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PUBLISHER: KBV Research | PRODUCT CODE: 1292721
PUBLISHER: KBV Research | PRODUCT CODE: 1292721
Europe Marketing Technology (MarTech) Market Size, Share & Industry Trends Analysis Report By Product, By Type (Digital Marketing and Offline Marketing), By Application, By Country and Growth Forecast, 2023 - 2029
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PAGES: 119 Pages
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The Europe Marketing Technology (MarTech) Market would witness market growth of 19.5% CAGR during the forecast period (2023-2029).
In addition to creating relationships, enhancing organizational effectiveness, and allowing individuals to get to know one another, technology and communication help organizations expand and prosper. Technologies that greatly impact how businesses interact with potential consumers include the Internet, social media, mobile devices, and customer relationship management software, to name just a few. The media environment and communications strategy firms employ are changing due to these new kinds of communication. Consumers and businesses commonly use computers and cell phones for online research, social networking, and business.
Televisions and video game consoles are utilized to communicate with stakeholders. Digital marketing includes digital brand engagement. Websites, applications, email, and social networks are examples of technology or platforms used in digital marketing. Digital marketing is also possible through non-internet channels, including TV, radio, and SMS, and online through social media, email marketing, and banner ads.
Digital marketing includes social media marketing as one of its subsets. However, digital marketing is gaining popularity among marketers due to its greater capacity to target and track many parameters, including Return on Investment (ROI), more precisely than other traditional marketing platforms. Many companies blend conventional and digital marketing strategies.
Germany has one of the greatest ICT and software sectors in Europe, with 95,808 IT companies. All market segments have a high demand for U.S. products and services. Germany has a large number of small and medium-sized enterprises with a high level of specialization. The net sales of the IT industry increased from $76.4 billion in 2007 to roughly $114.3 billion in 2021. The region is a leader in the IT industry, and the benefits of MarTech to the industry, like insight generation, will result in increased adoption of marketing technology, fueling the market growth in Europe.
The Germany market dominated the Europe Marketing Technology (MarTech) Market by Country in 2022 and would continue to be a dominant market till 2029; thereby, achieving a market value of $70,432.4 million by 2029. The UK market is exhibiting a CAGR of 18.5% during (2023 - 2029). Additionally, The France market would showcase a CAGR of 20.3% during (2023 - 2029).
Based on Product, the market is segmented into Social Media Tools, Content Marketing Tools, Rich Media Tool, Data & Analytics Tools, Sales Enablement Tools and Automation Tool. Based on Type, the market is segmented into Digital Marketing and Offline Marketing. Based on Application, the market is segmented into Healthcare, Retail & E-commerce, Media & Entertainment, Sports & Events, BFSI, Real Estate, IT & Telecommunication and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Google LLC (Alphabet Inc.), Microsoft Corporation, Oracle Corporation, SAP SE, Amazon Web Services, Inc. (Amazon.com, Inc.), Amdocs Limited, Adobe, Inc., Apple, Inc., Buzzoole (Buzzoole Holdings Limited), and FullCircl Ltd.
Scope of the Study
Market Segments covered in the Report:
By Product
- Social Media Tools
- Content Marketing Tools
- Rich Media Tool
- Data & Analytics Tools
- Sales Enablement Tools
- Automation Tool
By Type
- Digital Marketing
- Offline Marketing
By Application
- Healthcare
- Retail & E-commerce
- Media & Entertainment
- Sports & Events
- BFSI
- Real Estate
- IT & Telecommunication
- Others
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Companies Profiled
- Google LLC (Alphabet Inc.)
- Microsoft Corporation
- Oracle Corporation
- SAP SE
- Amazon Web Services, Inc. (Amazon.com, Inc.)
- Amdocs Limited
- Adobe, Inc.
- Apple, Inc.
- Buzzoole (Buzzoole Holdings Limited)
- FullCircl Ltd.
Unique Offerings from KBV Research
- Exhaustive coverage
- Highest number of market tables and figures
- Subscription based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 Europe Marketing Technology (MarTech) Market, by Product
- 1.4.2 Europe Marketing Technology (MarTech) Market, by Type
- 1.4.3 Europe Marketing Technology (MarTech) Market, by Application
- 1.4.4 Europe Marketing Technology (MarTech) Market, by Country
- 1.5 Methodology for the research
Chapter 2. Market Overview
- 2.1 Introduction
- 2.1.1 Overview
- 2.1.1.1 Market composition & scenario
- 2.1.1 Overview
- 2.2 Key Factors Impacting the Market
- 2.2.1 Market Drivers
- 2.2.2 Market Restraints
Chapter 3. Strategies deployed in Marketing Technology (MarTech) Market
Chapter 4. Europe Marketing Technology (MarTech) Market by Product
- 4.1 Europe Social Media Tools Market by Country
- 4.2 Europe Content Marketing Tools Market by Country
- 4.3 Europe Rich Media Tool Market by Country
- 4.4 Europe Data & Analytics Tools Market by Country
- 4.5 Europe Sales Enablement Tools Market by Country
- 4.6 Europe Automation Tool Market by Country
Chapter 5. Europe Marketing Technology (MarTech) Market by Type
- 5.1 Europe Digital Marketing Market by Country
- 5.2 Europe Offline Marketing Market by Country
Chapter 6. Europe Marketing Technology (MarTech) Market by Application
- 6.1 Europe Healthcare Market by Country
- 6.2 Europe Retail & E-commerce Market by Country
- 6.3 Europe Media & Entertainment Market by Country
- 6.4 Europe Sports & Events Market by Country
- 6.5 Europe BFSI Market by Country
- 6.6 Europe Real Estate Market by Country
- 6.7 Europe IT & Telecommunication Market by Country
- 6.8 Europe Others Market by Country
Chapter 7. Europe Marketing Technology (MarTech) Market by Country
- 7.1 Germany Marketing Technology (MarTech) Market
- 7.1.1 Germany Marketing Technology (MarTech) Market by Product
- 7.1.2 Germany Marketing Technology (MarTech) Market by Type
- 7.1.3 Germany Marketing Technology (MarTech) Market by Application
- 7.2 UK Marketing Technology (MarTech) Market
- 7.2.1 UK Marketing Technology (MarTech) Market by Product
- 7.2.2 UK Marketing Technology (MarTech) Market by Type
- 7.2.3 UK Marketing Technology (MarTech) Market by Application
- 7.3 France Marketing Technology (MarTech) Market
- 7.3.1 France Marketing Technology (MarTech) Market by Product
- 7.3.2 France Marketing Technology (MarTech) Market by Type
- 7.3.3 France Marketing Technology (MarTech) Market by Application
- 7.4 Russia Marketing Technology (MarTech) Market
- 7.4.1 Russia Marketing Technology (MarTech) Market by Product
- 7.4.2 Russia Marketing Technology (MarTech) Market by Type
- 7.4.3 Russia Marketing Technology (MarTech) Market by Application
- 7.5 Spain Marketing Technology (MarTech) Market
- 7.5.1 Spain Marketing Technology (MarTech) Market by Product
- 7.5.2 Spain Marketing Technology (MarTech) Market by Type
- 7.5.3 Spain Marketing Technology (MarTech) Market by Application
- 7.6 Italy Marketing Technology (MarTech) Market
- 7.6.1 Italy Marketing Technology (MarTech) Market by Product
- 7.6.2 Italy Marketing Technology (MarTech) Market by Type
- 7.6.3 Italy Marketing Technology (MarTech) Market by Application
- 7.7 Rest of Europe Marketing Technology (MarTech) Market
- 7.7.1 Rest of Europe Marketing Technology (MarTech) Market by Product
- 7.7.2 Rest of Europe Marketing Technology (MarTech) Market by Type
- 7.7.3 Rest of Europe Marketing Technology (MarTech) Market by Application
Chapter 8. Company Profiles
- 8.1 Google LLC (Alphabet Inc.)
- 8.1.1 Company Overview
- 8.1.2 Financial Analysis
- 8.1.3 Segmental and Regional Analysis
- 8.1.4 Research & Development Expense
- 8.1.5 Recent strategies and developments:
- 8.1.5.1 Partnerships, Collaborations, and Agreements:
- 8.1.6 SWOT Analysis
- 8.2 Microsoft Corporation
- 8.2.1 Company Overview
- 8.2.2 Financial Analysis
- 8.2.3 Segmental and Regional Analysis
- 8.2.4 Research & Development Expenses
- 8.2.5 Recent strategies and developments:
- 8.2.5.1 Partnerships, Collaborations, and Agreements:
- 8.2.5.2 Product Launches and Product Expansions:
- 8.2.5.3 Acquisition and Mergers:
- 8.2.6 SWOT Analysis
- 8.3 Oracle Corporation
- 8.3.1 Company Overview
- 8.3.2 Financial Analysis
- 8.3.3 Segmental and Regional Analysis
- 8.3.4 Research & Development Expense
- 8.3.5 SWOT Analysis
- 8.4 SAP SE
- 8.4.1 Company Overview
- 8.4.2 Financial Analysis
- 8.4.3 Segmental and Regional Analysis
- 8.4.4 Research & Development Expense
- 8.4.5 Recent strategies and developments:
- 8.4.5.1 Acquisition and Mergers:
- 8.4.6 SWOT Analysis
- 8.5 Amazon Web Services, Inc. (Amazon.com, Inc.)
- 8.5.1 Company Overview
- 8.5.2 Financial Analysis
- 8.5.3 Segmental Analysis
- 8.5.4 Recent strategies and developments:
- 8.5.4.1 Acquisition and Mergers:
- 8.5.5 SWOT Analysis
- 8.6 Amdocs Limited
- 8.6.1 Company Overview
- 8.6.2 Financial Analysis
- 8.6.3 Regional Analysis
- 8.6.4 Research & Development Expense
- 8.7 Adobe, Inc.
- 8.7.1 Company Overview
- 8.7.2 Financial Analysis
- 8.7.3 Segmental and Regional Analysis
- 8.7.4 Research & Development Expense
- 8.7.5 Recent strategies and developments:
- 8.7.5.1 Partnerships, Collaborations, and Agreements:
- 8.7.5.2 Product Launches and Product Expansions:
- 8.7.6 SWOT Analysis
- 8.8 Apple, Inc.
- 8.8.1 Company Overview
- 8.8.2 Financial Analysis
- 8.8.3 Regional Analysis
- 8.8.4 Research & Development Expense
- 8.8.5 Recent strategies and developments:
- 8.8.5.1 Acquisition and Mergers:
- 8.8.6 SWOT Analysis
- 8.9 Buzzoole (Buzzoole Holdings Limited)
- 8.9.1 Company Overview
- 8.9.2 Recent strategies and developments:
- 8.9.2.1 Product Launches and Product Expansions:
- 8.10. FullCircl Ltd
- 8.10.1 Company Overview
LIST OF TABLES
- TABLE 1 Europe Marketing Technology (MarTech) Market, 2019 - 2022, USD Million
- TABLE 2 Europe Marketing Technology (MarTech) Market, 2023 - 2029, USD Million
- TABLE 3 Europe Marketing Technology (MarTech) Market by Product, 2019 - 2022, USD Million
- TABLE 4 Europe Marketing Technology (MarTech) Market by Product, 2023 - 2029, USD Million
- TABLE 5 Europe Social Media Tools Market by Country, 2019 - 2022, USD Million
- TABLE 6 Europe Social Media Tools Market by Country, 2023 - 2029, USD Million
- TABLE 7 Europe Content Marketing Tools Market by Country, 2019 - 2022, USD Million
- TABLE 8 Europe Content Marketing Tools Market by Country, 2023 - 2029, USD Million
- TABLE 9 Europe Rich Media Tool Market by Country, 2019 - 2022, USD Million
- TABLE 10 Europe Rich Media Tool Market by Country, 2023 - 2029, USD Million
- TABLE 11 Europe Data & Analytics Tools Market by Country, 2019 - 2022, USD Million
- TABLE 12 Europe Data & Analytics Tools Market by Country, 2023 - 2029, USD Million
- TABLE 13 Europe Sales Enablement Tools Market by Country, 2019 - 2022, USD Million
- TABLE 14 Europe Sales Enablement Tools Market by Country, 2023 - 2029, USD Million
- TABLE 15 Europe Automation Tool Market by Country, 2019 - 2022, USD Million
- TABLE 16 Europe Automation Tool Market by Country, 2023 - 2029, USD Million
- TABLE 17 Europe Marketing Technology (MarTech) Market by Type, 2019 - 2022, USD Million
- TABLE 18 Europe Marketing Technology (MarTech) Market by Type, 2023 - 2029, USD Million
- TABLE 19 Europe Digital Marketing Market by Country, 2019 - 2022, USD Million
- TABLE 20 Europe Digital Marketing Market by Country, 2023 - 2029, USD Million
- TABLE 21 Europe Offline Marketing Market by Country, 2019 - 2022, USD Million
- TABLE 22 Europe Offline Marketing Market by Country, 2023 - 2029, USD Million
- TABLE 23 Europe Marketing Technology (MarTech) Market by Application, 2019 - 2022, USD Million
- TABLE 24 Europe Marketing Technology (MarTech) Market by Application, 2023 - 2029, USD Million
- TABLE 25 Europe Healthcare Market by Country, 2019 - 2022, USD Million
- TABLE 26 Europe Healthcare Market by Country, 2023 - 2029, USD Million
- TABLE 27 Europe Retail & E-commerce Market by Country, 2019 - 2022, USD Million
- TABLE 28 Europe Retail & E-commerce Market by Country, 2023 - 2029, USD Million
- TABLE 29 Europe Media & Entertainment Market by Country, 2019 - 2022, USD Million
- TABLE 30 Europe Media & Entertainment Market by Country, 2023 - 2029, USD Million
- TABLE 31 Europe Sports & Events Market by Country, 2019 - 2022, USD Million
- TABLE 32 Europe Sports & Events Market by Country, 2023 - 2029, USD Million
- TABLE 33 Europe BFSI Market by Country, 2019 - 2022, USD Million
- TABLE 34 Europe BFSI Market by Country, 2023 - 2029, USD Million
- TABLE 35 Europe Real Estate Market by Country, 2019 - 2022, USD Million
- TABLE 36 Europe Real Estate Market by Country, 2023 - 2029, USD Million
- TABLE 37 Europe IT & Telecommunication Market by Country, 2019 - 2022, USD Million
- TABLE 38 Europe IT & Telecommunication Market by Country, 2023 - 2029, USD Million
- TABLE 39 Europe Others Market by Country, 2019 - 2022, USD Million
- TABLE 40 Europe Others Market by Country, 2023 - 2029, USD Million
- TABLE 41 Europe Marketing Technology (MarTech) Market by Country, 2019 - 2022, USD Million
- TABLE 42 Europe Marketing Technology (MarTech) Market by Country, 2023 - 2029, USD Million
- TABLE 43 Germany Marketing Technology (MarTech) Market, 2019 - 2022, USD Million
- TABLE 44 Germany Marketing Technology (MarTech) Market, 2023 - 2029, USD Million
- TABLE 45 Germany Marketing Technology (MarTech) Market by Product, 2019 - 2022, USD Million
- TABLE 46 Germany Marketing Technology (MarTech) Market by Product, 2023 - 2029, USD Million
- TABLE 47 Germany Marketing Technology (MarTech) Market by Type, 2019 - 2022, USD Million
- TABLE 48 Germany Marketing Technology (MarTech) Market by Type, 2023 - 2029, USD Million
- TABLE 49 Germany Marketing Technology (MarTech) Market by Application, 2019 - 2022, USD Million
- TABLE 50 Germany Marketing Technology (MarTech) Market by Application, 2023 - 2029, USD Million
- TABLE 51 UK Marketing Technology (MarTech) Market, 2019 - 2022, USD Million
- TABLE 52 UK Marketing Technology (MarTech) Market, 2023 - 2029, USD Million
- TABLE 53 UK Marketing Technology (MarTech) Market by Product, 2019 - 2022, USD Million
- TABLE 54 UK Marketing Technology (MarTech) Market by Product, 2023 - 2029, USD Million
- TABLE 55 UK Marketing Technology (MarTech) Market by Type, 2019 - 2022, USD Million
- TABLE 56 UK Marketing Technology (MarTech) Market by Type, 2023 - 2029, USD Million
- TABLE 57 UK Marketing Technology (MarTech) Market by Application, 2019 - 2022, USD Million
- TABLE 58 UK Marketing Technology (MarTech) Market by Application, 2023 - 2029, USD Million
- TABLE 59 France Marketing Technology (MarTech) Market, 2019 - 2022, USD Million
- TABLE 60 France Marketing Technology (MarTech) Market, 2023 - 2029, USD Million
- TABLE 61 France Marketing Technology (MarTech) Market by Product, 2019 - 2022, USD Million
- TABLE 62 France Marketing Technology (MarTech) Market by Product, 2023 - 2029, USD Million
- TABLE 63 France Marketing Technology (MarTech) Market by Type, 2019 - 2022, USD Million
- TABLE 64 France Marketing Technology (MarTech) Market by Type, 2023 - 2029, USD Million
- TABLE 65 France Marketing Technology (MarTech) Market by Application, 2019 - 2022, USD Million
- TABLE 66 France Marketing Technology (MarTech) Market by Application, 2023 - 2029, USD Million
- TABLE 67 Russia Marketing Technology (MarTech) Market, 2019 - 2022, USD Million
- TABLE 68 Russia Marketing Technology (MarTech) Market, 2023 - 2029, USD Million
- TABLE 69 Russia Marketing Technology (MarTech) Market by Product, 2019 - 2022, USD Million
- TABLE 70 Russia Marketing Technology (MarTech) Market by Product, 2023 - 2029, USD Million
- TABLE 71 Russia Marketing Technology (MarTech) Market by Type, 2019 - 2022, USD Million
- TABLE 72 Russia Marketing Technology (MarTech) Market by Type, 2023 - 2029, USD Million
- TABLE 73 Russia Marketing Technology (MarTech) Market by Application, 2019 - 2022, USD Million
- TABLE 74 Russia Marketing Technology (MarTech) Market by Application, 2023 - 2029, USD Million
- TABLE 75 Spain Marketing Technology (MarTech) Market, 2019 - 2022, USD Million
- TABLE 76 Spain Marketing Technology (MarTech) Market, 2023 - 2029, USD Million
- TABLE 77 Spain Marketing Technology (MarTech) Market by Product, 2019 - 2022, USD Million
- TABLE 78 Spain Marketing Technology (MarTech) Market by Product, 2023 - 2029, USD Million
- TABLE 79 Spain Marketing Technology (MarTech) Market by Type, 2019 - 2022, USD Million
- TABLE 80 Spain Marketing Technology (MarTech) Market by Type, 2023 - 2029, USD Million
- TABLE 81 Spain Marketing Technology (MarTech) Market by Application, 2019 - 2022, USD Million
- TABLE 82 Spain Marketing Technology (MarTech) Market by Application, 2023 - 2029, USD Million
- TABLE 83 Italy Marketing Technology (MarTech) Market, 2019 - 2022, USD Million
- TABLE 84 Italy Marketing Technology (MarTech) Market, 2023 - 2029, USD Million
- TABLE 85 Italy Marketing Technology (MarTech) Market by Product, 2019 - 2022, USD Million
- TABLE 86 Italy Marketing Technology (MarTech) Market by Product, 2023 - 2029, USD Million
- TABLE 87 Italy Marketing Technology (MarTech) Market by Type, 2019 - 2022, USD Million
- TABLE 88 Italy Marketing Technology (MarTech) Market by Type, 2023 - 2029, USD Million
- TABLE 89 Italy Marketing Technology (MarTech) Market by Application, 2019 - 2022, USD Million
- TABLE 90 Italy Marketing Technology (MarTech) Market by Application, 2023 - 2029, USD Million
- TABLE 91 Rest of Europe Marketing Technology (MarTech) Market, 2019 - 2022, USD Million
- TABLE 92 Rest of Europe Marketing Technology (MarTech) Market, 2023 - 2029, USD Million
- TABLE 93 Rest of Europe Marketing Technology (MarTech) Market by Product, 2019 - 2022, USD Million
- TABLE 94 Rest of Europe Marketing Technology (MarTech) Market by Product, 2023 - 2029, USD Million
- TABLE 95 Rest of Europe Marketing Technology (MarTech) Market by Type, 2019 - 2022, USD Million
- TABLE 96 Rest of Europe Marketing Technology (MarTech) Market by Type, 2023 - 2029, USD Million
- TABLE 97 Rest of Europe Marketing Technology (MarTech) Market by Application, 2019 - 2022, USD Million
- TABLE 98 Rest of Europe Marketing Technology (MarTech) Market by Application, 2023 - 2029, USD Million
- TABLE 99 Key Information - Google LLC
- TABLE 100 key information - Microsoft Corporation
- TABLE 101 Key Information - Oracle Corporation
- TABLE 102 Key Information - SAP SE
- TABLE 103 Key Information - Amazon Web Services, Inc.
- TABLE 104 Key Information - Amdocs Limited
- TABLE 105 Key Information - Adobe, Inc.
- TABLE 106 Key Information - Apple, Inc.
- TABLE 107 Key Information - Buzzoole
- TABLE 108 Key Information - FullCircl Ltd
List of Figures
- FIG 1 Methodology for the research
- FIG 2 Europe Marketing Technology (MarTech) Market share by Product, 2022
- FIG 3 Europe Marketing Technology (MarTech) Market share by Product, 2029
- FIG 4 Europe Marketing Technology (MarTech) Market by Product, 2019 - 2029, USD Million
- FIG 5 Europe Marketing Technology (MarTech) Market share by Type, 2022
- FIG 6 Europe Marketing Technology (MarTech) Market share by Type, 2029
- FIG 7 Europe Marketing Technology (MarTech) Market by Type, 2019 - 2029, USD Million
- FIG 8 Europe Marketing Technology (MarTech) Market share by Application, 2022
- FIG 9 Europe Marketing Technology (MarTech) Market share by Application, 2029
- FIG 10 Europe Marketing Technology (MarTech) Market by Application, 2019 - 2029, USD Million
- FIG 11 Europe Marketing Technology (MarTech) Market share by Country, 2022
- FIG 12 Europe Marketing Technology (MarTech) Market share by Country, 2029
- FIG 13 Europe Marketing Technology (MarTech) Market by Country, 2019 - 2029, USD Million
- FIG 14 SWOT Analysis: Alphabet Inc. (Google LLC)
- FIG 15 Recent strategies and developments: Microsoft Corporation
- FIG 16 SWOT Analysis: Microsoft Corporation
- FIG 17 SWOT analysis: Oracle Corporation
- FIG 18 SWOT Analysis: SAP SE
- FIG 19 SWOT analysis: Amazon.com, Inc.
- FIG 20 Recent strategies and developments: Adobe, Inc.
- FIG 21 SWOT Analysis: Adobe, inc.
- FIG 22 SWOT Analysis: apple, Inc.
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