REPORT OVERVIEW
Juniper Research's latest “Mobility-as-a-Service ” research provides an expansive overview of the adoption and use of MaaS (Mobility-as-a-Service) across the globe. It includes strategic recommendations for MaaS enablers, such as transport service operators, providers, and stakeholders affiliated with MaaS, as well as comprehensive 5-year forecasts for MaaS revenue, volume of users, volume of journeys, and potential savings due to the introduction and use of MaaS. Additionally, these 5-year forecasts provide key market splits for consumer MaaS and corporate MaaS, with further forecasts detailing the distance travelled through MaaS, split by transport mode.
Furthermore, Juniper Research's Competitor Leaderboard, featuring an in depth evaluation of 18 major MaaS vendors, positions key market stakeholders seeking to understand the competitive landscape in this highly complex market. It uses a combination of quantitative and qualitative scoring criteria to provide vendor positioning for the market's key players.
In addition, Juniper Research also comprises an assessment of the market and the factors impacting it. These assessments include:
- Benefits and barriers to MaaS.
- The key trends driving the MaaS market.
- The role of innovative technologies for MaaS.
- An in-depth assessment of six different segments within the market, including autonomous vehicles, electric vehicles, ride-sharing and ride-hailing services, and demand mobility services.
- A Country Readiness Index, with further in-depth examination of 16 countries' MaaS markets.
This research suite includes:
- Market Trends & Strategies (PDF)
- Competitor Leaderboard (PDF)
- Data & Forecasting (PDF)
- 5-year Market Sizing & Forecast Spreadsheet (Excel)
- 12 Months' Access to harvest Online Data Platform
Key Market Statistics
Market size in 2023: | $31.1bn |
Market size in 2028: | $144.1bn |
2023 to 2028 growth: | 363% |
KEY FEATURES
- Strategic Opportunities & Trends: The report provides a comprehensive market assessment discussing key market trends impacting the effectiveness and value proposition of the Mobility-as-a-Service market, as well as an in-depth evaluation of the future growth of the market and readiness for further disruption. This enables readers to understand the critical innovations and develop market opportunities.
- Country Readiness Index: Comprehensive coverage featuring country-level market analysis on the future of the market in a select 60 countries, split by 8 key regions; thoroughly analysing each country's potential success in the MaaS market, with recommendations for future growth, paired with supplementary 5-year forecast data. The 8 key regions include:
- North America
- Latin America
- West Europe
- Central & East Europe
- Far East & China
- Indian Subcontinent
- Rest of Asia Pacific
- Africa & Middle East
- Juniper Research Competitor Leaderboard: This competitive landscape will provide a key player capability and capacity assessment for 18 Mobility-as-a-Service market players; positioning them as either an established leader, leading challenger, or disruptor and challenger. The vendors include those that offer a wide range of services, such as mobile applications, navigation solutions, integration of transportation modes in a single platform, and more. The Competitor Leaderboard scores these major companies on a number of criteria, including their size of operations in the space, their extent and breadth of market partnerships, sophistication of their platforms, and Juniper Research's view on each company's innovation and future business prospects. The companies included in Juniper Research's Mobility-as-a-Service Competitor Leaderboard are:
- Axon Vibe
- Citymapper, Ltd.
- Cubic Transportation Systems
- Fluidtime
- GoTo Global
- HERE Technologies
- Iomob
- Karhoo
- MaaS Global
- Masabi
- Meep
- Mobilleo
- Moovit Inc.
- Ridecell
- Siemens Mobility
- SkedGo
- Trafi
- Tranzer
- Benchmark Industry Forecasts: Provides 5-year forecasts for MaaS activities including total users of MaaS solutions, total number of journeys made through MaaS, MaaS revenue, and savings for fuel cost, travelling time, and carbon emissions due to MaaS, all split between consumer MaaS and corporate MaaS solutions. Additional forecasts relating to the distance travelled through MaaS are included, split by transport mode. Metrics are split by our 8 key forecast regions and the 60 countries listed below:
- Latin America:
- Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay
- West Europe:
- Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK
- Central & East Europe:
- Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Turkey, Ukraine
- Far East & China:
- China, Hong Kong, Japan, South Korea
- Indian Subcontinent:
- Bangladesh, India, Nepal, Pakistan
- Rest of Asia Pacific:
- Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam
- Africa & Middle East:
- Algeria, Egypt, Israel, Kenya, Kuwait, Nigeria, Qatar, Saudi Arabia, South Africa, United Arab Emirates
KEY QUESTIONS ANSWERED
- 1. What will the value of the MaaS market be globally by 2028?
- 2. Which MaaS vendors are leading the market in 2023?
- 3. How can MaaS vendors position themselves in line with the actors influencing MaaS to perform well in the space?
- 4. What are the main challenges faced by MaaS providers?
- 5. Which countries represent the greatest opportunities for MaaS vendors? What major countries have implemented MaaS? And how have consumers responded?
COMPANIES REFERENCED
- Interviewed: Cubic Transportation Systems, Meep, Ridecell, Siemens Mobility, SkedGo, Trafi.
- Included in Juniper Research Competitor Leaderboard: Axon Vibe, Citymapper, Cubic Transportation Systems, Fluidtime, GoTo Global, HERE Technologies, Iomob, Karhoo, MaaS Global, Masabi, Meep, Mobilleo, Moovit, Ridecell, Siemens Mobility, SkedGo, Trafi, Tranzer.
- Mentioned: AAA NCNU, Accor, Activate Capital, Addison Lee, Adyen, Alibaba Group, Amadeus, Amazon, AMZS, Arriva, Arval, AT&T, Audi, BART, Beck's Coffee Shop, Bird, BMW i., BNP Paribas, Bolt, Booking.com, Bosch, Breeze, Brompton, Brunel, Busitalia Sita Nord, Capitello Move, Citi Bike, Citybee, Cityway, CMAC, Connexxion, Continental, COTA, CTC, Daimler, Denso, Deutsche Bahn, DIMP, Eau Claire Transit, EBS, Endoxon, Enterprise, Etihad Rail, Eurostar, EZfare, felyx, Feonix - Mobility Rising, Fire Island Ferries, First Transit, Floya, Fort Ross Ventures, FREE NOW, Fujitsu, Gaiyo, Gett, GIG Car Share, goodride, Google, GoTur, Groupon, Haulmont, Helbiz, HERE, Hermes, Hitachi, HITRANS, Hotelzon, HSL (Helsingin Seuden Liikenne), HTM, iCabbi, Indra, Intel, Iteris, ITLS Sydney, ito World, ITS Australia, Jorudan, JR East, Kakao, Karhoo, King Bus, KOI Technologies, LG, Lightricks, Lime, LIRR, LISNR, Lítačka, LNER (London North Eastern Railway) , Lyft, MaaS Alliance, MARTA, Mastercard, May Mobility, Metrolinx, Metro-North Railroad, Miccolis, Micello, Microsoft, Miles, Minicabit, Mitsubishi, MobiLab, Mobileye, mobiliteit.lu, Move, Muni, Mystifly, Mwasalat Misr, National Express, National Transport for Ireland, NewDays, nextbike, NJ Transit, nmi, Norikae Annai, NorthLink Ferries, OUNO, Pioneer, PON, Premier Inn, Q-Park, Raileasy, RateHawk, Rejseplanen, Renfe, Roaring Fork Transportation, RTD, Shotl, Simplr, Sixt, SIXT ride, SK Telecom, Smartvel, Smartzi, SNCF, Sojo, Solasta Ventures, Solent Transport, Sony Innovation Fund, SPARK, Stagecoach, Station Work, Suntransfers, Susisiekimo Paslaugos, Tencent, Ticketer, Tier, T-Mobile, TomTom, Toyota, Trainline, Transport for Greater Manchester, Transport for London, Transport for NSW, Transport for West Midlands, Travelodge, Travelport, trentbarton, TriMet, Turisme de Barcelona, Uber, UbiGo, UITP, Unicard, Verizon, VIA Metropolitan Transit, Via Transportation, Vix, Vodafone, Voi, W, Wanderu, Waterbus, What 3 Words, Whim, Whoosh, Zoox.
DATA & INTERACTIVE FORECAST
Juniper Research's “Mobility-as-a-Service ” forecast suite includes:
The “Mobility-as-a-Service ” forecast suite includes 5-year forecasts for this market, split by consumer versus consumer, and transportation modes. The forecasts include the following:
- Total MaaS Users
- Total MaaS Journeys
- Total MaaS Revenue
- Total Time Saved by Using MaaS
- Number of Private Car Journeys Displaced by MaaS
- Fuel Cost Savings by MaaS
- Total CO2 Emissions Reduction Due to MaaS
- Total Number of Miles Travelled Through MaaS
Geographical Splits: 60 countries
Number of Tables: 107
Number of datapoints: Over 48,800 datapoints
harvest: Our online data platform, harvest, contains the very latest market data and is updated throughout the year. This is a fully featured platform, enabling clients to better understand key data trends and manipulate charts and tables; overlaying different forecasts within the one chart, using the comparison tool. Empower your business with our market intelligence centre, and get alerted whenever your data is updated.
Interactive Excels (IFxl): Our Ifxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the interactive scenario tool and to compare selected markets side by side in customised charts and tables. IFxls greatly increase a clients' ability to both understand a particular market and to integrate their own views into the model.
FORECAST SUMMARY
- We expect that the number of people using MaaS will reach 73.7 million in 2028, up from 17.3 million in 2023. This is a CAGR of 33.6% across the forecast period.
- The region with the most significant growth across the forecast period is North America; greater investment in urban mobility solutions and public transport in addition to a robust network of ride-hailing services across the country contribute heavily to the increased uptake in MaaS solutions. As a result, the total growth from 2023-2028 is 608%, with a CAGR of 48% across the forecast period.
- The region with the second greatest growth is West Europe, with a total growth of 419%, a CAGR of 39%. This growth is still significant, but lower than the North American rate due to many established MaaS services already existing. When assessing the total MaaS user numbers, the total number of MaaS users in West Europe is 134% the number of North America.