PUBLISHER: KBV Research | PRODUCT CODE: 1565304
PUBLISHER: KBV Research | PRODUCT CODE: 1565304
North America Retail Media Networks Market Size, Share & Trends Analysis Report By Platform Type (Retailer-Owned Networks and Third-Party Networks), By Industry Vertical, By Advertising Format, By Country and Growth Forecast, 2024 - 2031
The North America Retail Media Networks Market would witness market growth of 9.8% CAGR during the forecast period (2024-2031).
The US market dominated the North America Retail Media Networks Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $16,245.4 million by 2031. The Canada market is experiencing a CAGR of 11.8% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 11.2% during (2024 - 2031).
These networks encompass a range of applications that facilitate targeted advertising and brand engagement within retail environments. RMNs enable retailers to run in-store advertising campaigns through digital screens and signage. These advertisements can be tailored to real-time consumer behaviour, ensuring shoppers receive relevant messages while in the store. For instance, retailers can promote products that align with current shopping trends or seasonal demands, increasing the likelihood of impulse purchases.
RMNs allow brands to place ads directly on e-commerce platforms as online shopping grows. This includes sponsored product listings, banner ads, and personalized recommendations based on shoppers' browsing history. By positioning ads within the shopping experience, retailers can drive conversions and enhance the visibility of featured brands. Retailers can leverage their customer databases to send targeted email campaigns featuring brand advertisements, promotions, or product recommendations.
The expansion of cosmetics product sales in Canada positively influences the growth of this market. In 2021, the Canadian cosmetics sector generated approximately USD 1.24 billion in income. Projections indicate that this sector is expected to reach USD 1.8 billion in sales by 2024, reflecting an annual growth rate of 1.45%. As the cosmetics market expands, it presents a substantial opportunity for Retail Media Networks to thrive. RMNs enable brands to engage with consumers directly at critical touchpoints during shopping. They utilize targeted advertising and personalized content to enhance brand visibility and drive sales. With the increasing popularity of online cosmetics shopping, fuelled by changing consumer preferences and the growing influence of social media, RMNs are becoming essential tools for brands aiming to capture the attention of their target audiences. Advertisers leverage these networks to create immersive shopping experiences, offering tailored promotions and product recommendations that resonate with consumers. Thus, the expansion of cosmetics sales in Canada and the rising commerce industry in the region are driving the market's growth.
Based on Platform Type, the market is segmented into Retailer-Owned Networks and Third-Party Networks. Based on Industry Vertical, the market is segmented into Consumer-Packaged Goods (CPG), Electronics & Technology, Apparel & Fashion, Grocery & Food Delivery, Beauty & Personal Care, and Other Industry Verticals. Based on Advertising Format, the market is segmented into Display Ads, Video Ads, Sponsored Industry Verticals, and Other Advertising Formats. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- Amazon.com, Inc.
- Walmart, Inc.
- eBay, Inc.
- Home Depot, Inc.
- The Kroger Co. (Kroger Precision Marketing)
- Instacart
- Target Corporation (Target Brands, Inc.)
- Macy's, Inc.
- Best Buy Co., Inc.
- Wayfair Inc.
North America Retail Media Networks Market Report Segmentation
By Platform Type
- Retailer-Owned Networks
- Third-Party Networks
By Industry Vertical
- Consumer Packaged Goods (CPG)
- Electronics & Technology
- Apparel & Fashion
- Grocery & Food Delivery
- Beauty & Personal Care
- Other Industry Verticals
By Advertising Format
- Display Ads
- Video Ads
- Sponsored Industry Verticals
- Other Advertising Formats
By Country
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 North America Retail Media Networks Market, by Platform Type
- 1.4.2 North America Retail Media Networks Market, by Industry Vertical
- 1.4.3 North America Retail Media Networks Market, by Advertising Format
- 1.4.4 North America Retail Media Networks Market, by Country
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
- 2.1 Key Highlights
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.1.1 Overview
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
- 4.1 Market Share Analysis, 2023
- 4.2 Strategies Deployed in Retail Media Networks Market
- 4.3 Porter Five Forces Analysis
Chapter 5. North America Retail Media Networks Market by Platform Type
- 5.1 North America Retailer-Owned Networks Market by Region
- 5.2 North America Third-Party Networks Market by Region
Chapter 6. North America Retail Media Networks Market by Industry Vertical
- 6.1 North America Consumer Packaged Goods (CPG) Market by Country
- 6.2 North America Electronics & Technology Market by Country
- 6.3 North America Apparel & Fashion Market by Country
- 6.4 North America Grocery & Food Delivery Market by Country
- 6.5 North America Beauty & Personal Care Market by Country
- 6.6 North America Other Industry Verticals Market by Country
Chapter 7. North America Retail Media Networks Market by Advertising Format
- 7.1 North America Display Ads Market by Country
- 7.2 North America Video Ads Market by Country
- 7.3 North America Sponsored Industry Verticals Market by Country
- 7.4 North America Other Advertising Formats Market by Country
Chapter 8. North America Retail Media Networks Market by Country
- 8.1 US Retail Media Networks Market
- 8.1.1 US Retail Media Networks Market by Platform Type
- 8.1.2 US Retail Media Networks Market by Industry Vertical
- 8.1.3 US Retail Media Networks Market by Advertising Format
- 8.2 Canada Retail Media Networks Market
- 8.2.1 Canada Retail Media Networks Market by Platform Type
- 8.2.2 Canada Retail Media Networks Market by Industry Vertical
- 8.2.3 Canada Retail Media Networks Market by Advertising Format
- 8.3 Mexico Retail Media Networks Market
- 8.3.1 Mexico Retail Media Networks Market by Platform Type
- 8.3.2 Mexico Retail Media Networks Market by Industry Vertical
- 8.3.3 Mexico Retail Media Networks Market by Advertising Format
- 8.4 Rest of North America Retail Media Networks Market
- 8.4.1 Rest of North America Retail Media Networks Market by Platform Type
- 8.4.2 Rest of North America Retail Media Networks Market by Industry Vertical
- 8.4.3 Rest of North America Retail Media Networks Market by Advertising Format
Chapter 9. Company Profiles
- 9.1 Amazon.com, Inc.
- 9.1.1 Company Overview
- 9.1.2 Financial Analysis
- 9.1.3 Segmental Analysis
- 9.1.4 SWOT Analysis
- 9.2 eBay, Inc.
- 9.2.1 Company Overview
- 9.2.2 Financial Analysis
- 9.2.3 Regional Analysis
- 9.2.4 SWOT Analysis
- 9.3 Walmart, Inc.
- 9.3.1 Company Overview
- 9.3.2 Financial Analysis
- 9.3.3 Segmental and Regional Analysis
- 9.3.4 Recent strategies and developments:
- 9.3.4.1 Partnerships, Collaborations, and Agreements:
- 9.3.4.2 Product Launches and Product Expansions:
- 9.3.5 SWOT Analysis
- 9.4 Home Depot, Inc.
- 9.4.1 Company Overview
- 9.4.2 Financial Analysis
- 9.4.3 Product Line and Regional Analysis
- 9.5 The Kroger Co. (Kroger Precision Marketing)
- 9.5.1 Company Overview
- 9.5.2 Financial Analysis
- 9.5.3 Recent strategies and developments:
- 9.5.3.1 Partnerships, Collaborations, and Agreements:
- 9.5.3.2 Product Launches and Product Expansions:
- 9.6 Instacart
- 9.6.1 Company Overview
- 9.6.2 Recent strategies and developments:
- 9.6.2.1 Partnerships, Collaborations, and Agreements:
- 9.7 Target Corporation (Target Brands, Inc.)
- 9.7.1 Company Overview
- 9.7.2 Financial Analysis
- 9.8 Macy's, Inc.
- 9.8.1 Company Overview
- 9.8.2 Financial Analysis
- 9.9 Best Buy Co., Inc.
- 9.9.1 Company Overview
- 9.10. Wayfair Inc.
- 9.10.1 Company Overview
LIST OF TABLES
- TABLE 1 North America Retail Media Networks Market, 2020 - 2023, USD Million
- TABLE 2 North America Retail Media Networks Market, 2024 - 2031, USD Million
- TABLE 3 North America Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
- TABLE 4 North America Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
- TABLE 5 North America Retailer-Owned Networks Market by Region, 2020 - 2023, USD Million
- TABLE 6 North America Retailer-Owned Networks Market by Region, 2024 - 2031, USD Million
- TABLE 7 North America Third-Party Networks Market by Region, 2020 - 2023, USD Million
- TABLE 8 North America Third-Party Networks Market by Region, 2024 - 2031, USD Million
- TABLE 9 North America Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
- TABLE 10 North America Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
- TABLE 11 North America Consumer Packaged Goods (CPG) Market by Country, 2020 - 2023, USD Million
- TABLE 12 North America Consumer Packaged Goods (CPG) Market by Country, 2024 - 2031, USD Million
- TABLE 13 North America Electronics & Technology Market by Country, 2020 - 2023, USD Million
- TABLE 14 North America Electronics & Technology Market by Country, 2024 - 2031, USD Million
- TABLE 15 North America Apparel & Fashion Market by Country, 2020 - 2023, USD Million
- TABLE 16 North America Apparel & Fashion Market by Country, 2024 - 2031, USD Million
- TABLE 17 North America Grocery & Food Delivery Market by Country, 2020 - 2023, USD Million
- TABLE 18 North America Grocery & Food Delivery Market by Country, 2024 - 2031, USD Million
- TABLE 19 North America Beauty & Personal Care Market by Country, 2020 - 2023, USD Million
- TABLE 20 North America Beauty & Personal Care Market by Country, 2024 - 2031, USD Million
- TABLE 21 North America Other Industry Verticals Market by Country, 2020 - 2023, USD Million
- TABLE 22 North America Other Industry Verticals Market by Country, 2024 - 2031, USD Million
- TABLE 23 North America Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
- TABLE 24 North America Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
- TABLE 25 North America Display Ads Market by Country, 2020 - 2023, USD Million
- TABLE 26 North America Display Ads Market by Country, 2024 - 2031, USD Million
- TABLE 27 North America Video Ads Market by Country, 2020 - 2023, USD Million
- TABLE 28 North America Video Ads Market by Country, 2024 - 2031, USD Million
- TABLE 29 North America Sponsored Industry Verticals Market by Country, 2020 - 2023, USD Million
- TABLE 30 North America Sponsored Industry Verticals Market by Country, 2024 - 2031, USD Million
- TABLE 31 North America Other Advertising Formats Market by Country, 2020 - 2023, USD Million
- TABLE 32 North America Other Advertising Formats Market by Country, 2024 - 2031, USD Million
- TABLE 33 North America Retail Media Networks Market by Country, 2020 - 2023, USD Million
- TABLE 34 North America Retail Media Networks Market by Country, 2024 - 2031, USD Million
- TABLE 35 US Retail Media Networks Market, 2020 - 2023, USD Million
- TABLE 36 US Retail Media Networks Market, 2024 - 2031, USD Million
- TABLE 37 US Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
- TABLE 38 US Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
- TABLE 39 US Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
- TABLE 40 US Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
- TABLE 41 US Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
- TABLE 42 US Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
- TABLE 43 Canada Retail Media Networks Market, 2020 - 2023, USD Million
- TABLE 44 Canada Retail Media Networks Market, 2024 - 2031, USD Million
- TABLE 45 Canada Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
- TABLE 46 Canada Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
- TABLE 47 Canada Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
- TABLE 48 Canada Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
- TABLE 49 Canada Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
- TABLE 50 Canada Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
- TABLE 51 Mexico Retail Media Networks Market, 2020 - 2023, USD Million
- TABLE 52 Mexico Retail Media Networks Market, 2024 - 2031, USD Million
- TABLE 53 Mexico Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
- TABLE 54 Mexico Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
- TABLE 55 Mexico Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
- TABLE 56 Mexico Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
- TABLE 57 Mexico Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
- TABLE 58 Mexico Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
- TABLE 59 Rest of North America Retail Media Networks Market, 2020 - 2023, USD Million
- TABLE 60 Rest of North America Retail Media Networks Market, 2024 - 2031, USD Million
- TABLE 61 Rest of North America Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
- TABLE 62 Rest of North America Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
- TABLE 63 Rest of North America Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
- TABLE 64 Rest of North America Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
- TABLE 65 Rest of North America Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
- TABLE 66 Rest of North America Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
- TABLE 67 Key Information - Amazon.com, Inc.
- TABLE 68 Key Information - eBay, Inc.
- TABLE 69 Key Information - Walmart, Inc.
- TABLE 70 key Information - Home Depot, Inc.
- TABLE 71 Key information - The Kroger Co.
- TABLE 72 KEY INFORMATION - Instacart
- TABLE 73 key information - Target Corporation
- TABLE 74 Key Information - Macy's, Inc.
- TABLE 75 Key Information - Best Buy Co., Inc.
- TABLE 76 Key Information - Wayfair Inc.
