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PUBLISHER: Juniper Research Ltd | PRODUCT CODE: 1674507

PUBLISHER: Juniper Research Ltd | PRODUCT CODE: 1674507

Global Mobile Identity Market: 2025-2029

PUBLISHED: March 11, 2025

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DELIVERY TIME: 1-2 business days

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Description

'APIs to Account for More Than Half of Global Mobile Identity Revenue by 2029'

KEY STATISTICS
Total mobile identity revenue in 2025:	$25.5bn
Total mobile identity revenue in 2029:	$42.7bn
2025 to 2029 mobile identity revenue increase:	68%
Forecast period:	2025-2029

Overview

Our "Mobile Identity" research suite provides detailed and insightful analysis of a market set for significant change over the next five years. It enables stakeholders, from mobile identity vendors and mobile operators, to better understand how the mobile identity market will evolve; assessing the extent to which the decline in SMS business messaging and migration to alternative mobile identity solutions will disrupt established services.

The mobile identity market suite includes several different options that can be purchased separately, including data and forecasts for traffic and future revenue potential of mobile identity. Additionally, it includes an insightful study uncovering key trends and future opportunities within the market, as well as an extensive analysis of 18 leading vendors in the mobile identity space. The coverage can also be purchased as a full research suite, which contains all these elements and includes a substantial discount.

Collectively, they provide a critical tool for understanding this ever-changing market; allowing mobile identity vendors and operators to capitalise on trends and shape their future strategy. This research suite's unparalleled coverage makes it an incredibly useful resource for projecting the future of such an unpredictable market.

Key Features

Market Dynamics: Insights into key trends and market opportunities resulting from changes within the mobile identity market. This study addresses key growth opportunities for mobile identity vendors and mobile operators, including one-time passwords (OTPs) via over the top (OTT) messaging and rich communications services (RCS), as well as number verification application programming interfaces (APIs). It assesses challenges posed to mobile operators by authentication traffic migrating to non-operator monetisable platforms and the security of emerging mobile identity solutions, providing recommendations for how these must be navigated. Moreover, it includes a regional market growth rate analysis on the current development and future growth of mobile identity across 61 key countries, identifying key focus markets.
Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities and findings within the mobile identity market, accompanied by key strategic recommendations for mobile identity vendors and mobile operators.
Benchmark Industry Forecasts: Five-year forecast databases are provided for the mobile identity market, providing user, traffic, and revenue splits for each sector. These sector splits include SMS OTPs, phone number verification APIs, RCS OTPs, voice OTPs, OTT OTPs, mobile station international subscriber directory number (MSISDN) and biometric authentication.
Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 18 mobile identity vendors via the Juniper Research Competitor Leaderboard; scoring these vendors on criteria such as market performance, revenue and future business prospects.

SAMPLE VIEW

Market Trends & Strategies PDF Report

A comprehensive analysis of the current market landscape, alongside strategic recommendations and a walk-through of the forecasts.

SAMPLE VIEW

Market Data & Forecasts Report

The numbers tell you what's happening, but our written report details why, alongside the methodologies.

Market Trends & Strategies

This trends analysis report examines the mobile identity market landscape in detail; assessing market trends and factors shaping the evolution of this rapidly-changing market. This essential strategy report delivers a comprehensive analysis of the strategic opportunities for mobile identity providers, market challenges, and how stakeholders must navigate these. It also includes an evaluation of the key country-level opportunities for mobile roaming growth, with the Country Readiness Index.

Competitor Leaderboard Report

The Competitor Leaderboard report provides a detailed evaluation and market positioning for 18 leading vendors in the mobile identity space. The vendors are positioned as established leaders, leading challengers, or disruptors and challengers, based on capacity and capability assessments:

BICS
Clickatell
CM.com
Comviva
GMS Worldwide
Infobip
LINK Mobility
Methics
Mitto

Monty Mobile
Prelude
Route Mobile
Sinch
Syniverse
Tata Communications
Telesign
Twilio
Vonage

This competitive analysis document is centred around the Juniper Research Competitor Leaderboard, a vendor positioning tool that provides an at-a-glance view of the competitive landscape in a market; backed by a robust methodology.

The market-leading research suite for the mobile identity market includes access to a comprehensive five-year forecast dataset comprising 57 tables and over 25,900 datapoints. Metrics in the research suite include:

Total Operator-billed Mobile Identity Revenue

Total Mobile Identity Revenue

These metrics are provided for the following key market verticals:

Biometric Authentication
MSISDN
OTT OTPs
Phone Number Verification APIs

RCS OTPs
SMS OTPs
Voice OTPs

Juniper Research Interactive Forecast Excel contains the following functionality:

Statistics Analysis: Users benefit from the ability to search for specific metrics, displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
Country Data Tool: This tool lets users look at metrics for all regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
Country Comparison Tool: Users can select and compare specific countries. The ability to export graphs is included in this tool.
What-if Analysis: Here, users can compare forecast metrics against their own assumptions via five interactive scenarios.

Market Trends & Strategies

1. Key Takeaways & Strategic Recommendations

1.1. Key Takeaways and Strategic Recommendations
1.2. Key Takeaways
1.3. Strategic Recommendations

2. Mobile Identity: Future Market Outlook

2.1. Introduction To Mobile Identity
- Figure 2.1: Total Mobile Identity Revenue ($25.5 billion), Split by Channel, 2025
- Table 2.2: Fraudulent Challenges for Mobile Identity Vendors
2.2. OTP-based Authentication
- 2.2.1. SMS OTPs
  - Figure 2.3: Total Cost of AIT and SMS Trashing to Enterprises ($m), Split by 8 Key Regions, 2024
  - Figure 2.4: SMS OTPs
  - Figure 2.5: Total Operator-billed Revenue from SMS OTPs ($m), Split by 8 Key Regions, 2025-2029
- 2.2.2. RCS-based Authentication
  - Figure 2.6: RCS OTPs
  - Figure 2.7: Total Revenue from RCS Business Messaging OTPs ($m), Split by 8 Key Regions, 2025-2029
- 2.2.3. Flash Calling
- 2.2.4. Unstructured Supplementary Service Data (USSD)-based Authentication
- 2.2.5. Over-the-top (OTT)-based Authentication
  - Figure 2.8: Total Revenue from OTT OTPs ($m), Split by 8 Key Regions, 2025-2029
2.3. SIM-based Authentication
- Figure 2.9: Total Operator Revenue from Phone Number Verification APIs ($m), Split by 8 Key Regions, 2025-2029
- 2.3.1. Privacy and Consent
2.4. Device-based Biometric Authentication
- Figure 2.10: Proportion of Smartphones That are Capable of Biometric Authentication (%), Split by 8 Key Regions, 2025-2029
- 2.4.1. Passkeys
2.5. Push Notification Authentication
2.6. AI and Blockchain in Authentication
2.7. MFA/2FA
- Figure 2.11: MFA/2FA

3. Country Readiness Index

3.1. Introduction to Country Readiness Index
- Figure 3.1: Mobile Identity Country Readiness Index Regional Definitions
- Table 3.2: Juniper Research Country Readiness Index Scoring Criteria: Mobile Identity
- Figure 3.3: Juniper Research Country Readiness Index: Mobile Identity
- Table 3.4: Mobile Identity Country Readiness Index: Market Segments
3.2. Focus Markets
- Figure 3.5: Total Mobile Identity Revenue ($m), Split by Focus Markets, 2025
- 3.2.1. Smartphone Penetration
  - Figure 3.6: Smartphone Penetration Rate (%), Split by Select Focus Markets, 2025-2029
- 3.2.2. Far East & China
- 3.2.3. France
- 3.2.4. India
3.3. Growth Markets
- Figure 3.7: Total Mobile Identity Revenue ($m), Split by Select Growth Markets, 2025-2029
- 3.3.1. West Europe
- 3.3.2. Hong Kong
3.4. Saturated Markets
3.5. Developing Markets
- Figure 3.8: Total Mobile Identity Revenue ($m), Split by Developing Markets, 2025
- Table 3.9: Juniper Research's Country Readiness Index Heatmap: North America
- Table 3.10: Juniper Research's Country Readiness Index Heatmap: Latin America
- Table 3.11: Juniper Research's Country Readiness Index Heatmap: West Europe
- Table 3.12: Juniper Research's Country Readiness Index Heatmap: Central & East Europe
- Table 3.13: Juniper Research's Country Readiness Index Heatmap: Far East & China
- Table 3.14: Juniper Research's Country Readiness Index Heatmap: Indian Subcontinent
- Table 3.15: Juniper Research's Country Readiness Index Heatmap: Rest of Asia Pacific
- Table 3.16: Juniper Research's Country Readiness Index Heatmap: Africa & Middle East

Competitor Leaderboard

1. Juniper Research Competitor Leaderboard

1.1. Why Read This Report
- Authentication Traffic to Migrate to Number Verification APIs
  - Table 1.1: Juniper Research Competitor Leaderboard: Vendors & Product Portfolio
  - Figure 1.2: Juniper Research Competitor Leaderboard: Mobile Identity
  - Table 1.3: Juniper Research Competitor Leaderboard: Vendors
  - Table 1.4: Juniper Research Competitor Leaderboard Heatmap: Mobile Identity Vendors

2. Vendor Profiles

2.1. Mobile Identity Vendor Profiles
- 2.1.1. BICS
  - i. Corporate Information
    - Table 2.1: BICS' Select Financial Information (Euro-m), 2022 & 2023
  - ii. Geographic Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.2. Clickatell
  - i. Corporate Information
  - ii. Geographic Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.3. CM.com
  - i. Corporate Information
    - Table 2.2: Acquisitions Made by CM.com, 2021-present
    - Table 2.3: CM.com's Select Financial Information (Euro-m), 2022-2023
  - ii. Geographic Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.4. Comviva
  - i. Corporate Information
    - Table 2.4: Comviva's Select Financial Information ($m), 2021-2023
  - ii. Geographic Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.5. GMS Worldwide
  - i. Corporate Information
  - ii. Geographic Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.6. Infobip
  - i. Corporate Information
    - Table 2.5: Infobip's Acquisitions - April 2021 to Present
  - ii. Geographic Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
    - Figure 2.6: Infobip's Signals Solution
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.7. LINK Mobility
  - i. Corporate Information
  - ii. Geographic Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.8. Methics
  - i. Corporate Information
  - ii. Geographic Spread
  - iii. Key Clients & Strategic Partnerships
    - Figure 2.7: Methics' Partners
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.9. Mitto
  - i. Corporate Information
  - ii. Geographic Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.10. Monty Mobile
  - i. Corporate Information
  - ii. Geographic Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.11. Prelude
  - i. Corporate Information
  - ii. Geographic Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.12. Route Mobile
  - i. Corporate Information
    - Table 2.8: Route Mobile's Annual Financial Information (Indian Rupee Cr), 2021-2023
  - ii. Geographic Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
    - Figure 2.9: Verified Call Service Process
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.13. Sinch
  - i. Corporate Information
    - Table 2.8: Sinch's Recent Acquisitions, 2020-2021
    - Table 2.9: Sinch's Select Financial Information ($m), 2021-2023
  - ii. Geographic Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.14. Syniverse
  - i. Corporate Information
  - ii. Geographic Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
    - Figure 2.10: Syniverse Identity and Authentication Engine
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.15. Tata Communications
  - i. Corporate Information
  - ii. Geographic Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.16. Telesign
  - i. Corporate Information
  - ii. Geographic Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.17. Twilio
  - i. Corporate Information
    - Table 2.11: Twilio's Revenue ($m), 2021-2023
    - Table 2.12: Twilio's Acquisitions, November 2019-present
  - ii. Geographic Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.18. Vonage
  - i. Corporate Information
  - ii. Geographic Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offerings
  - v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
2.2. Juniper Research Leaderboard Methodology
2.3. Limitations & Interpretations
- Table 2.13: Juniper Research Competitor Leaderboard Scoring Criteria: Mobile Identity Vendors
2.4. Related Research

Data & Forecasting

1. Market Forecast & Key Takeaways

1.1. Introduction to Mobile Identity Forecasts
- Figure 1.1: Total Mobile Identity Revenue ($25bn), Split by Channel, 2025
- 1.1.1. Total Operator-billed Mobile Identity Revenue
  - Figure & Table 1.2: Total Operator-billed Mobile Identity Revenue ($m), Split by Key Regions, 2025-2029
- 1.1.2. Total Mobile Identity Revenue
  - Figure & Table 1.3: Total Mobile Identity Revenue ($m), Split by 8 Key Regions, 2025-2029
  - Table 1.4: Total Mobile Identity Revenue ($m), Split by Operator-billed and Non-Operator-billed revenue, 2025-2029

2. SMS OTPs

2.1. SMS OTPs
- 2.1.1. SMS OTP Methodology
  - Figure 2.1: OTP SMS Forecast Methodology
- 2.1.2. Total SMS Traffic Used for MFA or OTP Use Cases
  - Figure & Table 2.2: Total SMS Traffic Used for MFA or OTP Use Cases (m), Split by 8 Key Regions, 2025-2029
- 2.1.3. Total Platform Revenue from MFA and OTP SMS Traffic
  - Figure & Table 2.3: Total Platform Revenue from MFA and OTP SMS Traffic ($m), Split by 8 Key Regions, 2025-2029
- 2.1.4. Total Operator-billed Revenue from SMS Which Use OTP & MFA Use Cases
  - Figure & Table 2.4: Total Operator-billed Revenue from SMS which use OTP & MFA Use Cases ($m), Split by 8 Key Regions, 2025-2029

3. Phone Number Verification APIs

3.1. Phone Number Verification APIs Introduction
- 3.1.1. Phone Number Verification APIs Methodology
  - Figure 3.1: Phone Number Verification APIs Forecast Methodology
- 3.1.2. Total Number of Phone Number Verification API Calls
  - Figure & Table 3.2: Total Number of Phone Number Verification API Calls (m), Split by 8 Key Regions, 2025-2029
- 3.1.3. Total Operator Revenue from Phone Number Verification API Calls
  - Figure & Table 3.3: Total Operator Revenue from Phone Number Verification API Calls ($m), Split by 8 Key Regions, 2025-2029

4. RCS OTPs

4.1. RCS OTPs
- 4.1.1. RCS OTPs Methodology
  - Figure 4.1: RCS OTPs Forecast Methodology
- 4.1.2. Total Number of RCS Business Messages Which are Authentication Messages
  - Figure & Table 4.2: Total Number of RCS Business Messages Which are Authentication Messages (m), Split by 8 Key Regions, 2025-2029
- 4.1.3. Total Revenue from RCS Business Messaging Authentication Traffic
  - Figure & Table 4.3: Total Revenue from RCS Business Messaging Authentication Traffic ($m), Split by 8 Key Regions, 2025-2029

5. OTP Voice

5.1. OTP Voice Introduction
- 5.1.1. OTP Voice Methodology
  - Figure 5.1: OTP Voice Forecast Methodology
- 5.1.2. Total Operator Revenue from OTP Voice API Calls
  - Figure & Table 5.2: Total Operator Revenue from OTP Voice API Calls ($m), Split by 8 Key Regions, 2025-2029

6. OTT OTPs

6.1. OTT OTPs Introduction
- 6.1.1. OTT OTP Methodology
  - Figure 6.1: OTT OTP Forecast Methodology
- 6.1.2. Total OTT Business Messages Attributable to OTPs
  - Figure & Table 6.2: Total OTT Business Messages Attributable to OTPs
- 6.1.3. Total OTT Business Messaging Revenue
  - Figure & Table 6.3: Total OTT Business Messaging Revenue ($m), Split by 8 Key Regions, 2025-2029
  - Table 6.4: Potential Operator A2P Revenue Loss Due to OTT Business Messaging OTPs ($m), Split by 8 Key Regions, 2025-2029

7. MSISDN For Mobile Identity

7.1. MSISDN Introduction
- 7.1.1. MSISDN Methodology
  - Figure 7.1: MSISDN Forecast Methodology
- 7.1.2. Total MNO Direct Revenue from MSISDN Login
  - Figure & Table 7.2: Total MNO Direct Revenue from MSISDN Login ($m), Split by 8 Key Regions, 2025-2029
  - Table 7.3: Total Number of Mobile Devices Using MSISDN for Single Sign In (m), Split by 8 Key Regions, 2025-2029

8. Device-based Biometric Authentication

8.1. Device-based Biometric Authentication Introduction
- 8.1.1. Device-based Biometric Authentication Methodology
  - Figure 8.1: Device-based Biometric Authentication Forecast Methodology
- 8.1.2. Total Number of Smartphones That are Capable of Biometric Authentication
  - Figure & Table 8.2: Total Number of Smartphones That are Capable of Biometric Authentication (m), Split by 8 Key Regions, 2025-2029