PUBLISHER: KBV Research | PRODUCT CODE: 1575605
PUBLISHER: KBV Research | PRODUCT CODE: 1575605
North America Retail Media Platform Market Size, Share & Trends Analysis Report By Type, By Advertising Format (Display Ads, Sponsored Content, Search Ads, and Other Advertising Format), By Industry Vertical, By Country and Growth Forecast, 2024 - 2031
The North America Retail Media Platform Market would witness market growth of 7.6% CAGR during the forecast period (2024-2031).
The US market dominated the North America Retail Media Platform Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $6,514.5 million by 2031. The Canada market is experiencing a CAGR of 9.8% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 9% during (2024 - 2031).
A retail media platform is an advertising solution integrated into a retailer's online ecosystem, such as its website, mobile app, or even in-store environments, to allow brands to place advertisements directly where customers are making purchase decisions. Essentially, it enables retailers to monetize their digital and physical assets by selling advertising space to brands, who can then deliver highly targeted and contextually relevant ads to consumers. These platforms leverage first-party data gathered by retailers, which helps advertisers reach their target audience at a crucial point in the buying process - when they are actively browsing or purchasing products.
The retail media platform market is experiencing transformative growth fueled by significant shifts in the retail and advertising landscapes. The convergence of e-commerce and digital advertising has created a new channel for brands to connect with consumers in an increasingly personalized manner. Retail media platforms allow retailers to offer advertising space to brands, creating a mutually beneficial ecosystem where retailers monetize their online traffic and brands engage with potential customers at critical moments in their purchasing journey. The growing relevance of retail media is changing the marketing paradigm and driving a new era of targeted, data-driven advertising.
In Mexico, the increasing demand for retail media platforms is driven by the rapid digital transformation of traditional retailers. Mexican brick-and-mortar stores increasingly embrace digital platforms to keep up with changing consumer behavior and compete with international e-commerce giants. Many traditional retailers have begun building their retail media networks to monetize their growing online presence. The Mexican domestic e-commerce industry was valued at USD 26.2 billion in 2022, reflecting a 23% increase from 2021, as the Mexican Online Sales Association reported. Thus, the rise of e-commerce in this region and growing digital literacy present significant opportunities for retail media platforms to facilitate targeted advertising, making North America a promising landscape for retail media providers.
Based on Type, the market is segmented into Retailer-Owned Media Networks and Third-Party Media Networks. Based on Advertising Format, the market is segmented into Display Ads, Sponsored Content, Search Ads, and Other Advertising Format. Based on Industry Vertical, the market is segmented into Consumer Packaged Goods (CPG), Beauty & Personal Care, Electronics & Technology, Apparel & Fashion, Grocery & Food Delivery, and Others Industry Vertical. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- Amazon.com, Inc.
- eBay, Inc.
- Walmart, Inc.
- Home Depot, Inc.
- The Kroger Co. (Kroger Precision Marketing)
- Instacart
- Target Corporation (Target Brands, Inc.)
- Macy's, Inc.
- Best Buy Co., Inc.
- Wayfair Inc.
North America Retail Media Platform Market Report Segmentation
By Type
- Retailer-Owned Media Networks
- Third-Party Media Networks
By Advertising Format
- Display Ads
- Sponsored Content
- Search Ads
- Other Advertising Format
By Industry Vertical
- Consumer Packaged Goods (CPG)
- Beauty & Personal Care
- Electronics & Technology
- Apparel & Fashion
- Grocery & Food Delivery
- Others Industry Vertical
By Country
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 North America Retail Media Platform Market, by Type
- 1.4.2 North America Retail Media Platform Market, by Advertising Format
- 1.4.3 North America Retail Media Platform Market, by Industry Vertical
- 1.4.4 North America Retail Media Platform Market, by Country
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
- 2.1 Key Highlights
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.1.1 Overview
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
- 4.1 KBV Cardinal Matrix
- 4.2 Recent Industry Wide Strategic Developments
- 4.2.1 Partnerships, Collaborations and Agreements
- 4.2.2 Product Launches and Product Expansions
- 4.3 Market Share Analysis, 2023
- 4.4 Top Winning Strategies
- 4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
- 4.4.2 Key Strategic Move: (Partnerships, Collaborations & Agreements : 2021, Sep - 2024, Sep) Leading Players
- 4.5 Porter Five Forces Analysis
Chapter 5. North America Retail Media Platform Market by Type
- 5.1 North America Retailer-Owned Media Networks Market by Country
- 5.2 North America Third-Party Media Networks Market by Country
Chapter 6. North America Retail Media Platform Market by Advertising Format
- 6.1 North America Display Ads Market by Country
- 6.2 North America Sponsored Content Market by Country
- 6.3 North America Search Ads Market by Country
- 6.4 North America Other Advertising Format Market by Country
Chapter 7. North America Retail Media Platform Market by Industry Vertical
- 7.1 North America Consumer Packaged Goods (CPG) Market by Country
- 7.2 North America Beauty & Personal Care Market by Country
- 7.3 North America Electronics & Technology Market by Country
- 7.4 North America Apparel & Fashion Market by Country
- 7.5 North America Grocery & Food Delivery Market by Country
- 7.6 North America Others Industry Vertical Market by Country
Chapter 8. North America Retail Media Platform Market by Country
- 8.1 US Retail Media Platform Market
- 8.1.1 US Retail Media Platform Market by Type
- 8.1.2 US Retail Media Platform Market by Advertising Format
- 8.1.3 US Retail Media Platform Market by Industry Vertical
- 8.2 Canada Retail Media Platform Market
- 8.2.1 Canada Retail Media Platform Market by Type
- 8.2.2 Canada Retail Media Platform Market by Advertising Format
- 8.2.3 Canada Retail Media Platform Market by Industry Vertical
- 8.3 Mexico Retail Media Platform Market
- 8.3.1 Mexico Retail Media Platform Market by Type
- 8.3.2 Mexico Retail Media Platform Market by Advertising Format
- 8.3.3 Mexico Retail Media Platform Market by Industry Vertical
- 8.4 Rest of North America Retail Media Platform Market
- 8.4.1 Rest of North America Retail Media Platform Market by Type
- 8.4.2 Rest of North America Retail Media Platform Market by Advertising Format
- 8.4.3 Rest of North America Retail Media Platform Market by Industry Vertical
Chapter 9. Company Profiles
- 9.1 Amazon.com, Inc.
- 9.1.1 Company Overview
- 9.1.2 Financial Analysis
- 9.1.3 Segmental Analysis
- 9.1.1 SWOT Analysis
- 9.2 eBay, Inc.
- 9.2.1 Company Overview
- 9.2.2 Financial Analysis
- 9.2.3 Regional Analysis
- 9.2.4 SWOT Analysis
- 9.3 Walmart, Inc.
- 9.3.1 Company Overview
- 9.3.2 Financial Analysis
- 9.3.3 Segmental and Regional Analysis
- 9.3.4 Recent strategies and developments:
- 9.3.4.1 Partnerships, Collaborations, and Agreements:
- 9.3.4.2 Product Launches and Product Expansions:
- 9.3.5 SWOT Analysis
- 9.4 Home Depot, Inc.
- 9.4.1 Company Overview
- 9.4.2 Financial Analysis
- 9.4.3 Segmental and Regional Analysis
- 9.5 The Kroger Co. (Kroger Precision Marketing)
- 9.5.1 Company Overview
- 9.5.2 Financial Analysis
- 9.5.3 Recent strategies and developments:
- 9.5.3.1 Partnerships, Collaborations, and Agreements:
- 9.5.3.2 Product Launches and Product Expansions:
- 9.6 Instacart
- 9.6.1 Company Overview
- 9.6.2 Recent strategies and developments:
- 9.6.2.1 Partnerships, Collaborations, and Agreements:
- 9.6.2.2 Product Launches and Product Expansions:
- 9.7 Target Corporation (Target Brands, Inc.)
- 9.7.1 Company Overview
- 9.7.2 Financial Analysis
- 9.8 Macy's, Inc.
- 9.8.1 Company Overview
- 9.8.2 Financial Analysis
- 9.9 Best Buy Co., Inc.
- 9.9.1 Company Overview
- 9.10. Wayfair Inc.
- 9.10.1 Company Overview
LIST OF TABLES
- TABLE 1 North America Retail Media Platform Market, 2020 - 2023, USD Million
- TABLE 2 North America Retail Media Platform Market, 2024 - 2031, USD Million
- TABLE 3 Partnerships, Collaborations and Agreements- Retail Media Platform Market
- TABLE 4 Product Launches And Product Expansions- Retail Media Platform Market
- TABLE 5 North America Retail Media Platform Market by Type, 2020 - 2023, USD Million
- TABLE 6 North America Retail Media Platform Market by Type, 2024 - 2031, USD Million
- TABLE 7 North America Retailer-Owned Media Networks Market by Country, 2020 - 2023, USD Million
- TABLE 8 North America Retailer-Owned Media Networks Market by Country, 2024 - 2031, USD Million
- TABLE 9 North America Third-Party Media Networks Market by Country, 2020 - 2023, USD Million
- TABLE 10 North America Third-Party Media Networks Market by Country, 2024 - 2031, USD Million
- TABLE 11 North America Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
- TABLE 12 North America Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
- TABLE 13 North America Display Ads Market by Country, 2020 - 2023, USD Million
- TABLE 14 North America Display Ads Market by Country, 2024 - 2031, USD Million
- TABLE 15 North America Sponsored Content Market by Country, 2020 - 2023, USD Million
- TABLE 16 North America Sponsored Content Market by Country, 2024 - 2031, USD Million
- TABLE 17 North America Search Ads Market by Country, 2020 - 2023, USD Million
- TABLE 18 North America Search Ads Market by Country, 2024 - 2031, USD Million
- TABLE 19 North America Other Advertising Format Market by Country, 2020 - 2023, USD Million
- TABLE 20 North America Other Advertising Format Market by Country, 2024 - 2031, USD Million
- TABLE 21 North America Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
- TABLE 22 North America Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
- TABLE 23 North America Consumer Packaged Goods (CPG) Market by Country, 2020 - 2023, USD Million
- TABLE 24 North America Consumer Packaged Goods (CPG) Market by Country, 2024 - 2031, USD Million
- TABLE 25 North America Beauty & Personal Care Market by Country, 2020 - 2023, USD Million
- TABLE 26 North America Beauty & Personal Care Market by Country, 2024 - 2031, USD Million
- TABLE 27 North America Electronics & Technology Market by Country, 2020 - 2023, USD Million
- TABLE 28 North America Electronics & Technology Market by Country, 2024 - 2031, USD Million
- TABLE 29 North America Apparel & Fashion Market by Country, 2020 - 2023, USD Million
- TABLE 30 North America Apparel & Fashion Market by Country, 2024 - 2031, USD Million
- TABLE 31 North America Grocery & Food Delivery Market by Country, 2020 - 2023, USD Million
- TABLE 32 North America Grocery & Food Delivery Market by Country, 2024 - 2031, USD Million
- TABLE 33 North America Others Industry Vertical Market by Country, 2020 - 2023, USD Million
- TABLE 34 North America Others Industry Vertical Market by Country, 2024 - 2031, USD Million
- TABLE 35 North America Retail Media Platform Market by Country, 2020 - 2023, USD Million
- TABLE 36 North America Retail Media Platform Market by Country, 2024 - 2031, USD Million
- TABLE 37 US Retail Media Platform Market, 2020 - 2023, USD Million
- TABLE 38 US Retail Media Platform Market, 2024 - 2031, USD Million
- TABLE 39 US Retail Media Platform Market by Type, 2020 - 2023, USD Million
- TABLE 40 US Retail Media Platform Market by Type, 2024 - 2031, USD Million
- TABLE 41 US Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
- TABLE 42 US Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
- TABLE 43 US Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
- TABLE 44 US Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
- TABLE 45 Canada Retail Media Platform Market, 2020 - 2023, USD Million
- TABLE 46 Canada Retail Media Platform Market, 2024 - 2031, USD Million
- TABLE 47 Canada Retail Media Platform Market by Type, 2020 - 2023, USD Million
- TABLE 48 Canada Retail Media Platform Market by Type, 2024 - 2031, USD Million
- TABLE 49 Canada Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
- TABLE 50 Canada Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
- TABLE 51 Canada Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
- TABLE 52 Canada Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
- TABLE 53 Mexico Retail Media Platform Market, 2020 - 2023, USD Million
- TABLE 54 Mexico Retail Media Platform Market, 2024 - 2031, USD Million
- TABLE 55 Mexico Retail Media Platform Market by Type, 2020 - 2023, USD Million
- TABLE 56 Mexico Retail Media Platform Market by Type, 2024 - 2031, USD Million
- TABLE 57 Mexico Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
- TABLE 58 Mexico Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
- TABLE 59 Mexico Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
- TABLE 60 Mexico Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
- TABLE 61 Rest of North America Retail Media Platform Market, 2020 - 2023, USD Million
- TABLE 62 Rest of North America Retail Media Platform Market, 2024 - 2031, USD Million
- TABLE 63 Rest of North America Retail Media Platform Market by Type, 2020 - 2023, USD Million
- TABLE 64 Rest of North America Retail Media Platform Market by Type, 2024 - 2031, USD Million
- TABLE 65 Rest of North America Retail Media Platform Market by Advertising Format, 2020 - 2023, USD Million
- TABLE 66 Rest of North America Retail Media Platform Market by Advertising Format, 2024 - 2031, USD Million
- TABLE 67 Rest of North America Retail Media Platform Market by Industry Vertical, 2020 - 2023, USD Million
- TABLE 68 Rest of North America Retail Media Platform Market by Industry Vertical, 2024 - 2031, USD Million
- TABLE 69 Key Information - Amazon.com, Inc.
- TABLE 70 Key Information - eBay, Inc.
- TABLE 71 Key Information - Walmart, Inc.
- TABLE 72 key Information - Home Depot, Inc.
- TABLE 73 Key information - The Kroger Co.
- TABLE 74 KEY INFORMATION - Instacart
- TABLE 75 key information - Target Corporation
- TABLE 76 Key Information - Macy's, Inc.
- TABLE 77 Key Information - Best Buy Co., Inc.
- TABLE 78 Key Information - Wayfair Inc.
