USA Treadmill Market Size, Share & Trends Analysis Report By Product Type (Electronic, and Manual), By End Use (Commercial, Residential, and Institutional), By Distribution Channel, Outlook and Forecast, 2023 - 2030

The USA Treadmill Market size is expected to reach $1.3 billion by 2030, rising at a market growth of 3.4% CAGR during the forecast period. In the year 2022, the market attained a volume of 1,908.0 thousand units, experiencing a growth of 3.0% (2019-2022).

The treadmill market in the United States is a highly competitive and dynamic industry driven by the increasing awareness of health and fitness among the population. Numerous companies are actively involved in designing, manufacturing, and selling treadmills to cater to American consumers' diverse needs and preferences.

The pandemic-induced shift towards remote working influenced the treadmill market. With more people working from home, there was an increased focus on creating home-based fitness setups, further driving the demand for treadmills. The global health crisis led to lockdowns, restrictions on public gatherings, and the temporary closure of fitness facilities. As a result, there was a surge in demand during COVID-19 pandemic for home exercise equipment, including treadmills, as individuals sought alternative ways to stay active during the lockdowns.

Manufacturers in the U.S. are innovating to meet the evolving needs of consumers, introducing features such as interactive workouts, virtual training programs, and advanced tracking capabilities. This technological integration enhances the overall fitness experience, making treadmills appealing for those looking to shed excess weight and improve their overall health.

Market Trends

Treadmill Sales Surge Amidst Rising Obesity Rates

In the United States, the treadmill market has witnessed a surge in sales, paralleling the concerning rise in obesity rates across the nation. The obesity epidemic in the U.S. has become a pervasive health issue, with a significant portion of the population grappling with weight-related challenges. Sedentary lifestyles, high-calorie diets, and a lack of physical activity have contributed to the expansion of waistlines nationwide. As a result, individuals are increasingly turning to fitness equipment, such as treadmills, to address their health concerns.

Treadmills have gained immense popularity as a convenient and effective means of engaging in cardiovascular exercise within the confines of one's home. The demand for these machines has surged as Americans seek accessible options to incorporate physical activity into their daily routines. The treadmill market has responded to this demand with various models catering to different fitness levels and preferences. Health-conscious consumers are investing in treadmills as a proactive measure to combat the adverse effects of a sedentary lifestyle and obesity.

According to the Centers for Disease Control and Prevention, the surge in obesity rates in the United States has led to a substantial economic impact, with the estimated annual medical cost reaching nearly $173 billion in 2019 dollars. Adults grappling with obesity incurred medical expenses that were $1,861 higher compared to individuals with a healthy weight. This escalating concern over obesity has created a ripple effect, contributing to a burgeoning industry for treadmill market in the U.S. Hence, as Americans prioritize health, manufacturers' innovations in home fitness equipment, particularly treadmills, signify a concerted effort to address the nation's health challenges through accessible and advanced exercise solutions.

Rise Of Treadmills by Booming Gym Culture

In the United States, the treadmill market has experienced a significant surge in popularity, driven by the booming gym culture that continues to grow nationwide. This fitness trend reflects a societal shift towards a greater emphasis on health and well-being, with an increasing number of Americans adopting active lifestyles. One of the key drivers behind the expanding treadmill market is the rising awareness of the importance of regular exercise in maintaining a healthy lifestyle. Americans increasingly prioritize fitness, leading to a surge in gym memberships and home workout equipment purchases.

Treadmills, in particular, have gained immense popularity due to their versatility and convenience. The gym culture in the U.S. plays a pivotal role in shaping the treadmill market. Gyms, both large chains and boutique studios, have become social hubs where individuals gather to engage in various fitness activities. Treadmills have emerged as a staple in these establishments, catering to the diverse needs of fitness enthusiasts, from casual walkers to avid runners.

The competitive nature of the gym culture, coupled with a desire for advanced workout options, has fueled the demand for high-tech treadmills with features such as interactive screens, virtual training programs, and personalized fitness metrics. Thus, the treadmill market in the U.S. is thriving, propelled by the robust gym culture and a societal focus on health and fitness. As Americans prioritize their well-being, the demand for innovative and technologically advanced treadmills will likely persist, making it a dynamic and evolving segment within the broader fitness industry.

Competition Analysis

The treadmill market in the United States is a highly competitive and dynamic industry driven by the increasing awareness of health and fitness among the population. Numerous companies are actively involved in designing, manufacturing, and selling treadmills to cater to American consumers' diverse needs and preferences. One of the key players in the U.S. treadmill market is Peloton. Peloton is renowned for its innovative approach to fitness equipment, offering high-tech treadmills equipped with interactive screens for live and on-demand fitness classes. The company has gained a significant industry share by providing a unique and engaging fitness experience, combining hardware and software to create a comprehensive workout ecosystem.

NordicTrack is another prominent player in the U.S. treadmill market. Known for its extensive range of fitness equipment, NordicTrack offers a variety of treadmills with features such as incline and decline options, touchscreens, and interactive training programs. The brand has established a strong presence in the U.S. by focusing on high-end and budget-friendly treadmill options, appealing to a broad customer base.

Life Fitness is a well-established company that has been a leader in the fitness equipment industry for decades. With a commitment to creating durable and high-performance treadmills, Life Fitness targets commercial and residential industry. Their treadmills are known for their durability, advanced technology integration, and user-friendly interfaces, making them popular among fitness enthusiasts and gym owners.

ProForm, a brand under ICON Health & Fitness, is recognized for its affordable yet feature-rich treadmills. ProForm's products often incorporate the latest technology trends, such as iFit compatibility and immersive workout experiences. The brand caters to a diverse customer base, making fitness accessible to a wider audience.

Precor, now a part of Peloton, has a strong presence in the U.S. treadmill market. The company is known for its high-quality commercial-grade treadmills, commonly found in fitness centers, hotels, and corporate gyms. Precor's focus on durability and performance has contributed to its success in the commercial fitness sector. These companies operate in a competitive landscape where product innovation, technological integration, and customer engagement are crucial for success. The U.S. treadmill market has seen a surge in demand, especially with the rise of home-based fitness trends.

List of Key Companies Profiled (Global Leaders)

• Icon Health & Fitness, Inc. (IHF Holding, Inc.)
• Nautilus, Inc.
• True Fitness Technology, Inc.
• Life Fitness
• Technogym S.p.A
• Impulse (Qingdao) Health Tech Ltd. Co.
• LANDICE, Inc.
• Woodway USA, Inc.
• Johnson Health Tech Co., Ltd.
• TrueForm Runner

USA Treadmill Market Report Segmentation

By Product Type

• Electronic
• Manual

By End Use

• Commercial
• Residential
• Institutional

By Distribution Channel

• Specialty Store
• Franchise Store
• Online Store
• Others