several trends shape this market. Consumers increasingly expect personalized experiences in marketing communications. As a result, businesses are turning to MTO providers that can help craft tailored marketing strategies that resonate with individual customer preferences and behaviours, ultimately enhancing customer engagement. Companies are adopting hybrid marketing models that blend traditional and digital strategies.
There is a rising trend towards sustainability in marketing practices. Organizations increasingly seek MTO partners who prioritize eco-friendly initiatives, helping brands communicate their commitment to sustainability while attracting environmentally conscious consumers. Marketers are increasingly recognizing the power of storytelling in connecting with audiences. MTO providers are being leveraged to create compelling narratives that effectively convey brand values and engage customers emotionally, leading to stronger brand loyalty.
The UAE strategically prioritizes adopting artificial intelligence (AI), recognizing its potential to impact the nation's economy significantly. According to the International Trade Administration (ITA), AI will contribute over 14% of the UAE's GDP, approximately $96 billion, by 2030. Furthermore, the yearly growth of AI's economic contribution is expected to increase by an impressive 33.5% from 2018 to 2030. The burgeoning e-commerce industry in Brazil is driving a heightened demand for effective marketing strategies that capture and retain customers in a competitive environment. As more businesses move online to capitalize on the growing consumer base, they increasingly recognize the importance of utilizing advanced marketing technologies to enhance their outreach efforts. Therefore, increasing AI adoption and expansion of the region's e-commerce industry drive the market's growth.
Based on Type, the market is segmented into Digital Marketing, Social Media Management, CRM / Loyalty Program Management, Design & Content Services, Web Content Publishing, Sales Operations Support, and Other Type. Based on End Use, the market is segmented into IT & Telecommunications, Retail & e-commerce, Healthcare, Sports & events, BFSI, Media & entertainment, and Real Estate & Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
List of Key Companies Profiled
- Wipro Limited
- Accenture PLC
- Capgemini SE
- Cognizant Technology Solutions Corporation
- Infosys Limited
- Tata Consultancy Services Ltd.
- HCL Technologies Ltd.
- IBM Corporation
- Publicis Groupe (Epsilon Data Management, LLC)
- Invensis Technologies Pvt Ltd
LAMEA Marketing Technology Outsourcing Market Report Segmentation
By Type
- Digital Marketing
- Social Media Management
- CRM / Loyalty Program Management
- Design & Content Services
- Web Content Publishing
- Sales Operations Support
- Other Type
By End Use
- IT & Telecommunications
- Retail & e-commerce
- Healthcare
- Sports & events
- BFSI
- Media & entertainment
- Real Estate & Others
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 LAMEA Marketing Technology Outsourcing Market, by Type
- 1.4.2 LAMEA Marketing Technology Outsourcing Market, by End Use
- 1.4.3 LAMEA Marketing Technology Outsourcing Market, by Country
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
- 2.1 Key Highlights
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.1.1 Overview
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
- 4.1 KBV Cardinal Matrix
- 4.2 Recent Industry Wide Strategic Developments
- 4.2.1 Partnerships, Collaborations and Agreements
- 4.2.2 Product Launches and Product Expansions
- 4.2.3 Acquisition and Mergers
- 4.3 Market Share Analysis, 2023
- 4.4 Top Winning Strategies
- 4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
- 4.4.2 Key Strategic Move: (Partnerships, Collaborations and Agreements: 2023, May - 2024, Sep) Leading Players
- 4.5 Porter Five Forces Analysis
Chapter 5. LAMEA Marketing Technology Outsourcing Market by Type
- 5.1 LAMEA Digital Marketing Market by Country
- 5.2 LAMEA Social Media Management Market by Country
- 5.3 LAMEA CRM / Loyalty Program Management Market by Country
- 5.4 LAMEA Design & Content Services Market by Country
- 5.5 LAMEA Web Content Publishing Market by Country
- 5.6 LAMEA Sales Operations Support Market by Country
- 5.7 LAMEA Other Type Market by Country
Chapter 6. LAMEA Marketing Technology Outsourcing Market by End Use
- 6.1 LAMEA IT & Telecommunications Market by Country
- 6.2 LAMEA Retail & e-commerce Market by Country
- 6.3 LAMEA Healthcare Market by Country
- 6.4 LAMEA Sports & events Market by Country
- 6.5 LAMEA BFSI Market by Country
- 6.6 LAMEA Media & entertainment Market by Country
- 6.7 LAMEA Real Estate & Others Market by Country
Chapter 7. LAMEA Marketing Technology Outsourcing Market by Country
- 7.1 Brazil Marketing Technology Outsourcing Market
- 7.1.1 Brazil Marketing Technology Outsourcing Market by Type
- 7.1.2 Brazil Marketing Technology Outsourcing Market by End Use
- 7.2 Argentina Marketing Technology Outsourcing Market
- 7.2.1 Argentina Marketing Technology Outsourcing Market by Type
- 7.2.2 Argentina Marketing Technology Outsourcing Market by End Use
- 7.3 UAE Marketing Technology Outsourcing Market
- 7.3.1 UAE Marketing Technology Outsourcing Market by Type
- 7.3.2 UAE Marketing Technology Outsourcing Market by End Use
- 7.4 Saudi Arabia Marketing Technology Outsourcing Market
- 7.4.1 Saudi Arabia Marketing Technology Outsourcing Market by Type
- 7.4.2 Saudi Arabia Marketing Technology Outsourcing Market by End Use
- 7.5 South Africa Marketing Technology Outsourcing Market
- 7.5.1 South Africa Marketing Technology Outsourcing Market by Type
- 7.5.2 South Africa Marketing Technology Outsourcing Market by End Use
- 7.6 Nigeria Marketing Technology Outsourcing Market
- 7.6.1 Nigeria Marketing Technology Outsourcing Market by Type
- 7.6.2 Nigeria Marketing Technology Outsourcing Market by End Use
- 7.7 Rest of LAMEA Marketing Technology Outsourcing Market
- 7.7.1 Rest of LAMEA Marketing Technology Outsourcing Market by Type
- 7.7.2 Rest of LAMEA Marketing Technology Outsourcing Market by End Use
Chapter 8. Company Profiles
- 8.1.1 Company Overview
- 8.1.2 Financial Analysis
- 8.1.3 Segmental and Regional Analysis
- 8.1.4 Research & Development Expenses
- 8.1.5 Recent strategies and developments:
- 8.1.5.1 Partnerships, Collaborations, and Agreements:
- 8.1.6 SWOT Analysis
- 8.2 Infosys Limited
- 8.2.1 Company Overview
- 8.2.2 Financial Analysis
- 8.2.3 Segmental and Regional Analysis
- 8.2.4 Research & Development Expense
- 8.2.5 Recent strategies and developments:
- 8.2.5.1 Product Launches and Product Expansions:
- 8.2.6 SWOT Analysis
- 8.3 Wipro Limited
- 8.3.1 Company Overview
- 8.3.2 Financial Analysis
- 8.3.3 Segmental and Regional Analysis
- 8.3.4 Research & Development Expenses
- 8.3.5 Recent strategies and developments:
- 8.3.5.1 Partnerships, Collaborations, and Agreements:
- 8.3.6 SWOT Analysis
- 8.4 Capgemini SE
- 8.4.1 Company Overview
- 8.4.2 Financial Analysis
- 8.4.3 Regional Analysis
- 8.4.4 Recent strategies and developments:
- 8.4.4.1 Partnerships, Collaborations & Agreements:
- 8.4.5 SWOT Analysis
- 8.5 HCL Technologies Ltd. (HCL Enterprises)
- 8.5.1 Company Overview
- 8.5.2 Financial Analysis
- 8.5.3 Segmental and Regional Analysis
- 8.5.4 Research & Development Expenses
- 8.5.5 SWOT Analysis
- 8.6 IBM Corporation
- 8.6.1 Company Overview
- 8.6.2 Financial Analysis
- 8.6.3 Regional & Segmental Analysis
- 8.6.4 Research & Development Expenses
- 8.6.5 Recent strategies and developments:
- 8.6.5.1 Partnerships, Collaborations, and Agreements:
- 8.6.6 SWOT Analysis
- 8.7 Accenture PLC
- 8.7.1 Company Overview
- 8.7.2 Financial Analysis
- 8.7.3 Segmental Analysis
- 8.7.4 Research & Development Expenses
- 8.7.5 Recent strategies and developments:
- 8.7.5.1 Product Launches and Product Expansions:
- 8.7.5.2 Acquisition and Mergers:
- 8.7.6 SWOT Analysis
- 8.8 Cognizant Technology Solutions Corporation
- 8.8.1 Company overview
- 8.8.2 Financial Analysis
- 8.8.3 Segmental and Regional Analysis
- 8.8.4 Recent strategies and developments:
- 8.8.4.1 Partnerships, Collaborations, and Agreements:
- 8.8.4.2 Acquisition and Mergers:
- 8.8.5 SWOT Analysis
- 8.9 Publicis Groupe (Epsilon Data Management, LLC)
- 8.9.1 Company Overview
- 8.9.2 Financial Analysis
- 8.9.3 Regional Analysis
- 8.9.4 SWOT Analysis
- 8.10. Invensis Technologies Pvt. Ltd.
- 8.10.1 Company Overview
LIST OF TABLES
- TABLE 1 LAMEA Marketing Technology Outsourcing Market, 2020 - 2023, USD Million
- TABLE 2 LAMEA Marketing Technology Outsourcing Market, 2024 - 2031, USD Million
- TABLE 3 Partnerships, Collaborations and Agreements- Marketing Technology Outsourcing Market
- TABLE 4 Product Launches And Product Expansions- Marketing Technology Outsourcing Market
- TABLE 5 Acquisition and Mergers- Marketing Technology Outsourcing Market
- TABLE 6 LAMEA Marketing Technology Outsourcing Market by Type, 2020 - 2023, USD Million
- TABLE 7 LAMEA Marketing Technology Outsourcing Market by Type, 2024 - 2031, USD Million
- TABLE 8 LAMEA Digital Marketing Market by Country, 2020 - 2023, USD Million
- TABLE 9 LAMEA Digital Marketing Market by Country, 2024 - 2031, USD Million
- TABLE 10 LAMEA Social Media Management Market by Country, 2020 - 2023, USD Million
- TABLE 11 LAMEA Social Media Management Market by Country, 2024 - 2031, USD Million
- TABLE 12 LAMEA CRM / Loyalty Program Management Market by Country, 2020 - 2023, USD Million
- TABLE 13 LAMEA CRM / Loyalty Program Management Market by Country, 2024 - 2031, USD Million
- TABLE 14 LAMEA Design & Content Services Market by Country, 2020 - 2023, USD Million
- TABLE 15 LAMEA Design & Content Services Market by Country, 2024 - 2031, USD Million
- TABLE 16 LAMEA Web Content Publishing Market by Country, 2020 - 2023, USD Million
- TABLE 17 LAMEA Web Content Publishing Market by Country, 2024 - 2031, USD Million
- TABLE 18 LAMEA Sales Operations Support Market by Country, 2020 - 2023, USD Million
- TABLE 19 LAMEA Sales Operations Support Market by Country, 2024 - 2031, USD Million
- TABLE 20 LAMEA Other Type Market by Country, 2020 - 2023, USD Million
- TABLE 21 LAMEA Other Type Market by Country, 2024 - 2031, USD Million
- TABLE 22 LAMEA Marketing Technology Outsourcing Market by End Use, 2020 - 2023, USD Million
- TABLE 23 LAMEA Marketing Technology Outsourcing Market by End Use, 2024 - 2031, USD Million
- TABLE 24 LAMEA IT & Telecommunications Market by Country, 2020 - 2023, USD Million
- TABLE 25 LAMEA IT & Telecommunications Market by Country, 2024 - 2031, USD Million
- TABLE 26 LAMEA Retail & e-commerce Market by Country, 2020 - 2023, USD Million
- TABLE 27 LAMEA Retail & e-commerce Market by Country, 2024 - 2031, USD Million
- TABLE 28 LAMEA Healthcare Market by Country, 2020 - 2023, USD Million
- TABLE 29 LAMEA Healthcare Market by Country, 2024 - 2031, USD Million
- TABLE 30 LAMEA Sports & events Market by Country, 2020 - 2023, USD Million
- TABLE 31 LAMEA Sports & events Market by Country, 2024 - 2031, USD Million
- TABLE 32 LAMEA BFSI Market by Country, 2020 - 2023, USD Million
- TABLE 33 LAMEA BFSI Market by Country, 2024 - 2031, USD Million
- TABLE 34 LAMEA Media & entertainment Market by Country, 2020 - 2023, USD Million
- TABLE 35 LAMEA Media & entertainment Market by Country, 2024 - 2031, USD Million
- TABLE 36 LAMEA Real Estate & Others Market by Country, 2020 - 2023, USD Million
- TABLE 37 LAMEA Real Estate & Others Market by Country, 2024 - 2031, USD Million
- TABLE 38 LAMEA Marketing Technology Outsourcing Market by Country, 2020 - 2023, USD Million
- TABLE 39 LAMEA Marketing Technology Outsourcing Market by Country, 2024 - 2031, USD Million
- TABLE 40 Brazil Marketing Technology Outsourcing Market, 2020 - 2023, USD Million
- TABLE 41 Brazil Marketing Technology Outsourcing Market, 2024 - 2031, USD Million
- TABLE 42 Brazil Marketing Technology Outsourcing Market by Type, 2020 - 2023, USD Million
- TABLE 43 Brazil Marketing Technology Outsourcing Market by Type, 2024 - 2031, USD Million
- TABLE 44 Brazil Marketing Technology Outsourcing Market by End Use, 2020 - 2023, USD Million
- TABLE 45 Brazil Marketing Technology Outsourcing Market by End Use, 2024 - 2031, USD Million
- TABLE 46 Argentina Marketing Technology Outsourcing Market, 2020 - 2023, USD Million
- TABLE 47 Argentina Marketing Technology Outsourcing Market, 2024 - 2031, USD Million
- TABLE 48 Argentina Marketing Technology Outsourcing Market by Type, 2020 - 2023, USD Million
- TABLE 49 Argentina Marketing Technology Outsourcing Market by Type, 2024 - 2031, USD Million
- TABLE 50 Argentina Marketing Technology Outsourcing Market by End Use, 2020 - 2023, USD Million
- TABLE 51 Argentina Marketing Technology Outsourcing Market by End Use, 2024 - 2031, USD Million
- TABLE 52 UAE Marketing Technology Outsourcing Market, 2020 - 2023, USD Million
- TABLE 53 UAE Marketing Technology Outsourcing Market, 2024 - 2031, USD Million
- TABLE 54 UAE Marketing Technology Outsourcing Market by Type, 2020 - 2023, USD Million
- TABLE 55 UAE Marketing Technology Outsourcing Market by Type, 2024 - 2031, USD Million
- TABLE 56 UAE Marketing Technology Outsourcing Market by End Use, 2020 - 2023, USD Million
- TABLE 57 UAE Marketing Technology Outsourcing Market by End Use, 2024 - 2031, USD Million
- TABLE 58 Saudi Arabia Marketing Technology Outsourcing Market, 2020 - 2023, USD Million
- TABLE 59 Saudi Arabia Marketing Technology Outsourcing Market, 2024 - 2031, USD Million
- TABLE 60 Saudi Arabia Marketing Technology Outsourcing Market by Type, 2020 - 2023, USD Million
- TABLE 61 Saudi Arabia Marketing Technology Outsourcing Market by Type, 2024 - 2031, USD Million
- TABLE 62 Saudi Arabia Marketing Technology Outsourcing Market by End Use, 2020 - 2023, USD Million
- TABLE 63 Saudi Arabia Marketing Technology Outsourcing Market by End Use, 2024 - 2031, USD Million
- TABLE 64 South Africa Marketing Technology Outsourcing Market, 2020 - 2023, USD Million
- TABLE 65 South Africa Marketing Technology Outsourcing Market, 2024 - 2031, USD Million
- TABLE 66 South Africa Marketing Technology Outsourcing Market by Type, 2020 - 2023, USD Million
- TABLE 67 South Africa Marketing Technology Outsourcing Market by Type, 2024 - 2031, USD Million
- TABLE 68 South Africa Marketing Technology Outsourcing Market by End Use, 2020 - 2023, USD Million
- TABLE 69 South Africa Marketing Technology Outsourcing Market by End Use, 2024 - 2031, USD Million
- TABLE 70 Nigeria Marketing Technology Outsourcing Market, 2020 - 2023, USD Million
- TABLE 71 Nigeria Marketing Technology Outsourcing Market, 2024 - 2031, USD Million
- TABLE 72 Nigeria Marketing Technology Outsourcing Market by Type, 2020 - 2023, USD Million
- TABLE 73 Nigeria Marketing Technology Outsourcing Market by Type, 2024 - 2031, USD Million
- TABLE 74 Nigeria Marketing Technology Outsourcing Market by End Use, 2020 - 2023, USD Million
- TABLE 75 Nigeria Marketing Technology Outsourcing Market by End Use, 2024 - 2031, USD Million
- TABLE 76 Rest of LAMEA Marketing Technology Outsourcing Market, 2020 - 2023, USD Million
- TABLE 77 Rest of LAMEA Marketing Technology Outsourcing Market, 2024 - 2031, USD Million
- TABLE 78 Rest of LAMEA Marketing Technology Outsourcing Market by Type, 2020 - 2023, USD Million
- TABLE 79 Rest of LAMEA Marketing Technology Outsourcing Market by Type, 2024 - 2031, USD Million
- TABLE 80 Rest of LAMEA Marketing Technology Outsourcing Market by End Use, 2020 - 2023, USD Million
- TABLE 81 Rest of LAMEA Marketing Technology Outsourcing Market by End Use, 2024 - 2031, USD Million
- TABLE 82 Key Information - Tata Consultancy Services Ltd.
- TABLE 83 Key Information - Infosys Limited
- TABLE 84 Key Information - Wipro Limited
- TABLE 85 Key Information - Capgemini SE
- TABLE 86 Key Information - HCL Technologies Ltd.
- TABLE 87 Key Information - IBM Corporation
- TABLE 88 Key Information - Accenture PLC
- TABLE 89 Key Information - Cognizant Technology Solutions Corporation
- TABLE 90 key information - Publicis Groupe
- TABLE 91 key information - Invensis Technologies Pvt. Ltd.
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