PUBLISHER: KBV Research | PRODUCT CODE: 1457270
PUBLISHER: KBV Research | PRODUCT CODE: 1457270
LAMEA Programmatic Display Market Size, Share & Trends Analysis Report By Channel (Private Marketplaces (PMP), Real Time Bidding (RTB), and Automated Guaranteed (AG)), By Type, By Country and Growth Forecast, 2023 - 2030
The Latin America, Middle East and Africa Programmatic Display Market would witness market growth of 34.9% CAGR during the forecast period (2023-2030).
The Brazil market dominated the LAMEA Programmatic Display Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $7,504.5 Million by 2030. The Argentina market is showcasing a CAGR of 36.3% during (2023 - 2030). Additionally, The UAE market would register a CAGR of 34.5% during (2023 - 2030).
Header bidding, a method by which publishers can concurrently offer their ad inventory to multiple ad exchanges, has been optimized and made more streamlined. By implementing server-to-server header bidding and creating a Prebid Server, latency concerns have been resolved, resulting in a more streamlined and expedient auction process. Moreover, the prevalence of mobile devices and the growing duration devoted to mobile applications have contributed to the elevated status of in-app programmatic advertising.
Advertisers leverage programmatic capabilities to reach users within their favourite apps, presenting new opportunities and challenges in mobile advertising. Likewise, video advertising, especially through Connected TV (CTV), has witnessed significant growth within the market. Advertisers are capitalizing on the rising popularity of streaming services and smart TVs to deliver engaging video content to a highly targeted audience, further blurring the lines between traditional television and digital advertising.
E-commerce in the UAE has led to a surge in online shopping activities. This increased online presence gives advertisers more opportunities to reach their target audience through programmatic display ads as users engage with various e-commerce platforms. Likewise, mobile devices play a crucial role in the UAE's e-commerce landscape. Therefore, the increasing e-commerce trends in LAMEA can assist in the growth of the regional market.
Based on Channel, the market is segmented into Private Marketplaces (PMP), Real Time Bidding (RTB), and Automated Guaranteed (AG). Based on Type, the market is segmented into Online Video, Online Display, Mobile Video, and Mobile Display. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
List of Key Companies Profiled
- AT&T, Inc.
- Verizon Communications, Inc.
- Roku Inc.
- Google LLC (Alphabet Inc.)
- Adobe, Inc.
- Adform
- Magnite, Inc.
- MediaMath Inc.
- Connexity, Inc. (Taboola.com Ltd)
- Yahoo, Inc.
LAMEA Programmatic Display Market Report Segmentation
By Channel
- Private Marketplaces (PMP)
- Real Time Bidding (RTB)
- Automated Guaranteed (AG)
By Type
- Online Video
- Online Display
- Mobile Video
- Mobile Display
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1.Market Scope & Methodology
- 1.1Market Definition
- 1.2Objectives
- 1.3Market Scope
- 1.4Segmentation
- 1.4.1LAMEA Programmatic Display Market, by Channel
- 1.4.2LAMEA Programmatic Display Market, by Type
- 1.4.3LAMEA Programmatic Display Market, by Country
- 1.5Methodology for the research
Chapter 2.Market at a Glance
- 2.1Key Highlights
Chapter 3.Market Overview
- 3.1Introduction
- 3.1.1Overview
- 3.1.1.1Market Composition and Scenario
- 3.1.1Overview
- 3.2Key Factors Impacting the Market
- 3.2.1Market Drivers
- 3.2.2Market Opportunities
- 3.2.3Market Restraints
- 3.2.4Market Challenges
- 3.3Porter's Five Forces Analysis
Chapter 4.LAMEA Programmatic Display Market by Channel
- 4.1LAMEA Private Marketplaces (PMP) Market by Country
- 4.2LAMEA Real Time Bidding (RTB) Market by Country
- 4.3LAMEA Automated Guaranteed (AG) Market by Country
Chapter 5.LAMEA Programmatic Display Market by Type
- 5.1LAMEA Online Video Market by Country
- 5.2LAMEA Online Display Market by Country
- 5.3LAMEA Mobile Video Market by Country
- 5.4LAMEA Mobile Display Market by Country
Chapter 6.LAMEA Programmatic Display Market by Country
- 6.1Brazil Programmatic Display Market
- 6.1.1Brazil Programmatic Display Market by Channel
- 6.1.2Brazil Programmatic Display Market by Type
- 6.2Argentina Programmatic Display Market
- 6.2.1Argentina Programmatic Display Market by Channel
- 6.2.2Argentina Programmatic Display Market by Type
- 6.3UAE Programmatic Display Market
- 6.3.1UAE Programmatic Display Market by Channel
- 6.3.2UAE Programmatic Display Market by Type
- 6.4Saudi Arabia Programmatic Display Market
- 6.4.1Saudi Arabia Programmatic Display Market by Channel
- 6.4.2Saudi Arabia Programmatic Display Market by Type
- 6.5South Africa Programmatic Display Market
- 6.5.1South Africa Programmatic Display Market by Channel
- 6.5.2South Africa Programmatic Display Market by Type
- 6.6Nigeria Programmatic Display Market
- 6.6.1Nigeria Programmatic Display Market by Channel
- 6.6.2Nigeria Programmatic Display Market by Type
- 6.7Rest of LAMEA Programmatic Display Market
- 6.7.1Rest of LAMEA Programmatic Display Market by Channel
- 6.7.2Rest of LAMEA Programmatic Display Market by Type
Chapter 7.Company Profiles
- 7.1AT&T, Inc.
- 7.1.1Company Overview
- 7.1.2Financial Analysis
- 7.1.3Segmental and Regional Analysis
- 7.1.4Research & Development Expense
- 7.1.5SWOT Analysis
- 7.2Verizon Communications, Inc.
- 7.2.1Company Overview
- 7.2.2Financial Analysis
- 7.2.3Segmental Analysis
- 7.2.4Recent strategies and developments:
- 7.2.4.1Partnerships, Collaborations, and Agreements:
- 7.2.4.2Product Launches and Product Expansions:
- 7.2.5SWOT Analysis
- 7.3ROKU, INC.
- 7.3.1Company Overview
- 7.3.2Financial Analysis
- 7.3.3Segmental and Regional Analysis
- 7.3.4Research & Development Expenses
- 7.3.5Recent strategies and developments:
- 7.3.5.1Partnerships, Collaborations, and Agreements:
- 7.3.5.2Business Expansions:
- 7.3.6SWOT Analysis
- 7.4Google LLC (Alphabet Inc.)
- 7.4.1Company Overview
- 7.4.2Financial Analysis
- 7.4.3Segmental and Regional Analysis
- 7.4.4Research & Development Expense
- 7.4.5SWOT Analysis
- 7.5Adobe, Inc.
- 7.5.1Company Overview
- 7.5.2Financial Analysis
- 7.5.3Segmental and Regional Analysis
- 7.5.4Research & Development Expense
- 7.5.5SWOT Analysis
- 7.6Adform
- 7.6.1Company Overview
- 7.6.2Financial Analysis
- 7.6.3Segmental and Regional Analysis
- 7.6.4Research & Development Expenses
- 7.6.5SWOT Analysis
- 7.7Magnite, Inc.
- 7.7.1Company Overview
- 7.7.2Financial Analysis
- 7.7.3Regional Analysis
- 7.7.4Recent strategies and developments:
- 7.7.4.1Product Launches and Product Expansions:
- 7.7.5SWOT Analysis
- 7.8MediaMath Inc.
- 7.8.1Company Overview
- 7.8.2SWOT Analysis
- 7.9Connexity, Inc. (Taboola.com Ltd)
- 7.9.1Company Overview
- 7.9.2Financial Analysis
- 7.9.3Regional Analysis
- 7.9.4Research & Development Expenses
- 7.9.5SWOT Analysis
- 7.10.Yahoo, Inc.
- 7.10.1Company Overview
- 7.10.2SWOT Analysis
LIST OF TABLES
- TABLE 1LAMEA Programmatic Display Market, 2019 - 2022, USD Million
- TABLE 2LAMEA Programmatic Display Market, 2023 - 2030, USD Million
- TABLE 3LAMEA Programmatic Display Market by Channel, 2019 - 2022, USD Million
- TABLE 4LAMEA Programmatic Display Market by Channel, 2023 - 2030, USD Million
- TABLE 5LAMEA Private Marketplaces (PMP) Market by Country, 2019 - 2022, USD Million
- TABLE 6LAMEA Private Marketplaces (PMP) Market by Country, 2023 - 2030, USD Million
- TABLE 7LAMEA Real Time Bidding (RTB) Market by Country, 2019 - 2022, USD Million
- TABLE 8LAMEA Real Time Bidding (RTB) Market by Country, 2023 - 2030, USD Million
- TABLE 9LAMEA Automated Guaranteed (AG) Market by Country, 2019 - 2022, USD Million
- TABLE 10LAMEA Automated Guaranteed (AG) Market by Country, 2023 - 2030, USD Million
- TABLE 11LAMEA Programmatic Display Market by Type, 2019 - 2022, USD Million
- TABLE 12LAMEA Programmatic Display Market by Type, 2023 - 2030, USD Million
- TABLE 13LAMEA Online Video Market by Country, 2019 - 2022, USD Million
- TABLE 14LAMEA Online Video Market by Country, 2023 - 2030, USD Million
- TABLE 15LAMEA Online Display Market by Country, 2019 - 2022, USD Million
- TABLE 16LAMEA Online Display Market by Country, 2023 - 2030, USD Million
- TABLE 17LAMEA Mobile Video Market by Country, 2019 - 2022, USD Million
- TABLE 18LAMEA Mobile Video Market by Country, 2023 - 2030, USD Million
- TABLE 19LAMEA Mobile Display Market by Country, 2019 - 2022, USD Million
- TABLE 20LAMEA Mobile Display Market by Country, 2023 - 2030, USD Million
- TABLE 21LAMEA Programmatic Display Market by Country, 2019 - 2022, USD Million
- TABLE 22LAMEA Programmatic Display Market by Country, 2023 - 2030, USD Million
- TABLE 23Brazil Programmatic Display Market, 2019 - 2022, USD Million
- TABLE 24Brazil Programmatic Display Market, 2023 - 2030, USD Million
- TABLE 25Brazil Programmatic Display Market by Channel, 2019 - 2022, USD Million
- TABLE 26Brazil Programmatic Display Market by Channel, 2023 - 2030, USD Million
- TABLE 27Brazil Programmatic Display Market by Type, 2019 - 2022, USD Million
- TABLE 28Brazil Programmatic Display Market by Type, 2023 - 2030, USD Million
- TABLE 29Argentina Programmatic Display Market, 2019 - 2022, USD Million
- TABLE 30Argentina Programmatic Display Market, 2023 - 2030, USD Million
- TABLE 31Argentina Programmatic Display Market by Channel, 2019 - 2022, USD Million
- TABLE 32Argentina Programmatic Display Market by Channel, 2023 - 2030, USD Million
- TABLE 33Argentina Programmatic Display Market by Type, 2019 - 2022, USD Million
- TABLE 34Argentina Programmatic Display Market by Type, 2023 - 2030, USD Million
- TABLE 35UAE Programmatic Display Market, 2019 - 2022, USD Million
- TABLE 36UAE Programmatic Display Market, 2023 - 2030, USD Million
- TABLE 37UAE Programmatic Display Market by Channel, 2019 - 2022, USD Million
- TABLE 38UAE Programmatic Display Market by Channel, 2023 - 2030, USD Million
- TABLE 39UAE Programmatic Display Market by Type, 2019 - 2022, USD Million
- TABLE 40UAE Programmatic Display Market by Type, 2023 - 2030, USD Million
- TABLE 41Saudi Arabia Programmatic Display Market, 2019 - 2022, USD Million
- TABLE 42Saudi Arabia Programmatic Display Market, 2023 - 2030, USD Million
- TABLE 43Saudi Arabia Programmatic Display Market by Channel, 2019 - 2022, USD Million
- TABLE 44Saudi Arabia Programmatic Display Market by Channel, 2023 - 2030, USD Million
- TABLE 45Saudi Arabia Programmatic Display Market by Type, 2019 - 2022, USD Million
- TABLE 46Saudi Arabia Programmatic Display Market by Type, 2023 - 2030, USD Million
- TABLE 47South Africa Programmatic Display Market, 2019 - 2022, USD Million
- TABLE 48South Africa Programmatic Display Market, 2023 - 2030, USD Million
- TABLE 49South Africa Programmatic Display Market by Channel, 2019 - 2022, USD Million
- TABLE 50South Africa Programmatic Display Market by Channel, 2023 - 2030, USD Million
- TABLE 51South Africa Programmatic Display Market by Type, 2019 - 2022, USD Million
- TABLE 52South Africa Programmatic Display Market by Type, 2023 - 2030, USD Million
- TABLE 53Nigeria Programmatic Display Market, 2019 - 2022, USD Million
- TABLE 54Nigeria Programmatic Display Market, 2023 - 2030, USD Million
- TABLE 55Nigeria Programmatic Display Market by Channel, 2019 - 2022, USD Million
- TABLE 56Nigeria Programmatic Display Market by Channel, 2023 - 2030, USD Million
- TABLE 57Nigeria Programmatic Display Market by Type, 2019 - 2022, USD Million
- TABLE 58Nigeria Programmatic Display Market by Type, 2023 - 2030, USD Million
- TABLE 59Rest of LAMEA Programmatic Display Market, 2019 - 2022, USD Million
- TABLE 60Rest of LAMEA Programmatic Display Market, 2023 - 2030, USD Million
- TABLE 61Rest of LAMEA Programmatic Display Market by Channel, 2019 - 2022, USD Million
- TABLE 62Rest of LAMEA Programmatic Display Market by Channel, 2023 - 2030, USD Million
- TABLE 63Rest of LAMEA Programmatic Display Market by Type, 2019 - 2022, USD Million
- TABLE 64Rest of LAMEA Programmatic Display Market by Type, 2023 - 2030, USD Million
- TABLE 65Key Information - AT&T, Inc.
- TABLE 66key information - Verizon Communications, Inc.
- TABLE 67Key Information - ROKU, INC.
- TABLE 68Key Information - Google LLC
- TABLE 69Key Information - Adobe, Inc.
- TABLE 70Key Information - Adform
- TABLE 71Key Information - Magnite, Inc.
- TABLE 72Key Information - MediaMath Inc.
- TABLE 73Key Information - Connexity, Inc.
- TABLE 74Key Information - Yahoo, Inc.
