PUBLISHER: KBV Research | PRODUCT CODE: 1373728
PUBLISHER: KBV Research | PRODUCT CODE: 1373728
LAMEA Creative Management Platform Market Size, Share & Industry Trends Analysis Report By User (Brands & Publishers and Advertisers & Agencies), By Enterprise Type, By Industry, By Country and Growth Forecast, 2023 - 2030
The Latin America, Middle East and Africa Creative Management Platform Market would witness market growth of 11.5% CAGR during the forecast period (2023-2030).
Automating the advertisement creation procedure enables the marketing team to concentrate on strategy and analytics and makes it simple to align marketing campaigns and collect data. Creative management platforms (CMPs) increasingly integrate artificial intelligence and automation features. AI-driven tools help in tasks like ad generation, A/B testing, and performance optimization, reducing manual effort and improving efficiency. CMPs are evolving to support multi-channel advertising campaigns, including social media, display ads, email marketing, and more. The need for a cohesive customer experience across various digital touchpoints drives this trend.
CMPs are improving collaboration among creative teams, agencies, and clients. Enhanced workflow features, version control, and real-time collaboration tools are becoming standard. With growing concerns about data privacy and regulations, including the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA), CMPs focus on ensuring that ad creatives comply with relevant privacy laws and standards. CMPs are offering extensive template libraries to expedite creative development. These libraries include pre-designed templates for various ad formats and platforms. The demand for video and interactive ad content are growing. CMPs are adapting to support creating and optimizing video and interactive ad formats.
The LAMEA region has a relatively young population that is tech-savvy and highly engaged with digital platforms and social media. This demographic factor drives the demand for creative content, making creative management platforms essential for businesses to engage with younger audiences. Many countries in the LAMEA region are undergoing digital transformation efforts in various sectors, such as government, healthcare, and education. CMPs allow these brands to personalize ads based on user preferences and behavior. With rising adoption of digital channel and cloud sector in the LAMEA region, the creative management platform market is estimated to grow.
The Brazil market dominated the LAMEA Creative Management Platform Market, By Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $36.2 million by 2030. The Argentina market is estimated to grow at a CAGR of 12.1% during (2023 - 2030). Additionally, The UAE market would exhibit a CAGR of 11.2% during (2023 - 2030).
Based on User, the market is segmented into Brands & Publishers and Advertisers & Agencies. Based on Enterprise Type, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Industry, the market is segmented into Retail & Ecommerce, Telecom, Travel & Tourism, Entertainment, Gaming and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Celtra, Inc., Frontify AG, Smartly.io Solutions Oy., Adzymic Pte Ltd., Bynder, Marin Software Incorporated, AdCreative.ai, Bannerflow, Inspired Thinking Group (ITG) Limited, and Adobe, Inc.
Scope of the Study
Market Segments covered in the Report:
By User
- Brands & Publishers
- Advertisers & Agencies
By Enterprise Type
- Large Enterprises
- Small & Medium Enterprises
By Industry
- Retail & Ecommerce
- Telecom
- Travel & Tourism
- Entertainment
- Gaming
- Others
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Companies Profiled
- Celtra, Inc.
- Frontify AG
- Smartly.io Solutions Oy.
- Adzymic Pte Ltd.
- Bynder
- Marin Software Incorporated
- AdCreative.ai
- Bannerflow
- Inspired Thinking Group (ITG) Limited
- Adobe, Inc.
Unique Offerings from KBV Research
- Exhaustive coverage
- Highest number of market tables and figures
- Subscription based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 LAMEA Creative Management Platform Market, by User
- 1.4.2 LAMEA Creative Management Platform Market, by Enterprise Type
- 1.4.3 LAMEA Creative Management Platform Market, by Industry
- 1.4.4 LAMEA Creative Management Platform Market, by Country
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
- 2.1 Key Highlights
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.1.1 Overview
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.3 Porter's Five Forces Analysis
Chapter 4. Strategies Deployed in Creative Management Platform Market
Chapter 5. LAMEA Creative Management Platform Market, By User
- 5.1 LAMEA Brands & Publishers Market, By Country
- 5.2 LAMEA Advertisers & Agencies Market, By Country
Chapter 6. LAMEA Creative Management Platform Market, By Enterprise Type
- 6.1 LAMEA Large Enterprises Market, By Country
- 6.2 LAMEA Small & Medium Enterprises Market, By Country
Chapter 7. LAMEA Creative Management Platform Market, By Industry
- 7.1 LAMEA Retail & Ecommerce Market, By Country
- 7.2 LAMEA Telecom Market, By Country
- 7.3 LAMEA Travel & Tourism Market, By Country
- 7.4 LAMEA Entertainment Market, By Country
- 7.5 LAMEA Gaming Market, By Country
- 7.6 LAMEA Others Market, By Country
Chapter 8. LAMEA Creative Management Platform Market, By Country
- 8.1 Brazil Creative Management Platform Market
- 8.1.1 Brazil Creative Management Platform Market, By User
- 8.1.2 Brazil Creative Management Platform Market, By Enterprise Type
- 8.1.3 Brazil Creative Management Platform Market, By Industry
- 8.2 Argentina Creative Management Platform Market
- 8.2.1 Argentina Creative Management Platform Market, By User
- 8.2.2 Argentina Creative Management Platform Market, By Enterprise Type
- 8.2.3 Argentina Creative Management Platform Market, By Industry
- 8.3 UAE Creative Management Platform Market
- 8.3.1 UAE Creative Management Platform Market, By User
- 8.3.2 UAE Creative Management Platform Market, By Enterprise Type
- 8.3.3 UAE Creative Management Platform Market, By Industry
- 8.4 Saudi Arabia Creative Management Platform Market
- 8.4.1 Saudi Arabia Creative Management Platform Market, By User
- 8.4.2 Saudi Arabia Creative Management Platform Market, By Enterprise Type
- 8.4.3 Saudi Arabia Creative Management Platform Market, By Industry
- 8.5 South Africa Creative Management Platform Market
- 8.5.1 South Africa Creative Management Platform Market, By User
- 8.5.2 South Africa Creative Management Platform Market, By Enterprise Type
- 8.5.3 South Africa Creative Management Platform Market, By Industry
- 8.6 Nigeria Creative Management Platform Market
- 8.6.1 Nigeria Creative Management Platform Market, By User
- 8.6.2 Nigeria Creative Management Platform Market, By Enterprise Type
- 8.6.3 Nigeria Creative Management Platform Market, By Industry
- 8.7 Rest of LAMEA Creative Management Platform Market
- 8.7.1 Rest of LAMEA Creative Management Platform Market, By User
- 8.7.2 Rest of LAMEA Creative Management Platform Market, By Enterprise Type
- 8.7.3 Rest of LAMEA Creative Management Platform Market, By Industry
Chapter 9. Company Profiles
- 9.1 Celtra, Inc.
- 9.1.1 Company Overview
- 9.1.2 Recent strategies and developments:
- 9.1.2.1 Partnerships, Collaborations, and Agreements:
- 9.1.3 SWOT Analysis
- 9.2 Frontify AG
- 9.2.1 Company Overview
- 9.2.2 SWOT Analysis
- 9.3 Smartly.io Solutions Oy (Ad-Lib.io)
- 9.3.1 Company Overview
- 9.3.2 Recent strategies and developments:
- 9.3.2.1 Partnerships, Collaborations, and Agreements:
- 9.3.3 SWOT Analysis
- 9.4 Adzymic Pte Ltd.
- 9.4.1 Company Overview
- 9.4.2 SWOT Analysis
- 9.5 Bynder BV
- 9.5.1 Company Overview
- 9.5.2 SWOT Analysis
- 9.6 Marin Software Incorporated
- 9.6.1 Company Overview
- 9.6.2 Financial Analysis
- 9.6.3 Regional Analysis
- 9.6.4 Research & Development Expenses
- 9.6.5 Recent strategies and developments:
- 9.6.5.1 Partnerships, Collaborations, and Agreements:
- 9.6.5.2 Product Launches and Product Expansions:
- 9.7 Adcreative.ai
- 9.7.1 Company Overview
- 9.8 Bannerflow
- 9.8.1 Company Overview
- 9.8.2 SWOT Analysis
- 9.9 Inspired Thinking Group (ITG) Limited
- 9.9.1 Company Overview
- 9.9.2 Recent strategies and developments:
- 9.9.2.1 Acquisition and Mergers:
- 9.9.3 SWOT Analysis
- 9.10. Adobe, Inc.
- 9.10.1 Company Overview
- 9.10.2 Financial Analysis
- 9.10.3 Segmental and Regional Analysis
- 9.10.4 Research & Development Expense
- 9.10.5 SWOT Analysis
LIST OF TABLES
- TABLE 1 LAMEA Creative Management Platform Market, 2019 - 2022, USD Million
- TABLE 2 LAMEA Creative Management Platform Market, 2023 - 2030, USD Million
- TABLE 3 LAMEA Creative Management Platform Market, By User, 2019 - 2022, USD Million
- TABLE 4 LAMEA Creative Management Platform Market, By User, 2023 - 2030, USD Million
- TABLE 5 LAMEA Brands & Publishers Market, By Country, 2019 - 2022, USD Million
- TABLE 6 LAMEA Brands & Publishers Market, By Country, 2023 - 2030, USD Million
- TABLE 7 LAMEA Advertisers & Agencies Market, By Country, 2019 - 2022, USD Million
- TABLE 8 LAMEA Advertisers & Agencies Market, By Country, 2023 - 2030, USD Million
- TABLE 9 LAMEA Creative Management Platform Market, By Enterprise Type, 2019 - 2022, USD Million
- TABLE 10 LAMEA Creative Management Platform Market, By Enterprise Type, 2023 - 2030, USD Million
- TABLE 11 LAMEA Large Enterprises Market, By Country, 2019 - 2022, USD Million
- TABLE 12 LAMEA Large Enterprises Market, By Country, 2023 - 2030, USD Million
- TABLE 13 LAMEA Small & Medium Enterprises Market, By Country, 2019 - 2022, USD Million
- TABLE 14 LAMEA Small & Medium Enterprises Market, By Country, 2023 - 2030, USD Million
- TABLE 15 LAMEA Creative Management Platform Market, By Industry, 2019 - 2022, USD Million
- TABLE 16 LAMEA Creative Management Platform Market, By Industry, 2023 - 2030, USD Million
- TABLE 17 LAMEA Retail & Ecommerce Market, By Country, 2019 - 2022, USD Million
- TABLE 18 LAMEA Retail & Ecommerce Market, By Country, 2023 - 2030, USD Million
- TABLE 19 LAMEA Telecom Market, By Country, 2019 - 2022, USD Million
- TABLE 20 LAMEA Telecom Market, By Country, 2023 - 2030, USD Million
- TABLE 21 LAMEA Travel & Tourism Market, By Country, 2019 - 2022, USD Million
- TABLE 22 LAMEA Travel & Tourism Market, By Country, 2023 - 2030, USD Million
- TABLE 23 LAMEA Entertainment Market, By Country, 2019 - 2022, USD Million
- TABLE 24 LAMEA Entertainment Market, By Country, 2023 - 2030, USD Million
- TABLE 25 LAMEA Gaming Market, By Country, 2019 - 2022, USD Million
- TABLE 26 LAMEA Gaming Market, By Country, 2023 - 2030, USD Million
- TABLE 27 LAMEA Others Market, By Country, 2019 - 2022, USD Million
- TABLE 28 LAMEA Others Market, By Country, 2023 - 2030, USD Million
- TABLE 29 LAMEA Creative Management Platform Market, By Country, 2019 - 2022, USD Million
- TABLE 30 LAMEA Creative Management Platform Market, By Country, 2023 - 2030, USD Million
- TABLE 31 Brazil Creative Management Platform Market, 2019 - 2022, USD Million
- TABLE 32 Brazil Creative Management Platform Market, 2023 - 2030, USD Million
- TABLE 33 Brazil Creative Management Platform Market, By User, 2019 - 2022, USD Million
- TABLE 34 Brazil Creative Management Platform Market, By User, 2023 - 2030, USD Million
- TABLE 35 Brazil Creative Management Platform Market, By Enterprise Type, 2019 - 2022, USD Million
- TABLE 36 Brazil Creative Management Platform Market, By Enterprise Type, 2023 - 2030, USD Million
- TABLE 37 Brazil Creative Management Platform Market, By Industry, 2019 - 2022, USD Million
- TABLE 38 Brazil Creative Management Platform Market, By Industry, 2023 - 2030, USD Million
- TABLE 39 Argentina Creative Management Platform Market, 2019 - 2022, USD Million
- TABLE 40 Argentina Creative Management Platform Market, 2023 - 2030, USD Million
- TABLE 41 Argentina Creative Management Platform Market, By User, 2019 - 2022, USD Million
- TABLE 42 Argentina Creative Management Platform Market, By User, 2023 - 2030, USD Million
- TABLE 43 Argentina Creative Management Platform Market, By Enterprise Type, 2019 - 2022, USD Million
- TABLE 44 Argentina Creative Management Platform Market, By Enterprise Type, 2023 - 2030, USD Million
- TABLE 45 Argentina Creative Management Platform Market, By Industry, 2019 - 2022, USD Million
- TABLE 46 Argentina Creative Management Platform Market, By Industry, 2023 - 2030, USD Million
- TABLE 47 UAE Creative Management Platform Market, 2019 - 2022, USD Million
- TABLE 48 UAE Creative Management Platform Market, 2023 - 2030, USD Million
- TABLE 49 UAE Creative Management Platform Market, By User, 2019 - 2022, USD Million
- TABLE 50 UAE Creative Management Platform Market, By User, 2023 - 2030, USD Million
- TABLE 51 UAE Creative Management Platform Market, By Enterprise Type, 2019 - 2022, USD Million
- TABLE 52 UAE Creative Management Platform Market, By Enterprise Type, 2023 - 2030, USD Million
- TABLE 53 UAE Creative Management Platform Market, By Industry, 2019 - 2022, USD Million
- TABLE 54 UAE Creative Management Platform Market, By Industry, 2023 - 2030, USD Million
- TABLE 55 Saudi Arabia Creative Management Platform Market, 2019 - 2022, USD Million
- TABLE 56 Saudi Arabia Creative Management Platform Market, 2023 - 2030, USD Million
- TABLE 57 Saudi Arabia Creative Management Platform Market, By User, 2019 - 2022, USD Million
- TABLE 58 Saudi Arabia Creative Management Platform Market, By User, 2023 - 2030, USD Million
- TABLE 59 Saudi Arabia Creative Management Platform Market, By Enterprise Type, 2019 - 2022, USD Million
- TABLE 60 Saudi Arabia Creative Management Platform Market, By Enterprise Type, 2023 - 2030, USD Million
- TABLE 61 Saudi Arabia Creative Management Platform Market, By Industry, 2019 - 2022, USD Million
- TABLE 62 Saudi Arabia Creative Management Platform Market, By Industry, 2023 - 2030, USD Million
- TABLE 63 South Africa Creative Management Platform Market, 2019 - 2022, USD Million
- TABLE 64 South Africa Creative Management Platform Market, 2023 - 2030, USD Million
- TABLE 65 South Africa Creative Management Platform Market, By User, 2019 - 2022, USD Million
- TABLE 66 South Africa Creative Management Platform Market, By User, 2023 - 2030, USD Million
- TABLE 67 South Africa Creative Management Platform Market, By Enterprise Type, 2019 - 2022, USD Million
- TABLE 68 South Africa Creative Management Platform Market, By Enterprise Type, 2023 - 2030, USD Million
- TABLE 69 South Africa Creative Management Platform Market, By Industry, 2019 - 2022, USD Million
- TABLE 70 South Africa Creative Management Platform Market, By Industry, 2023 - 2030, USD Million
- TABLE 71 Nigeria Creative Management Platform Market, 2019 - 2022, USD Million
- TABLE 72 Nigeria Creative Management Platform Market, 2023 - 2030, USD Million
- TABLE 73 Nigeria Creative Management Platform Market, By User, 2019 - 2022, USD Million
- TABLE 74 Nigeria Creative Management Platform Market, By User, 2023 - 2030, USD Million
- TABLE 75 Nigeria Creative Management Platform Market, By Enterprise Type, 2019 - 2022, USD Million
- TABLE 76 Nigeria Creative Management Platform Market, By Enterprise Type, 2023 - 2030, USD Million
- TABLE 77 Nigeria Creative Management Platform Market, By Industry, 2019 - 2022, USD Million
- TABLE 78 Nigeria Creative Management Platform Market, By Industry, 2023 - 2030, USD Million
- TABLE 79 Rest of LAMEA Creative Management Platform Market, 2019 - 2022, USD Million
- TABLE 80 Rest of LAMEA Creative Management Platform Market, 2023 - 2030, USD Million
- TABLE 81 Rest of LAMEA Creative Management Platform Market, By User, 2019 - 2022, USD Million
- TABLE 82 Rest of LAMEA Creative Management Platform Market, By User, 2023 - 2030, USD Million
- TABLE 83 Rest of LAMEA Creative Management Platform Market, By Enterprise Type, 2019 - 2022, USD Million
- TABLE 84 Rest of LAMEA Creative Management Platform Market, By Enterprise Type, 2023 - 2030, USD Million
- TABLE 85 Rest of LAMEA Creative Management Platform Market, By Industry, 2019 - 2022, USD Million
- TABLE 86 Rest of LAMEA Creative Management Platform Market, By Industry, 2023 - 2030, USD Million
- TABLE 87 Key Information - Celtra, Inc.
- TABLE 88 Key Information - Frontify AG
- TABLE 89 Key Information - Smartly.io Solutions Oy
- TABLE 90 Key Information - Adzymic Pte Ltd.
- TABLE 91 Key Information - Bynder BV
- TABLE 92 Key Information - Marin Software Incorporated
- TABLE 93 Key Information - Adcreative.ai
- TABLE 94 Key Information - Bannerflow
- TABLE 95 Key Information - Inspired Thinking Group (ITG) Limited
- TABLE 96 Key Information - Adobe, Inc.
