Asia Pacific Retail Media Platform Market Size, Share & Trends Analysis Report By Type, By Advertising Format (Display Ads, Sponsored Content, Search Ads, and Other Advertising Format), By Industry Vertical, By Country and Growth Forecast, 2024

List of Tables

The Asia Pacific Retail Media Platform Market would witness market growth of 8.7% CAGR during the forecast period (2024-2031).

The China market dominated the Asia Pacific Retail Media Platform Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $2,252.9 million by 2031. The Japan market is registering a CAGR of 8% during (2024 - 2031). Additionally, The India market would capture a CAGR of 9.6% during (2024 - 2031).

The competitive landscape of the market is also evolving, with more large and small retailers launching their own media networks. E-commerce giants like Amazon and Walmart have been leading the way in the retail media space, but other retailers, including traditional brick-and-mortar stores, are increasingly entering the market. Launching their media platforms allows these retailers to leverage their unique data and consumer relationships to create new brand advertising opportunities. This trend contributes to market fragmentation as more players enter the space and compete for ad dollars. However, it also underscores the growing importance of retail media as a revenue stream for retailers and a valuable channel for brands to reach their target audiences.

Despite the growth and opportunities in the retail media platform market, several challenges must be addressed. The absence of standardized metrics for evaluating the efficacy of retail media campaigns is one of the primary obstacles. Unlike traditional digital advertising channels, which have established key performance indicators (KPIs) such as cost per click (CPC) or return on investment (ROI), retail media lacks consistency in reporting metrics. Different platforms may use different methodologies for measuring campaign performance, making it difficult for brands to evaluate the effectiveness of their ads across different retail media networks. Integration challenges with legacy systems also present a significant barrier for many retailers looking to adopt retail media solutions.

In South Korea, the high level of internet penetration and widespread smartphone use have created a thriving environment for e-commerce, which, in turn, drives the growth of retail media platforms. The South Korean government has been actively supporting innovation in retail through initiatives like the "Korea Digital New Deal," which focuses on expanding digital infrastructure and fostering smart technologies. Retailers like Coupang and Naver utilize retail media platforms to deliver highly targeted advertising by analyzing consumer preferences and shopping behavior.

The rise of cross-border e-commerce, with South Korean consumers frequently purchasing from international retailers, has further increased the need for advanced retail media solutions to effectively target these consumers. Retail media platforms in South Korea leverage advanced technologies and data-driven targeting to connect brands with consumers in an increasingly competitive market. With its booming e-commerce sector, supportive government policies, and tech-driven innovations, the Asia-Pacific retail media platform market is poised for continued growth and dominance in global advertising.

Based on Type, the market is segmented into Retailer-Owned Media Networks and Third-Party Media Networks. Based on Advertising Format, the market is segmented into Display Ads, Sponsored Content, Search Ads, and Other Advertising Format. Based on Industry Vertical, the market is segmented into Consumer Packaged Goods (CPG), Beauty & Personal Care, Electronics & Technology, Apparel & Fashion, Grocery & Food Delivery, and Others Industry Vertical. Based on countries, the market is segmented into China, Japan, India, South Korea, Australia, Malaysia, and Rest of Asia Pacific.

List of Key Companies Profiled

Amazon.com, Inc.
eBay, Inc.
Walmart, Inc.
Home Depot, Inc.
The Kroger Co. (Kroger Precision Marketing)
Instacart
Target Corporation (Target Brands, Inc.)
Macy's, Inc.
Best Buy Co., Inc.
Wayfair Inc.

Asia Pacific Retail Media Platform Market Report Segmentation

By Type

Retailer-Owned Media Networks
Third-Party Media Networks

By Advertising Format

Display Ads
Sponsored Content
Search Ads
Other Advertising Format

By Industry Vertical

Consumer Packaged Goods (CPG)
Beauty & Personal Care
Electronics & Technology
Apparel & Fashion
Grocery & Food Delivery
Others Industry Vertical

By Country

China
Japan
India
South Korea
Australia
Malaysia
Rest of Asia Pacific

Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 Asia Pacific Retail Media Platform Market, by Type
- 1.4.2 Asia Pacific Retail Media Platform Market, by Advertising Format
- 1.4.3 Asia Pacific Retail Media Platform Market, by Industry Vertical
- 1.4.4 Asia Pacific Retail Media Platform Market, by Geography
1.5 Methodology for the research

Chapter 2. Market at a Glance

2.1 Key Highlights

Chapter 3. Market Overview

3.1 Introduction
- 3.1.1 Overview
  - 3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
- 4.2.1 Partnerships, Collaborations and Agreements
- 4.2.2 Product Launches and Product Expansions
4.3 Market Share Analysis, 2023
4.4 Top Winning Strategies
- 4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
- 4.4.2 Key Strategic Move: (Partnerships, Collaborations & Agreements : 2021, Sep - 2024, Sep) Leading Players
4.5 Porter Five Forces Analysis

Chapter 5. Asia Pacific Retail Media Platform Market by Type

5.1 Asia Pacific Retailer-Owned Media Networks Market by Country
5.2 Asia Pacific Third-Party Media Networks Market by Country

Chapter 6. Asia Pacific Retail Media Platform Market by Advertising Format

6.1 Asia Pacific Display Ads Market by Country
6.2 Asia Pacific Sponsored Content Market by Country
6.3 Asia Pacific Search Ads Market by Country
6.4 Asia Pacific Other Advertising Format Market by Country

Chapter 7. Asia Pacific Retail Media Platform Market by Industry Vertical

7.1 Asia Pacific Consumer Packaged Goods (CPG) Market by Country
7.2 Asia Pacific Beauty & Personal Care Market by Country
7.3 Asia Pacific Electronics & Technology Market by Country
7.4 Asia Pacific Apparel & Fashion Market by Country
7.5 Asia Pacific Grocery & Food Delivery Market by Country
7.6 Asia Pacific Others Industry Vertical Market by Country

Chapter 8. Asia Pacific Retail Media Platform Market by Country

8.1 China Retail Media Platform Market
- 8.1.1 China Retail Media Platform Market by Type
- 8.1.2 China Retail Media Platform Market by Advertising Format
- 8.1.3 China Retail Media Platform Market by Industry Vertical
8.2 Japan Retail Media Platform Market
- 8.2.1 Japan Retail Media Platform Market by Type
- 8.2.2 Japan Retail Media Platform Market by Advertising Format
- 8.2.3 Japan Retail Media Platform Market by Industry Vertical
8.3 India Retail Media Platform Market
- 8.3.1 India Retail Media Platform Market by Type
- 8.3.2 India Retail Media Platform Market by Advertising Format
- 8.3.3 India Retail Media Platform Market by Industry Vertical
8.4 South Korea Retail Media Platform Market
- 8.4.1 South Korea Retail Media Platform Market by Type
- 8.4.2 South Korea Retail Media Platform Market by Advertising Format
- 8.4.3 South Korea Retail Media Platform Market by Industry Vertical
8.5 Australia Retail Media Platform Market
- 8.5.1 Australia Retail Media Platform Market by Type
- 8.5.2 Australia Retail Media Platform Market by Advertising Format
- 8.5.3 Australia Retail Media Platform Market by Industry Vertical
8.6 Malaysia Retail Media Platform Market
- 8.6.1 Malaysia Retail Media Platform Market by Type
- 8.6.2 Malaysia Retail Media Platform Market by Advertising Format
- 8.6.3 Malaysia Retail Media Platform Market by Industry Vertical
8.7 Rest of Asia Pacific Retail Media Platform Market
- 8.7.1 Rest of Asia Pacific Retail Media Platform Market by Type
- 8.7.2 Rest of Asia Pacific Retail Media Platform Market by Advertising Format
- 8.7.3 Rest of Asia Pacific Retail Media Platform Market by Industry Vertical

Chapter 9. Company Profiles

9.1 Amazon.com, Inc.
- 9.1.1 Company Overview
- 9.1.2 Financial Analysis
- 9.1.3 Segmental Analysis
- 9.1.4 SWOT Analysis
9.2 eBay, Inc.
- 9.2.1 Company Overview
- 9.2.2 Financial Analysis
- 9.2.3 Regional Analysis
- 9.2.4 SWOT Analysis
9.3 Walmart, Inc.
- 9.3.1 Company Overview
- 9.3.2 Financial Analysis
- 9.3.3 Segmental and Regional Analysis
- 9.3.4 Recent strategies and developments:
  - 9.3.4.1 Partnerships, Collaborations, and Agreements:
  - 9.3.4.2 Product Launches and Product Expansions:
- 9.3.5 SWOT Analysis
9.4 Home Depot, Inc.
- 9.4.1 Company Overview
- 9.4.2 Financial Analysis
- 9.4.3 Segmental and Regional Analysis
9.5 The Kroger Co. (Kroger Precision Marketing)
- 9.5.1 Company Overview
- 9.5.2 Financial Analysis
- 9.5.3 Recent strategies and developments:
  - 9.5.3.1 Partnerships, Collaborations, and Agreements:
  - 9.5.3.2 Product Launches and Product Expansions:
9.6 Instacart
- 9.6.1 Company Overview
- 9.6.2 Recent strategies and developments:
  - 9.6.2.1 Partnerships, Collaborations, and Agreements:
  - 9.6.2.2 Product Launches and Product Expansions:
9.7 Target Corporation (Target Brands, Inc.)
- 9.7.1 Company Overview
- 9.7.2 Financial Analysis
9.8 Macy's, Inc.
- 9.8.1 Company Overview
- 9.8.2 Financial Analysis
9.9 Best Buy Co., Inc.
- 9.9.1 Company Overview
9.10. Wayfair Inc.
- 9.10.1 Company Overview

LIST OF TABLES

TABLE 1 Asia Pacific Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 2 Asia Pacific Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 3 Partnerships, Collaborations and Agreements- Retail Media Platform Market
TABLE 4 Product Launches And Product Expansions- Retail Media Platform Market
TABLE 5 Asia Pacific Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 6 Asia Pacific Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 7 Asia Pacific Retailer-Owned Media Networks Market by Country, 2020 - 2023, USD Million
TABLE 8 Asia Pacific Retailer-Owned Media Networks Market by Country, 2024 - 2031, USD Million
TABLE 9 Asia Pacific Third-Party Media Networks Market by Country, 2020 - 2023, USD Million
TABLE 10 Asia Pacific Third-Party Media Networks Market by Country, 2024 - 2031, USD Million
TABLE 11 Asia Pacific Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 12 Asia Pacific Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 13 Asia Pacific Display Ads Market by Country, 2020 - 2023, USD Million
TABLE 14 Asia Pacific Display Ads Market by Country, 2024 - 2031, USD Million
TABLE 15 Asia Pacific Sponsored Content Market by Country, 2020 - 2023, USD Million
TABLE 16 Asia Pacific Sponsored Content Market by Country, 2024 - 2031, USD Million
TABLE 17 Asia Pacific Search Ads Market by Country, 2020 - 2023, USD Million
TABLE 18 Asia Pacific Search Ads Market by Country, 2024 - 2031, USD Million
TABLE 19 Asia Pacific Other Advertising Format Market by Country, 2020 - 2023, USD Million
TABLE 20 Asia Pacific Other Advertising Format Market by Country, 2024 - 2031, USD Million
TABLE 21 Asia Pacific Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 22 Asia Pacific Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 23 Asia Pacific Consumer Packaged Goods (CPG) Market by Country, 2020 - 2023, USD Million
TABLE 24 Asia Pacific Consumer Packaged Goods (CPG) Market by Country, 2024 - 2031, USD Million
TABLE 25 Asia Pacific Beauty & Personal Care Market by Country, 2020 - 2023, USD Million
TABLE 26 Asia Pacific Beauty & Personal Care Market by Country, 2024 - 2031, USD Million
TABLE 27 Asia Pacific Electronics & Technology Market by Country, 2020 - 2023, USD Million
TABLE 28 Asia Pacific Electronics & Technology Market by Country, 2024 - 2031, USD Million
TABLE 29 Asia Pacific Apparel & Fashion Market by Country, 2020 - 2023, USD Million
TABLE 30 Asia Pacific Apparel & Fashion Market by Country, 2024 - 2031, USD Million
TABLE 31 Asia Pacific Grocery & Food Delivery Market by Country, 2020 - 2023, USD Million
TABLE 32 Asia Pacific Grocery & Food Delivery Market by Country, 2024 - 2031, USD Million
TABLE 33 Asia Pacific Others Industry Vertical Market by Country, 2020 - 2023, USD Million
TABLE 34 Asia Pacific Others Industry Vertical Market by Country, 2024 - 2031, USD Million
TABLE 35 Asia Pacific Retail Media Platform Market by Country, 2020 - 2023, USD Million
TABLE 36 Asia Pacific Retail Media Platform Market by Country, 2024 - 2031, USD Million
TABLE 37 China Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 38 China Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 39 China Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 40 China Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 41 China Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 42 China Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 43 China Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 44 China Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 45 Japan Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 46 Japan Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 47 Japan Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 48 Japan Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 49 Japan Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 50 Japan Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 51 Japan Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 52 Japan Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 53 India Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 54 India Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 55 India Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 56 India Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 57 India Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 58 India Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 59 India Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 60 India Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 61 South Korea Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 62 South Korea Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 63 South Korea Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 64 South Korea Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 65 South Korea Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 66 South Korea Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 67 South Korea Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 68 South Korea Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 69 Australia Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 70 Australia Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 71 Australia Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 72 Australia Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 73 Australia Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 74 Australia Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 75 Australia Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 76 Australia Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 77 Malaysia Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 78 Malaysia Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 79 Malaysia Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 80 Malaysia Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 81 Malaysia Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 82 Malaysia Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 83 Malaysia Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 84 Malaysia Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 85 Rest of Asia Pacific Retail Media Platform Market, 2020 - 2023, USD Million
TABLE 86 Rest of Asia Pacific Retail Media Platform Market, 2024 - 2031, USD Million
TABLE 87 Rest of Asia Pacific Retail Media Platform Market by Type, 2020 - 2023, USD Million
TABLE 88 Rest of Asia Pacific Retail Media Platform Market by Type, 2024 - 2031, USD Million
TABLE 89 Rest of Asia Pacific Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
TABLE 90 Rest of Asia Pacific Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
TABLE 91 Rest of Asia Pacific Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 92 Rest of Asia Pacific Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 93 Key Information - Amazon.com, Inc.
TABLE 94 Key Information - eBay, Inc.
TABLE 95 Key Information - Walmart, Inc.
TABLE 96 key Information - Home Depot, Inc.
TABLE 97 Key information - The Kroger Co.
TABLE 98 KEY INFORMATION - Instacart
TABLE 99 key information - Target Corporation
TABLE 100 Key Information - Macy's, Inc.
TABLE 101 Key Information - Best Buy Co., Inc.
TABLE 102 Key Information - Wayfair Inc.

Asia Pacific Retail Media Platform Market Size, Share & Trends Analysis Report By Type, By Advertising Format (Display Ads, Sponsored Content, Search Ads, and Other Advertising Format), By Industry Vertical, By Country and Growth Forecast, 2024 - 2031

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