Asia Pacific Social Media Listening Market Size, Share & Trends Analysis Report By Application, By Solutions (Software and Services), By Vertical, By Country and Growth Forecast, 2024

List of Tables

The Asia Pacific Social Media Listening Market would witness market growth of 14.6% CAGR during the forecast period (2024-2031).

The China market dominated the Asia Pacific Social Media Listening Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $1,636.6 million by 2031. The Japan market is registering a CAGR of 13.9% during (2024 - 2031). Additionally, The India market would showcase a CAGR of 15.4% during (2024 - 2031).

In addition to helping brands understand consumer sentiment, this also provides valuable competitive intelligence. This level of competitive analysis is crucial in highly dynamic industries where consumer preferences can shift rapidly. The significance of social media monitoring has been further emphasized by the emergence of influencer marketing. This can also help brands measure the impact of influencer campaigns, track engagement metrics, and determine their return on investment.

The increased focus on customer experience management has made an essential tool for businesses to effectively understand and cater to customer needs. By analyzing social media conversations, companies can respond to customer feedback in real-time, identify emerging trends, and personalize their interactions, which leads to enhanced customer satisfaction and loyalty. For example, Starbucks uses this to quickly respond to customer complaints and adapt to consumer preferences, such as introducing more plant-based options based on customer demand.

In Australia, the healthcare and life sciences sector is adopting these tools to better understand patient sentiment, track health-related conversations, and combat misinformation. The pandemic highlighted the importance of real-time health data, leading to a surge in the use of social media analytics by healthcare providers to monitor public health concerns and improve patient communication. Government initiatives like the My Health Record system, which aims to digitize patient information and enhance healthcare delivery, support the integration of digital tools such as social media listening, which can help healthcare providers gauge public opinion and respond to healthcare needs more efficiently. Moreover, content creators and entertainment companies are using these tools to monitor audience reactions, track the success of marketing campaigns, and stay on top of emerging trends. Countries like South Korea and Japan, known for their thriving entertainment industries, leverage them to adapt content strategies based on audience feedback. Government support, such as South Korea's policies to promote the Hallyu (Korean Wave) globally, indirectly enhances the need for social media analytics to gauge international audience preferences and reactions, thereby driving growth in this market.

Based on Application, the market is segmented into Brand Management, Customer Experience Management, Marketing Campaign Management, Sales & Lead Generation, Competitive Benchmarking, Product Development & Innovation, and Other Application. Based on Solutions, the market is segmented into Software and Services. Based on Vertical, the market is segmented into Retail & E-commerce, Media & Entertainment, BFSI, Healthcare & Life Sciences, IT & Telecommunications, Travel & Hospitality, Government & Defence, and Other Vertical. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.

List of Key Companies Profiled

Hootsuite, Inc.
IBM Corporation
Runtime Collective Limited (Brandwatch)
Sprout Social, Inc.
Buffer, Inc
Mention
Synthesio (Ipsos Synthesio, Inc.)
Brand24 Global Inc.
Meltwater
Quid
Google LLC

Asia Pacific Social Media Listening Market Report Segmentation

By Application

Brand Management
Customer Experience Management
Marketing Campaign Management
Sales & Lead Generation
Competitive Benchmarking
Product Development & Innovation
Other Application

By Solutions

Software
Services

By Vertical

Retail & E-commerce
Media & Entertainment
BFSI
Healthcare & Life Sciences
IT & Telecommunications
Travel & Hospitality
Government & Defence
Other Vertical

By Country

China
Japan
India
South Korea
Singapore
Malaysia
Rest of Asia Pacific

Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 Asia Pacific Social Media Listening Market, by Application
- 1.4.2 Asia Pacific Social Media Listening Market, by Solutions
- 1.4.3 Asia Pacific Social Media Listening Market, by Vertical
- 1.4.4 Asia Pacific Social Media Listening Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance

2.1 Key Highlights

Chapter 3. Market Overview

3.1 Introduction
- 3.1.1 Overview
  - 3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

4.1 Market Share Analysis, 2023
4.2 Porter Five Forces Analysis

Chapter 5. Asia Pacific Social Media Listening Market by Application

5.1 Asia Pacific Brand Management Market by Country
5.2 Asia Pacific Customer Experience Management Market by Country
5.3 Asia Pacific Marketing Campaign Management Market by Country
5.4 Asia Pacific Sales & Lead Generation Market by Country
5.5 Asia Pacific Competitive Benchmarking Market by Country
5.6 Asia Pacific Product Development & Innovation Market by Country
5.7 Asia Pacific Other Application Market by Country

Chapter 6. Asia Pacific Social Media Listening Market by Solutions

6.1 Asia Pacific Software Market by Country
6.2 Asia Pacific Services Market by Country

Chapter 7. Asia Pacific Social Media Listening Market by Vertical

7.1 Asia Pacific Retail & E-commerce Market by Country
7.2 Asia Pacific Media & Entertainment Market by Country
7.3 Asia Pacific BFSI Market by Country
7.4 Asia Pacific Healthcare & Life Sciences Market by Country
7.5 Asia Pacific IT & Telecommunications Market by Country
7.6 Asia Pacific Travel & Hospitality Market by Country
7.7 Asia Pacific Government & Defence Market by Country
7.8 Asia Pacific Other Vertical Market by Country

Chapter 8. Asia Pacific Social Media Listening Market by Country

8.1 China Social Media Listening Market
- 8.1.1 China Social Media Listening Market by Application
- 8.1.2 China Social Media Listening Market by Solutions
- 8.1.3 China Social Media Listening Market by Vertical
8.2 Japan Social Media Listening Market
- 8.2.1 Japan Social Media Listening Market by Application
- 8.2.2 Japan Social Media Listening Market by Solutions
- 8.2.3 Japan Social Media Listening Market by Vertical
8.3 India Social Media Listening Market
- 8.3.1 India Social Media Listening Market by Application
- 8.3.2 India Social Media Listening Market by Solutions
- 8.3.3 India Social Media Listening Market by Vertical
8.4 South Korea Social Media Listening Market
- 8.4.1 South Korea Social Media Listening Market by Application
- 8.4.2 South Korea Social Media Listening Market by Solutions
- 8.4.3 South Korea Social Media Listening Market by Vertical
8.5 Singapore Social Media Listening Market
- 8.5.1 Singapore Social Media Listening Market by Application
- 8.5.2 Singapore Social Media Listening Market by Solutions
- 8.5.3 Singapore Social Media Listening Market by Vertical
8.6 Malaysia Social Media Listening Market
- 8.6.1 Malaysia Social Media Listening Market by Application
- 8.6.2 Malaysia Social Media Listening Market by Solutions
- 8.6.3 Malaysia Social Media Listening Market by Vertical
8.7 Rest of Asia Pacific Social Media Listening Market
- 8.7.1 Rest of Asia Pacific Social Media Listening Market by Application
- 8.7.2 Rest of Asia Pacific Social Media Listening Market by Solutions
- 8.7.3 Rest of Asia Pacific Social Media Listening Market by Vertical

Chapter 9. Company Profiles

9.1 Hootsuite, Inc.
- 9.1.1 Company Overview
- 9.1.2 Recent strategies and developments:
  - 9.1.2.1 Acquisition and Mergers:
- 9.1.3 SWOT Analysis
9.2 IBM Corporation
- 9.2.1 Company Overview
- 9.2.2 Financial Analysis
- 9.2.3 Regional & Segmental Analysis
- 9.2.4 Research & Development Expenses
- 9.2.5 SWOT Analysis
9.3 Runtime Collective Limited (Brandwatch)
- 9.3.1 Company Overview
- 9.3.2 Recent strategies and developments:
  - 9.3.2.1 Product Launches and Product Expansions:
9.4 Sprout Social, Inc.
- 9.4.1 Company Overview
9.5 Buffer, Inc.
- 9.5.1 Company Overview
9.6 Mention
- 9.6.1 Company Overview
9.7 Synthesio (Ipsos Synthesio, Inc.)
- 9.7.1 Company Overview
9.8 Brand24 Global Inc.
- 9.8.1 Company Overview
9.9 Meltwater
- 9.9.1 Company Overview
- 9.9.2 Recent strategies and developments:
  - 9.9.2.1 Partnerships, Collaborations, and Agreements:
9.10. Quid
- 9.10.1 Company Overview
9.11 Google LLC
- 9.11.1 Company Overview
- 9.11.2 Financial Analysis
- 9.11.3 Segmental and Regional Analysis
- 9.11.4 Research & Development Expense
- 9.11.5 SWOT Analysis

LIST OF TABLES

TABLE 1 Asia Pacific Social Media Listening Market, 2020 - 2023, USD Million
TABLE 2 Asia Pacific Social Media Listening Market, 2024 - 2031, USD Million
TABLE 3 Asia Pacific Social Media Listening Market by Application, 2020 - 2023, USD Million
TABLE 4 Asia Pacific Social Media Listening Market by Application, 2024 - 2031, USD Million
TABLE 5 Asia Pacific Brand Management Market by Country, 2020 - 2023, USD Million
TABLE 6 Asia Pacific Brand Management Market by Country, 2024 - 2031, USD Million
TABLE 7 Asia Pacific Customer Experience Management Market by Country, 2020 - 2023, USD Million
TABLE 8 Asia Pacific Customer Experience Management Market by Country, 2024 - 2031, USD Million
TABLE 9 Asia Pacific Marketing Campaign Management Market by Country, 2020 - 2023, USD Million
TABLE 10 Asia Pacific Marketing Campaign Management Market by Country, 2024 - 2031, USD Million
TABLE 11 Asia Pacific Sales & Lead Generation Market by Country, 2020 - 2023, USD Million
TABLE 12 Asia Pacific Sales & Lead Generation Market by Country, 2024 - 2031, USD Million
TABLE 13 Asia Pacific Competitive Benchmarking Market by Country, 2020 - 2023, USD Million
TABLE 14 Asia Pacific Competitive Benchmarking Market by Country, 2024 - 2031, USD Million
TABLE 15 Asia Pacific Product Development & Innovation Market by Country, 2020 - 2023, USD Million
TABLE 16 Asia Pacific Product Development & Innovation Market by Country, 2024 - 2031, USD Million
TABLE 17 Asia Pacific Other Application Market by Country, 2020 - 2023, USD Million
TABLE 18 Asia Pacific Other Application Market by Country, 2024 - 2031, USD Million
TABLE 19 Asia Pacific Social Media Listening Market by Solutions, 2020 - 2023, USD Million
TABLE 20 Asia Pacific Social Media Listening Market by Solutions, 2024 - 2031, USD Million
TABLE 21 Asia Pacific Software Market by Country, 2020 - 2023, USD Million
TABLE 22 Asia Pacific Software Market by Country, 2024 - 2031, USD Million
TABLE 23 Asia Pacific Services Market by Country, 2020 - 2023, USD Million
TABLE 24 Asia Pacific Services Market by Country, 2024 - 2031, USD Million
TABLE 25 Asia Pacific Social Media Listening Market by Vertical, 2020 - 2023, USD Million
TABLE 26 Asia Pacific Social Media Listening Market by Vertical, 2024 - 2031, USD Million
TABLE 27 Asia Pacific Retail & E-commerce Market by Country, 2020 - 2023, USD Million
TABLE 28 Asia Pacific Retail & E-commerce Market by Country, 2024 - 2031, USD Million
TABLE 29 Asia Pacific Media & Entertainment Market by Country, 2020 - 2023, USD Million
TABLE 30 Asia Pacific Media & Entertainment Market by Country, 2024 - 2031, USD Million
TABLE 31 Asia Pacific BFSI Market by Country, 2020 - 2023, USD Million
TABLE 32 Asia Pacific BFSI Market by Country, 2024 - 2031, USD Million
TABLE 33 Asia Pacific Healthcare & Life Sciences Market by Country, 2020 - 2023, USD Million
TABLE 34 Asia Pacific Healthcare & Life Sciences Market by Country, 2024 - 2031, USD Million
TABLE 35 Asia Pacific IT & Telecommunications Market by Country, 2020 - 2023, USD Million
TABLE 36 Asia Pacific IT & Telecommunications Market by Country, 2024 - 2031, USD Million
TABLE 37 Asia Pacific Travel & Hospitality Market by Country, 2020 - 2023, USD Million
TABLE 38 Asia Pacific Travel & Hospitality Market by Country, 2024 - 2031, USD Million
TABLE 39 Asia Pacific Government & Defence Market by Country, 2020 - 2023, USD Million
TABLE 40 Asia Pacific Government & Defence Market by Country, 2024 - 2031, USD Million
TABLE 41 Asia Pacific Other Vertical Market by Country, 2020 - 2023, USD Million
TABLE 42 Asia Pacific Other Vertical Market by Country, 2024 - 2031, USD Million
TABLE 43 Asia Pacific Social Media Listening Market by Country, 2020 - 2023, USD Million
TABLE 44 Asia Pacific Social Media Listening Market by Country, 2024 - 2031, USD Million
TABLE 45 China Social Media Listening Market, 2020 - 2023, USD Million
TABLE 46 China Social Media Listening Market, 2024 - 2031, USD Million
TABLE 47 China Social Media Listening Market by Application, 2020 - 2023, USD Million
TABLE 48 China Social Media Listening Market by Application, 2024 - 2031, USD Million
TABLE 49 China Social Media Listening Market by Solutions, 2020 - 2023, USD Million
TABLE 50 China Social Media Listening Market by Solutions, 2024 - 2031, USD Million
TABLE 51 China Social Media Listening Market by Vertical, 2020 - 2023, USD Million
TABLE 52 China Social Media Listening Market by Vertical, 2024 - 2031, USD Million
TABLE 53 Japan Social Media Listening Market, 2020 - 2023, USD Million
TABLE 54 Japan Social Media Listening Market, 2024 - 2031, USD Million
TABLE 55 Japan Social Media Listening Market by Application, 2020 - 2023, USD Million
TABLE 56 Japan Social Media Listening Market by Application, 2024 - 2031, USD Million
TABLE 57 Japan Social Media Listening Market by Solutions, 2020 - 2023, USD Million
TABLE 58 Japan Social Media Listening Market by Solutions, 2024 - 2031, USD Million
TABLE 59 Japan Social Media Listening Market by Vertical, 2020 - 2023, USD Million
TABLE 60 Japan Social Media Listening Market by Vertical, 2024 - 2031, USD Million
TABLE 61 India Social Media Listening Market, 2020 - 2023, USD Million
TABLE 62 India Social Media Listening Market, 2024 - 2031, USD Million
TABLE 63 India Social Media Listening Market by Application, 2020 - 2023, USD Million
TABLE 64 India Social Media Listening Market by Application, 2024 - 2031, USD Million
TABLE 65 India Social Media Listening Market by Solutions, 2020 - 2023, USD Million
TABLE 66 India Social Media Listening Market by Solutions, 2024 - 2031, USD Million
TABLE 67 India Social Media Listening Market by Vertical, 2020 - 2023, USD Million
TABLE 68 India Social Media Listening Market by Vertical, 2024 - 2031, USD Million
TABLE 69 South Korea Social Media Listening Market, 2020 - 2023, USD Million
TABLE 70 South Korea Social Media Listening Market, 2024 - 2031, USD Million
TABLE 71 South Korea Social Media Listening Market by Application, 2020 - 2023, USD Million
TABLE 72 South Korea Social Media Listening Market by Application, 2024 - 2031, USD Million
TABLE 73 South Korea Social Media Listening Market by Solutions, 2020 - 2023, USD Million
TABLE 74 South Korea Social Media Listening Market by Solutions, 2024 - 2031, USD Million
TABLE 75 South Korea Social Media Listening Market by Vertical, 2020 - 2023, USD Million
TABLE 76 South Korea Social Media Listening Market by Vertical, 2024 - 2031, USD Million
TABLE 77 Singapore Social Media Listening Market, 2020 - 2023, USD Million
TABLE 78 Singapore Social Media Listening Market, 2024 - 2031, USD Million
TABLE 79 Singapore Social Media Listening Market by Application, 2020 - 2023, USD Million
TABLE 80 Singapore Social Media Listening Market by Application, 2024 - 2031, USD Million
TABLE 81 Singapore Social Media Listening Market by Solutions, 2020 - 2023, USD Million
TABLE 82 Singapore Social Media Listening Market by Solutions, 2024 - 2031, USD Million
TABLE 83 Singapore Social Media Listening Market by Vertical, 2020 - 2023, USD Million
TABLE 84 Singapore Social Media Listening Market by Vertical, 2024 - 2031, USD Million
TABLE 85 Malaysia Social Media Listening Market, 2020 - 2023, USD Million
TABLE 86 Malaysia Social Media Listening Market, 2024 - 2031, USD Million
TABLE 87 Malaysia Social Media Listening Market by Application, 2020 - 2023, USD Million
TABLE 88 Malaysia Social Media Listening Market by Application, 2024 - 2031, USD Million
TABLE 89 Malaysia Social Media Listening Market by Solutions, 2020 - 2023, USD Million
TABLE 90 Malaysia Social Media Listening Market by Solutions, 2024 - 2031, USD Million
TABLE 91 Malaysia Social Media Listening Market by Vertical, 2020 - 2023, USD Million
TABLE 92 Malaysia Social Media Listening Market by Vertical, 2024 - 2031, USD Million
TABLE 93 Rest of Asia Pacific Social Media Listening Market, 2020 - 2023, USD Million
TABLE 94 Rest of Asia Pacific Social Media Listening Market, 2024 - 2031, USD Million
TABLE 95 Rest of Asia Pacific Social Media Listening Market by Application, 2020 - 2023, USD Million
TABLE 96 Rest of Asia Pacific Social Media Listening Market by Application, 2024 - 2031, USD Million
TABLE 97 Rest of Asia Pacific Social Media Listening Market by Solutions, 2020 - 2023, USD Million
TABLE 98 Rest of Asia Pacific Social Media Listening Market by Solutions, 2024 - 2031, USD Million
TABLE 99 Rest of Asia Pacific Social Media Listening Market by Vertical, 2020 - 2023, USD Million
TABLE 100 Rest of Asia Pacific Social Media Listening Market by Vertical, 2024 - 2031, USD Million
TABLE 101 Key Information - Hootsuite, Inc.
TABLE 102 Key Information - IBM Corporation
TABLE 103 Key Information - Runtime Collective Limited
TABLE 104 Key Information - Sprout Social, Inc.
TABLE 105 Key Information - Buffer, Inc.
TABLE 106 Key Information - Mention
TABLE 107 Key Information - Synthesio
TABLE 108 Key Information - Brand24 Global Inc.
TABLE 109 Key Information - Meltwater
TABLE 110 Key Information - Quid
TABLE 111 Key Information - Google LLC

Asia Pacific Social Media Listening Market Size, Share & Trends Analysis Report By Application, By Solutions (Software and Services), By Vertical, By Country and Growth Forecast, 2024 - 2031

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