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PUBLISHER: Juniper Research Ltd | PRODUCT CODE: 1460832
PUBLISHER: Juniper Research Ltd | PRODUCT CODE: 1460832
Global Subscription Economy Market: 2024-2028
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DELIVERY TIME: 1-2 business days
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| KEY STATISTICS | |
|---|---|
| Total transaction value in 2024: | $593bn |
| Total transaction value in 2028: | $996bn |
| 2022 to 2026 market growth: | 68% |
| Forecast period: | 2024-2028 |
Overview
Our Subscription Economy research suite provides a detailed and insightful analysis of this evolving market; enabling stakeholders from payment companies, subscription management platforms, and those with a subscription-based business model to understand future growth, key trends and the competitive environment.
The suite includes several different options that can be purchased separately, including access to data mapping the adoption and future growth of subscription economy; an insightful study uncovering the latest trends and opportunities within the market, and a document containing extensive analysis of the 20 market leaders in the subscription economy space. The coverage can also be purchased as a Full Research Suite, containing all these elements, and including a substantial discount.
Collectively, they provide a critical tool for understanding this rapidly emerging market; allowing subscription management platforms and vendors to shape their future strategy. Its unparalleled coverage makes this research suite an incredibly useful resource for charting the future of such an uncertain and rapidly growing market.
SAMPLE VIEW
Market Data & Forecasting Report
The numbers tell you what's happening, but our written report details why, alongside the methodologies.
Market Trends & Strategies Report
A comprehensive analysis of the current market landscape, alongside strategic recommendations.
Key Features
- Market Dynamics: Insights into key trends and market expansion challenges within the subscription economy market; identifying consumer trends, addressing the challenges the subscription model faces, the potential side effects of increasing regulatory involvement, and opportunities posed by recent innovations in subscription payment methods. The market share research also includes a regional market growth analysis on the current development and segment growth of the subscription economy market across 8 key regions, as well as providing a future outlook.
- Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities and findings within the subscription economy market, accompanied by strategic recommendations for stakeholders.
- Benchmark Industry Forecasts: The business overview into the subscription economy includes forecasts for total revenue for the subscription economy market, split by segments across digital subscriptions and physical subscriptions, such as digital video streaming and multi-service subscriptions.
- Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 20 subscription management platforms, via the Juniper Research Competitor Leaderboard, featuring market size for major players in the subscription economy industry.
Market Data & Forecasting Report
The market-leading research suite for the subscription economy market includes access to the full set of forecast data of 104 tables and over 47,000 datapoints. Metrics in the research suite include:
- Average Cost of Subscriptions
- Total Number of Subscriptions
- Total Revenue from Subscriptions
These metrics are provided for the following key market verticals of subscription categories:
- Digital Entertainment
- Digital Video Streaming Services
- Digital Music Streaming Services
- Digital Spoken Word
- Video Gaming
Physical Good Subscriptions
- Physical Good Items
- Curated Boxes
Lifestyle
- Fitness & Wellbeing
- Newspaper & Magazines
- Delivery Services
- Mobility-as-a-Service
- Multi-service Subscriptions
- Software
Juniper Research's Interactive Forecast Excel contains the following functionality:
- Statistics Analysis: Users benefit from the ability to search for specific metrics, for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
- Country Data Tool: This tool lets users look at metrics for all regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
- Country Comparison Tool: Users can select and compare specific countries. The ability to export graphs is included in this tool.
- What-if Analysis: Here, users can compare forecast metrics against their own assumptions, via 5 interactive scenarios.
Market Trends & Strategies Report
This report examines the subscription economy market landscape in detail; assessing market trends and factors shaping the evolution of this rapidly growing market. The report delivers comprehensive analysis of the strategic opportunities for subscription providers; addressing key verticals and developing challenges, and how stakeholders should navigate these. It also includes evaluation of key country-level opportunities for subscription growth.
Competitor Leaderboard Report
The Competitor Leaderboard report provides a detailed evaluation and market positioning for 20 leading vendors in the space of subscription offerings. The vendors are positioned as an established leader, leading challenger or disruptor and challenger based on capacity and capability assessments:
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This document is centred around the Juniper Research Competitor Leaderboard; a vendor positioning tool that provides an at-a-glance view of the competitive landscape in a market, backed by a robust methodology.
Table of Contents
Market Trends & Strategies
1. Key Takeaways & Strategic Recommendations
- 1.1. Key Takeaways
- 1.2. Strategic Recommendations
2. Market Landscape
- 2.1. Introduction
- 2.2. History of the Subscription Economy
- 2.3. Types of Subscription Models
- 2.3.1. Flat Rate
- 2.3.2. Tiered
- 2.3.3. Per User
- 2.3.4. Freemium
- 2.3.5. Usage-based
- 2.3.6. Per Feature
- 2.4. Subscriptions: Benefits and Challenges for Consumers
- 2.5. Subscriptions: Benefits and Challenges for Businesses
- 2.6. Key Trends & Drivers
- 2.7. Payment Methods
- 2.7.1. Direct Debit
- Figure 2.3: Payment Failure Rate
- 2.7.2. Open Banking
- Figure 2.4: Comparison Between Traditional Banking and Open Banking
- 2.7.3. Alternative Payment Methods
- 2.7.4. Carrier Billing
- Figure 2.5: Payment Processing Time
- 2.7.1. Direct Debit
3. Market Segment Analysis
- 3.1. Software
- 3.1.1. Key Developments
- 3.1.2. Challenges: Privacy and Piracy
- 3.2. News and Magazines
- 3.2.1. Key Developments
- 3.2.2. Challenges: Lack of Trust and Cost of Printing
- 3.2.3. Future Outlook
- 3.3. Digital Entertainment
- i. Digital Video
- ii. Digital Music
- iii. Digital Gaming
- 3.3.2. Current Status
- 3.3.3. Future Outlook
- 3.4. Physical Goods
- 3.4.1. Key Developments
- 3.4.2. Challenges
- 3.5. Physical Curations
- i. Meal Kits
- ii. Beauty & Personal Care
- iii. Third Sector
- 3.5.2. Challenges for Curated Box Subscriptions
- 3.5.3. Future Outlook
- 3.6. Multiservice Subscription
- 3.7. Delivery Services
- 3.8. Fitness and Wellbeing
- 3.8.1. Key Developments
- 3.8.2. Challenges: Freely Available Alternatives
- 3.8.3. Prescription Subscriptions
- 3.9. Mobility-as-a-Service
- 3.10. Emerging Categories
- i. Insurance
- ii. IoT
- iii. Coffee Retailer
- iv. Social Media
- v. Fintech & Neobank Subscriptions
4. Country Readiness Index
- 4.1. Introduction to Country Readiness Index
- Figure 4.1: Subscription Economy Country Readiness Index
- Table 4.2: Juniper Research Country Readiness Index Scoring Criteria: Subscription Economy
- Figure 4.3: Juniper Research Country Readiness Index: Subscription Economy
- Table 4.4: Subscription Economy Country Readiness Index: Market Segments
- Figure 4.5: Market Readiness and Market Growth Scores, Split by 8 Key Regions
- 4.1.1. Focus Markets
- i. Large Addressable User Base
- Figure 4.6: Number of Subscriptions (m), Split by Top 8 Countries, 2024-2028
- ii. US Dominance
- iii. India
- iv. How to Provide an Advantage in a Competitive Market
- i. Large Addressable User Base
- 4.1.2. Growth Market
- i. The Middle East
- ii. Low Population, High Growth
- Figure 4.7: Total Subscription Revenue for Growth Markets ($m), Split by 8 Select Countries, 2024-2028
- 4.1.3. Saturated Market
- i. Indonesia
- Figure 4.8: Total Subscription Revenue for Saturated Markets ($m), Split by 4 Select Countries, 2024-2028
- i. Indonesia
- 4.1.4. Developing Markets
- i. South Africa
- Figure 4.9: Total Subscription Revenue for 6 Key Developing Markets ($m), 2024-2028
- Table 4.10: Juniper Research's Country Readiness Index Heatmap: North America
- Table 4.11: Juniper Research's Country Readiness Index Heatmap: Latin America
- Table 4.12: Juniper Research's Country Readiness Index Heatmap: West Europe
- Table 4.13: Juniper Research's Country Readiness Index Heatmap: Central & Europe
- Table 4.14: Juniper Research's Country Readiness Index Heatmap: Far East & China
- Table 4.15: Juniper Research's Country Readiness Index Heatmap: Indian Subcontinent
- Table 4.16: Juniper Research's Country Readiness Index Heatmap: Rest of Asia Pacific
- Table 4.17: Juniper Research's Country Readiness Index Heatmap: Africa & Middle East
- i. South Africa
Competitor Leaderboard
1. Juniper Research Competitor Leaderboard
- 1.1. Why Read This Report
- Table 1.1: Juniper Research Competitor Leaderboard Vendors: Subscription Economy
- Figure 1.2: Juniper Research Competitor Leaderboard - Subscription Economy
- Table 1.3: Juniper Research Competitor Leaderboard: Subscription Economy Vendor Ranking
- Table 1.4: Juniper Research Competitor Leaderboard Subscription Economy - Heatmap
- Table 1.5: Juniper Research Competitor Leaderboard Subscription Economy - Heatmap - Continued
2. Company Profiles
- 2.1.1. Aria Systems
- i. Corporate
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- Figure 2.1: Services Offered by Aria Systems
- iv. High-level View of Offerings
- Figure 2.2: Products Offered by Aria Systems
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.2. Billsby
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Recommendations
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.3. Chargebee
- i. Corporate
- ii. Geographical Spread
- iii. High-level View of Offerings
- iv. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.4. ChargeOver
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- Figure 2.3: ChargeOver's Process for Subscription Billing
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.5. Cleverbridge
- i. Corporate
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.6. Cloudmore
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partners
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.7. FastSpring
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partners
- iv. High-level View of Offerings
- Figure 2.4: FastSpring's Subscription Management Process
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.8. Gotransverse
- i. Corporate
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- Figure 2.5: Gotransverse's Dunning Process
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.9. Maxio
- i. Corporate
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- Figure 2.6: Maxio's Integrations
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.10. Oracle
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- Figure 2.7: Oracle's Product Offerings
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.11. Ordway
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partners
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.12. Paddle
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- Figure 2.8: Paddle's Fraud Detection System
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.13. Recharge
- i. Corporate
- Figure 2.9: Revenue Processed by Recharge, 2014-2023
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- i. Corporate
- 2.1.14. Recurly
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partners
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.15. Salesforce
- i. Corporate
- Table 2.10: Salesforce's Financial Snapshot ($m), 2020-2023
- ii. Geographical Spread
- iii. Key Clients & Strategic Partners
- iv. High-level View of Offerings
- Figure 2.11: Salesforce Customer 360 Functions
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- i. Corporate
- 2.1.16. SAP
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- Figure 2.12: SAP's Financial Management Product
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.17. Stripe
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partners
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.18. Verifone
- i. Corporate
- ii. Geographic Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- Figure 2.13: Services Offered by 2Checkout
- Figure 2.14: Products Offered by 2Checkout
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.19. Zoho
- i. Corporate
- ii. Geographical Spread
- iii. Key Clients & Strategic Partnerships
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- 2.1.20. Zuora
- i. Corporate
- Table 2.15: Zuora's Select Financial Information ($m), 2020-2023
- ii. Geographical Spread
- iii. Key Clients & Strategic Partners
- iv. High-level View of Offerings
- v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
- i. Corporate
- 2.1. Juniper Research Leaderboard Assessment Methodology
- 2.1.1. Limitations & Interpretations
- Table 2.16: Juniper Research Leaderboard Assessment Criteria: Subscription Economy
- 2.1.1. Limitations & Interpretations
Data & Forecasting
1. Market Overview
- 1.1. Types of Subscription
- 1.1.1. Software
- 1.1.2. News and Magazines
- 1.1.3. Digital Entertainment
- 1.1.4. Physical Goods Items
- 1.1.5. Physical Good Curation Boxes
- 1.1.6. Multiservice Subscription
- 1.1.7. Delivery Services
- 1.1.8. Fitness and Wellbeing
- 1.1.9. Mobility-as-a-Service
- 1.2. Methodology and Assumptions
- Figure 1.1: Digital Goods & Services Subscription Forecast Methodology
- Figure 1.2: Physical Goods Subscription Forecast Methodology
2. Market Summary
- 2.1. Total Volume of Subscriptions
- 2.1.1. Split by Region
- Figure & Table 2.1: Number of Subscriptions per annum (m), Split by 8 Key Regions, 2023-2028
- 2.1.2. Split by Segment
- Figure & Tables 2.2: Total Number of Subscriptions in 2028, Split by Segment
- 2.1.1. Split by Region
- 2.2. Total Revenue of Subscriptions
- 2.2.1. Split by Region
- Figure & Table 2.3: Total Subscription Revenue per annum ($m), Split by 8 Key Regions, 2020-2028
- 2.2.2. Split by Segment
- Figure & Table 2.4: Subscription Revenue ($m), Split by Segment, 2020-2028
- 2.2.1. Split by Region
3. Segment Splits
- 3.1. Digital Music
- 3.1.1. Total Volume
- Figure 3.1: Total Volume of Digital Music Subscriptions (m), Split by 8 Key Regions, 2020-2028
- 3.1.2. Total Revenue
- Figure & Table 3.2: Total Spend on Digital Music Subscriptions per annum ($m), Split by 8 Key Regions, 2021-2028
- 3.1.1. Total Volume
- 3.2. Digital Video
- 3.2.1. Total Volume
- Figure & Table 3.3: Total Volume of Digital Video Subscriptions (m), Split by 8 Key Regions, 2020-2028
- 3.2.2. Total Revenue
- Figure & Table 3.4: Total Spend on Digital Video Streaming Subscriptions per annum ($m), Split by 8 Key Regions, 2021-2028
- 3.2.1. Total Volume
- 3.3. Video Games
- 3.3.1. Total Volume
- Figure & Table 3.5: Total Volume of Video Game Subscriptions (m), Split by 8 Key Regions, 2020-2028
- 3.3.2. Total Revenue
- Figure & Table 3.6: Total Value of Video Game Subscriptions ($m), Split by 8 Key Regions, 2021-2028
- 3.3.1. Total Volume
- 3.4. Digital Spoken Word
- 3.4.1. Total Volume
- Figure & Table 3.7: Total Volume of Digital Spoken Word Subscriptions (m), Split by 8 Key Regions, 2020-2028
- 3.4.2. Total Revenue
- Figure & Table 3.8: Total Value of Digital Spoken Word Subscriptions ($m), Split by 8 Key Regions, 2023-2028
- 3.4.1. Total Volume
- 3.5. Physical Goods Items
- 3.5.1. Total Volume
- Figure & Table 3.9: Total Volume of Physical Goods Items subscriptions (m), Split by 8 Key Regions, 2020-2028
- 3.5.2. Total Revenue
- Figure & Table 3.10: Total Value of Physical Goods Item Subscriptions ($m), Split by 8 Key Regions, 2021-2028
- 3.5.1. Total Volume
- 3.6. Physical Goods Boxes
- 3.6.1. Total Volume
- Figure & Table 3.11: Total Volume of Physical Goods Box Subscriptions (m), Split by 8 Key Regions, 2020-2028
- 3.6.2. Total Revenue
- Figure & Table 3.12: Total Subscription Box Revenue per annum ($m), Split by Key Regions, 2021-2028
- 3.6.1. Total Volume
- 3.7. Delivery Services
- 3.7.1. Total Volume
- Figure & Table 3.13: Total Volume of Delivery Subscriptions per annum (m), Split by 8 Key Regions, 2020-2028
- 3.7.2. Total Revenue
- Figure & Table 3.14: Total Delivery Service Subscription Revenue per annum ($m), Split by 8 Key Regions, 2021-2028
- 3.7.1. Total Volume
- 3.8. Fitness & Wellness
- 3.8.1. Total Volume
- Figure & Table 3.15: Total Volume of Fitness & Wellness Subscriptions per annum (m), Split by 8 Key Regions, 2020-2028
- 3.8.2. Total Revenue
- Figure & Table 3.16: Total Revenue from Fitness & Wellness subscriptions per annum (m), 2021-2028
- 3.8.1. Total Volume
- 3.9. Mobility-as-a-Service
- 3.9.1. Total Volume
- Figure & Table 3.17: Total Volume of Mobility-as-a-Service subscriptions (m), Split by 8 Key Regions, 2020-2028
- 3.9.2. Total Revenue
- Figure & Table 3.18: Total Mobility-as-a-Service Subscription Revenue ($m), Split by 8 Key Regions, 2021-2028
- 3.9.1. Total Volume
- 3.10. Multiservice Subscriptions
- 3.10.1. Total Volume
- Figure & Table 3.19: Total Volume of Multiservice Subscriptions (m), Split by 8 Key Regions, 2020-2028
- 3.10.2. Total Revenue
- Figure & Table 3.20: Total Multiservice Subscription Revenue per annum ($m), Split by 8 Key Regions, 2021-2028
- 3.10.1. Total Volume
- 3.11. News
- 3.11.1. Total Volume
- Figure & Table 3.21: Total Volume of News & Magazine Subscriptions per annum (m), Split by 8 Key Regions, 2020-2028
- 3.11.1. Total Volume
- 3.12. Total Revenue
- Figure & Table 3.22: Total Revenue for News & Magazine Subscriptions ($m), Split into 8 Key Regions, 2021-2028
- 3.13. Software
- 3.13.1. Total Volume
- Figure & Table 3.23: Total Volume of Consumer Software Subscriptions (m), Split by 8 Key Regions, 2020-2028
- 3.13.2. Total Revenue
- Figure & Table 3.24: Total Revenue of Consumer Software Subscriptions ($m), Split by 8 Key Regions, 2021-2028
- 3.13.1. Total Volume
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