PUBLISHER: KBV Research | PRODUCT CODE: 1555856
PUBLISHER: KBV Research | PRODUCT CODE: 1555856
LAMEA Live Commerce Platforms Market Size, Share & Trends Analysis Report By Category (Apparel & Fashion, Cosmetics & Personal Care, Consumer Electronics, Furnishing, Entertainment, and Others Category), By Country and Growth Forecast, 2024 - 2031
The Latin America, Middle East and Africa Live Commerce Platforms Market would witness market growth of 21.8% CAGR during the forecast period (2024-2031).
The Brazil market dominated the LAMEA Live Commerce Platforms Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $64.8 Million by 2031. The Argentina market is showcasing a CAGR of 22.5% during (2024 - 2031). Additionally, The UAE market would register a CAGR of 20.7% during (2024 - 2031).
Integrating live commerce with social media ecosystems has driven adoption by leveraging platforms like Instagram and Facebook. These platforms already have large, engaged user bases, and incorporating live commerce features helps brands reach audiences where they are most active, enhancing the effectiveness of live shopping events.
Additionally, Influencers and content creators have been pivotal in adopting live commerce platforms. Their ability to engage with large audiences and drive consumer behaviour has encouraged brands to adopt live commerce. Influencers host live shopping events, leveraging their trust and reach to boost brand visibility and sales.
Brazil's growing social media penetration has led to an explosion in influencer-driven commerce. Influencers and digital creators with substantial followings leverage live commerce platforms to conduct live selling sessions, product reviews, and interactive demonstrations. This trend capitalizes on influencers' ability to reach and engage large audiences, driving increased adoption of live commerce platforms across Brazil. In addition, Brazil is home to over 140 million social media users, with approximately two-thirds of the Brazilian population using social media, according to the United States Department of Agriculture.
Based on Category, the market is segmented into Apparel & Fashion, Cosmetics & Personal Care, Consumer Electronics, Furnishing, Entertainment, and Others Category. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
List of Key Companies Profiled
- Amazon.com, Inc.
- Google LLC (Youtube, LLC)
- giosg.com Ltd.
- iShopShops, Inc.
- Bambuser AB
- CommentSold, Inc.
- Loop Now Technologies, Inc. (Firework)
- TalkShopLive, Inc.
- Livescale Technologies Inc.
- GhostRetail Inc.
LAMEA Live Commerce Platforms Market Report Segmentation
By Category
- Apparel & Fashion
- Cosmetics & Personal Care
- Consumer Electronics
- Furnishing
- Entertainment
- Others Category
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 LAMEA Live Commerce Platforms Market, by Category
- 1.4.2 LAMEA Live Commerce Platforms Market, by Country
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
- 2.1 Key Highlights
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.1.1 Overview
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
- 4.1 Market Share Analysis, 2023
- 4.2 Strategies Deployed in Live Commerce Platforms Market
- 4.3 Porter Five Forces Analysis
Chapter 5. LAMEA Live Commerce Platforms Market by Category
- 5.1 LAMEA Apparel & Fashion Market by Country
- 5.2 LAMEA Cosmetics & Personal Care Market by Country
- 5.3 LAMEA Consumer Electronics Market by Country
- 5.4 LAMEA Furnishing Market by Country
- 5.5 LAMEA Entertainment Market by Country
- 5.6 LAMEA Others Category Market by Country
Chapter 6. LAMEA Live Commerce Platforms Market by Country
- 6.1 Brazil Live Commerce Platforms Market
- 6.1.1 Brazil Live Commerce Platforms Market by Category
- 6.2 Argentina Live Commerce Platforms Market
- 6.2.1 Argentina Live Commerce Platforms Market by Category
- 6.3 UAE Live Commerce Platforms Market
- 6.3.1 UAE Live Commerce Platforms Market by Category
- 6.4 Saudi Arabia Live Commerce Platforms Market
- 6.4.1 Saudi Arabia Live Commerce Platforms Market by Category
- 6.5 South Africa Live Commerce Platforms Market
- 6.5.1 South Africa Live Commerce Platforms Market by Category
- 6.6 Nigeria Live Commerce Platforms Market
- 6.6.1 Nigeria Live Commerce Platforms Market by Category
- 6.7 Rest of LAMEA Live Commerce Platforms Market
- 6.7.1 Rest of LAMEA Live Commerce Platforms Market by Category
Chapter 7. Company Profiles
- 7.1 Google LLC (Youtube, LLC)
- 7.1.1 Company Overview
- 7.1.2 Financial Analysis
- 7.1.3 Segmental and Regional Analysis
- 7.1.4 Research & Development Expense
- 7.1.5 SWOT Analysis
- 7.2 Amazon.com, Inc.
- 7.2.1 Company Overview
- 7.2.2 Financial Analysis
- 7.2.3 Segmental Analysis
- 7.2.4 Recent strategies and developments:
- 7.2.4.1 Product Launches and Product Expansions:
- 7.2.5 SWOT Analysis
- 7.3 Giosg.com Ltd.
- 7.3.1 Company Overview
- 7.3.2 Recent strategies and developments:
- 7.3.2.1 Acquisition and Mergers:
- 7.4 iShopShops, Inc.
- 7.4.1 Company Overview
- 7.5 Bambuser AB
- 7.5.1 Company Overview
- 7.5.2 Recent strategies and developments:
- 7.5.2.1 Partnerships, Collaborations, and Agreements:
- 7.5.2.2 Product Launches and Product Expansions:
- 7.6 CommentSold, Inc.
- 7.6.1 Company Overview
- 7.6.2 Recent strategies and developments:
- 7.6.2.1 Partnerships, Collaborations, and Agreements:
- 7.6.2.2 Product Launches and Product Expansions:
- 7.6.2.3 Acquisition and Mergers:
- 7.7 Loop Now Technologies, Inc. (Firework)
- 7.7.1 Company Overview
- 7.7.2 Recent strategies and developments:
- 7.7.2.1 Partnerships, Collaborations, and Agreements:
- 7.8 TalkShopLive, Inc.
- 7.8.1 Company Overview
- 7.9 Livescale Technologies Inc.
- 7.9.1 Company Overview
- 7.10. GhostRetail Inc.
- 7.10.1 Company Overview
LIST OF TABLES
- TABLE 1 LAMEA Live Commerce Platforms Market, 2020 - 2023, USD Million
- TABLE 2 LAMEA Live Commerce Platforms Market, 2024 - 2031, USD Million
- TABLE 3 LAMEA Live Commerce Platforms Market by Category, 2020 - 2023, USD Million
- TABLE 4 LAMEA Live Commerce Platforms Market by Category, 2024 - 2031, USD Million
- TABLE 5 LAMEA Apparel & Fashion Market by Country, 2020 - 2023, USD Million
- TABLE 6 LAMEA Apparel & Fashion Market by Country, 2024 - 2031, USD Million
- TABLE 7 LAMEA Cosmetics & Personal Care Market by Country, 2020 - 2023, USD Million
- TABLE 8 LAMEA Cosmetics & Personal Care Market by Country, 2024 - 2031, USD Million
- TABLE 9 LAMEA Consumer Electronics Market by Country, 2020 - 2023, USD Million
- TABLE 10 LAMEA Consumer Electronics Market by Country, 2024 - 2031, USD Million
- TABLE 11 LAMEA Furnishing Market by Country, 2020 - 2023, USD Million
- TABLE 12 LAMEA Furnishing Market by Country, 2024 - 2031, USD Million
- TABLE 13 LAMEA Entertainment Market by Country, 2020 - 2023, USD Million
- TABLE 14 LAMEA Entertainment Market by Country, 2024 - 2031, USD Million
- TABLE 15 LAMEA Others Category Market by Country, 2020 - 2023, USD Million
- TABLE 16 LAMEA Others Category Market by Country, 2024 - 2031, USD Million
- TABLE 17 LAMEA Live Commerce Platforms Market by Country, 2020 - 2023, USD Million
- TABLE 18 LAMEA Live Commerce Platforms Market by Country, 2024 - 2031, USD Million
- TABLE 19 Brazil Live Commerce Platforms Market, 2020 - 2023, USD Million
- TABLE 20 Brazil Live Commerce Platforms Market, 2024 - 2031, USD Million
- TABLE 21 Brazil Live Commerce Platforms Market by Category, 2020 - 2023, USD Million
- TABLE 22 Brazil Live Commerce Platforms Market by Category, 2024 - 2031, USD Million
- TABLE 23 Argentina Live Commerce Platforms Market, 2020 - 2023, USD Million
- TABLE 24 Argentina Live Commerce Platforms Market, 2024 - 2031, USD Million
- TABLE 25 Argentina Live Commerce Platforms Market by Category, 2020 - 2023, USD Million
- TABLE 26 Argentina Live Commerce Platforms Market by Category, 2024 - 2031, USD Million
- TABLE 27 UAE Live Commerce Platforms Market, 2020 - 2023, USD Million
- TABLE 28 UAE Live Commerce Platforms Market, 2024 - 2031, USD Million
- TABLE 29 UAE Live Commerce Platforms Market by Category, 2020 - 2023, USD Million
- TABLE 30 UAE Live Commerce Platforms Market by Category, 2024 - 2031, USD Million
- TABLE 31 Saudi Arabia Live Commerce Platforms Market, 2020 - 2023, USD Million
- TABLE 32 Saudi Arabia Live Commerce Platforms Market, 2024 - 2031, USD Million
- TABLE 33 Saudi Arabia Live Commerce Platforms Market by Category, 2020 - 2023, USD Million
- TABLE 34 Saudi Arabia Live Commerce Platforms Market by Category, 2024 - 2031, USD Million
- TABLE 35 South Africa Live Commerce Platforms Market, 2020 - 2023, USD Million
- TABLE 36 South Africa Live Commerce Platforms Market, 2024 - 2031, USD Million
- TABLE 37 South Africa Live Commerce Platforms Market by Category, 2020 - 2023, USD Million
- TABLE 38 South Africa Live Commerce Platforms Market by Category, 2024 - 2031, USD Million
- TABLE 39 Nigeria Live Commerce Platforms Market, 2020 - 2023, USD Million
- TABLE 40 Nigeria Live Commerce Platforms Market, 2024 - 2031, USD Million
- TABLE 41 Nigeria Live Commerce Platforms Market by Category, 2020 - 2023, USD Million
- TABLE 42 Nigeria Live Commerce Platforms Market by Category, 2024 - 2031, USD Million
- TABLE 43 Rest of LAMEA Live Commerce Platforms Market, 2020 - 2023, USD Million
- TABLE 44 Rest of LAMEA Live Commerce Platforms Market, 2024 - 2031, USD Million
- TABLE 45 Rest of LAMEA Live Commerce Platforms Market by Category, 2020 - 2023, USD Million
- TABLE 46 Rest of LAMEA Live Commerce Platforms Market by Category, 2024 - 2031, USD Million
- TABLE 47 Key Information - Google LLC
- TABLE 48 Key Information - Amazon.com, Inc.
- TABLE 49 Key Information - Giosg.com Ltd.
- TABLE 50 Key Information - iShopShops, Inc.
- TABLE 51 Key Information - Bambuser AB
- TABLE 52 Key Information - CommentSold, Inc.
- TABLE 53 Key Information - Loop Now Technologies, Inc. (Firework)
- TABLE 54 Key Information - TalkShopLive, Inc.
- TABLE 55 Key Information - Livescale Technologies Inc.
- TABLE 56 Key Information - GhostRetail Inc.
