Women's Night & Underwear Market by Type, Age Group, Material, Distribution Channel

Description

List of Tables

The Women's Night & Underwear Market was valued at USD 103.25 billion in 2023, expected to reach USD 108.85 billion in 2024, and is projected to grow at a CAGR of 5.69%, to USD 152.19 billion by 2030.

The women's night and underwear market encompasses a diverse range of products designed for comfort, functionality, and fashion, including bras, panties, camisoles, sleepwear, and more. The necessity for these products stems from essential daily wear, comfort needs during sleep, and the fashion-forward demands that drive seasonal trends. This market's application ranges from personal use to gifting and has end-use in both casual and intimate settings, catering to a variety of consumer preferences. Key growth factors include increasing awareness about personal health and hygiene, the growing influence of fashion trends through social media, and the rising purchasing power of women, especially in emerging markets. An expanding focus on sustainability and ethical production opens potential opportunities for growth, as eco-friendly materials and transparent manufacturing practices become more desirable. Brands that adapt to these trends by integrating sustainable practices into their supply chains can build stronger connections with conscious consumers. However, challenges such as fluctuating raw material prices, regulatory compliance issues, and intense competition can restrain market growth. Additionally, the market faces limitations in terms of size inclusivity and addressing a diverse range of body types, which presents an area ripe for innovation. Businesses can leverage opportunities by investing in size-inclusive ranges, utilizing advanced fabric technologies, and enhancing consumer engagement through personalized marketing strategies. Innovations in sustainable textile production and smart fabrics can drive product differentiation and meet the high expectations of modern consumers. Research into consumer behavior and preferences will provide valuable insights to tailor marketing campaigns effectively. The market is dynamic, characterized by rapid fashion cycles and evolving consumer demands, but presents substantial opportunities for brands that prioritize sustainability, inclusivity, and technological advancements in product development. Balancing these elements thoughtfully can pave the way for increased market share and brand loyalty.

KEY MARKET STATISTICS
Base Year [2023]	USD 103.25 billion
Estimated Year [2024]	USD 108.85 billion
Forecast Year [2030]	USD 152.19 billion
CAGR (%)	5.69%

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Women's Night & Underwear Market

The Women's Night & Underwear Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

Market Drivers
- Increasing awareness about the importance of suitable fabrics and fits
- Growing consumer preferences towards trendy and stylish designs
- Continuous expansion of online retail platforms
Market Restraints
- Volatile prices of raw materials used in manufacturing lingerie
Market Opportunities
- Innovations in fabric technologies to enhance product appeal
- Growing consumer interest in sustainable and eco-friendly materials
Market Challenges
- Increasing concerns over availability of counterfeit lingerie products

Porter's Five Forces: A Strategic Tool for Navigating the Women's Night & Underwear Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Women's Night & Underwear Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Women's Night & Underwear Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Women's Night & Underwear Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Women's Night & Underwear Market

A detailed market share analysis in the Women's Night & Underwear Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Women's Night & Underwear Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Women's Night & Underwear Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Women's Night & Underwear Market

A strategic analysis of the Women's Night & Underwear Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Women's Night & Underwear Market, highlighting leading vendors and their innovative profiles. These include ARAKS, BareWeb, Inc., Bold & Bae Fashion Pvt. Ltd., CALIDA GROUP, Calvin Klein, Inc., COCO DE MER LTD., Cosabella, Cosmo Lady Limited, CUUP by FullBeauty Brands Operations, LLC, Embry Holdings Limited, For Love & Lemons, LLC, Fruit of the Loom, Inc., Gap, Inc., Hanky Panky Ltd., Hop Lun Limited, Hush Hush, I.D. Sarrieri, Intimissimi's by Calzedonia Group, Jockey International, Inc., KIKI DE MONTPARNASSE, MAS Holdings, Panic Panties, PURPLE PANDA FASHIONS LIMITED, PVH Corp., Skims Body, Inc., Triumph Intertrade AG, UNIQLO Co., Ltd., and Victoria's Secret & Co..

Market Segmentation & Coverage

This research report categorizes the Women's Night & Underwear Market to forecast the revenues and analyze trends in each of the following sub-markets:

Based on Type, market is studied across Lingerie, Maternity Wear, and Sleep Wear.
Based on Age Group, market is studied across 18-35 Years, Above 35 Years, and Below 18 Years.
Based on Material, market is studied across Cotton, Silk, and Synthetics.
Based on Distribution Channel, market is studied across Offline and Online.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Product Code: MRR-742BD5185814

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Increasing awareness about the importance of suitable fabrics and fits
  - 5.1.1.2. Growing consumer preferences towards trendy and stylish designs
  - 5.1.1.3. Continuous expansion of online retail platforms
- 5.1.2. Restraints
  - 5.1.2.1. Volatile prices of raw materials used in manufacturing lingerie
- 5.1.3. Opportunities
  - 5.1.3.1. Innovations in fabric technologies to enhance product appeal
  - 5.1.3.2. Growing consumer interest in sustainable and eco-friendly materials
- 5.1.4. Challenges
  - 5.1.4.1. Increasing concerns over availability of counterfeit lingerie products
5.2. Market Segmentation Analysis
- 5.2.1. Type: Increasing utilization of lingerie for aesthetic appeal
- 5.2.2. Distribution Channel: Emergence of online sales channel due to convenience and availability of wide range of products
5.3. Porter's Five Forces Analysis
- 5.3.1. Threat of New Entrants
- 5.3.2. Threat of Substitutes
- 5.3.3. Bargaining Power of Customers
- 5.3.4. Bargaining Power of Suppliers
- 5.3.5. Industry Rivalry
5.4. PESTLE Analysis
- 5.4.1. Political
- 5.4.2. Economic
- 5.4.3. Social
- 5.4.4. Technological
- 5.4.5. Legal
- 5.4.6. Environmental

6. Women's Night & Underwear Market, by Type

6.1. Introduction
6.2. Lingerie
6.3. Maternity Wear
6.4. Sleep Wear

7. Women's Night & Underwear Market, by Age Group

7.1. Introduction
7.2. 18-35 Years
7.3. Above 35 Years
7.4. Below 18 Years

8. Women's Night & Underwear Market, by Material

8.1. Introduction
8.2. Cotton
8.3. Silk
8.4. Synthetics

9. Women's Night & Underwear Market, by Distribution Channel

9.1. Introduction
9.2. Offline
9.3. Online

10. Americas Women's Night & Underwear Market

10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States

11. Asia-Pacific Women's Night & Underwear Market

11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand
11.13. Vietnam

12. Europe, Middle East & Africa Women's Night & Underwear Market

12.1. Introduction
12.2. Denmark
12.3. Egypt
12.4. Finland
12.5. France
12.6. Germany
12.7. Israel
12.8. Italy
12.9. Netherlands
12.10. Nigeria
12.11. Norway
12.12. Poland
12.13. Qatar
12.14. Russia
12.15. Saudi Arabia
12.16. South Africa
12.17. Spain
12.18. Sweden
12.19. Switzerland
12.20. Turkey
12.21. United Arab Emirates
12.22. United Kingdom

13. Competitive Landscape

13.1. Market Share Analysis, 2023
13.2. FPNV Positioning Matrix, 2023
13.3. Competitive Scenario Analysis
- 13.3.1. Triumph International Expands in India with New Store at GVK Mall, Hyderabad
- 13.3.2. SKIMS Elevating Brand Influence through the Basketball Association
- 13.3.3. Victoria's Secret Debuts Dedicated Lingerie Line in Indian Market
13.4. Strategy Analysis & Recommendation
- 13.4.1. Victoria's Secret & Co.

Companies Mentioned

1. ARAKS
2. BareWeb, Inc.
3. Bold & Bae Fashion Pvt. Ltd.
4. CALIDA GROUP
5. Calvin Klein, Inc.
6. COCO DE MER LTD.
7. Cosabella
8. Cosmo Lady Limited
9. CUUP by FullBeauty Brands Operations, LLC
10. Embry Holdings Limited
11. For Love & Lemons, LLC
12. Fruit of the Loom, Inc.
13. Gap, Inc.
14. Hanky Panky Ltd.
15. Hop Lun Limited
16. Hush Hush
17. I.D. Sarrieri
18. Intimissimi's by Calzedonia Group
19. Jockey International, Inc.
20. KIKI DE MONTPARNASSE
21. MAS Holdings
22. Panic Panties
23. PURPLE PANDA FASHIONS LIMITED
24. PVH Corp.
25. Skims Body, Inc.
26. Triumph Intertrade AG
27. UNIQLO Co., Ltd.
28. Victoria's Secret & Co.