PUBLISHER: KBV Research | PRODUCT CODE: 1501215
PUBLISHER: KBV Research | PRODUCT CODE: 1501215
The Asia Pacific LED Billboard Market would witness market growth of 10.7% CAGR during the forecast period (2024-2031).
The China market dominated the Asia Pacific LED Billboard Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $744.6 million by 2031. The Japan market is experiencing a CAGR of 10% during (2024 - 2031). Additionally, The India market would exhibit a CAGR of 11.4% during (2024 - 2031).
The market refers to the segment of the outdoor advertising industry that focuses on the development, manufacturing, and deployment of LED (Light-Emitting Diode) display systems for digital billboards and signage. LED billboards are dynamic, high-resolution displays that use LED technology to showcase advertisements, promotional messages, information, and multimedia content to audiences in outdoor environments.
LED billboards are widely used for outdoor advertising campaigns in urban areas, highways, and commercial districts. They are powerful platforms for brands to showcase their products, services, and promotional messages to a captive audience of commuters, pedestrians, and motorists. It allows advertisers to display dynamic content, such as videos, animations, and real-time updates, maximizing engagement and brand visibility.
Advertisers are shifting a bigger share of their advertising spending to digital advertising channels, such as LED billboards and signs, due to the expansion of digital media and online platforms. The expansion of the advertising industry in China fuels growth in the digital out-of-home (DOOH) advertising sector, driving demand for LED billboard installations. The index, which measures the growth of China's advertising sector, increased by 7.36 percent from the previous year to 110.85. Thus, the expansion of the region's advertising industry is driving the market's growth.
Based on Type, the market is segmented into Full Color and Monochrome. Based on End User, the market is segmented into Advertising & Media, Sports & Entertainment, Government and Others. Based on Application, the market is segmented into Outdoor and Indoor. Based on countries, the market is segmented into China, Japan, India, South Korea, Australia, Malaysia, and Rest of Asia Pacific.
List of Key Companies Profiled
Asia Pacific LED Billboard Market Report Segmentation
By Type
By End User
By Application
By Country