USA Pico Projector Market Size, Share & Trends Analysis Report By Technology (Digital Light Processing, Laser Beam Steering, Holographic Laser Projection, and Others), By Configuration, By Compatibility, Outlook and Forecast, 2023 - 2030

The USA Pico Projector Market size is expected to reach $2.7 billion by 2030, rising at a market growth of 17.7% CAGR during the forecast period.

The demand for pico projectors in the US has risen, driven by rapid technological development that has enhanced their capabilities and expanded their applications. The US has been at the forefront of innovation in pico projector market, with companies and research institutions driving advancements that have expanded the capabilities and applications of these portable projectors. Connectivity is a key aspect of pico projectors, allowing them to easily connect to smartphones, tablets, laptops, and other devices. US-based companies have developed pico projectors with advanced connectivity options such as wireless screen mirroring, Bluetooth connectivity, and compatibility with popular streaming services. These developments have made it easier for users to share content from their devices seamlessly with pico projectors, enhancing their versatility and usability.

Furthermore, ongoing research and development efforts in the US continue to push the boundaries of pico projector technology, exploring new materials, manufacturing processes, and projection technologies further to improve the performance and capabilities of these devices. As a result, pico projectors are expected to continue evolving, with advancements in areas such as miniaturization, energy efficiency, and augmented reality (AR) capabilities opening up new possibilities for their use in the future.

Smart features such as built-in media players, app compatibility, and voice control have been integrated into pico projectors to enhance functionality. US-based companies have developed pico projectors with smart features that allow users to access content from streaming services, control the projector with voice commands, and even run apps directly on the projector itself. These smart features have expanded the capabilities of pico projectors, making them more versatile and user-friendly.

Market Trends

Rapid development in digital light processing technology

The US has been at the forefront of rapid development in digital light processing (DLP) technology for pico projectors market, driving significant advancements that have revolutionized the capabilities of these compact projection devices. DLP technology, developed by Texas Instruments, is based on microscopic mirrors arranged on a semiconductor chip, which can modulate light digitally to create high-definition images with exceptional clarity and color accuracy. The US has witnessed rapid progress in DLP technology for pico projectors in recent years, improving brightness, resolution, and energy efficiency.

By increasing the number of micro-mirrors on the DLP chip and refining the projection optics, US-based companies have achieved higher native resolutions in pico projectors, enhancing their image clarity and visual fidelity. These advancements have made pico projectors capable of displaying content with greater detail and precision. By optimizing the design of the DLP chip and improving the efficiency of the light source, US-based researchers have been able to reduce the power consumption of pico projectors without compromising on performance. This has resulted in pico projectors that can operate for longer durations on a single battery charge or USB power source, making them more practical for portable use cases where power availability may be limited. Thus, as DLP technology continues to evolve, driven by ongoing research and innovation in the US, pico projectors are expected to become even more advanced, offering enhanced image quality, portability, and versatility for various applications.

Increasing utilization of laptops and desktops

The utilization of laptops and desktops in the US has been steadily increasing, driven by several factors that reflect the evolving needs of consumers, businesses, and educational institutions. Laptops and desktops remain essential for various activities, including work, education, entertainment, and communication, contributing to their continued relevance in the digital age. According to the United States Census Bureau, there was a notable 3.1% surge in national retail sales, escalating from $5,402.3 billion in 2019 to $5,570.4 billion in 2020. Electronic shopping experienced substantial growth, recording $888.5 billion in sales for 2020, representing a remarkable 35.2% increase from the previous year.

Laptops, in particular, offer the advantage of portability, allowing users to work or access digital content from anywhere with an internet connection. This mobility has become increasingly important as people seek flexible work arrangements, remote learning options, and on-the-go entertainment experiences. These devices can handle various tasks, from basic productivity applications to resource-intensive activities such as graphic design, video editing, and gaming. The ability to run complex software and perform demanding tasks makes laptops and desktops indispensable tools for professionals, students, and enthusiasts who require high-performance computing solutions.

Moreover, the digital transformation of various industries, such as healthcare, finance, and retail, has contributed to the increased utilization of laptops and desktops in the US. These devices are used for electronic medical records, financial analysis, inventory management, and other critical business functions, highlighting their importance in driving efficiency and innovation across different sectors. The increasing utilization of laptops and desktops in the US has contributed to the demand for pico projectors by creating new opportunities for portable projection solutions. As laptops and desktops continue to be essential tools for work, education, and entertainment, the complementary nature of pico projectors as portable display devices is expected to sustain and even drive further demand for these compact projection solutions in various personal, professional, and educational settings.

Competition Analysis

The pico projector market in the US includes several key players offering various products and solutions tailored to the needs of consumers, businesses, and educational institutions. These industry participants are involved in developing, manufacturing, and distributing pico projectors, contributing to the diversity and competitiveness of the industry. Some notable US pico projector market participants include ViewSonic Corporation, Anker Innovations, AAXA Technologies, Inc., Optoma Technology, Inc., Sony Corporation, LG Electronics, Inc., Texas Instruments, Philips Projection, Optoma Technology, Inc., etc.

Anker Innovations is a notable player in the US pico projector market, known for its innovative and user-friendly portable projectors. Anker's pico projectors are popular for their compact size, high brightness, and advanced features such as wireless connectivity and long battery life. The company's products cater to various applications, including business presentations, home entertainment, and educational use, making them versatile options for consumers and professionals.

ViewSonic Corporation is another prominent participant in the US pico projector market, offering a diverse portfolio of visual display solutions, including pico projectors. ViewSonic's pico projectors are designed to deliver high-quality images in a compact form factor with high resolution, brightness, and connectivity options. The company's products are known for their reliability and performance, making them popular choices for personal and professional use.

AAXA Technologies, Inc. specializes in ultra-portable projectors, including pico projectors, designed for business, education, and entertainment purposes. The company's products are known for compact design, high brightness, and advanced features, such as onboard media players and wireless connectivity options. AAXA's pico projectors are widely used in various settings, from boardroom presentations to outdoor movie nights, reflecting their versatility and appeal to a broad range of users.

Sony Corporation is a well-established brand in the consumer electronics industry, known for its innovative products in various categories, including pico projectors. Sony's pico projectors combine the company's expertise in imaging technology with compact design, high brightness, and advanced connectivity options, making them popular choices for consumers and professionals alike. Sony's pico projectors are known for their high-quality image reproduction and smart features, catering to the evolving needs of modern users.

List of Key Companies Profiled (Global Leaders)

• AAXA Technologies, Inc.
• Celluon, Inc.
• Miroir
• Lenovo Group Limited
• Dell Technologies, Inc.
• LG Electronics, Inc. (LG Corporation)
• MicroVision, Inc.
• Coretronic Corporation (Optoma Corporation)
• Syndiant, Inc.
• Texas Instruments, Inc.

USA Pico Projector Market Report Segmentation

By Technology

• Digital Light Processing (DLP)
• Laser Beam Steering
• Holographic Laser Projection
• Others

By Configuration

• Standalone/Non-embedded
• Embedded

By Compatibility

• Laptop/Desktop
• Smartphones
• Digital Cameras
• Portable Media Players
• Others