PUBLISHER: KBV Research | PRODUCT CODE: 1457268
PUBLISHER: KBV Research | PRODUCT CODE: 1457268
Europe Programmatic Display Market Size, Share & Trends Analysis Report By Channel (Private Marketplaces (PMP), Real Time Bidding (RTB), and Automated Guaranteed (AG)), By Type, By Country and Growth Forecast, 2023 - 2030
The Europe Programmatic Display Market would witness market growth of 32.6% CAGR during the forecast period (2023-2030).
The Germany market dominated the Europe Programmatic Display Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $25,787.5 Million by 2030. The UK market is exhibiting a CAGR of 31.4% during (2023 - 2030). Additionally, The France market would experience a CAGR of 33.7% during (2023 - 2030).
The ability to reach potential customers across various touchpoints ensures that brands remain top-of-mind, contributing to long-term brand loyalty. Furthermore, programmatic display offers the advantage of data-driven optimization for advertisers focused on performance marketing. By targeting distinct audience segments according to their online behaviour, demographics, and preferences, advertisers can maximize the efficiency of their ad spend and optimize conversion campaigns.
Programmatic display is instrumental in retargeting campaigns, where advertisers can reconnect with users who have previously interacted with their brand. Behavioural targeting leverages user data to deliver ads that align with individual preferences, ensuring that the advertising message resonates with the target audience. Moreover, the seamless integration of programmatic capabilities with native advertising formats enhances the user experience by delivering non-intrusive, contextually relevant ads.
Social media platform usage in the European Union (EU) is rising, with platforms like Facebook, Instagram, Twitter, LinkedIn, and others widely used across the member states. The increasing digitalization of societies, coupled with widespread internet access, has contributed to the growing influence of social media in the EU. Therefore, rising e-commerce trends and social media usage in Europe will help in the expansion of the regional market.
Based on Channel, the market is segmented into Private Marketplaces (PMP), Real Time Bidding (RTB), and Automated Guaranteed (AG). Based on Type, the market is segmented into Online Video, Online Display, Mobile Video, and Mobile Display. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
List of Key Companies Profiled
- AT&T, Inc.
- Verizon Communications, Inc.
- Roku Inc.
- Google LLC (Alphabet Inc.)
- Adobe, Inc.
- Adform
- Magnite, Inc.
- MediaMath Inc.
- Connexity, Inc. (Taboola.com Ltd)
- Yahoo, Inc.
Europe Programmatic Display Market Report Segmentation
By Channel
- Private Marketplaces (PMP)
- Real Time Bidding (RTB)
- Automated Guaranteed (AG)
By Type
- Online Video
- Online Display
- Mobile Video
- Mobile Display
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Table of Contents
Chapter 1.Market Scope & Methodology
- 1.1Market Definition
- 1.2Objectives
- 1.3Market Scope
- 1.4Segmentation
- 1.4.1Europe Programmatic Display Market, by Channel
- 1.4.2Europe Programmatic Display Market, by Type
- 1.4.3Europe Programmatic Display Market, by Country
- 1.5Methodology for the research
Chapter 2.Market at a Glance
- 2.1Key Highlights
Chapter 3.Market Overview
- 3.1Introduction
- 3.1.1Overview
- 3.1.1.1Market Composition and Scenario
- 3.1.1Overview
- 3.2Key Factors Impacting the Market
- 3.2.1Market Drivers
- 3.2.2Market Opportunities
- 3.2.3Market Restraints
- 3.2.4Market Challenges
- 3.3Porter's Five Forces Analysis
Chapter 4.Europe Programmatic Display Market by Channel
- 4.1Europe Private Marketplaces (PMP) Market by Country
- 4.2Europe Real Time Bidding (RTB) Market by Country
- 4.3Europe Automated Guaranteed (AG) Market by Country
Chapter 5.Europe Programmatic Display Market by Type
- 5.1Europe Online Video Market by Country
- 5.2Europe Online Display Market by Country
- 5.3Europe Mobile Video Market by Country
- 5.4Europe Mobile Display Market by Country
Chapter 6.Europe Programmatic Display Market by Country
- 6.1Germany Programmatic Display Market
- 6.1.1Germany Programmatic Display Market by Channel
- 6.1.2Germany Programmatic Display Market by Type
- 6.2UK Programmatic Display Market
- 6.2.1UK Programmatic Display Market by Channel
- 6.2.2UK Programmatic Display Market by Type
- 6.3France Programmatic Display Market
- 6.3.1France Programmatic Display Market by Channel
- 6.3.2France Programmatic Display Market by Type
- 6.4Russia Programmatic Display Market
- 6.4.1Russia Programmatic Display Market by Channel
- 6.4.2Russia Programmatic Display Market by Type
- 6.5Spain Programmatic Display Market
- 6.5.1Spain Programmatic Display Market by Channel
- 6.5.2Spain Programmatic Display Market by Type
- 6.6Italy Programmatic Display Market
- 6.6.1Italy Programmatic Display Market by Channel
- 6.6.2Italy Programmatic Display Market by Type
- 6.7Rest of Europe Programmatic Display Market
- 6.7.1Rest of Europe Programmatic Display Market by Channel
- 6.7.2Rest of Europe Programmatic Display Market by Type
Chapter 7.Company Profiles
- 7.1AT&T, Inc.
- 7.1.1Company Overview
- 7.1.2Financial Analysis
- 7.1.3Segmental and Regional Analysis
- 7.1.4Research & Development Expense
- 7.1.5SWOT Analysis
- 7.2Verizon Communications, Inc.
- 7.2.1Company Overview
- 7.2.2Financial Analysis
- 7.2.3Segmental Analysis
- 7.2.4Recent strategies and developments:
- 7.2.4.1Partnerships, Collaborations, and Agreements:
- 7.2.4.2Product Launches and Product Expansions:
- 7.2.5SWOT Analysis
- 7.3ROKU, INC.
- 7.3.1Company Overview
- 7.3.2Financial Analysis
- 7.3.3Segmental and Regional Analysis
- 7.3.4Research & Development Expenses
- 7.3.5Recent strategies and developments:
- 7.3.5.1Partnerships, Collaborations, and Agreements:
- 7.3.5.2Business Expansions:
- 7.3.6SWOT Analysis
- 7.4Google LLC (Alphabet Inc.)
- 7.4.1Company Overview
- 7.4.2Financial Analysis
- 7.4.3Segmental and Regional Analysis
- 7.4.4Research & Development Expense
- 7.4.5SWOT Analysis
- 7.5Adobe, Inc.
- 7.5.1Company Overview
- 7.5.2Financial Analysis
- 7.5.3Segmental and Regional Analysis
- 7.5.4Research & Development Expense
- 7.5.5SWOT Analysis
- 7.6Adform
- 7.6.1Company Overview
- 7.6.2Financial Analysis
- 7.6.3Segmental and Regional Analysis
- 7.6.4Research & Development Expenses
- 7.6.5SWOT Analysis
- 7.7Magnite, Inc.
- 7.7.1Company Overview
- 7.7.2Financial Analysis
- 7.7.3Regional Analysis
- 7.7.4Recent strategies and developments:
- 7.7.4.1Product Launches and Product Expansions:
- 7.7.5SWOT Analysis
- 7.8MediaMath Inc.
- 7.8.1Company Overview
- 7.8.2SWOT Analysis
- 7.9Connexity, Inc. (Taboola.com Ltd)
- 7.9.1Company Overview
- 7.9.2Financial Analysis
- 7.9.3Regional Analysis
- 7.9.4Research & Development Expenses
- 7.9.5SWOT Analysis
- 7.10.Yahoo, Inc.
- 7.10.1Company Overview
- 7.10.2SWOT Analysis
LIST OF TABLES
- TABLE 1Europe Programmatic Display Market, 2019 - 2022, USD Million
- TABLE 2Europe Programmatic Display Market, 2023 - 2030, USD Million
- TABLE 3Europe Programmatic Display Market by Channel, 2019 - 2022, USD Million
- TABLE 4Europe Programmatic Display Market by Channel, 2023 - 2030, USD Million
- TABLE 5Europe Private Marketplaces (PMP) Market by Country, 2019 - 2022, USD Million
- TABLE 6Europe Private Marketplaces (PMP) Market by Country, 2023 - 2030, USD Million
- TABLE 7Europe Real Time Bidding (RTB) Market by Country, 2019 - 2022, USD Million
- TABLE 8Europe Real Time Bidding (RTB) Market by Country, 2023 - 2030, USD Million
- TABLE 9Europe Automated Guaranteed (AG) Market by Country, 2019 - 2022, USD Million
- TABLE 10Europe Automated Guaranteed (AG) Market by Country, 2023 - 2030, USD Million
- TABLE 11Europe Programmatic Display Market by Type, 2019 - 2022, USD Million
- TABLE 12Europe Programmatic Display Market by Type, 2023 - 2030, USD Million
- TABLE 13Europe Online Video Market by Country, 2019 - 2022, USD Million
- TABLE 14Europe Online Video Market by Country, 2023 - 2030, USD Million
- TABLE 15Europe Online Display Market by Country, 2019 - 2022, USD Million
- TABLE 16Europe Online Display Market by Country, 2023 - 2030, USD Million
- TABLE 17Europe Mobile Video Market by Country, 2019 - 2022, USD Million
- TABLE 18Europe Mobile Video Market by Country, 2023 - 2030, USD Million
- TABLE 19Europe Mobile Display Market by Country, 2019 - 2022, USD Million
- TABLE 20Europe Mobile Display Market by Country, 2023 - 2030, USD Million
- TABLE 21Europe Programmatic Display Market by Country, 2019 - 2022, USD Million
- TABLE 22Europe Programmatic Display Market by Country, 2023 - 2030, USD Million
- TABLE 23Germany Programmatic Display Market, 2019 - 2022, USD Million
- TABLE 24Germany Programmatic Display Market, 2023 - 2030, USD Million
- TABLE 25Germany Programmatic Display Market by Channel, 2019 - 2022, USD Million
- TABLE 26Germany Programmatic Display Market by Channel, 2023 - 2030, USD Million
- TABLE 27Germany Programmatic Display Market by Type, 2019 - 2022, USD Million
- TABLE 28Germany Programmatic Display Market by Type, 2023 - 2030, USD Million
- TABLE 29UK Programmatic Display Market, 2019 - 2022, USD Million
- TABLE 30UK Programmatic Display Market, 2023 - 2030, USD Million
- TABLE 31UK Programmatic Display Market by Channel, 2019 - 2022, USD Million
- TABLE 32UK Programmatic Display Market by Channel, 2023 - 2030, USD Million
- TABLE 33UK Programmatic Display Market by Type, 2019 - 2022, USD Million
- TABLE 34UK Programmatic Display Market by Type, 2023 - 2030, USD Million
- TABLE 35France Programmatic Display Market, 2019 - 2022, USD Million
- TABLE 36France Programmatic Display Market, 2023 - 2030, USD Million
- TABLE 37France Programmatic Display Market by Channel, 2019 - 2022, USD Million
- TABLE 38France Programmatic Display Market by Channel, 2023 - 2030, USD Million
- TABLE 39France Programmatic Display Market by Type, 2019 - 2022, USD Million
- TABLE 40France Programmatic Display Market by Type, 2023 - 2030, USD Million
- TABLE 41Russia Programmatic Display Market, 2019 - 2022, USD Million
- TABLE 42Russia Programmatic Display Market, 2023 - 2030, USD Million
- TABLE 43Russia Programmatic Display Market by Channel, 2019 - 2022, USD Million
- TABLE 44Russia Programmatic Display Market by Channel, 2023 - 2030, USD Million
- TABLE 45Russia Programmatic Display Market by Type, 2019 - 2022, USD Million
- TABLE 46Russia Programmatic Display Market by Type, 2023 - 2030, USD Million
- TABLE 47Spain Programmatic Display Market, 2019 - 2022, USD Million
- TABLE 48Spain Programmatic Display Market, 2023 - 2030, USD Million
- TABLE 49Spain Programmatic Display Market by Channel, 2019 - 2022, USD Million
- TABLE 50Spain Programmatic Display Market by Channel, 2023 - 2030, USD Million
- TABLE 51Spain Programmatic Display Market by Type, 2019 - 2022, USD Million
- TABLE 52Spain Programmatic Display Market by Type, 2023 - 2030, USD Million
- TABLE 53Italy Programmatic Display Market, 2019 - 2022, USD Million
- TABLE 54Italy Programmatic Display Market, 2023 - 2030, USD Million
- TABLE 55Italy Programmatic Display Market by Channel, 2019 - 2022, USD Million
- TABLE 56Italy Programmatic Display Market by Channel, 2023 - 2030, USD Million
- TABLE 57Italy Programmatic Display Market by Type, 2019 - 2022, USD Million
- TABLE 58Italy Programmatic Display Market by Type, 2023 - 2030, USD Million
- TABLE 59Rest of Europe Programmatic Display Market, 2019 - 2022, USD Million
- TABLE 60Rest of Europe Programmatic Display Market, 2023 - 2030, USD Million
- TABLE 61Rest of Europe Programmatic Display Market by Channel, 2019 - 2022, USD Million
- TABLE 62Rest of Europe Programmatic Display Market by Channel, 2023 - 2030, USD Million
- TABLE 63Rest of Europe Programmatic Display Market by Type, 2019 - 2022, USD Million
- TABLE 64Rest of Europe Programmatic Display Market by Type, 2023 - 2030, USD Million
- TABLE 65Key Information - AT&T, Inc.
- TABLE 66key information - Verizon Communications, Inc.
- TABLE 67Key Information - ROKU, INC.
- TABLE 68Key Information - Google LLC
- TABLE 69Key Information - Adobe, Inc.
- TABLE 70Key Information - Adform
- TABLE 71Key Information - Magnite, Inc.
- TABLE 72Key Information - MediaMath Inc.
- TABLE 73Key Information - Connexity, Inc.
- TABLE 74Key Information - Yahoo, Inc.
