PUBLISHER: KBV Research | PRODUCT CODE: 1580695
PUBLISHER: KBV Research | PRODUCT CODE: 1580695
North America Marketing Technology Outsourcing Market Size, Share & Trends Analysis Report By Type, By End Use, By Country and Growth Forecast, 2024 - 2031
The North America Marketing Technology Outsourcing Market would witness market growth of 9.5% CAGR during the forecast period (2024-2031).
The US market dominated the North America Marketing Technology Outsourcing Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $24,039.2 Million by 2031. The Canada market is experiencing a CAGR of 11.7% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 10.9% during (2024 - 2031).
This outsourcing encompasses an array of applications tailored to meet the diverse needs of organizations. These applications are designed to enhance marketing efficiency, improve customer engagement, and ultimately drive revenue growth. They allow businesses to implement and manage comprehensive omnichannel marketing strategies. By leveraging external expertise, companies can create cohesive messaging across various platforms-social media, email, websites, and offline channels-ensuring a seamless customer experience and better brand recognition.
MTO facilitates dynamic content generation that adapts in real time to user interactions. By outsourcing content creation to specialized agencies, businesses can develop personalized marketing materials that resonate with individual customer segments, enhancing engagement and customer loyalty. Outsourcing lead scoring and nurturing processes allow businesses to prioritize leads efficiently based on their engagement and conversion likelihood.
The growth of the real estate sector is also driving a shift towards digital marketing channels. As more consumers utilize online platforms to search for properties and make rental decisions, real estate companies must adopt digital marketing strategies to stay competitive. This transition necessitates the implementation of sophisticated marketing technologies, such as customer relationship management (CRM) systems, analytics tools, and targeted advertising solutions. The rising expenditure on the healthcare sector in Canada will significantly impact this market. Recently, the Government of Canada announced a substantial investment of $196.1 billion over ten years, including $46.2 billion in new funding to enhance healthcare services for Canadians. This increased investment reflects the government's commitment to improving health outcomes and signals a growing need for effective marketing strategies within the healthcare sector. In conclusion, the growing real estate sector and increasing healthcare expenditure in the region drive the market's growth.
Based on Type, the market is segmented into Digital Marketing, Social Media Management, CRM / Loyalty Program Management, Design & Content Services, Web Content Publishing, Sales Operations Support, and Other Type. Based on End Use, the market is segmented into IT & Telecommunications, Retail & e-commerce, Healthcare, Sports & events, BFSI, Media & entertainment, and Real Estate & Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- Wipro Limited
- Accenture PLC
- Capgemini SE
- Cognizant Technology Solutions Corporation
- Infosys Limited
- Tata Consultancy Services Ltd.
- HCL Technologies Ltd.
- IBM Corporation
- Publicis Groupe (Epsilon Data Management, LLC)
- Invensis Technologies Pvt Ltd
North America Marketing Technology Outsourcing Market Report Segmentation
By Type
- Digital Marketing
- Social Media Management
- CRM / Loyalty Program Management
- Design & Content Services
- Web Content Publishing
- Sales Operations Support
- Other Type
By End Use
- IT & Telecommunications
- Retail & e-commerce
- Healthcare
- Sports & events
- BFSI
- Media & entertainment
- Real Estate & Others
By Country
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 North America Marketing Technology Outsourcing Market, by Type
- 1.4.2 North America Marketing Technology Outsourcing Market, by End Use
- 1.4.3 North America Marketing Technology Outsourcing Market, by Country
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
- 2.1 Key Highlights
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.1.1 Overview
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
- 4.1 KBV Cardinal Matrix
- 4.2 Recent Industry Wide Strategic Developments
- 4.2.1 Partnerships, Collaborations and Agreements
- 4.2.2 Product Launches and Product Expansions
- 4.2.3 Acquisition and Mergers
- 4.3 Market Share Analysis, 2023
- 4.4 Top Winning Strategies
- 4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
- 4.4.2 Key Strategic Move: (Partnerships, Collaborations and Agreements: 2023, May - 2024, Sep) Leading Players
- 4.5 Porter Five Forces Analysis
Chapter 5. North America Marketing Technology Outsourcing Market by Type
- 5.1 North America Digital Marketing Market by Country
- 5.2 North America Social Media Management Market by Country
- 5.3 North America CRM / Loyalty Program Management Market by Country
- 5.4 North America Design & Content Services Market by Country
- 5.5 North America Web Content Publishing Market by Country
- 5.6 North America Sales Operations Support Market by Country
- 5.7 North America Other Type Market by Country
Chapter 6. North America Marketing Technology Outsourcing Market by End Use
- 6.1 North America IT & Telecommunications Market by Country
- 6.2 North America Retail & e-commerce Market by Country
- 6.3 North America Healthcare Market by Country
- 6.4 North America Sports & events Market by Country
- 6.5 North America BFSI Market by Country
- 6.6 North America Media & entertainment Market by Country
- 6.7 North America Real Estate & Others Market by Country
Chapter 7. North America Marketing Technology Outsourcing Market by Country
- 7.1 US Marketing Technology Outsourcing Market
- 7.1.1 US Marketing Technology Outsourcing Market by Type
- 7.1.2 US Marketing Technology Outsourcing Market by End Use
- 7.2 Canada Marketing Technology Outsourcing Market
- 7.2.1 Canada Marketing Technology Outsourcing Market by Type
- 7.2.2 Canada Marketing Technology Outsourcing Market by End Use
- 7.3 Mexico Marketing Technology Outsourcing Market
- 7.3.1 Mexico Marketing Technology Outsourcing Market by Type
- 7.3.2 Mexico Marketing Technology Outsourcing Market by End Use
- 7.4 Rest of North America Marketing Technology Outsourcing Market
- 7.4.1 Rest of North America Marketing Technology Outsourcing Market by Type
- 7.4.2 Rest of North America Marketing Technology Outsourcing Market by End Use
Chapter 8. Company Profiles
- 8.1.1 Company Overview
- 8.1.2 Financial Analysis
- 8.1.3 Segmental and Regional Analysis
- 8.1.4 Research & Development Expenses
- 8.1.5 Recent strategies and developments:
- 8.1.5.1 Partnerships, Collaborations, and Agreements:
- 8.1.6 SWOT Analysis
- 8.2 Infosys Limited
- 8.2.1 Company Overview
- 8.2.2 Financial Analysis
- 8.2.3 Segmental and Regional Analysis
- 8.2.4 Research & Development Expense
- 8.2.5 Recent strategies and developments:
- 8.2.5.1 Product Launches and Product Expansions:
- 8.2.6 SWOT Analysis
- 8.3 Wipro Limited
- 8.3.1 Company Overview
- 8.3.2 Financial Analysis
- 8.3.3 Segmental and Regional Analysis
- 8.3.4 Research & Development Expenses
- 8.3.5 Recent strategies and developments:
- 8.3.5.1 Partnerships, Collaborations, and Agreements:
- 8.3.6 SWOT Analysis
- 8.4 Capgemini SE
- 8.4.1 Company Overview
- 8.4.2 Financial Analysis
- 8.4.3 Regional Analysis
- 8.4.4 Recent strategies and developments:
- 8.4.4.1 Partnerships, Collaborations & Agreements:
- 8.4.5 SWOT Analysis
- 8.5 HCL Technologies Ltd. (HCL Enterprises)
- 8.5.1 Company Overview
- 8.5.2 Financial Analysis
- 8.5.3 Segmental and Regional Analysis
- 8.5.4 Research & Development Expenses
- 8.5.5 SWOT Analysis
- 8.6 IBM Corporation
- 8.6.1 Company Overview
- 8.6.2 Financial Analysis
- 8.6.3 Regional & Segmental Analysis
- 8.6.4 Research & Development Expenses
- 8.6.5 Recent strategies and developments:
- 8.6.5.1 Partnerships, Collaborations, and Agreements:
- 8.6.6 SWOT Analysis
- 8.7 Accenture PLC
- 8.7.1 Company Overview
- 8.7.2 Financial Analysis
- 8.7.3 Segmental Analysis
- 8.7.4 Research & Development Expenses
- 8.7.5 Recent strategies and developments:
- 8.7.5.1 Product Launches and Product Expansions:
- 8.7.5.2 Acquisition and Mergers:
- 8.7.6 SWOT Analysis
- 8.8 Cognizant Technology Solutions Corporation
- 8.8.1 Company overview
- 8.8.2 Financial Analysis
- 8.8.3 Segmental and Regional Analysis
- 8.8.4 Recent strategies and developments:
- 8.8.4.1 Partnerships, Collaborations, and Agreements:
- 8.8.4.2 Acquisition and Mergers:
- 8.8.5 SWOT Analysis
- 8.9 Publicis Groupe (Epsilon Data Management, LLC)
- 8.9.1 Company Overview
- 8.9.2 Financial Analysis
- 8.9.3 Regional Analysis
- 8.9.4 SWOT Analysis
- 8.10. Invensis Technologies Pvt. Ltd.
- 8.10.1 Company Overview
LIST OF TABLES
- TABLE 1 North America Marketing Technology Outsourcing Market, 2020 - 2023, USD Million
- TABLE 2 North America Marketing Technology Outsourcing Market, 2024 - 2031, USD Million
- TABLE 3 Partnerships, Collaborations and Agreements- Marketing Technology Outsourcing Market
- TABLE 4 Product Launches And Product Expansions- Marketing Technology Outsourcing Market
- TABLE 5 Acquisition and Mergers- Marketing Technology Outsourcing Market
- TABLE 6 North America Marketing Technology Outsourcing Market by Type, 2020 - 2023, USD Million
- TABLE 7 North America Marketing Technology Outsourcing Market by Type, 2024 - 2031, USD Million
- TABLE 8 North America Digital Marketing Market by Country, 2020 - 2023, USD Million
- TABLE 9 North America Digital Marketing Market by Country, 2024 - 2031, USD Million
- TABLE 10 North America Social Media Management Market by Country, 2020 - 2023, USD Million
- TABLE 11 North America Social Media Management Market by Country, 2024 - 2031, USD Million
- TABLE 12 North America CRM / Loyalty Program Management Market by Country, 2020 - 2023, USD Million
- TABLE 13 North America CRM / Loyalty Program Management Market by Country, 2024 - 2031, USD Million
- TABLE 14 North America Design & Content Services Market by Country, 2020 - 2023, USD Million
- TABLE 15 North America Design & Content Services Market by Country, 2024 - 2031, USD Million
- TABLE 16 North America Web Content Publishing Market by Country, 2020 - 2023, USD Million
- TABLE 17 North America Web Content Publishing Market by Country, 2024 - 2031, USD Million
- TABLE 18 North America Sales Operations Support Market by Country, 2020 - 2023, USD Million
- TABLE 19 North America Sales Operations Support Market by Country, 2024 - 2031, USD Million
- TABLE 20 North America Other Type Market by Country, 2020 - 2023, USD Million
- TABLE 21 North America Other Type Market by Country, 2024 - 2031, USD Million
- TABLE 22 North America Marketing Technology Outsourcing Market by End Use, 2020 - 2023, USD Million
- TABLE 23 North America Marketing Technology Outsourcing Market by End Use, 2024 - 2031, USD Million
- TABLE 24 North America IT & Telecommunications Market by Country, 2020 - 2023, USD Million
- TABLE 25 North America IT & Telecommunications Market by Country, 2024 - 2031, USD Million
- TABLE 26 North America Retail & e-commerce Market by Country, 2020 - 2023, USD Million
- TABLE 27 North America Retail & e-commerce Market by Country, 2024 - 2031, USD Million
- TABLE 28 North America Healthcare Market by Country, 2020 - 2023, USD Million
- TABLE 29 North America Healthcare Market by Country, 2024 - 2031, USD Million
- TABLE 30 North America Sports & events Market by Country, 2020 - 2023, USD Million
- TABLE 31 North America Sports & events Market by Country, 2024 - 2031, USD Million
- TABLE 32 North America BFSI Market by Country, 2020 - 2023, USD Million
- TABLE 33 North America BFSI Market by Country, 2024 - 2031, USD Million
- TABLE 34 North America Media & entertainment Market by Country, 2020 - 2023, USD Million
- TABLE 35 North America Media & entertainment Market by Country, 2024 - 2031, USD Million
- TABLE 36 North America Real Estate & Others Market by Country, 2020 - 2023, USD Million
- TABLE 37 North America Real Estate & Others Market by Country, 2024 - 2031, USD Million
- TABLE 38 North America Marketing Technology Outsourcing Market by Country, 2020 - 2023, USD Million
- TABLE 39 North America Marketing Technology Outsourcing Market by Country, 2024 - 2031, USD Million
- TABLE 40 US Marketing Technology Outsourcing Market, 2020 - 2023, USD Million
- TABLE 41 US Marketing Technology Outsourcing Market, 2024 - 2031, USD Million
- TABLE 42 US Marketing Technology Outsourcing Market by Type, 2020 - 2023, USD Million
- TABLE 43 US Marketing Technology Outsourcing Market by Type, 2024 - 2031, USD Million
- TABLE 44 US Marketing Technology Outsourcing Market by End Use, 2020 - 2023, USD Million
- TABLE 45 US Marketing Technology Outsourcing Market by End Use, 2024 - 2031, USD Million
- TABLE 46 Canada Marketing Technology Outsourcing Market, 2020 - 2023, USD Million
- TABLE 47 Canada Marketing Technology Outsourcing Market, 2024 - 2031, USD Million
- TABLE 48 Canada Marketing Technology Outsourcing Market by Type, 2020 - 2023, USD Million
- TABLE 49 Canada Marketing Technology Outsourcing Market by Type, 2024 - 2031, USD Million
- TABLE 50 Canada Marketing Technology Outsourcing Market by End Use, 2020 - 2023, USD Million
- TABLE 51 Canada Marketing Technology Outsourcing Market by End Use, 2024 - 2031, USD Million
- TABLE 52 Mexico Marketing Technology Outsourcing Market, 2020 - 2023, USD Million
- TABLE 53 Mexico Marketing Technology Outsourcing Market, 2024 - 2031, USD Million
- TABLE 54 Mexico Marketing Technology Outsourcing Market by Type, 2020 - 2023, USD Million
- TABLE 55 Mexico Marketing Technology Outsourcing Market by Type, 2024 - 2031, USD Million
- TABLE 56 Mexico Marketing Technology Outsourcing Market by End Use, 2020 - 2023, USD Million
- TABLE 57 Mexico Marketing Technology Outsourcing Market by End Use, 2024 - 2031, USD Million
- TABLE 58 Rest of North America Marketing Technology Outsourcing Market, 2020 - 2023, USD Million
- TABLE 59 Rest of North America Marketing Technology Outsourcing Market, 2024 - 2031, USD Million
- TABLE 60 Rest of North America Marketing Technology Outsourcing Market by Type, 2020 - 2023, USD Million
- TABLE 61 Rest of North America Marketing Technology Outsourcing Market by Type, 2024 - 2031, USD Million
- TABLE 62 Rest of North America Marketing Technology Outsourcing Market by End Use, 2020 - 2023, USD Million
- TABLE 63 Rest of North America Marketing Technology Outsourcing Market by End Use, 2024 - 2031, USD Million
- TABLE 64 Key Information - Tata Consultancy Services Ltd.
- TABLE 65 Key Information - Infosys Limited
- TABLE 66 Key Information - Wipro Limited
- TABLE 67 Key Information - Capgemini SE
- TABLE 68 Key Information - HCL Technologies Ltd.
- TABLE 69 Key Information - IBM Corporation
- TABLE 70 Key Information - Accenture PLC
- TABLE 71 Key Information - Cognizant Technology Solutions Corporation
- TABLE 72 key information - Publicis Groupe
- TABLE 73 key information - Invensis Technologies Pvt. Ltd.
