North America Immersive Virtual Reality Market Size, Share & Trends Analysis Report By Component (Hardware, Software, and Services), By Device, By Technology, By End-use, By Country and Growth Forecast, 2024

List of Tables

The North America Immersive Virtual Reality Market would witness market growth of 25.0% CAGR during the forecast period (2024-2031).

The US market dominated the North America Immersive Virtual Reality Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $24,997.4 million by 2031. The Canada market is experiencing a CAGR of 27.6% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 26.6% during (2024 - 2031).

Immersive virtual reality has many applications beyond the gaming and entertainment sectors. VR enables engineers and designers to create and test virtual prototypes of products before physical production. This reduces costs and time associated with traditional prototyping, allowing for rapid iteration and refinement of designs in a virtual environment.

Additionally, teams across different locations can collaborate on design projects in a shared virtual space. This facilitates real-time feedback and adjustments, streamlining the design process and improving efficiency. VR allows potential buyers to explore and interact with virtual representations of properties.

Increased funding in Canada's aerospace sector is leading to the development of advanced VR training programs for pilots. VR simulates flight scenarios and provides immersive training experiences, improving pilot skills and safety. As per the Government of Canada, with a total budget of $250 million over the coming years, the Aerospace Regional Recovery Initiative (ARRI) was delivered by Canada's regional development agencies (RDAs).

Based on Component, the market is segmented into Hardware, Software, and Services. Based on Device, the market is segmented into Head Mounted Display, Gesture Tracking Device, and Projectors & Display Wall. Based on Technology, the market is segmented into Semi & Fully Immersive, and Non-Immersive. Based on End-use, the market is segmented into Gaming, Media & Entertainment, Healthcare, Education, Automotive, Manufacturing, Retail & E-commerce, and Aerospace, Defense & others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

Microsoft Corporation
HTC Corporation
Meta Platforms, Inc.
Samsung Electronics Co., Ltd. (Samsung Group)
Sony Corporation
Unity Software Inc.
Magic Leap, Inc.
Apple, Inc.
Qualcomm Incorporated (Qualcomm Technologies, Inc.)
Google LLC

North America Immersive Virtual Reality Market Report Segmentation

By Component

Hardware
Software
Services

By Device

Head Mounted Display
Gesture Tracking Device
Projectors & Display Wall

By Technology

Semi & Fully Immersive
Non-Immersive

By End-use

Gaming
Media & Entertainment
Healthcare
Education
Automotive
Manufacturing
Retail & E-commerce
Aerospace, Defense & others

By Country

US
Canada
Mexico
Rest of North America

Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 North America Immersive Virtual Reality Market, by Component
- 1.4.2 North America Immersive Virtual Reality Market, by Device
- 1.4.3 North America Immersive Virtual Reality Market, by Technology
- 1.4.4 North America Immersive Virtual Reality Market, by End-use
- 1.4.5 North America Immersive Virtual Reality Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance

2.1 Key Highlights

Chapter 3. Market Overview

3.1 Introduction
- 3.1.1 Overview
  - 3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
- 4.2.1 Partnerships, Collaborations and Agreements
- 4.2.2 Product Launches and Product Expansions
- 4.2.3 Acquisition and Mergers
4.3 Market Share Analysis, 2023
4.4 Top Winning Strategies
- 4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
- 4.4.2 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2022, Apr - 2024, Sep) Leading Players
4.5 Porter Five Forces Analysis

Chapter 5. North America Immersive Virtual Reality Market by Component

5.1 North America Hardware Market by Country
5.2 North America Software Market by Country
5.3 North America Services Market by Country

Chapter 6. North America Immersive Virtual Reality Market by Device

6.1 North America Head Mounted Display Market by Country
6.2 North America Gesture Tracking Device Market by Country
6.3 North America Projectors & Display Wall Market by Country

Chapter 7. North America Immersive Virtual Reality Market by Technology

7.1 North America Semi & Fully Immersive Market by Country
7.2 North America Non-Immersive Market by Country

Chapter 8. North America Immersive Virtual Reality Market by End-use

8.1 North America Gaming Market by Country
8.2 North America Media & Entertainment Market by Country
8.3 North America Healthcare Market by Country
8.4 North America Education Market by Country
8.5 North America Automotive Market by Country
8.6 North America Manufacturing Market by Country
8.7 North America Retail & E-commerce Market by Country
8.8 North America Aerospace, Defense & others Market by Country

Chapter 9. North America Immersive Virtual Reality Market by Country

9.1 US Immersive Virtual Reality Market
- 9.1.1 US Immersive Virtual Reality Market by Component
- 9.1.2 US Immersive Virtual Reality Market by Device
- 9.1.3 US Immersive Virtual Reality Market by Technology
- 9.1.4 US Immersive Virtual Reality Market by End-use
9.2 Canada Immersive Virtual Reality Market
- 9.2.1 Canada Immersive Virtual Reality Market by Component
- 9.2.2 Canada Immersive Virtual Reality Market by Device
- 9.2.3 Canada Immersive Virtual Reality Market by Technology
- 9.2.4 Canada Immersive Virtual Reality Market by End-use
9.3 Mexico Immersive Virtual Reality Market
- 9.3.1 Mexico Immersive Virtual Reality Market by Component
- 9.3.2 Mexico Immersive Virtual Reality Market by Device
- 9.3.3 Mexico Immersive Virtual Reality Market by Technology
- 9.3.4 Mexico Immersive Virtual Reality Market by End-use
9.4 Rest of North America Immersive Virtual Reality Market
- 9.4.1 Rest of North America Immersive Virtual Reality Market by Component
- 9.4.2 Rest of North America Immersive Virtual Reality Market by Device
- 9.4.3 Rest of North America Immersive Virtual Reality Market by Technology
- 9.4.4 Rest of North America Immersive Virtual Reality Market by End-use

Chapter 10. Company Profiles

10.1 Microsoft Corporation
- 10.1.1 Company Overview
- 10.1.2 Financial Analysis
- 10.1.3 Segmental and Regional Analysis
- 10.1.4 Research & Development Expenses
- 10.1.5 Recent strategies and developments:
  - 10.1.5.1 Partnerships, Collaborations, and Agreements:
  - 10.1.5.2 Product Launches and Product Expansions:
  - 10.1.5.3 Acquisition and Mergers:
- 10.1.6 SWOT Analysis
10.2 Google LLC (Alphabet Inc.)
- 10.2.1 Company Overview
- 10.2.2 Financial Analysis
- 10.2.3 Segmental and Regional Analysis
- 10.2.4 Research & Development Expense
- 10.2.5 Recent strategies and developments:
  - 10.2.5.1 Partnerships, Collaborations, and Agreements:
- 10.2.6 SWOT Analysis
10.3 HTC Corporation
- 10.3.1 Company Overview
- 10.3.2 Financial Analysis
- 10.3.3 Research & Development Expenses
- 10.3.4 Recent strategies and developments:
  - 10.3.4.1 Partnerships, Collaborations, and Agreements:
  - 10.3.4.2 Product Launches and Product Expansions:
- 10.3.5 SWOT Analysis
10.4 Magic Leap, Inc.
- 10.4.1 Company Overview
- 10.4.2 Recent strategies and developments:
  - 10.4.2.1 Product Launches and Product Expansions:
- 10.4.3 SWOT Analysis
10.5 Meta Platforms, Inc.
- 10.5.1 Company Overview
- 10.5.2 Financial Analysis
- 10.5.3 Segment and Regional Analysis
- 10.5.4 Research & Development Expense
- 10.5.5 Recent strategies and developments:
  - 10.5.5.1 Partnerships, Collaborations, and Agreements:
  - 10.5.5.2 Product Launches and Product Expansions:
- 10.5.6 SWOT Analysis
10.6 Samsung Electronics Co., Ltd. (Samsung Group)
- 10.6.1 Company Overview
- 10.6.2 Financial Analysis
- 10.6.3 Segmental and Regional Analysis
- 10.6.4 Research & Development Expenses
- 10.6.5 Recent strategies and developments:
  - 10.6.5.1 Partnerships, Collaborations, and Agreements:
- 10.6.6 SWOT Analysis
10.7 Sony Corporation
- 10.7.1 Company Overview
- 10.7.2 Financial Analysis
- 10.7.3 Segmental and Regional Analysis
- 10.7.4 Research & Development Expenses
- 10.7.5 Recent strategies and developments:
  - 10.7.5.1 Acquisition and Mergers:
- 10.7.6 SWOT Analysis
10.8 Unity Software, Inc.
- 10.8.1 Company Overview
- 10.8.2 Financial Analysis
- 10.8.3 Segmental and Regional Analysis
- 10.8.4 Research & Development Expenses
- 10.8.5 Recent strategies and developments:
  - 10.8.5.1 Partnerships, Collaborations, and Agreements:
10.9 Apple, Inc.
- 10.9.1 Company Overview
- 10.9.2 Financial Analysis
- 10.9.3 Regional Analysis
- 10.9.4 Research & Development Expense
- 10.9.5 Recent strategies and developments:
  - 10.9.5.1 Product Launches and Product Expansions:
  - 10.9.5.2 Acquisition and Mergers:
- 10.9.6 SWOT Analysis
10.10. Qualcomm Incorporated (Qualcomm Technologies, Inc.)
- 10.10.1 Company Overview
- 10.10.2 Financial Analysis
- 10.10.3 Segmental and Regional Analysis
- 10.10.4 Research & Development Expense
- 10.10.5 Recent strategies and developments:
  - 10.10.5.1 Product Launches and Product Expansions:
- 10.10.6 SWOT Analysis

LIST OF TABLES

TABLE 1 North America Immersive Virtual Reality Market, 2020 - 2023, USD Million
TABLE 2 North America Immersive Virtual Reality Market, 2024 - 2031, USD Million
TABLE 3 Partnerships, Collaborations and Agreements- Immersive Virtual Reality Market
TABLE 4 Product Launches And Product Expansions- Immersive Virtual Reality Market
TABLE 5 Acquisition and Mergers- Immersive Virtual Reality Market
TABLE 6 North America Immersive Virtual Reality Market by Component, 2020 - 2023, USD Million
TABLE 7 North America Immersive Virtual Reality Market by Component, 2024 - 2031, USD Million
TABLE 8 North America Hardware Market by Country, 2020 - 2023, USD Million
TABLE 9 North America Hardware Market by Country, 2024 - 2031, USD Million
TABLE 10 North America Software Market by Country, 2020 - 2023, USD Million
TABLE 11 North America Software Market by Country, 2024 - 2031, USD Million
TABLE 12 North America Services Market by Country, 2020 - 2023, USD Million
TABLE 13 North America Services Market by Country, 2024 - 2031, USD Million
TABLE 14 North America Immersive Virtual Reality Market by Device, 2020 - 2023, USD Million
TABLE 15 North America Immersive Virtual Reality Market by Device, 2024 - 2031, USD Million
TABLE 16 North America Head Mounted Display Market by Country, 2020 - 2023, USD Million
TABLE 17 North America Head Mounted Display Market by Country, 2024 - 2031, USD Million
TABLE 18 North America Gesture Tracking Device Market by Country, 2020 - 2023, USD Million
TABLE 19 North America Gesture Tracking Device Market by Country, 2024 - 2031, USD Million
TABLE 20 North America Projectors & Display Wall Market by Country, 2020 - 2023, USD Million
TABLE 21 North America Projectors & Display Wall Market by Country, 2024 - 2031, USD Million
TABLE 22 North America Immersive Virtual Reality Market by Technology, 2020 - 2023, USD Million
TABLE 23 North America Immersive Virtual Reality Market by Technology, 2024 - 2031, USD Million
TABLE 24 North America Semi & Fully Immersive Market by Country, 2020 - 2023, USD Million
TABLE 25 North America Semi & Fully Immersive Market by Country, 2024 - 2031, USD Million
TABLE 26 North America Non-Immersive Market by Country, 2020 - 2023, USD Million
TABLE 27 North America Non-Immersive Market by Country, 2024 - 2031, USD Million
TABLE 28 North America Immersive Virtual Reality Market by End-use, 2020 - 2023, USD Million
TABLE 29 North America Immersive Virtual Reality Market by End-use, 2024 - 2031, USD Million
TABLE 30 North America Gaming Market by Country, 2020 - 2023, USD Million
TABLE 31 North America Gaming Market by Country, 2024 - 2031, USD Million
TABLE 32 North America Media & Entertainment Market by Country, 2020 - 2023, USD Million
TABLE 33 North America Media & Entertainment Market by Country, 2024 - 2031, USD Million
TABLE 34 North America Healthcare Market by Country, 2020 - 2023, USD Million
TABLE 35 North America Healthcare Market by Country, 2024 - 2031, USD Million
TABLE 36 North America Education Market by Country, 2020 - 2023, USD Million
TABLE 37 North America Education Market by Country, 2024 - 2031, USD Million
TABLE 38 North America Automotive Market by Country, 2020 - 2023, USD Million
TABLE 39 North America Automotive Market by Country, 2024 - 2031, USD Million
TABLE 40 North America Manufacturing Market by Country, 2020 - 2023, USD Million
TABLE 41 North America Manufacturing Market by Country, 2024 - 2031, USD Million
TABLE 42 North America Retail & E-commerce Market by Country, 2020 - 2023, USD Million
TABLE 43 North America Retail & E-commerce Market by Country, 2024 - 2031, USD Million
TABLE 44 North America Aerospace, Defense & others Market by Country, 2020 - 2023, USD Million
TABLE 45 North America Aerospace, Defense & others Market by Country, 2024 - 2031, USD Million
TABLE 46 North America Immersive Virtual Reality Market by Country, 2020 - 2023, USD Million
TABLE 47 North America Immersive Virtual Reality Market by Country, 2024 - 2031, USD Million
TABLE 48 US Immersive Virtual Reality Market, 2020 - 2023, USD Million
TABLE 49 US Immersive Virtual Reality Market, 2024 - 2031, USD Million
TABLE 50 US Immersive Virtual Reality Market by Component, 2020 - 2023, USD Million
TABLE 51 US Immersive Virtual Reality Market by Component, 2024 - 2031, USD Million
TABLE 52 US Immersive Virtual Reality Market by Device, 2020 - 2023, USD Million
TABLE 53 US Immersive Virtual Reality Market by Device, 2024 - 2031, USD Million
TABLE 54 US Immersive Virtual Reality Market by Technology, 2020 - 2023, USD Million
TABLE 55 US Immersive Virtual Reality Market by Technology, 2024 - 2031, USD Million
TABLE 56 US Immersive Virtual Reality Market by End-use, 2020 - 2023, USD Million
TABLE 57 US Immersive Virtual Reality Market by End-use, 2024 - 2031, USD Million
TABLE 58 Canada Immersive Virtual Reality Market, 2020 - 2023, USD Million
TABLE 59 Canada Immersive Virtual Reality Market, 2024 - 2031, USD Million
TABLE 60 Canada Immersive Virtual Reality Market by Component, 2020 - 2023, USD Million
TABLE 61 Canada Immersive Virtual Reality Market by Component, 2024 - 2031, USD Million
TABLE 62 Canada Immersive Virtual Reality Market by Device, 2020 - 2023, USD Million
TABLE 63 Canada Immersive Virtual Reality Market by Device, 2024 - 2031, USD Million
TABLE 64 Canada Immersive Virtual Reality Market by Technology, 2020 - 2023, USD Million
TABLE 65 Canada Immersive Virtual Reality Market by Technology, 2024 - 2031, USD Million
TABLE 66 Canada Immersive Virtual Reality Market by End-use, 2020 - 2023, USD Million
TABLE 67 Canada Immersive Virtual Reality Market by End-use, 2024 - 2031, USD Million
TABLE 68 Mexico Immersive Virtual Reality Market, 2020 - 2023, USD Million
TABLE 69 Mexico Immersive Virtual Reality Market, 2024 - 2031, USD Million
TABLE 70 Mexico Immersive Virtual Reality Market by Component, 2020 - 2023, USD Million
TABLE 71 Mexico Immersive Virtual Reality Market by Component, 2024 - 2031, USD Million
TABLE 72 Mexico Immersive Virtual Reality Market by Device, 2020 - 2023, USD Million
TABLE 73 Mexico Immersive Virtual Reality Market by Device, 2024 - 2031, USD Million
TABLE 74 Mexico Immersive Virtual Reality Market by Technology, 2020 - 2023, USD Million
TABLE 75 Mexico Immersive Virtual Reality Market by Technology, 2024 - 2031, USD Million
TABLE 76 Mexico Immersive Virtual Reality Market by End-use, 2020 - 2023, USD Million
TABLE 77 Mexico Immersive Virtual Reality Market by End-use, 2024 - 2031, USD Million
TABLE 78 Rest of North America Immersive Virtual Reality Market, 2020 - 2023, USD Million
TABLE 79 Rest of North America Immersive Virtual Reality Market, 2024 - 2031, USD Million
TABLE 80 Rest of North America Immersive Virtual Reality Market by Component, 2020 - 2023, USD Million
TABLE 81 Rest of North America Immersive Virtual Reality Market by Component, 2024 - 2031, USD Million
TABLE 82 Rest of North America Immersive Virtual Reality Market by Device, 2020 - 2023, USD Million
TABLE 83 Rest of North America Immersive Virtual Reality Market by Device, 2024 - 2031, USD Million
TABLE 84 Rest of North America Immersive Virtual Reality Market by Technology, 2020 - 2023, USD Million
TABLE 85 Rest of North America Immersive Virtual Reality Market by Technology, 2024 - 2031, USD Million
TABLE 86 Rest of North America Immersive Virtual Reality Market by End-use, 2020 - 2023, USD Million
TABLE 87 Rest of North America Immersive Virtual Reality Market by End-use, 2024 - 2031, USD Million
TABLE 88 Key Information - Microsoft Corporation
TABLE 89 Key Information - Google LLC
TABLE 90 Key Information - HTC Corporation
TABLE 91 Key Information - Magic Leap, Inc.
TABLE 92 Key Information - Meta Platforms, Inc.
TABLE 93 Key Information - Samsung Electronics Co., Ltd.
TABLE 94 Key Information - Sony Corporation
TABLE 95 Key Information - Unity Software, Inc.
TABLE 96 Key Information - Apple, Inc.
TABLE 97 Key Information - Qualcomm Incorporated

North America Immersive Virtual Reality Market Size, Share & Trends Analysis Report By Component (Hardware, Software, and Services), By Device, By Technology, By End-use, By Country and Growth Forecast, 2024 - 2031

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