Japan Electric Shavers Market Size, Share & Trends Analysis Report By End User (Male, and Female), By Product Type (Trimmers / Clippers, Foil Shavers, and Rotary Shavers), By Distribution Channel, Outlook and Forecast, 2023 - 2030

The Japan Electric Shavers Market size is expected to reach $756.10 million by 2030, rising at a market growth of 5.8% CAGR during the forecast period. In the year 2022, the market attained a volume of 7,810.63 thousand units, experiencing a growth of 5.9% (2019-2022).

The electric shavers market in Japan has witnessed significant growth and innovation in recent years, reflecting the country's technological prowess and consumer preferences. The grooming habits of Japanese men are evolving, with a growing interest in maintaining well-groomed facial hair. This has increased demand for electric shavers that offer versatility in styling and trimming options. Manufacturers are responding to this trend by introducing shavers with adjustable length settings, multiple trimming attachments, and ergonomic designs to provide a comfortable and customized grooming experience.

There has been a notable trend toward adopting smart and connected features in electric shavers in recent years. Japanese consumers, known for their enthusiasm for cutting-edge technology, are increasingly opting for shavers that offer Bluetooth connectivity, precision sensors, and customized grooming settings. These technological advancements enhance the overall grooming experience and align with Japan's image as a hub for technological innovation.

The ecommerce industry in Japan's electric shavers market has experienced remarkable growth in recent years. With the increasing adoption of online shopping, consumers are turning to digital platforms to purchase electric shavers due to the convenience and diverse product offerings. The industry has witnessed a surge in online retailers specializing in personal care products, providing various electric shavers from various brands.

According to the "ecommerce Market Survey" by the Ministry of Economics Trade and Industry (METI), the e-commerce industry in Japan reached an estimated value of ¥17,984 billion or approximately $163.5 billion in 2018. This marked a notable growth of nearly 9% compared to the preceding year, constituting slightly over 6% of the retail industry. In the context of the electric shavers market in Japan, these figures underscore a significant segment within the broader eCommerce landscape, indicating a substantial consumer interest and potential industry size for electric shavers in the country.

Market Trends

Growing awareness of technologies in beauty products

The electric shavers market in Japan is undergoing a transformative shift, marked by a discernible surge in awareness and integration of cutting-edge technologies in beauty products. As grooming becomes an increasingly sophisticated aspect of daily routines, consumers in Japan are actively seeking advanced solutions that go beyond conventional shaving methods. This paradigm shift is evident in the growing popularity of electric shavers equipped with state-of-the-art features, signaling a departure from traditional approaches to grooming.

Japanese manufacturers are at the forefront of this technological revolution, responding to consumer demands by infusing their electric shavers with innovative elements. Precision sensors, intelligent shaving modes, and advanced blade technologies are functional improvements and reflections of a broader trend toward a more holistic and personalized grooming experience. This intersection of technology and beauty is reshaping consumer expectations as individuals in Japan embrace the fusion of innovation and self-care, redefining the electric shavers market in the country. Adopting smart connectivity and data-driven functionalities further underscores this shift, as consumers increasingly prioritize convenience and efficiency in pursuing modern and technologically sophisticated grooming solutions. Therefore, Japan's evolving electric shavers market mirrors a growing consumer appetite for sophisticated grooming experiences driven by advanced technologies.

Increasing demand for easy-to-use products

The electric shavers market in Japan is witnessing a notable surge in demand, driven by a growing preference for easy-to-use products among consumers. This shift in consumer behavior is reshaping the industry landscape as manufacturers strive to meet the evolving needs of the Japanese industry. One of the key factors contributing to the increased demand for easy-to-use electric shavers is the busy and fast-paced lifestyle prevalent in Japan. With a significant portion of the population leading hectic lives, there is a rising demand for grooming solutions that offer efficiency and convenience. Easy-to-use electric shavers cater to this demand by providing a hassle-free, time-saving grooming experience.

In addition, there is a noticeable trend among Japanese consumers towards adopting grooming routines at home. The desire for self-care and grooming without needing professional services has led to a surge in the popularity of user-friendly electric shavers. Consumers are increasingly seeking intuitive products that require minimal effort to operate and deliver optimal results without the need for extensive grooming skills. Manufacturers in the electric shavers market in Japan are responding to this trend by incorporating innovative features and technologies to enhance the ease of use. This includes integrating ergonomic designs, one-touch controls, and user-friendly interfaces, making the devices more accessible to a wider demographic. Hence, the surge in demand for easy-to-use electric shavers in Japan is driven by the busy lifestyle and a growing preference for convenient grooming solutions.

Competition Analysis

The Japanese electric shavers market is a vibrant landscape, marked by a keen emphasis on innovation and precision grooming technology. As personal care and grooming standards continue to evolve, several companies are at the forefront, competing to meet the discerning needs of Japanese consumers. Hitachi, Ltd. is a prominent player with a notable presence in consumer electronics. Renowned for its commitment to quality and durability, Hitachi's electric shavers are highly regarded for their advanced cutting elements and ergonomic designs, offering users a reliable and satisfying shaving experience.

On the other hand, the Tokyo-based Shiseido Company, Limited, traditionally recognized for its leadership in the beauty and personal care sector, has ventured into the electric shavers market. Shiseido's focus revolves around creating grooming products that not only adhere to Japanese beauty standards but also address the specific skincare needs of consumers, providing a unique approach to the electric shaving experience.

Ya-Man Ltd., a Japanese company specializing in beauty and wellness devices, including electric shavers, stands out for its dedication to cutting-edge technology and user-friendly designs. Precise trimming capabilities and skin-friendly materials characterize the company's shavers, showcasing a commitment to innovation and user comfort. Similarly, Kai Corporation, a Japanese manufacturer known for its cutlery and beauty tools expertise, has expanded its reach into the electric shavers market. Leveraging its blade technology prowess, Kai's shavers prioritize sharp and efficient cutting elements, ensuring a clean and smooth shave for users who appreciate precision in grooming.

KAI is a well-established Japanese company with a strong presence in the grooming industry. The company produces various personal care products, including high-quality electric shavers. KAI's shavers often feature precision blades and ergonomic designs, providing users with a comfortable and effective shaving experience. Similarly, specializing in beauty and wellness devices, YA-MAN is a Japanese company that offers a variety of grooming tools, including electric shavers. Known for innovation, some of YA-MAN's shavers incorporate advanced skincare technologies alongside traditional shaving features, appealing to consumers who prioritize grooming and skincare.

List of Key Companies Profiled (Global Leaders)

• Conair LLC (American Securities LLC)
• Koninklijke Philips N.V.
• The Procter & Gamble Company
• Panasonic Holdings Corporation
• Spectrum Brands Holdings, Inc.
• Havells India Ltd.
• Wahl Clipper Corporation
• Xiaomi Corporation
• Sakar International, Inc.
• Helen of Troy Limited

Japan Electric Shavers Market Report Segmentation

By End User

• Male
• Female

By Product Type

• Trimmers / Clippers
• Foil Shavers
• Rotary Shavers

By Distribution Channel

• Supermarkets & Hypermarkets
• Health & Beauty Stores
• Online
• Others