PUBLISHER: KBV Research | PRODUCT CODE: 1555853
PUBLISHER: KBV Research | PRODUCT CODE: 1555853
Europe Live Commerce Platforms Market Size, Share & Trends Analysis Report By Category (Apparel & Fashion, Cosmetics & Personal Care, Consumer Electronics, Furnishing, Entertainment, and Others Category), By Country and Growth Forecast, 2024 - 2031
The Europe Live Commerce Platforms Market would witness market growth of 19.6% CAGR during the forecast period (2024-2031).
The Germany market dominated the Europe Live Commerce Platforms Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $204.9 Million by 2031. The UK market is exhibiting a CAGR of 18.5% during (2024 - 2031). Additionally, The France market would experience a CAGR of 20.5% during (2024 - 2031).
For fashion and cosmetics brands, live commerce platforms have integrated virtual try-ons and fitting rooms. Using augmented reality (AR), consumers can see how clothing items or beauty products look on them in real time. This feature provides a more personalized shopping experience, helping consumers make better purchasing decisions.
In addition, live commerce platforms have been employed in the food and beverage sector to conduct interactive cooking classes and recipe demonstrations. Chefs or culinary experts host live sessions where viewers can follow recipes, ask questions about techniques, and purchase ingredients directly from the live stream.
The high rate of internet use for shopping in Europe has elevated consumer expectations for real-time and interactive shopping experiences. European consumers increasingly seek dynamic and engaging online shopping formats like live commerce. This shift drives demand for platforms that offer live streaming capabilities, real-time interaction with hosts, and instant purchasing options, contributing to the growth of the live commerce platforms market. In 2023, 92% of the surveyed individuals utilized the internet, and 70% purchased or ordered goods or services online 12 months before the survey, according to Eurostat. With the widespread use of the internet for shopping, European retailers are adopting omnichannel retail strategies that include live commerce.
Based on Category, the market is segmented into Apparel & Fashion, Cosmetics & Personal Care, Consumer Electronics, Furnishing, Entertainment, and Others Category. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
List of Key Companies Profiled
- Amazon.com, Inc.
- Google LLC (Youtube, LLC)
- giosg.com Ltd.
- iShopShops, Inc.
- Bambuser AB
- CommentSold, Inc.
- Loop Now Technologies, Inc. (Firework)
- TalkShopLive, Inc.
- Livescale Technologies Inc.
- GhostRetail Inc.
Europe Live Commerce Platforms Market Report Segmentation
By Category
- Apparel & Fashion
- Cosmetics & Personal Care
- Consumer Electronics
- Furnishing
- Entertainment
- Others Category
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 Europe Live Commerce Platforms Market, by Category
- 1.4.2 Europe Live Commerce Platforms Market, by Country
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
- 2.1 Key Highlights
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.1.1 Overview
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
- 4.1 Market Share Analysis, 2023
- 4.2 Strategies Deployed in Live Commerce Platforms Market
- 4.3 Porter Five Forces Analysis
Chapter 5. Europe Live Commerce Platforms Market by Category
- 5.1 Europe Apparel & Fashion Market by Country
- 5.2 Europe Cosmetics & Personal Care Market by Country
- 5.3 Europe Consumer Electronics Market by Country
- 5.4 Europe Furnishing Market by Country
- 5.5 Europe Entertainment Market by Country
- 5.6 Europe Others Category Market by Country
Chapter 6. Europe Live Commerce Platforms Market by Country
- 6.1 Germany Live Commerce Platforms Market
- 6.1.1 Germany Live Commerce Platforms Market by Category
- 6.2 UK Live Commerce Platforms Market
- 6.2.1 UK Live Commerce Platforms Market by Category
- 6.3 France Live Commerce Platforms Market
- 6.3.1 France Live Commerce Platforms Market by Category
- 6.4 Russia Live Commerce Platforms Market
- 6.4.1 Russia Live Commerce Platforms Market by Category
- 6.5 Spain Live Commerce Platforms Market
- 6.5.1 Spain Live Commerce Platforms Market by Category
- 6.6 Italy Live Commerce Platforms Market
- 6.6.1 Italy Live Commerce Platforms Market by Category
- 6.7 Rest of Europe Live Commerce Platforms Market
- 6.7.1 Rest of Europe Live Commerce Platforms Market by Category
Chapter 7. Company Profiles
- 7.1 Google LLC (Youtube, LLC)
- 7.1.1 Company Overview
- 7.1.2 Financial Analysis
- 7.1.3 Segmental and Regional Analysis
- 7.1.4 Research & Development Expense
- 7.1.5 SWOT Analysis
- 7.2 Amazon.com, Inc.
- 7.2.1 Company Overview
- 7.2.2 Financial Analysis
- 7.2.3 Segmental Analysis
- 7.2.4 Recent strategies and developments:
- 7.2.4.1 Product Launches and Product Expansions:
- 7.2.5 SWOT Analysis
- 7.3 Giosg.com Ltd.
- 7.3.1 Company Overview
- 7.3.2 Recent strategies and developments:
- 7.3.2.1 Acquisition and Mergers:
- 7.4 iShopShops, Inc.
- 7.4.1 Company Overview
- 7.5 Bambuser AB
- 7.5.1 Company Overview
- 7.5.2 Recent strategies and developments:
- 7.5.2.1 Partnerships, Collaborations, and Agreements:
- 7.5.2.2 Product Launches and Product Expansions:
- 7.6 CommentSold, Inc.
- 7.6.1 Company Overview
- 7.6.2 Recent strategies and developments:
- 7.6.2.1 Partnerships, Collaborations, and Agreements:
- 7.6.2.2 Product Launches and Product Expansions:
- 7.6.2.3 Acquisition and Mergers:
- 7.7 Loop Now Technologies, Inc. (Firework)
- 7.7.1 Company Overview
- 7.7.2 Recent strategies and developments:
- 7.7.2.1 Partnerships, Collaborations, and Agreements:
- 7.8 TalkShopLive, Inc.
- 7.8.1 Company Overview
- 7.9 Livescale Technologies Inc.
- 7.9.1 Company Overview
- 7.10. GhostRetail Inc.
- 7.10.1 Company Overview
LIST OF TABLES
- TABLE 1 Europe Live Commerce Platforms Market, 2020 - 2023, USD Million
- TABLE 2 Europe Live Commerce Platforms Market, 2024 - 2031, USD Million
- TABLE 3 Europe Live Commerce Platforms Market by Category, 2020 - 2023, USD Million
- TABLE 4 Europe Live Commerce Platforms Market by Category, 2024 - 2031, USD Million
- TABLE 5 Europe Apparel & Fashion Market by Country, 2020 - 2023, USD Million
- TABLE 6 Europe Apparel & Fashion Market by Country, 2024 - 2031, USD Million
- TABLE 7 Europe Cosmetics & Personal Care Market by Country, 2020 - 2023, USD Million
- TABLE 8 Europe Cosmetics & Personal Care Market by Country, 2024 - 2031, USD Million
- TABLE 9 Europe Consumer Electronics Market by Country, 2020 - 2023, USD Million
- TABLE 10 Europe Consumer Electronics Market by Country, 2024 - 2031, USD Million
- TABLE 11 Europe Furnishing Market by Country, 2020 - 2023, USD Million
- TABLE 12 Europe Furnishing Market by Country, 2024 - 2031, USD Million
- TABLE 13 Europe Entertainment Market by Country, 2020 - 2023, USD Million
- TABLE 14 Europe Entertainment Market by Country, 2024 - 2031, USD Million
- TABLE 15 Europe Others Category Market by Country, 2020 - 2023, USD Million
- TABLE 16 Europe Others Category Market by Country, 2024 - 2031, USD Million
- TABLE 17 Europe Live Commerce Platforms Market by Country, 2020 - 2023, USD Million
- TABLE 18 Europe Live Commerce Platforms Market by Country, 2024 - 2031, USD Million
- TABLE 19 Germany Live Commerce Platforms Market, 2020 - 2023, USD Million
- TABLE 20 Germany Live Commerce Platforms Market, 2024 - 2031, USD Million
- TABLE 21 Germany Live Commerce Platforms Market by Category, 2020 - 2023, USD Million
- TABLE 22 Germany Live Commerce Platforms Market by Category, 2024 - 2031, USD Million
- TABLE 23 UK Live Commerce Platforms Market, 2020 - 2023, USD Million
- TABLE 24 UK Live Commerce Platforms Market, 2024 - 2031, USD Million
- TABLE 25 UK Live Commerce Platforms Market by Category, 2020 - 2023, USD Million
- TABLE 26 UK Live Commerce Platforms Market by Category, 2024 - 2031, USD Million
- TABLE 27 France Live Commerce Platforms Market, 2020 - 2023, USD Million
- TABLE 28 France Live Commerce Platforms Market, 2024 - 2031, USD Million
- TABLE 29 France Live Commerce Platforms Market by Category, 2020 - 2023, USD Million
- TABLE 30 France Live Commerce Platforms Market by Category, 2024 - 2031, USD Million
- TABLE 31 Russia Live Commerce Platforms Market, 2020 - 2023, USD Million
- TABLE 32 Russia Live Commerce Platforms Market, 2024 - 2031, USD Million
- TABLE 33 Russia Live Commerce Platforms Market by Category, 2020 - 2023, USD Million
- TABLE 34 Russia Live Commerce Platforms Market by Category, 2024 - 2031, USD Million
- TABLE 35 Spain Live Commerce Platforms Market, 2020 - 2023, USD Million
- TABLE 36 Spain Live Commerce Platforms Market, 2024 - 2031, USD Million
- TABLE 37 Spain Live Commerce Platforms Market by Category, 2020 - 2023, USD Million
- TABLE 38 Spain Live Commerce Platforms Market by Category, 2024 - 2031, USD Million
- TABLE 39 Italy Live Commerce Platforms Market, 2020 - 2023, USD Million
- TABLE 40 Italy Live Commerce Platforms Market, 2024 - 2031, USD Million
- TABLE 41 Italy Live Commerce Platforms Market by Category, 2020 - 2023, USD Million
- TABLE 42 Italy Live Commerce Platforms Market by Category, 2024 - 2031, USD Million
- TABLE 43 Rest of Europe Live Commerce Platforms Market, 2020 - 2023, USD Million
- TABLE 44 Rest of Europe Live Commerce Platforms Market, 2024 - 2031, USD Million
- TABLE 45 Rest of Europe Live Commerce Platforms Market by Category, 2020 - 2023, USD Million
- TABLE 46 Rest of Europe Live Commerce Platforms Market by Category, 2024 - 2031, USD Million
- TABLE 47 Key Information - Google LLC
- TABLE 48 Key Information - Amazon.com, Inc.
- TABLE 49 Key Information - Giosg.com Ltd.
- TABLE 50 Key Information - iShopShops, Inc.
- TABLE 51 Key Information - Bambuser AB
- TABLE 52 Key Information - CommentSold, Inc.
- TABLE 53 Key Information - Loop Now Technologies, Inc. (Firework)
- TABLE 54 Key Information - TalkShopLive, Inc.
- TABLE 55 Key Information - Livescale Technologies Inc.
- TABLE 56 Key Information - GhostRetail Inc.
