LAMEA Tag Management System Market Size, Share & Industry Trends Analysis Report By Component, By Organization Size, By Deployment Type (On-premise and Cloud), By Vertical, By Country and Growth Forecast, 2023

List of Tables

The Latin America, Middle East and Africa Tag Management System Market would witness market growth of 17.1% CAGR during the forecast period (2023-2030).

Vendors and service providers supplying TMS solutions, from standalone tag management platforms to complete marketing suites, are included in the market. In furtherance of integrations with other marketing technologies, including Customer Data Platforms (CDPs) and Digital Experience Platforms (DXPs), these solutions might include additional features like data governance, privacy compliance, version control, rule-based tag firing, and testing and debugging capabilities. Businesses use tag management system from various sectors, including e-commerce, media and publishing, travel and hospitality, finance, and more, to optimize data collection, improve website performance, and enable better decision-making through data-driven insights.

The market has experienced rapid growth and change in recent years. TMS systems have become essential tools for website owners and online marketers who want to improve data management, digital marketing operations, and user experiences. Marketers use TMS platforms to provide targeted content, personalized experiences, and recommendations to improve user interaction and conversion rates.

Digital marketing has a significant positive impact on the Middle Eastern market in the GCC region. The GCC is the primary driver of corporate growth and retains a substantial portion of the sector. Additionally, digital marketing is the most cost-effective and reliable method of entering the GCC. Targeted advertising has grown due to the sizable demand from multinational corporations in Dubai, which is known as the capital of the pan-Arab region. Internet behemoths and digital firms view Dubai as the region's primary entry point for advertising revenue. Due to the region's growing popularity of digital marketing, many businesses are expected to employ tag management system.

The Brazil market dominated the LAMEA Tag Management System Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $51.8 million by 2030. The Argentina market is poised to grow at a CAGR of 17.8% during (2023 - 2030). Additionally, The UAE market would exhibit a CAGR of 16.8% during (2023 - 2030).

Based on Component, the market is segmented into Tools and Services. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on Vertical, the market is segmented into IT & Telecom, Media & Entertainment, Healthcare, BFSI, Manufacturing, Retail & Ecommerce and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Tealium, Inc., Google LLC (Alphabet, Inc.), Adform, Oracle Corporation, IBM Corporation, Piwik PRO SA, CHEQ AI Technologies Ltd. (Ensighten, Inc.), Commanders Act, and Coveo Solutions, Inc.

Scope of the Study

Market Segments covered in the Report:

By Component

Tools
Services

By Organization Size

Large Enterprises
Small & Medium Enterprises

By Deployment Type

On-premise
Cloud

By Vertical

IT & Telecom
Media & Entertainment
Healthcare
BFSI
Manufacturing
Retail & Ecommerce
Others

By Country

Brazil
Argentina
UAE
Saudi Arabia
South Africa
Nigeria
Rest of LAMEA

Companies Profiled

Adobe, Inc.
Tealium, Inc.
Google LLC (Alphabet, Inc.)
Adform
Oracle Corporation
IBM Corporation
Piwik PRO SA
CHEQ AI Technologies Ltd. (Ensighten, Inc.)
Commanders Act
Coveo Solutions, Inc.

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Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 LAMEA Tag Management System Market, by Component
- 1.4.2 LAMEA Tag Management System Market, by Organization Size
- 1.4.3 LAMEA Tag Management System Market, by Deployment Type
- 1.4.4 LAMEA Tag Management System Market, by Vertical
- 1.4.5 LAMEA Tag Management System Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance

2.1 Key Highlights

Chapter 3. Market Overview

3.1 Introduction
- 3.1.1 Overview
  - 3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints

Chapter 4. Competition Analysis - Global

4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
- 4.2.1 Partnerships, Collaborations and Agreements
- 4.2.2 Product Launches and Product Expansions
- 4.2.3 Acquisition and Mergers
4.3 Top Winning Strategies
- 4.3.1 Key Leading Strategies: Percentage Distribution (2019-2023)
- 4.3.2 Key Strategic Move: (Product Launches and Product Expansions: 2020, Oct - 2023, Mar) Leading Players
4.4 Porter Five Forces Analysis

Chapter 5. LAMEA Tag Management System Market by Component

5.1 LAMEA Tools Market by Country
5.2 LAMEA Services Market by Country

Chapter 6. LAMEA Tag Management System Market by Organization Size

6.1 LAMEA Large Enterprises Market by Country
6.2 LAMEA Small & Medium Enterprises Market by Country

Chapter 7. LAMEA Tag Management System Market by Deployment Type

7.1 LAMEA On-premise Market by Country
7.2 LAMEA Cloud Market by Country

Chapter 8. LAMEA Tag Management System Market by Vertical

8.1 LAMEA IT & Telecom Market by Country
8.2 LAMEA Media & Entertainment Market by Country
8.3 LAMEA Healthcare Market by Country
8.4 LAMEA BFSI Market by Country
8.5 LAMEA Manufacturing Market by Country
8.6 LAMEA Retail & Ecommerce Market by Country
8.7 LAMEA Others Market by Country

Chapter 9. LAMEA Tag Management System Market by Country

9.1 Brazil Tag Management System Market
- 9.1.1 Brazil Tag Management System Market by Component
- 9.1.2 Brazil Tag Management System Market by Organization Size
- 9.1.3 Brazil Tag Management System Market by Deployment Type
- 9.1.4 Brazil Tag Management System Market by Vertical
9.2 Argentina Tag Management System Market
- 9.2.1 Argentina Tag Management System Market by Component
- 9.2.2 Argentina Tag Management System Market by Organization Size
- 9.2.3 Argentina Tag Management System Market by Deployment Type
- 9.2.4 Argentina Tag Management System Market by Vertical
9.3 UAE Tag Management System Market
- 9.3.1 UAE Tag Management System Market by Component
- 9.3.2 UAE Tag Management System Market by Organization Size
- 9.3.3 UAE Tag Management System Market by Deployment Type
- 9.3.4 UAE Tag Management System Market by Vertical
9.4 Saudi Arabia Tag Management System Market
- 9.4.1 Saudi Arabia Tag Management System Market by Component
- 9.4.2 Saudi Arabia Tag Management System Market by Organization Size
- 9.4.3 Saudi Arabia Tag Management System Market by Deployment Type
- 9.4.4 Saudi Arabia Tag Management System Market by Vertical
9.5 South Africa Tag Management System Market
- 9.5.1 South Africa Tag Management System Market by Component
- 9.5.2 South Africa Tag Management System Market by Organization Size
- 9.5.3 South Africa Tag Management System Market by Deployment Type
- 9.5.4 South Africa Tag Management System Market by Vertical
9.6 Nigeria Tag Management System Market
- 9.6.1 Nigeria Tag Management System Market by Component
- 9.6.2 Nigeria Tag Management System Market by Organization Size
- 9.6.3 Nigeria Tag Management System Market by Deployment Type
- 9.6.4 Nigeria Tag Management System Market by Vertical
9.7 Rest of LAMEA Tag Management System Market
- 9.7.1 Rest of LAMEA Tag Management System Market by Component
- 9.7.2 Rest of LAMEA Tag Management System Market by Organization Size
- 9.7.3 Rest of LAMEA Tag Management System Market by Deployment Type
- 9.7.4 Rest of LAMEA Tag Management System Market by Vertical

Chapter 10. Company Profiles

10.1 Adobe, Inc.
- 10.1.1 Company Overview
- 10.1.2 Financial Analysis
- 10.1.3 Segmental and Regional Analysis
- 10.1.4 Research & Development Expense
- 10.1.5 Recent strategies and developments:
  - 10.1.5.1 Partnerships, Collaborations, and Agreements:
  - 10.1.5.2 Product Launches and Product Expansions:
- 10.1.6 SWOT Analysis
10.2 Tealium, Inc.
- 10.2.1 Company Overview
- 10.2.2 Recent strategies and developments:
  - 10.2.2.1 Partnerships, Collaborations, and Agreements:
  - 10.2.2.2 Product Launches and Product Expansions:
- 10.2.3 SWOT Analysis
10.3 Google LLC (Alphabet, Inc.)
- 10.3.1 Company Overview
- 10.3.2 Financial Analysis
- 10.3.3 Segmental and Regional Analysis
- 10.3.4 Research & Development Expenses
- 10.3.5 Recent strategies and developments:
  - 10.3.5.1 Partnerships, Collaborations, and Agreements:
  - 10.3.5.2 Acquisition and Mergers:
- 10.3.6 SWOT Analysis
10.4 Adform
- 10.4.1 Company Overview
- 10.4.2 Financial Analysis
- 10.4.3 Segmental and Regional Analysis
- 10.4.4 Research & Development Expenses
- 10.4.5 SWOT Analysis
10.5 Oracle Corporation
- 10.5.1 Company Overview
- 10.5.2 Financial Analysis
- 10.5.3 Segmental and Regional Analysis
- 10.5.4 Research & Development Expenses
- 10.5.5 Recent strategies and developments:
  - 10.5.5.1 Product Launches and Product Expansions:
- 10.5.6 SWOT Analysis
10.6 IBM Corporation
- 10.6.1 Company Overview
- 10.6.2 Financial Analysis
- 10.6.3 Segmental and Regional Analysis
- 10.6.4 Research & Development Expenses
- 10.6.5 Recent strategies and developments:
  - 10.6.5.1 Partnerships, Collaborations, and Agreements:
  - 10.6.5.2 Product Launches and Product Expansions:
- 10.6.6 SWOT Analysis
10.7 Piwik PRO SA
- 10.7.1 Company Overview
- 10.7.2 Recent strategies and developments:
  - 10.7.2.1 Product Launches and Product Expansions:
- 10.7.3 SWOT Analysis
10.8 CHEQ AI Technologies Ltd. (Ensighten, Inc.)
- 10.8.1 Company Overview
10.9 Commanders Act
- 10.9.1 Company Overview
- 10.9.2 Recent strategies and developments:
  - 10.9.2.1 Product Launches and Product Expansions:
- 10.9.3 SWOT Analysis
10.10. Coveo Solutions, Inc.
- 10.10.1 Company Overview
- 10.10.2 Financial Analysis
- 10.10.3 Regional Analysis
- 10.10.4 Research & Development Expenses
- 10.10.5 SWOT Analysis

LIST OF TABLES

TABLE 1 LAMEA Tag Management System Market, 2019 - 2022, USD Million
TABLE 2 LAMEA Tag Management System Market, 2023 - 2030, USD Million
TABLE 3 Partnerships, Collaborations and Agreements- Tag Management System Market
TABLE 4 Product Launches And Product Expansions- Tag Management System Market
TABLE 5 Acquisition and Mergers- Tag Management System Market
TABLE 6 LAMEA Tag Management System Market by Component, 2019 - 2022, USD Million
TABLE 7 LAMEA Tag Management System Market by Component, 2023 - 2030, USD Million
TABLE 8 LAMEA Tools Market by Country, 2019 - 2022, USD Million
TABLE 9 LAMEA Tools Market by Country, 2023 - 2030, USD Million
TABLE 10 LAMEA Services Market by Country, 2019 - 2022, USD Million
TABLE 11 LAMEA Services Market by Country, 2023 - 2030, USD Million
TABLE 12 LAMEA Tag Management System Market by Organization Size, 2019 - 2022, USD Million
TABLE 13 LAMEA Tag Management System Market by Organization Size, 2023 - 2030, USD Million
TABLE 14 LAMEA Large Enterprises Market by Country, 2019 - 2022, USD Million
TABLE 15 LAMEA Large Enterprises Market by Country, 2023 - 2030, USD Million
TABLE 16 LAMEA Small & Medium Enterprises Market by Country, 2019 - 2022, USD Million
TABLE 17 LAMEA Small & Medium Enterprises Market by Country, 2023 - 2030, USD Million
TABLE 18 LAMEA Tag Management System Market by Deployment Type, 2019 - 2022, USD Million
TABLE 19 LAMEA Tag Management System Market by Deployment Type, 2023 - 2030, USD Million
TABLE 20 LAMEA On-premise Market by Country, 2019 - 2022, USD Million
TABLE 21 LAMEA On-premise Market by Country, 2023 - 2030, USD Million
TABLE 22 LAMEA Cloud Market by Country, 2019 - 2022, USD Million
TABLE 23 LAMEA Cloud Market by Country, 2023 - 2030, USD Million
TABLE 24 LAMEA Tag Management System Market by Vertical, 2019 - 2022, USD Million
TABLE 25 LAMEA Tag Management System Market by Vertical, 2023 - 2030, USD Million
TABLE 26 LAMEA IT & Telecom Market by Country, 2019 - 2022, USD Million
TABLE 27 LAMEA IT & Telecom Market by Country, 2023 - 2030, USD Million
TABLE 28 LAMEA Media & Entertainment Market by Country, 2019 - 2022, USD Million
TABLE 29 LAMEA Media & Entertainment Market by Country, 2023 - 2030, USD Million
TABLE 30 LAMEA Healthcare Market by Country, 2019 - 2022, USD Million
TABLE 31 LAMEA Healthcare Market by Country, 2023 - 2030, USD Million
TABLE 32 LAMEA BFSI Market by Country, 2019 - 2022, USD Million
TABLE 33 LAMEA BFSI Market by Country, 2023 - 2030, USD Million
TABLE 34 LAMEA Manufacturing Market by Country, 2019 - 2022, USD Million
TABLE 35 LAMEA Manufacturing Market by Country, 2023 - 2030, USD Million
TABLE 36 LAMEA Retail & Ecommerce Market by Country, 2019 - 2022, USD Million
TABLE 37 LAMEA Retail & Ecommerce Market by Country, 2023 - 2030, USD Million
TABLE 38 LAMEA Others Market by Country, 2019 - 2022, USD Million
TABLE 39 LAMEA Others Market by Country, 2023 - 2030, USD Million
TABLE 40 LAMEA Tag Management System Market by Country, 2019 - 2022, USD Million
TABLE 41 LAMEA Tag Management System Market by Country, 2023 - 2030, USD Million
TABLE 42 Brazil Tag Management System Market, 2019 - 2022, USD Million
TABLE 43 Brazil Tag Management System Market, 2023 - 2030, USD Million
TABLE 44 Brazil Tag Management System Market by Component, 2019 - 2022, USD Million
TABLE 45 Brazil Tag Management System Market by Component, 2023 - 2030, USD Million
TABLE 46 Brazil Tag Management System Market by Organization Size, 2019 - 2022, USD Million
TABLE 47 Brazil Tag Management System Market by Organization Size, 2023 - 2030, USD Million
TABLE 48 Brazil Tag Management System Market by Deployment Type, 2019 - 2022, USD Million
TABLE 49 Brazil Tag Management System Market by Deployment Type, 2023 - 2030, USD Million
TABLE 50 Brazil Tag Management System Market by Vertical, 2019 - 2022, USD Million
TABLE 51 Brazil Tag Management System Market by Vertical, 2023 - 2030, USD Million
TABLE 52 Argentina Tag Management System Market, 2019 - 2022, USD Million
TABLE 53 Argentina Tag Management System Market, 2023 - 2030, USD Million
TABLE 54 Argentina Tag Management System Market by Component, 2019 - 2022, USD Million
TABLE 55 Argentina Tag Management System Market by Component, 2023 - 2030, USD Million
TABLE 56 Argentina Tag Management System Market by Organization Size, 2019 - 2022, USD Million
TABLE 57 Argentina Tag Management System Market by Organization Size, 2023 - 2030, USD Million
TABLE 58 Argentina Tag Management System Market by Deployment Type, 2019 - 2022, USD Million
TABLE 59 Argentina Tag Management System Market by Deployment Type, 2023 - 2030, USD Million
TABLE 60 Argentina Tag Management System Market by Vertical, 2019 - 2022, USD Million
TABLE 61 Argentina Tag Management System Market by Vertical, 2023 - 2030, USD Million
TABLE 62 UAE Tag Management System Market, 2019 - 2022, USD Million
TABLE 63 UAE Tag Management System Market, 2023 - 2030, USD Million
TABLE 64 UAE Tag Management System Market by Component, 2019 - 2022, USD Million
TABLE 65 UAE Tag Management System Market by Component, 2023 - 2030, USD Million
TABLE 66 UAE Tag Management System Market by Organization Size, 2019 - 2022, USD Million
TABLE 67 UAE Tag Management System Market by Organization Size, 2023 - 2030, USD Million
TABLE 68 UAE Tag Management System Market by Deployment Type, 2019 - 2022, USD Million
TABLE 69 UAE Tag Management System Market by Deployment Type, 2023 - 2030, USD Million
TABLE 70 UAE Tag Management System Market by Vertical, 2019 - 2022, USD Million
TABLE 71 UAE Tag Management System Market by Vertical, 2023 - 2030, USD Million
TABLE 72 Saudi Arabia Tag Management System Market, 2019 - 2022, USD Million
TABLE 73 Saudi Arabia Tag Management System Market, 2023 - 2030, USD Million
TABLE 74 Saudi Arabia Tag Management System Market by Component, 2019 - 2022, USD Million
TABLE 75 Saudi Arabia Tag Management System Market by Component, 2023 - 2030, USD Million
TABLE 76 Saudi Arabia Tag Management System Market by Organization Size, 2019 - 2022, USD Million
TABLE 77 Saudi Arabia Tag Management System Market by Organization Size, 2023 - 2030, USD Million
TABLE 78 Saudi Arabia Tag Management System Market by Deployment Type, 2019 - 2022, USD Million
TABLE 79 Saudi Arabia Tag Management System Market by Deployment Type, 2023 - 2030, USD Million
TABLE 80 Saudi Arabia Tag Management System Market by Vertical, 2019 - 2022, USD Million
TABLE 81 Saudi Arabia Tag Management System Market by Vertical, 2023 - 2030, USD Million
TABLE 82 South Africa Tag Management System Market, 2019 - 2022, USD Million
TABLE 83 South Africa Tag Management System Market, 2023 - 2030, USD Million
TABLE 84 South Africa Tag Management System Market by Component, 2019 - 2022, USD Million
TABLE 85 South Africa Tag Management System Market by Component, 2023 - 2030, USD Million
TABLE 86 South Africa Tag Management System Market by Organization Size, 2019 - 2022, USD Million
TABLE 87 South Africa Tag Management System Market by Organization Size, 2023 - 2030, USD Million
TABLE 88 South Africa Tag Management System Market by Deployment Type, 2019 - 2022, USD Million
TABLE 89 South Africa Tag Management System Market by Deployment Type, 2023 - 2030, USD Million
TABLE 90 South Africa Tag Management System Market by Vertical, 2019 - 2022, USD Million
TABLE 91 South Africa Tag Management System Market by Vertical, 2023 - 2030, USD Million
TABLE 92 Nigeria Tag Management System Market, 2019 - 2022, USD Million
TABLE 93 Nigeria Tag Management System Market, 2023 - 2030, USD Million
TABLE 94 Nigeria Tag Management System Market by Component, 2019 - 2022, USD Million
TABLE 95 Nigeria Tag Management System Market by Component, 2023 - 2030, USD Million
TABLE 96 Nigeria Tag Management System Market by Organization Size, 2019 - 2022, USD Million
TABLE 97 Nigeria Tag Management System Market by Organization Size, 2023 - 2030, USD Million
TABLE 98 Nigeria Tag Management System Market by Deployment Type, 2019 - 2022, USD Million
TABLE 99 Nigeria Tag Management System Market by Deployment Type, 2023 - 2030, USD Million
TABLE 100 Nigeria Tag Management System Market by Vertical, 2019 - 2022, USD Million
TABLE 101 Nigeria Tag Management System Market by Vertical, 2023 - 2030, USD Million
TABLE 102 Rest of LAMEA Tag Management System Market, 2019 - 2022, USD Million
TABLE 103 Rest of LAMEA Tag Management System Market, 2023 - 2030, USD Million
TABLE 104 Rest of LAMEA Tag Management System Market by Component, 2019 - 2022, USD Million
TABLE 105 Rest of LAMEA Tag Management System Market by Component, 2023 - 2030, USD Million
TABLE 106 Rest of LAMEA Tag Management System Market by Organization Size, 2019 - 2022, USD Million
TABLE 107 Rest of LAMEA Tag Management System Market by Organization Size, 2023 - 2030, USD Million
TABLE 108 Rest of LAMEA Tag Management System Market by Deployment Type, 2019 - 2022, USD Million
TABLE 109 Rest of LAMEA Tag Management System Market by Deployment Type, 2023 - 2030, USD Million
TABLE 110 Rest of LAMEA Tag Management System Market by Vertical, 2019 - 2022, USD Million
TABLE 111 Rest of LAMEA Tag Management System Market by Vertical, 2023 - 2030, USD Million
TABLE 112 Key Information - Adobe, Inc.
TABLE 113 Key Information - Tealium, Inc.
TABLE 114 Key Information - Google LLC
TABLE 115 Key Information - Adform
TABLE 116 Key Information - Oracle Corporation
TABLE 117 Key Information - IBM Corporation
TABLE 118 Key Information - Piwik PRO SA
TABLE 119 Key Information - CHEQ AI Technologies Ltd.
TABLE 120 Key Information - Commanders Act
TABLE 121 Key Information - Coveo Solutions Inc.

List of Figures

FIG 1 Methodology for the research
FIG 2 LAMEA Tag Management System Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting Tag Management System Market
FIG 4 KBV Cardinal Matrix
FIG 5 Key Leading Strategies: Percentage Distribution (2019-2023)
FIG 6 Key Strategic Move: (Product Launches and Product Expansions: 2020, Oct - 2023, Mar) Leading Players
FIG 7 Porter's Five Forces Analysis - Tag Management System Market
FIG 8 LAMEA Tag Management System Market share by Component, 2022
FIG 9 LAMEA Tag Management System Market share by Component, 2030
FIG 10 LAMEA Tag Management System Market by Component, 2019 - 2030, USD Million
FIG 11 LAMEA Tag Management System Market share by Organization Size, 2022
FIG 12 LAMEA Tag Management System Market share by Organization Size, 2030
FIG 13 LAMEA Tag Management System Market by Organization Size, 2019 - 2030, USD Million
FIG 14 LAMEA Tag Management System Market share by Deployment Type, 2022
FIG 15 LAMEA Tag Management System Market share by Deployment Type, 2030
FIG 16 LAMEA Tag Management System Market by Deployment Type, 2019 - 2030, USD Million
FIG 17 LAMEA Tag Management System Market share by Vertical, 2022
FIG 18 LAMEA Tag Management System Market share by Vertical, 2030
FIG 19 LAMEA Tag Management System Market by Vertical, 2019 - 2030, USD Million
FIG 20 LAMEA Tag Management System Market share by Country, 2022
FIG 21 LAMEA Tag Management System Market share by Country, 2030
FIG 22 LAMEA Tag Management System Market by Country, 2019 - 2030, USD Million
FIG 23 Recent strategies and developments: Adobe, Inc.
FIG 24 SWOT Analysis: Adobe, Inc.
FIG 25 Recent strategies and developments: Tealium
FIG 26 SWOT Analysis: Tealium, Inc.
FIG 27 Recent strategies and developments: Google LLC
FIG 28 SWOT Analysis: Google LLC
FIG 29 SWOT analysis: Adform
FIG 30 SWOT Analysis: Oracle Corporation
FIG 31 Recent strategies and developments: IBM Corporation
FIG 32 Swot Analysis: IBM Corporation
FIG 33 Swot Analysis: Piwik PRO SA
FIG 34 Swot Analysis: Commanders Act
FIG 35 Swot Analysis: Coveo Solutions, Inc.

LAMEA Tag Management System Market Size, Share & Industry Trends Analysis Report By Component, By Organization Size, By Deployment Type (On-premise and Cloud), By Vertical, By Country and Growth Forecast, 2023 - 2030

Description

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