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PUBLISHER: Juniper Research Ltd | PRODUCT CODE: 1508848

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PUBLISHER: Juniper Research Ltd | PRODUCT CODE: 1508848

Mobile Money in Emerging Markets: 2024-2029

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KEY STATISTICS
Spend via mobile money services in 2024:$1.59bn
Spend via mobile money services in 2029:$2.4tn
2024 to 2029 market growth:51%
Forecast period:2024-2029

Overview

Our "Mobile Money in Emerging Markets" research report provides a detailed evaluation and analysis of the ways in which the mobile financial services space is evolving and developing. The research also considers future trends and challenges within the mobile money market, such as the shift to advanced services and the expansion of merchant payments.

In addition, the report contains two Juniper Research Competitor Leaderboards; giving readers a comprehensive understanding of the competitive dynamics in this space. The Competitor Leaderboards position 20 mobile money services and 16 mobile money technology platform providers; delivering an invaluable resource for stakeholders seeking to understand the competitive landscape in the mobile money market on both a consumer-facing and B2B basis.

The research suite contains a detailed dataset; providing forecasts for mobile financial services use across a wide range of different metrics, including the total users and transactions made via mobile money services, the amount lent to users of microcredit, and the total monetary spend and deposits for mobile money services in mobile money.

Key Features

  • Market Dynamics: A strategic analysis of the major drivers, challenges, and innovations shaping the adoption and development of the mobile money industry, including the shift from offering basic services to more advanced services and digital payments, the rise of the Payments as a Platform business model, and the use of AI to enable new capabilities within mobile wallets.
  • Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities and findings within the mobile money market, accompanied by strategic recommendations for stakeholders, such as digital wallet providers, mobile network operators and banks.
  • Benchmark Industry Forecasts: Includes forecasts for the total users of, and spend via, mobile money platforms, split by different segments and transaction types. This data is split by 4 key forecast regions and 15 countries.
  • Juniper Research Competitor Leaderboards: Key player capability and capacity assessment for 20 mobile money services and 16 mobile money technology platform providers, via two Juniper Research Competitor Leaderboards.

SAMPLE VIEW

Market Data & Forecasts PDF Report

The numbers tell you what's happening, but our written report details why, alongside the methodologies.

Market Trends & Strategies Report

A comprehensive analysis of the current market landscape, alongside strategic recommendations.

Market Data & Forecasts

The market-leading research suite for the "Mobile Money in Emerging Markets" includes access to the full set of forecast data of 76 tables and over 10,000 datapoints. Metrics in the research suite include:

  • Number of Users
  • Value of Spend

The data is split by the following sectors and transaction types:

  • 4 Key Sectors (Microinsurance, Microloans, Microsavings, Mobile Money Transfer)
  • 8 Transaction Types (Airtime Top-up, Bill Payment, Cash In, Cash Out, Domestic P2P, G2P, International P2P, Merchant Payment)

Juniper Research Interactive Forecast Excel contains the following functionality:

  • Statistics Analysis: Users benefit from the ability to search for specific metrics, displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
  • Country Data Tool: This tool lets users look at metrics for all regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
  • Country Comparison Tool: Users can select and compare specific countries. The ability to export graphs is included in this tool.
  • What-if Analysis: Here, users can compare forecast metrics against their own assumptions, via 5 interactive scenarios.

Market Trends & Strategies Report

Juniper Research's new report examines the "Mobile Money in Emerging Markets" landscape in detail; assessing current trends and factors shaping the market, such as the growing shift to advanced services, the use of AI & machine learning to unlock new capabilities, and the impact of new payment types, such as CBDCs (Central Bank Digital Currencies). The report delivers comprehensive analysis of the strategic opportunities for mobile money services and platform providers; addressing key verticals, developing challenges, and how stakeholders should navigate these.

Competitor Leaderboard Report

Juniper Research's Competitor Leaderboard provides detailed evaluation and market positioning for 20 leading mobile money services and 16 mobile money technology platforms. The vendors in each Competitor Leaderboard are positioned either as established leaders, leading challengers or disruptors and challengers, based on capacity and capability assessments. The vendors in the mobile money services Competitor Leaderboard include:

  • Airtel Money
  • bKash
  • Easypaisa
  • EcoCash
  • eZ Cash
  • Gcash
  • Grameenphone
  • LinkAja
  • MonCash
  • Moov Money
  • M-PESA
  • MTN Mobile Money
  • Ooredoo Money
  • Orange Money
  • Roshan M-Paisa
  • Tigo
  • Transfer/Telcel
  • TrueMoney
  • uPaisa
  • Wave Money

The vendors in the mobile money technology platforms Competitor Leaderboard include:

  • Amdocs
  • Comviva
  • Guru
  • Ericsson
  • Estel
  • Huawei
  • Inswitch
  • OBOPAY
  • Omobio
  • OpenWay
  • Panamax
  • Seamless
  • Telepin
  • Tmob - thinksmobility
  • Veengu
  • Youtap

Backed by a robust and comprehensive scoring methodology, Juniper Research's Competitor Leaderboard allows readers to gain greater insight into leading market players; enabling them to view which companies have the highest market prospects and the strategies being implemented.

Table of Contents

Market Trends & Strategies

1. Key Takeaways & Strategic Recommendations

  • 1.1. Key Takeaways for Mobile Money Services
  • 1.2. Strategic Recommendations for Mobile Money Services
  • 1.3. Key Takeaways for Sophisticated MFS
  • 1.4. Strategic Recommendations for Sophisticated MFS

2. Current Status of the Mobile Money Market & Future Outlook

  • 2.1. Introduction to Mobile Money
    • Figure 2.1: Unbanked Adult Population (m), Split by 8 Key Regions, 2024
  • 2.2. Definitions within Mobile Money
    • 2.2.1. The Context
    • 2.2.2. The Drivers
    • 2.2.3. The Key Pillars of Mobile Money
    • 2.2.4. The Challenges
      • Figure 2.2: Smartphone Penetration Rate (%), Split by 8 Key Regions, 2024

3. Segment Analysis

  • 3.1.1. Mobile Money Transfer
    • i. Domestic
    • ii. Cross-border
    • 3.1.2. Mobile Microloans
    • 3.1.3. Mobile Microinsurance
    • 3.1.4. Mobile Microsavings
    • 3.1.5. Merchant Payments (both In-store and Online)
      • i. In-store Merchant Payments
      • ii. Online Merchant Payments
  • 3.2. Status of the Mobile Money Market
    • 3.2.1. Mobile Money Transfer
      • i. Introduction
      • ii. SWOT Analysis
      • iii. Outlook
    • 3.2.2. Mobile Microloans
      • i. Introduction
      • ii. SWOT Analysis
      • iii. Outlook
    • 3.2.3. Mobile Microinsurance
      • i. Introduction
        • Figure 3.1: Mobile Microinsurance Categories
      • ii. SWOT Analysis
      • iii. Outlook
    • 3.2.4. Mobile Microsavings
      • i. Introduction
      • ii. SWOT Analysis
      • iii. Outlook
    • 3.2.5. Merchant Payments
      • i. Introduction
      • ii. SWOT Analysis
      • iii. Key Vendors to Watch
      • iv. Outlook

4. Key Trends & Future Outlook

  • 4.1. Key Enabling Factors
    • 4.1.1. Key Technologies
      • i. AI (Artificial Intelligence) and ML (Machine Learning)
      • ii. Digital Identity
      • iii. Credit Scoring Alternative
      • iv. Blockchain and CBDCs
    • 4.1.2. Key Relationships
      • i. Banks
      • ii. Regulators
      • iii. Agent Networks
      • iv. Merchant Networks
      • v. Remittance Partners
      • vi. Platform Providers
  • 4.2. The Shift to Advanced Services
    • 4.2.1. Platform Capabilities for New Service Offerings
    • 4.2.2. Payments-as-a-Platform and the Future of Mobile Money
    • 4.2.3. Optimised UX (User Experience) and UI (User Interface)
    • 4.2.4. Personalised Product Design
    • 4.2.5. Building and Managing Key Partnerships
    • 4.2.6. Navigating Regulatory Challenges

Competitor Leaderboard

1. Mobile Money Services Competitor Leaderboard & Vendor Profiles

  • Table 1.1: Juniper Research Competitor Leaderboard: Mobile Money Vendors Included & Product Portfolio
  • Figure 1.2: Juniper Research Leaderboard: Mobile Money Services
  • Table 1.3: Juniper Research Leaderboard: Mobile Money Services
  • Table 1.4: Juniper Research Leaderboard Heatmap: Mobile Money Services - Part 1 of 2
  • Table 1.5: Juniper Research Leaderboard Heatmap: Mobile Money Services - Part 2 of 2
  • 1.1. Vendor Profiles
    • 1.1.1. Airtel Money
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 1.1.2. bKash
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 1.1.3. Easypaisa
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 1.1.4. EcoCash
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 1.1.5. eZ Cash
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 1.1.6. Gcash (Philippines)
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
        • Figure 1.6: GCash Cash-in Kiosk
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 1.1.7. Grameenphone (GPAY)
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 1.1.8. LinkAja
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 1.1.9. Mon Cash
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 1.1.10. Moov Money (Benin)
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 1.1.11. M-PESA
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 1.1.12. MTN Mobile Money
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 1.1.13. Ooredoo Money
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 1.1.14. Orange Money
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 1.1.15. Roshan M-Paisa
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 1.1.16. Tigo
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 1.1.17. Transfer/Telcel
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 1.1.18. TrueMoney
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 1.1.19. UPaisa
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 1.1.20. Wave Money
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 1.2. Juniper Research Leaderboard Assessment Methodology
  • 1.3. Limitations & Interpretations
    • Table 1.7: Juniper Research Competitor Leaderboard Scoring Criteria: Mobile Money Services

2. Mobile Money Platform Providers Competitor Leaderboard

  • Table 2.1: Juniper Research Competitor Leaderboard: Mobile Money Platform Vendors Included & Product Portfolio
  • Figure 2.2: Juniper Research Competitor Leaderboard: Mobile Money Platforms
  • Table 2.3: Juniper Research Leaderboard: Mobile Money Platforms
  • Table 2.4: Juniper Research Leaderboard Heatmap: Mobile Money Platforms
  • 2.1. Vendor Profiles
    • 2.1.1. Amdocs
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.2. Comviva
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.3. DigiPay.Guru
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.4. Ericsson
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.5. Estel
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.6. Huawei
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.7. inswitch
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.8. Obopay
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.9. Omobio
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.10. OpenWay
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
        • Figure 2.5: Way4 Payment Business Capabilities
        • Figure 2.6: Way4 Technologies Capabilities
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.11. Panamax
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.12. Seamless Distribution Systems
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.13. Telepin
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.14. Tmob - Thinks Mobility
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.15. Veengu
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 2.1.16. Youtap
      • i. Corporate
      • ii. Geographic Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 2.2. Juniper Research Leaderboard Assessment Methodology
  • 2.3. Limitations & Interpretations
    • Table 2.7: Juniper Research Competitor Leaderboard Scoring Criteria: Mobile Money Platforms

Data & Forecasting

1. Introduction & Forecast Methodology

  • 1.1. Introduction to Mobile Money
    • Figure 1.1: Unbanked Adult Population (m), Split by 8 Key Regions, 2024
  • 1.2. Definitions Within Mobile Money
    • 1.2.1. The Context
  • 1.3. Forecast Introduction
    • 1.3.1. Mobile Money Forecast Methodology
      • Figure 1.2: Mobile Money Methodology
      • Figure 1.3: Microloans Forecast Methodology
      • Figure 1.4: Microsavings Forecast Methodology
      • Figure 1.5: Microinsurance Forecast Methodology
  • 1.4. Market Forecasts Summary
    • 1.4.1. Total Users of Mobile Financial Services
      • Figure 1.6: Total Mobile Money Users (m), Split by 4 Emerging Regions, 2024-2029
    • 1.4.2. Total Monetary Spend and Deposits Made by Consumers on Mobile Financial Services
      • Figure & Table 1.7: Total Monetary Spend on Deposits Made by Consumers on Mobile Financial Services ($), Split by 4 Emerging Regions, 2024-2029
      • Table 1.8: Total Monetary Spend and Deposits Made by Consumers on Mobile Financial Services ($m), Split by Services, 2024-2029
  • 1.5. Sophisticated Microfinance Forecasts
    • 1.5.1. Number of Unique Mobile Users Who Make Sophisticated Microfinance Transactions
      • Figure & Table 1.9: Total Unique Mobile Users Who Make Sophisticated Microfinance Transactions (m), Split by 4 Emerging Regions, 2024-2029
    • 1.5.2. Total Volume of Sophisticated Microfinance Transactions
      • Figure & Table 1.10: Total Volume of Sophisticated Microfinance Transactions per annum (m), Split by 4 Emerging Regions, 2024-2029
  • 1.6. Mobile Money Forecasts
    • 1.6.1. Total Number of Mobile Money Transactions per annum
      • Figure & Table 1.11: Total Number of Mobile Money Transactions per annum (m), Split by 4 Emerging Markets, 2024-2029
      • Table 1.12: Total Volume of Mobile Money Transactions in Emerging Markets (m), Split by Transaction Type, 2024-2029
    • 1.6.2. Total Value of Mobile Money Transactions in Emerging Markets
      • Figure & Table 1.13: Total Value of Mobile Money Transactions in Emerging Markets ($m), Split by 4 Emerging Markets, 2024-2029
      • Table 1.14: Total Value of Mobile Money Transactions in Emerging Markets ($m) Split by Transaction Type, 2024-2029
  • 1.7. Microloans and Microcredit Forecasts
    • 1.7.1. Total Number of Mobile Microloans in Emerging Markets
      • Figure & Table 1.15: Total Number of Mobile Microloans in Emerging Markets (m), Split by 4 Emerging Markets, 2024-2029
    • 1.7.2. Total Value of Mobile Microloans in Emerging Markets
      • Figure & Table 1.16: Total Value of Mobile Microloans ($m), Split by 4 Emerging Markets, 2024-2029
  • 1.8. Mobile Microsavings Forecasts
    • 1.8.1. Total Number of Mobile Microsavings Accounts
      • Figure & Table 1.17: Total Number of Mobile Microsavings Accounts in Emerging Markets ($m), Split by 4 Emerging Markets, 2024-2029
    • 1.8.2. Total Annual Deposit Value for Mobile Microsavings
      • Figure & Table 1.18: Total Annual Deposit Value for Mobile Microsavings ($m), Split by 4 Emerging Markets, 2024-2029
  • 1.9. Mobile Microinsurance Forecasts
    • 1.9.1. Total Cost of Mobile Microinsurance to Users
      • Figure & Table 1.19: Total Cost of Mobile Microinsurance to Users ($m), Split by 4 Emerging Markets, 2024-2029
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