PUBLISHER: KBV Research | PRODUCT CODE: 1575584
PUBLISHER: KBV Research | PRODUCT CODE: 1575584
The Global Pet Shampoo Market size is expected to reach $923.9 million by 2031, rising at a market growth of 5.8% CAGR during the forecast period.
The expansion of e-commerce platforms has made pet care products more accessible to consumers, contributing to the market's growth in Asia Pacific. Rising disposable incomes, an increasing trend of pet humanization, and growing awareness of pet grooming and hygiene have fueled the demand for pet shampoos in the region. Hence, the Asia Pacific segment acquired 28% revenue share in the market in 2023. The region has witnessed a rapid increase in pet ownership, particularly in countries like China, Japan, and India, where the urban middle class is growing. In addition, this region is expected to grow continuously as more consumers embrace premium and specialized pet care products.
The global trend of increasing pet ownership is anticipated to be mirrored by the increasing demand for pet care products, such as detergents. The expanding market will be further stimulated by the growing consciousness among pet owners, particularly millennials, regarding the significance of consistent maintenance and the utilization of high-quality products to guarantee the health and comfort of their pets. With pets being seen as integral family members, there is a rising trend in purchasing specialized shampoos that address everything from skin sensitivities to coat maintenance, fueling the continued expansion of the market.
Additionally, Over the past few years, professional grooming services have seen a noticeable rise worldwide, particularly in urban areas where pet ownership is high. Cities with dense populations often see a greater demand for pet grooming centers as busy pet owners seek convenient solutions to care for their pets' hygiene and appearance. Pet salons and grooming centers have responded to this demand by offering various services, including bathing, trimming, and coat treatments, all of which require a steady supply of pet shampoos. Thus, this steady demand from the pet grooming sector plays a crucial role in the sustained growth of the market worldwide.
However, Pet shampoos are often made with high-quality, sustainably sourced ingredients free from synthetic chemicals, fragrances, and artificial colors. Although these factors may be appealing to pet owners who prioritize their canines' health and well-being, the price point may be beyond the reach of many consumers. Organic or eco-friendly ingredients are more expensive due to the processes involved in cultivating, sourcing, and certifying them. Hence, these dynamics, wherein premium products are seen as desirable but unaffordable for the broader market, stifle the market's growth.
Distribution Channel Outlook
Based on distribution channel, the market is bifurcated into offline and online. The offline segment garnered 66% revenue share in the market in 2023. This is largely due to established brick-and-mortar stores such as pet shops, supermarkets, and specialty grooming outlets, where consumers can directly purchase products. Many pet owners prefer buying shampoos from physical stores where they can seek advice from store staff, visually inspect products, and have immediate access to their purchases.
Animal Outlook
On the basis of animal, the market is classified into dog, cat, and others. The cat segment recorded 36% revenue share in the market in 2023. While cats generally groom themselves, there is a growing demand for cat shampoos, especially for those with specific skin conditions, allergies, or long fur that requires detangling and maintenance. The advantages of intermittent bathing are increasingly recognized by cat owners, particularly those who own hairless or long-haired breeds such as the Persian or Sphynx.
Application Outlook
By application, the market is divided into commercial and household. The commercial segment witnessed 56% revenue share in the market in 2023. This can be attributed to the extensive use of pet shampoos in professional grooming salons, veterinary clinics, and pet care facilities, where grooming services are provided on a large scale. The demand for professional-grade shampoos that cater to specific pet grooming needs, such as anti-shedding, medicated, or breed-specific shampoos, is particularly high in these establishments.
Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment procured 42% revenue share in the market in 2023. This dominance can be attributed to the high rate of pet ownership in the region, particularly in the U.S. and Canada, where pets are often treated as family members. The increasing awareness of pet hygiene, the availability of premium grooming products, and a well-established pet care industry contribute to the robust market growth in North America.
List of Key Companies Profiled
Global Pet Shampoo Market Report Segmentation
By Distribution Channel
By Animal
By Application
By Geography