LAMEA Retail Media Networks Market Size, Share & Trends Analysis Report By Platform Type (Retailer-Owned Networks and Third-Party Networks), By Industry Vertical, By Advertising Format, By Country and Growth Forecast, 2024

List of Tables

The Latin America, Middle East and Africa Retail Media Networks Market would witness market growth of 12.0% CAGR during the forecast period (2024-2031).

The Brazil market dominated the LAMEA Retail Media Networks Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $1,459.4 million by 2031. The Argentina market is showcasing a CAGR of 13.2% during (2024 - 2031). Additionally, The UAE market would register a CAGR of 11.7% during (2024 - 2031).

As this market continues to evolve, several trends are shaping its future. As privacy regulations, such as GDPR and CCPA, tighten, RMNs are evolving to prioritize data privacy and compliance. Retailers are adopting transparent data practices and investing in secure technologies to ensure consumer trust while delivering targeted advertising.

Programmatic advertising is gaining traction within RMNs, allowing for automated, real-time ad placements. This trend streamlines the advertising process, making it more efficient for retailers and brands while maximizing the impact of ad spend. Retailers leverage RMNs to deliver hyper-personalized advertisements based on individual shopper behaviours and preferences.

In the UAE, where digital transformation is a key focus, the ability of RMNs to leverage AI for targeted advertising presents a significant opportunity. As consumers increasingly turn to online shopping, the need for relevant and timely marketing messages becomes paramount. AI can facilitate this by analyzing consumer behaviour, preferences, and trends, enabling brands to create tailored advertising strategies that resonate with the UAE's diverse consumer base. The increasing e-commerce penetration in Brazil provides growth opportunities for the retail media networks market. As one of the most populous nations in Latin America, Brazil's e-commerce sector is projected to exceed US$200 billion by 2026, expanding at an impressive annual rate of 14.3%. This rapid growth reflects a shift in consumer behaviour as more Brazilians turn to online shopping for convenience and variety. In conclusion, the rising adoption of AI and the increasing e-commerce sector in the region drive the market's growth.

Based on Platform Type, the market is segmented into Retailer-Owned Networks and Third-Party Networks. Based on Industry Vertical, the market is segmented into Consumer-Packaged Goods (CPG), Electronics & Technology, Apparel & Fashion, Grocery & Food Delivery, Beauty & Personal Care, and Other Industry Verticals. Based on Advertising Format, the market is segmented into Display Ads, Video Ads, Sponsored Industry Verticals, and Other Advertising Formats. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.

List of Key Companies Profiled

Amazon.com, Inc.
Walmart, Inc.
eBay, Inc.
Home Depot, Inc.
The Kroger Co. (Kroger Precision Marketing)
Instacart
Target Corporation (Target Brands, Inc.)
Macy's, Inc.
Best Buy Co., Inc.
Wayfair Inc.

LAMEA Retail Media Networks Market Report Segmentation

By Platform Type

Retailer-Owned Networks
Third-Party Networks

By Industry Vertical

Consumer Packaged Goods (CPG)
Electronics & Technology
Apparel & Fashion
Grocery & Food Delivery
Beauty & Personal Care
Other Industry Verticals

By Advertising Format

Display Ads
Video Ads
Sponsored Industry Verticals
Other Advertising Formats

By Country

Brazil
Argentina
UAE
Saudi Arabia
South Africa
Nigeria
Rest of LAMEA

Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 LAMEA Retail Media Networks Market, by Platform Type
- 1.4.2 LAMEA Retail Media Networks Market, by Industry Vertical
- 1.4.3 LAMEA Retail Media Networks Market, by Advertising Format
- 1.4.4 LAMEA Retail Media Networks Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance

2.1 Key Highlights

Chapter 3. Market Overview

3.1 Introduction
- 3.1.1 Overview
  - 3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

4.1 Market Share Analysis, 2023
4.2 Strategies Deployed in Retail Media Networks Market
4.3 Porter Five Forces Analysis

Chapter 5. LAMEA Retail Media Networks Market by Platform Type

5.1 LAMEA Retailer-Owned Networks Market by Country
5.2 LAMEA Third-Party Networks Market by Country

Chapter 6. LAMEA Retail Media Networks Market by Industry Vertical

6.1 LAMEA Consumer Packaged Goods (CPG) Market by Country
6.2 LAMEA Electronics & Technology Market by Country
6.3 LAMEA Apparel & Fashion Market by Country
6.4 LAMEA Grocery & Food Delivery Market by Country
6.5 LAMEA Beauty & Personal Care Market by Country
6.6 LAMEA Other Industry Verticals Market by Country

Chapter 7. LAMEA Retail Media Networks Market by Advertising Format

7.1 LAMEA Display Ads Market by Country
7.2 LAMEA Video Ads Market by Country
7.3 LAMEA Sponsored Industry Verticals Market by Country
7.4 LAMEA Other Advertising Formats Market by Country

Chapter 8. LAMEA Retail Media Networks Market by Country

8.1 Brazil Retail Media Networks Market
- 8.1.1 Brazil Retail Media Networks Market by Platform Type
- 8.1.2 Brazil Retail Media Networks Market by Industry Vertical
- 8.1.3 Brazil Retail Media Networks Market by Advertising Format
8.2 Argentina Retail Media Networks Market
- 8.2.1 Argentina Retail Media Networks Market by Platform Type
- 8.2.2 Argentina Retail Media Networks Market by Industry Vertical
- 8.2.3 Argentina Retail Media Networks Market by Advertising Format
8.3 UAE Retail Media Networks Market
- 8.3.1 UAE Retail Media Networks Market by Platform Type
- 8.3.2 UAE Retail Media Networks Market by Industry Vertical
- 8.3.3 UAE Retail Media Networks Market by Advertising Format
8.4 Saudi Arabia Retail Media Networks Market
- 8.4.1 Saudi Arabia Retail Media Networks Market by Platform Type
- 8.4.2 Saudi Arabia Retail Media Networks Market by Industry Vertical
- 8.4.3 Saudi Arabia Retail Media Networks Market by Advertising Format
8.5 South Africa Retail Media Networks Market
- 8.5.1 South Africa Retail Media Networks Market by Platform Type
- 8.5.2 South Africa Retail Media Networks Market by Industry Vertical
- 8.5.3 South Africa Retail Media Networks Market by Advertising Format
8.6 Nigeria Retail Media Networks Market
- 8.6.1 Nigeria Retail Media Networks Market by Platform Type
- 8.6.2 Nigeria Retail Media Networks Market by Industry Vertical
- 8.6.3 Nigeria Retail Media Networks Market by Advertising Format
8.7 Rest of LAMEA Retail Media Networks Market
- 8.7.1 Rest of LAMEA Retail Media Networks Market by Platform Type
- 8.7.2 Rest of LAMEA Retail Media Networks Market by Industry Vertical
- 8.7.3 Rest of LAMEA Retail Media Networks Market by Advertising Format

Chapter 9. Company Profiles

9.1 Amazon.com, Inc.
- 9.1.1 Company Overview
- 9.1.2 Financial Analysis
- 9.1.3 Segmental Analysis
- 9.1.4 SWOT Analysis
9.2 eBay, Inc.
- 9.2.1 Company Overview
- 9.2.2 Financial Analysis
- 9.2.3 Regional Analysis
- 9.2.4 SWOT Analysis
9.3 Walmart, Inc.
- 9.3.1 Company Overview
- 9.3.2 Financial Analysis
- 9.3.3 Segmental and Regional Analysis
- 9.3.4 Recent strategies and developments:
  - 9.3.4.1 Partnerships, Collaborations, and Agreements:
  - 9.3.4.2 Product Launches and Product Expansions:
- 9.3.5 SWOT Analysis
9.4 Home Depot, Inc.
- 9.4.1 Company Overview
- 9.4.2 Financial Analysis
- 9.4.3 Product Line and Regional Analysis
9.5 The Kroger Co. (Kroger Precision Marketing)
- 9.5.1 Company Overview
- 9.5.2 Financial Analysis
- 9.5.3 Recent strategies and developments:
  - 9.5.3.1 Partnerships, Collaborations, and Agreements:
  - 9.5.3.2 Product Launches and Product Expansions:
9.6 Instacart
- 9.6.1 Company Overview
- 9.6.2 Recent strategies and developments:
  - 9.6.2.1 Partnerships, Collaborations, and Agreements:
9.7 Target Corporation (Target Brands, Inc.)
- 9.7.1 Company Overview
- 9.7.2 Financial Analysis
9.8 Macy's, Inc.
- 9.8.1 Company Overview
- 9.8.2 Financial Analysis
9.9 Best Buy Co., Inc.
- 9.9.1 Company Overview
9.10. Wayfair Inc.
- 9.10.1 Company Overview

LIST OF TABLES

TABLE 1 LAMEA Retail Media Networks Market, 2020 - 2023, USD Million
TABLE 2 LAMEA Retail Media Networks Market, 2024 - 2031, USD Million
TABLE 3 LAMEA Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
TABLE 4 LAMEA Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
TABLE 5 LAMEA Retailer-Owned Networks Market by Country, 2020 - 2023, USD Million
TABLE 6 LAMEA Retailer-Owned Networks Market by Country, 2024 - 2031, USD Million
TABLE 7 LAMEA Third-Party Networks Market by Country, 2020 - 2023, USD Million
TABLE 8 LAMEA Third-Party Networks Market by Country, 2024 - 2031, USD Million
TABLE 9 LAMEA Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 10 LAMEA Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 11 LAMEA Consumer Packaged Goods (CPG) Market by Country, 2020 - 2023, USD Million
TABLE 12 LAMEA Consumer Packaged Goods (CPG) Market by Country, 2024 - 2031, USD Million
TABLE 13 LAMEA Electronics & Technology Market by Country, 2020 - 2023, USD Million
TABLE 14 LAMEA Electronics & Technology Market by Country, 2024 - 2031, USD Million
TABLE 15 LAMEA Apparel & Fashion Market by Country, 2020 - 2023, USD Million
TABLE 16 LAMEA Apparel & Fashion Market by Country, 2024 - 2031, USD Million
TABLE 17 LAMEA Grocery & Food Delivery Market by Country, 2020 - 2023, USD Million
TABLE 18 LAMEA Grocery & Food Delivery Market by Country, 2024 - 2031, USD Million
TABLE 19 LAMEA Beauty & Personal Care Market by Country, 2020 - 2023, USD Million
TABLE 20 LAMEA Beauty & Personal Care Market by Country, 2024 - 2031, USD Million
TABLE 21 LAMEA Other Industry Verticals Market by Country, 2020 - 2023, USD Million
TABLE 22 LAMEA Other Industry Verticals Market by Country, 2024 - 2031, USD Million
TABLE 23 LAMEA Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
TABLE 24 LAMEA Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
TABLE 25 LAMEA Display Ads Market by Country, 2020 - 2023, USD Million
TABLE 26 LAMEA Display Ads Market by Country, 2024 - 2031, USD Million
TABLE 27 LAMEA Video Ads Market by Country, 2020 - 2023, USD Million
TABLE 28 LAMEA Video Ads Market by Country, 2024 - 2031, USD Million
TABLE 29 LAMEA Sponsored Industry Verticals Market by Country, 2020 - 2023, USD Million
TABLE 30 LAMEA Sponsored Industry Verticals Market by Country, 2024 - 2031, USD Million
TABLE 31 LAMEA Other Advertising Formats Market by Country, 2020 - 2023, USD Million
TABLE 32 LAMEA Other Advertising Formats Market by Country, 2024 - 2031, USD Million
TABLE 33 LAMEA Retail Media Networks Market by Country, 2020 - 2023, USD Million
TABLE 34 LAMEA Retail Media Networks Market by Country, 2024 - 2031, USD Million
TABLE 35 Brazil Retail Media Networks Market, 2020 - 2023, USD Million
TABLE 36 Brazil Retail Media Networks Market, 2024 - 2031, USD Million
TABLE 37 Brazil Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
TABLE 38 Brazil Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
TABLE 39 Brazil Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 40 Brazil Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 41 Brazil Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
TABLE 42 Brazil Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
TABLE 43 Argentina Retail Media Networks Market, 2020 - 2023, USD Million
TABLE 44 Argentina Retail Media Networks Market, 2024 - 2031, USD Million
TABLE 45 Argentina Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
TABLE 46 Argentina Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
TABLE 47 Argentina Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 48 Argentina Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 49 Argentina Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
TABLE 50 Argentina Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
TABLE 51 UAE Retail Media Networks Market, 2020 - 2023, USD Million
TABLE 52 UAE Retail Media Networks Market, 2024 - 2031, USD Million
TABLE 53 UAE Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
TABLE 54 UAE Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
TABLE 55 UAE Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 56 UAE Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 57 UAE Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
TABLE 58 UAE Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
TABLE 59 Saudi Arabia Retail Media Networks Market, 2020 - 2023, USD Million
TABLE 60 Saudi Arabia Retail Media Networks Market, 2024 - 2031, USD Million
TABLE 61 Saudi Arabia Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
TABLE 62 Saudi Arabia Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
TABLE 63 Saudi Arabia Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 64 Saudi Arabia Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 65 Saudi Arabia Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
TABLE 66 Saudi Arabia Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
TABLE 67 South Africa Retail Media Networks Market, 2020 - 2023, USD Million
TABLE 68 South Africa Retail Media Networks Market, 2024 - 2031, USD Million
TABLE 69 South Africa Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
TABLE 70 South Africa Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
TABLE 71 South Africa Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 72 South Africa Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 73 South Africa Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
TABLE 74 South Africa Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
TABLE 75 Nigeria Retail Media Networks Market, 2020 - 2023, USD Million
TABLE 76 Nigeria Retail Media Networks Market, 2024 - 2031, USD Million
TABLE 77 Nigeria Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
TABLE 78 Nigeria Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
TABLE 79 Nigeria Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 80 Nigeria Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 81 Nigeria Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
TABLE 82 Nigeria Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
TABLE 83 Rest of LAMEA Retail Media Networks Market, 2020 - 2023, USD Million
TABLE 84 Rest of LAMEA Retail Media Networks Market, 2024 - 2031, USD Million
TABLE 85 Rest of LAMEA Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
TABLE 86 Rest of LAMEA Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
TABLE 87 Rest of LAMEA Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 88 Rest of LAMEA Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 89 Rest of LAMEA Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
TABLE 90 Rest of LAMEA Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
TABLE 91 Key Information - Amazon.com, Inc.
TABLE 92 Key Information - eBay, Inc.
TABLE 93 Key Information - Walmart, Inc.
TABLE 94 key Information - Home Depot, Inc.
TABLE 95 Key information - The Kroger Co.
TABLE 96 KEY INFORMATION - Instacart
TABLE 97 key information - Target Corporation
TABLE 98 Key Information - Macy's, Inc.
TABLE 99 Key Information - Best Buy Co., Inc.
TABLE 100 Key Information - Wayfair Inc.

LAMEA Retail Media Networks Market Size, Share & Trends Analysis Report By Platform Type (Retailer-Owned Networks and Third-Party Networks), By Industry Vertical, By Advertising Format, By Country and Growth Forecast, 2024 - 2031

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