Asia Pacific Retail Media Networks Market Size, Share & Trends Analysis Report By Platform Type (Retailer-Owned Networks and Third-Party Networks), By Industry Vertical, By Advertising Format, By Country and Growth Forecast, 2024

List of Tables

The Asia Pacific Retail Media Networks Market would witness market growth of 10.9% CAGR during the forecast period (2024-2031).

The China market dominated the Asia Pacific Retail Media Networks Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $4,696.3 million by 2031. The Japan market is registering a CAGR of 10.2% during (2024 - 2031). Additionally, The India market would showcase a CAGR of 11.6% during (2024 - 2031).

Integrating advanced technologies such as artificial intelligence (AI), machine learning, and big data analytics facilitates the adoption of RMNs. These technologies empower retailers to optimize ad placements, personalize content, and automate campaign management. Many retailers are shifting away from traditional advertising models that rely heavily on print and TV. Instead, they are investing in RMNs to create more dynamic and measurable advertising opportunities that resonate with the modern consumer.

Retailers adopting RMNs prioritize enhancing the overall customer experience. By providing relevant and personalized advertisements, they aim to engage customers without disrupting their shopping journey, leading to higher satisfaction and loyalty. The growing demand for digital advertising solutions has prompted retailers to explore RMNs as a viable option. As brands seek more effective ways to reach consumers, RMNs offer a targeted, data-driven approach that appeals to marketers.

The explosive growth of internet advertising in China aligns with the broader digital transformation trends and e-commerce expansion, making RMNs a crucial component for brands seeking to optimize their advertising strategies. The ability of RMNs to provide real-time analytics and insights enables brands to tailor their marketing efforts, effectively reaching their desired audiences while maximizing return on investment. Brands increasingly utilize RMNs to improve visibility, generate engagement, and gain a competitive edge in a rapidly changing marketplace as the digital landscape develops and consumer expectations shift. Therefore, the expansion of the region's advertisement industry is driving the market's growth.

Based on Platform Type, the market is segmented into Retailer-Owned Networks and Third-Party Networks. Based on Industry Vertical, the market is segmented into Consumer-Packaged Goods (CPG), Electronics & Technology, Apparel & Fashion, Grocery & Food Delivery, Beauty & Personal Care, and Other Industry Verticals. Based on Advertising Format, the market is segmented into Display Ads, Video Ads, Sponsored Industry Verticals, and Other Advertising Formats. Based on countries, the market is segmented into China, Japan, India, South Korea, Australia, Malaysia, and Rest of Asia Pacific.

List of Key Companies Profiled

Amazon.com, Inc.
Walmart, Inc.
eBay, Inc.
Home Depot, Inc.
The Kroger Co. (Kroger Precision Marketing)
Instacart
Target Corporation (Target Brands, Inc.)
Macy's, Inc.
Best Buy Co., Inc.
Wayfair Inc.

Asia Pacific Retail Media Networks Market Report Segmentation

By Platform Type

Retailer-Owned Networks
Third-Party Networks

By Industry Vertical

Consumer Packaged Goods (CPG)
Electronics & Technology
Apparel & Fashion
Grocery & Food Delivery
Beauty & Personal Care
Other Industry Verticals

By Advertising Format

Display Ads
Video Ads
Sponsored Industry Verticals
Other Advertising Formats

By Country

China
Japan
India
South Korea
Australia
Malaysia
Rest of Asia Pacific

Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 Asia Pacific Retail Media Networks Market, by Platform Type
- 1.4.2 Asia Pacific Retail Media Networks Market, by Industry Vertical
- 1.4.3 Asia Pacific Retail Media Networks Market, by Advertising Format
- 1.4.4 Asia Pacific Retail Media Networks Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance

2.1 Key Highlights

Chapter 3. Market Overview

3.1 Introduction
- 3.1.1 Overview
  - 3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

4.1 Market Share Analysis, 2023
4.2 Strategies Deployed in Retail Media Networks Market
4.3 Porter Five Forces Analysis

Chapter 5. Asia Pacific Retail Media Networks Market by Platform Type

5.1 Asia Pacific Retailer-Owned Networks Market by Country
5.2 Asia Pacific Third-Party Networks Market by Country

Chapter 6. Asia Pacific Retail Media Networks Market by Industry Vertical

6.1 Asia Pacific Consumer Packaged Goods (CPG) Market by Country
6.2 Asia Pacific Electronics & Technology Market by Country
6.3 Asia Pacific Apparel & Fashion Market by Country
6.4 Asia Pacific Grocery & Food Delivery Market by Country
6.5 Asia Pacific Beauty & Personal Care Market by Country
6.6 Asia Pacific Other Industry Verticals Market by Country

Chapter 7. Asia Pacific Retail Media Networks Market by Advertising Format

7.1 Asia Pacific Display Ads Market by Country
7.2 Asia Pacific Video Ads Market by Country
7.3 Asia Pacific Sponsored Industry Verticals Market by Country
7.4 Asia Pacific Other Advertising Formats Market by Country

Chapter 8. Asia Pacific Retail Media Networks Market by Country

8.1 China Retail Media Networks Market
- 8.1.1 China Retail Media Networks Market by Platform Type
- 8.1.2 China Retail Media Networks Market by Industry Vertical
- 8.1.3 China Retail Media Networks Market by Advertising Format
8.2 Japan Retail Media Networks Market
- 8.2.1 Japan Retail Media Networks Market by Platform Type
- 8.2.2 Japan Retail Media Networks Market by Industry Vertical
- 8.2.3 Japan Retail Media Networks Market by Advertising Format
8.3 India Retail Media Networks Market
- 8.3.1 India Retail Media Networks Market by Platform Type
- 8.3.2 India Retail Media Networks Market by Industry Vertical
- 8.3.3 India Retail Media Networks Market by Advertising Format
8.4 South Korea Retail Media Networks Market
- 8.4.1 South Korea Retail Media Networks Market by Platform Type
- 8.4.2 South Korea Retail Media Networks Market by Industry Vertical
- 8.4.3 South Korea Retail Media Networks Market by Advertising Format
8.5 Australia Retail Media Networks Market
- 8.5.1 Australia Retail Media Networks Market by Platform Type
- 8.5.2 Australia Retail Media Networks Market by Industry Vertical
- 8.5.3 Australia Retail Media Networks Market by Advertising Format
8.6 Malaysia Retail Media Networks Market
- 8.6.1 Malaysia Retail Media Networks Market by Platform Type
- 8.6.2 Malaysia Retail Media Networks Market by Industry Vertical
- 8.6.3 Malaysia Retail Media Networks Market by Advertising Format
8.7 Rest of Asia Pacific Retail Media Networks Market
- 8.7.1 Rest of Asia Pacific Retail Media Networks Market by Platform Type
- 8.7.2 Rest of Asia Pacific Retail Media Networks Market by Industry Vertical
- 8.7.3 Rest of Asia Pacific Retail Media Networks Market by Advertising Format

Chapter 9. Company Profiles

9.1 Amazon.com, Inc.
- 9.1.1 Company Overview
- 9.1.2 Financial Analysis
- 9.1.3 Segmental Analysis
- 9.1.4 SWOT Analysis
9.2 eBay, Inc.
- 9.2.1 Company Overview
- 9.2.2 Financial Analysis
- 9.2.3 Regional Analysis
- 9.2.4 SWOT Analysis
9.3 Walmart, Inc.
- 9.3.1 Company Overview
- 9.3.2 Financial Analysis
- 9.3.3 Segmental and Regional Analysis
- 9.3.4 Recent strategies and developments:
  - 9.3.4.1 Partnerships, Collaborations, and Agreements:
  - 9.3.4.2 Product Launches and Product Expansions:
- 9.3.5 SWOT Analysis
9.4 Home Depot, Inc.
- 9.4.1 Company Overview
- 9.4.2 Financial Analysis
- 9.4.3 Product Line and Regional Analysis
9.5 The Kroger Co. (Kroger Precision Marketing)
- 9.5.1 Company Overview
- 9.5.2 Financial Analysis
- 9.5.3 Recent strategies and developments:
  - 9.5.3.1 Partnerships, Collaborations, and Agreements:
  - 9.5.3.2 Product Launches and Product Expansions:
9.6 Instacart
- 9.6.1 Company Overview
- 9.6.2 Recent strategies and developments:
  - 9.6.2.1 Partnerships, Collaborations, and Agreements:
9.7 Target Corporation (Target Brands, Inc.)
- 9.7.1 Company Overview
- 9.7.2 Financial Analysis
9.8 Macy's, Inc.
- 9.8.1 Company Overview
- 9.8.2 Financial Analysis
9.9 Best Buy Co., Inc.
- 9.9.1 Company Overview
9.10. Wayfair Inc.
- 9.10.1 Company Overview

LIST OF TABLES

TABLE 1 Asia Pacific Retail Media Networks Market, 2020 - 2023, USD Million
TABLE 2 Asia Pacific Retail Media Networks Market, 2024 - 2031, USD Million
TABLE 3 Asia Pacific Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
TABLE 4 Asia Pacific Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
TABLE 5 Asia Pacific Retailer-Owned Networks Market by Country, 2020 - 2023, USD Million
TABLE 6 Asia Pacific Retailer-Owned Networks Market by Country, 2024 - 2031, USD Million
TABLE 7 Asia Pacific Third-Party Networks Market by Country, 2020 - 2023, USD Million
TABLE 8 Asia Pacific Third-Party Networks Market by Country, 2024 - 2031, USD Million
TABLE 9 Asia Pacific Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 10 Asia Pacific Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 11 Asia Pacific Consumer Packaged Goods (CPG) Market by Country, 2020 - 2023, USD Million
TABLE 12 Asia Pacific Consumer Packaged Goods (CPG) Market by Country, 2024 - 2031, USD Million
TABLE 13 Asia Pacific Electronics & Technology Market by Country, 2020 - 2023, USD Million
TABLE 14 Asia Pacific Electronics & Technology Market by Country, 2024 - 2031, USD Million
TABLE 15 Asia Pacific Apparel & Fashion Market by Country, 2020 - 2023, USD Million
TABLE 16 Asia Pacific Apparel & Fashion Market by Country, 2024 - 2031, USD Million
TABLE 17 Asia Pacific Grocery & Food Delivery Market by Country, 2020 - 2023, USD Million
TABLE 18 Asia Pacific Grocery & Food Delivery Market by Country, 2024 - 2031, USD Million
TABLE 19 Asia Pacific Beauty & Personal Care Market by Country, 2020 - 2023, USD Million
TABLE 20 Asia Pacific Beauty & Personal Care Market by Country, 2024 - 2031, USD Million
TABLE 21 Asia Pacific Other Industry Verticals Market by Country, 2020 - 2023, USD Million
TABLE 22 Asia Pacific Other Industry Verticals Market by Country, 2024 - 2031, USD Million
TABLE 23 Asia Pacific Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
TABLE 24 Asia Pacific Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
TABLE 25 Asia Pacific Display Ads Market by Country, 2020 - 2023, USD Million
TABLE 26 Asia Pacific Display Ads Market by Country, 2024 - 2031, USD Million
TABLE 27 Asia Pacific Video Ads Market by Country, 2020 - 2023, USD Million
TABLE 28 Asia Pacific Video Ads Market by Country, 2024 - 2031, USD Million
TABLE 29 Asia Pacific Sponsored Industry Verticals Market by Country, 2020 - 2023, USD Million
TABLE 30 Asia Pacific Sponsored Industry Verticals Market by Country, 2024 - 2031, USD Million
TABLE 31 Asia Pacific Other Advertising Formats Market by Country, 2020 - 2023, USD Million
TABLE 32 Asia Pacific Other Advertising Formats Market by Country, 2024 - 2031, USD Million
TABLE 33 Asia Pacific Retail Media Networks Market by Country, 2020 - 2023, USD Million
TABLE 34 Asia Pacific Retail Media Networks Market by Country, 2024 - 2031, USD Million
TABLE 35 China Retail Media Networks Market, 2020 - 2023, USD Million
TABLE 36 China Retail Media Networks Market, 2024 - 2031, USD Million
TABLE 37 China Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
TABLE 38 China Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
TABLE 39 China Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 40 China Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 41 China Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
TABLE 42 China Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
TABLE 43 Japan Retail Media Networks Market, 2020 - 2023, USD Million
TABLE 44 Japan Retail Media Networks Market, 2024 - 2031, USD Million
TABLE 45 Japan Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
TABLE 46 Japan Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
TABLE 47 Japan Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 48 Japan Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 49 Japan Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
TABLE 50 Japan Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
TABLE 51 India Retail Media Networks Market, 2020 - 2023, USD Million
TABLE 52 India Retail Media Networks Market, 2024 - 2031, USD Million
TABLE 53 India Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
TABLE 54 India Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
TABLE 55 India Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 56 India Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 57 India Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
TABLE 58 India Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
TABLE 59 South Korea Retail Media Networks Market, 2020 - 2023, USD Million
TABLE 60 South Korea Retail Media Networks Market, 2024 - 2031, USD Million
TABLE 61 South Korea Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
TABLE 62 South Korea Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
TABLE 63 South Korea Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 64 South Korea Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 65 South Korea Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
TABLE 66 South Korea Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
TABLE 67 Australia Retail Media Networks Market, 2020 - 2023, USD Million
TABLE 68 Australia Retail Media Networks Market, 2024 - 2031, USD Million
TABLE 69 Australia Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
TABLE 70 Australia Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
TABLE 71 Australia Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 72 Australia Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 73 Australia Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
TABLE 74 Australia Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
TABLE 75 Malaysia Retail Media Networks Market, 2020 - 2023, USD Million
TABLE 76 Malaysia Retail Media Networks Market, 2024 - 2031, USD Million
TABLE 77 Malaysia Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
TABLE 78 Malaysia Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
TABLE 79 Malaysia Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 80 Malaysia Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 81 Malaysia Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
TABLE 82 Malaysia Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
TABLE 83 Rest of Asia Pacific Retail Media Networks Market, 2020 - 2023, USD Million
TABLE 84 Rest of Asia Pacific Retail Media Networks Market, 2024 - 2031, USD Million
TABLE 85 Rest of Asia Pacific Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
TABLE 86 Rest of Asia Pacific Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
TABLE 87 Rest of Asia Pacific Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
TABLE 88 Rest of Asia Pacific Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
TABLE 89 Rest of Asia Pacific Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
TABLE 90 Rest of Asia Pacific Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
TABLE 91 Key Information - Amazon.com, Inc.
TABLE 92 Key Information - eBay, Inc.
TABLE 93 Key Information - Walmart, Inc.
TABLE 94 key Information - Home Depot, Inc.
TABLE 95 Key information - The Kroger Co.
TABLE 96 KEY INFORMATION - Instacart
TABLE 97 key information - Target Corporation
TABLE 98 Key Information - Macy's, Inc.
TABLE 99 Key Information - Best Buy Co., Inc.
TABLE 100 Key Information - Wayfair Inc.

Asia Pacific Retail Media Networks Market Size, Share & Trends Analysis Report By Platform Type (Retailer-Owned Networks and Third-Party Networks), By Industry Vertical, By Advertising Format, By Country and Growth Forecast, 2024 - 2031

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