Global AIT Prevention Market: 2024-2029

Description

KEY STATISTICS
Total AIT cost to enterprises in 2024:	$2.1bn
Total AIT cost to enterprises in 2029:	$929m
2024 to 2029 AIT traffic decline:	53%
Forecast period:	2024-2029

Overview

Our "AIT Prevention" research suite provides a detailed and insightful analysis of a market set for significant change over the next five years. It enables stakeholders from mobile operators and AIT prevention vendors to understand how the market for AIT and mobile messaging fraud will evolve over the next five years, as well as the impact of AI and the evolving competitive environment.

The AIT prevention market suite includes several different options that can be purchased separately, including access to data mapping of the traffic and future decline of AIT, and an insightful study uncovering the latest trends and opportunities within the prevention market. Additionally, it includes a document containing an extensive analysis of the 18 market leaders in the AIT prevention space. The coverage can also be purchased as a full research suite, which contains all these elements and includes a substantial discount.

Collectively, they provide a critical tool for understanding this rapidly emerging market; allowing AIT prevention vendors and operators to identify key approaches to shape their future strategy. This research suite's unparalleled coverage makes it an incredibly useful resource for projecting the future of such an uncertain and fast-moving market.

Key Features

Market Dynamics: Insights into key trends and market impacts resulting from challenges within the AIT prevention market. This research addresses challenges posed by fraudulent players utilising AI within AIT fraud and the complexities presented with FaaS (Fraud-as-a-Service). This research then assesses vendor intervention in AIT prevention, such as whitelisting, monitoring and blocking AIT. This AIT prevention research also includes a regional market growth rate analysis on the current development and future growth of AIT prevention across 60 key countries.
Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities and findings within the AIT prevention market, accompanied by key strategic recommendations for AIT prevention vendors, regulators and network operators.
Benchmark Industry Forecasts: Five-year forecast databases are provided for fraudulent A2P SMS traffic and losses, split by enterprise, mobile operator and mobile subscriber losses.
Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 18 AIT prevention vendors via the Juniper Research Competitor Leaderboard; scoring these vendors on criteria such as market performance, revenue and future business prospects.

SAMPLE VIEW

Market Data & Forecasting Report:

The numbers tell you what's happening, but our written report details why, alongside the methodologies.

Market Trends & Strategies Report:

A comprehensive analysis of the current market landscape, alongside strategic recommendations.

Market Data & Forecasting Report

The market-leading research suite for the Mobile Messaging market includes access to a comprehensive five-year forecast dataset comprising 40 tables and over 18,200 datapoints. Metrics in the research suite include:

Total A2P SMS Sent per Annum
Total Fraudulent A2P SMS
Total Losses to Fraudulent SMS

These metrics are provided for the following key market verticals:

Mobile Operator Losses
Enterprise Losses
Mobile Subscriber Losses

Juniper Research Interactive Forecast Excel contains the following functionality:

Statistics Analysis: Users benefit from the ability to search for specific metrics, displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
Country Data Tool:This tool lets users look at metrics for all regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
Country Comparison Tool: Users can select and compare specific countries. The ability to export graphs is included in this tool.
What-if Analysis: Here, users can compare forecast metrics against their own assumptions via 5 interactive scenarios.

Market Trends & Strategies Report

This trends analysis report examines the "AIT Prevention" market landscape in detail; assessing market trends and factors shaping the evolution of this rapidly changing fraudulent activity. The essential strategy report delivers a comprehensive analysis of the strategic opportunities for AIT prevention providers; addressing key verticals and developing challenges, and how stakeholders must navigate these. It also includes evaluation of key country-level opportunities for AIT prevention growth.

Competitor Leaderboard Report

The Competitor Leaderboard report provides a detailed evaluation and market positioning for 18 leading vendors in the AIT prevention space. The vendors are positioned as established leaders, leading challengers, or disruptors and challengers based on capacity and capability assessments:

Arkose Labs
BICS
CM.com
GMS
Infobip
LANCK Telecom
LINK Mobility
Mavenir Systems
Mitto

Monty Mobile
Route Mobile
Sinch
Subex
Syniverse
Tata Communications
Telesign
Twilio
VOX Solutions

This competitive analysis document is centred around the Juniper Research Competitor Leaderboard, a vendor positioning tool that provides an at-a-glance view of the competitive landscape in a market; backed by a robust methodology.

Market Trends & Strategies

1. Key Takeaways and Strategic Recommendations

1.1. Key Takeaways and Strategic Recommendations

2. Future Market Outlook

2.1. Introduction to AIT Fraud
- Figure 2.1: AIT Fraud Infographic
- Figure 2.2: Total Revenue Loss to AIT and SMS Trashing ($m), Split by 8 Key Regions, 2024, $2.1 billion
- Figure 2.3: Total AIT and SMS Trashing A2P SMS Traffic (m), Split by 8 Key Regions, 2024-2029
2.2. Impact of Fraud
- i. Enterprises
  - Figure 2.4: Total AIT and SMS Trashing A2P SMS Traffic (m), Split by 8 Key Regions, 2020-2023
- ii. Mobile Operators
- iii. Consumers
2.3. AIT Prevention
2.4. Rising A2P Costs
- Figure 2.5: Average Cost per A2P SMS ($), Split by 8 Key Regions, 2024-2029
2.5. Complexities of AIT
2.6. AI and AIT
2.7. FaaS (Fraud-as-a-Service)
- Figure 2.6: FaaS Elements Infographic
2.8. Additional Forms of Fraud over SMS
- i. SMS Phishing
  - Figure 2.7: SMS Phishing Infographic
  - Figure 2.8: Total Mobile Subscriber Losses Attributable to Fraudulent A2P SMS ($m), Split by 8 Key Regions, 2024-2029
- ii. Grey Routes
  - Figure 2.9: Lost Operator Revenue Opportunity due to Grey Route Traffic ($m), Split by 8 Key Regions, 2024-2029
- iii. Premium Rate SMS
- iv. ATO
- v. SMS Trashing

3. Ecosystem Analysis

3.1. Introduction to Ecosystem Analysis
- 3.1.1. AIT Mitigation Vendors
- 3.1.2. Mobile Operators
- 3.1.3. Messaging Aggregators
- 3.1.4. CPaaS Providers
3.2. SMS Fraud
- Figure 3.1: SMS Fraud Ecosystem Infographic

4. Country Readiness Index

4.1. Introduction to Country Readiness Index
- Figure 4.1: AIT/SMS Fraud Country Readiness Index Regional Definitions
- Table 4.2: Juniper Research Country Readiness Index Scoring Criteria: AIT/SMS Fraud Prevention
- Figure 4.3: Juniper Research Country Readiness Index: AIT/SMS Fraud Prevention
- Table 4.4: AIT/SMS Fraud Prevention Country Readiness Index: Market Segments
4.2. Focus Markets
- Figure 4.5: Total Losses to A2P SMS Fraud ($m), Split by 8 Focus Markets, 2024
- i. High GDP
  - Figure 4.6: Average Mobile Subscriber Loss per Successful Fraudulent A2P SMS ($), Split by Eight Focus Markets, 2024-2029
- ii. High Mobile Subscriber User Base
  - Figure 4.7: Mobile Subscribers (m), Split by Eight Focus Markets, 2024-2029
- iii. Gaps in Regulation
4.3. Growth Markets
- i. Increasing Mobile Subscribers
  - Figure 4.8: Total Mobile Subscribers (m), Split by Growth Markets, 2024-2029
- ii. Pakistan
- iii. Nigeria
4.4. Saturated Markets
- i. West Europe
  - Figure 4.9: Total A2P SMS Traffic (m), Split by Eight Saturated Markets, 2024-2029
- ii. Hong Kong, Israel, New Zealand and Qatar
  - Figure 4.10: Total Mobile Subscribers (m), Split by Four Saturated Markets, 2024
4.5. Developing Markets
- Figure 4.11: Total Losses to A2P SMS Fraud ($m), Split by Developing Markets, 2024
- i. GDP per Capita
- ii. Mobile Subscribers
  - Table 4.12: Juniper Research's Country Readiness Index Heatmap: North America
  - Table 4.13: Juniper Research's Country Readiness Index Heatmap: Latin America
  - Table 4.14: Juniper Research's Country Readiness Index Heatmap: West Europe
  - Table 4.15: Juniper Research's Country Readiness Index Heatmap: Central & East Europe
  - Table 4.16: Juniper Research's Country Readiness Index Heatmap: Far East & China
  - Table 4.17: Juniper Research's Country Readiness Index Heatmap: Indian Subcontinent
  - Table 4.18: Juniper Research's Country Readiness Index Heatmap: Rest of Asia Pacific
  - Table 4.19: Juniper Research's Country Readiness Index Heatmap: Africa & Middle East

Competitor Leaderboard

1. Juniper Research Competitor Leaderboard

1.1. Why Read This Report
- Table 1.1: Juniper Research Competitor Leaderboard: Vendors & Product Portfolio
- Figure 1.2: Juniper Research Competitor Leaderboard: AIT Fraud Prevention
- Table 1.3: Juniper Research Competitor Leaderboard: Vendors
- Table 1.4: Juniper Research Competitor Leaderboard Heatmap: AIT Fraud Prevention Vendors

2. Vendor Profiles

2.1. AIT Fraud Prevention Vendor Profiles
- 2.1.1. Arkose Labs
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offering
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.2. BICS
  - i. Corporate Information
    - Table 2.1: BICS' Select Financial Information (Euro-m), 2022 & 2023
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offering
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.3. CM.com
  - i. Corporate Information
    - Table 2.2: Acquisitions Made by CM.com, 2021-present
    - Table 2.3: CM.com's Select Financial Information (Euro-m), 2022-2023
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offering
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.4. GMS (Global Message Services)
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offering
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.5. Infobip
  - i. Corporate Information
    - Table 2.4: Infobip's Acquisitions - April 2021 to Present
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offering
    - Figure 2.5: Infobip's Signals Solution
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.6. LANCK Telecom
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offering
  - v. Juniper Research's View: Key Strengths and Strategic Opportunities
- 2.1.7. LINK Mobility
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offering
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.8. Mavenir Systems
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offering
    - Figure 2.6: Mavenir's Fraud and Security Suite
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.9. Mitto
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offering
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.10. Monty Mobile
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offering
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.11. Route Mobile
  - i. Corporate Information
    - Table 2.7: Route Mobile's Annual Financial Information (Indian Rupee Cr), 2021-2023
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offering
    - Figure 2.8: Route Mobile's Route Shield Solution
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.12. Sinch
  - i. Corporate Information
    - Table 2.9: Sinch's Recent Acquisitions, 2020-2021
    - Table 2.10: Sinch's Select Financial Information ($m), 2021-2023
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offering
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.13. Subex
  - i. Corporate Information
    - Table 2.119: Subex's Financial Information ($m), 2022 and 2023
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offering
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.14. Syniverse
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offering
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.15. Tata Communications
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offering
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.16. Telesign
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offering
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.17. Twilio
  - i. Corporate Information
    - Table 2.1210: Twilio's Acquisitions, November 2019-present
    - Table 2.1311: Twilio's Revenue ($m), 2021-2023
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offering
    - Figure 2.1412: Twilio's Verify SMS Fraud Insights Dashboard
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
- 2.1.18. VOX Solutions
  - i. Corporate Information
  - ii. Geographical Spread
  - iii. Key Clients & Strategic Partnerships
  - iv. High-level View of Offering
  - v. Juniper Research's View: Key Strengths & Strategic Opportunities
2.2. Juniper Research Leaderboard Methodology
2.3. Limitations & Interpretations
- Table 2.1513: Juniper Research Competitor Leaderboard Scoring Criteria: AIT Prevention Vendors

Data & Forecasting

1. A2P SMS Fraud Market Summary

1.1. Introduction to A2P SMS Fraud Market Forecasts
- Figure 1.1: Total Mobile Subscribers (m), Split by 8 Key Regions, 2024-2029
1.2. Total Fraudulent A2P SMS
- Figure & Table 1.2: Total Fraudulent A2P SMS (m), Split by 8 Key Regions, 2024-2029
- Table 1.3: Total Fraudulent A2P SMS (m), Split by Operator, Enterprise and Mobile Subscriber, 2024-2029
1.3. Total Losses to Fraudulent A2P SMS
- Figure & Table 1.4: Total Losses to Fraudulent A2P SMS ($m), Split by 8 Key Regions, 2024-2029
- Table 1.5: Total Losses to Fraudulent A2P SMS ($m), Split by Operator, Mobile Subscriber and Enterprise Losses, 2024-2029

2. Operator Losses: Market Forecasts & Key Takeaways

2.1. Operator Losses
- 2.1.1. Operator Losses Forecast Methodology
  - i. Request for Information
    - Figure 2.1: Operator Losses Forecast Methodology
- 2.1.2. Total Number of A2P Grey Route Messages per Annum
  - Figure & Table 2.2: Total Number of A2P Grey Route Messages per Annum (m), Split by 8 Key Regions, 2024-2029
- 2.1.3. Lost Operator Revenue Opportunity due to Grey Route Traffic
  - Figure & Table 2.3: Lost Operator Revenue Opportunity due to Grey Route Traffic ($m), Split by 8 Key Regions, 2024-2029

3. Enterprise Losses: Market Forecasts & Key Takeaways

3.1. Enterprise Losses
- 3.1.1. Forecast & Methodology
  - Figure 3.1: Enterprise Losses Forecast Methodology
- 3.1.2. Total AIT and SMS Trashing A2P SMS Traffic
  - Figure & Table 3.2: Total AIT and SMS Trashing A2P SMS Traffic (m), Split by 8 Key Regions, 2024-2029
- 3.1.3. Total Cost of AIT and SMS Trashing to Enterprises
  - Figure & Table 3.3: Total Cost of AIT and SMS Trashing to Enterprises ($m), Split by 8 Key Regions, 2024-2029

4. Mobile Subscriber Losses: Market Forecasts & Key Takeaways

4.1. Mobile Subscriber Losses
- 4.1.1. Forecast & Methodology
  - Figure 4.1: Mobile Subscriber Losses Forecast Methodology
- 4.1.2. Total A2P SMS Traffic Attributable to Mobile Subscriber Loss Attempts
  - Figure & Table 4.2: Total A2P SMS Traffic Attributable to Mobile Subscriber Loss Attempts (m), Split by 8 Key Regions, 2024-2029
- 4.1.3. Total A2P SMS Traffic that Causes Mobile Subscriber Losses
  - Figure & Table 4.3: Total A2P SMS Traffic that Causes Mobile Subscriber Losses (m), Split by 8 Key Regions, 2024-2029
- 4.1.4. Total Mobile Subscriber Losses Attributable to Fraudulent A2P SMS
  - Figure & Table 4.4: Total Mobile Subscriber Losses Attributable to Fraudulent A2P SMS ($m), Split by 8 Key Regions, 2024-2029
  - Table 4.5: Average Loss per Successful Fraudulent A2P SMS ($), Split by 8 Key Regions, 2024-2029

5. SMS Firewall Spend: Market Forecasts & Key Takeaways

5.1. SMS Firewalls
- 5.1.1. Forecast & Methodology
  - Figure 5.1: SMS Firewalls Forecast Methodology
- 5.1.2. Total A2P SMS Traffic Handled by SMS Firewalls
  - Figure & Table 5.2: Total A2P SMS Traffic Handled by SMS Firewalls (m), Split by 8 Key Regions, 2024-2029
- 5.1.3. Total Operator Spend on SMS Firewalls
  - Figure & Table 5.3: Total Operator Spend on SMS Firewalls ($m), Split by 8 Key Regions, 2024-2029