Phishing Protection Market by Offering, Type, Organization Size, Deployment, End-User

List of Tables

The Phishing Protection Market was valued at USD 2.40 billion in 2023, expected to reach USD 2.70 billion in 2024, and is projected to grow at a CAGR of 12.86%, to USD 5.61 billion by 2030.

Phishing protection encompasses a wide range of tools and strategies aimed at safeguarding organizations and individuals from deceptive attacks designed to trick them into revealing sensitive information. Given the escalating sophistication of cyber threats, investing in phishing protection has become an essential facet of cybersecurity protocols for businesses across sectors. This necessity stems from the increasing dependency on digital communications and remote work environments, which have expanded the threat landscape. Phishing protection finds application in various domains, encompassing finance, healthcare, e-commerce, and public sectors, where data integrity and confidentiality are paramount. End-users range from small enterprises implementing basic email filters to large organizations deploying comprehensive anti-phishing solutions integrated with AI and machine learning.

KEY MARKET STATISTICS
Base Year [2023]	USD 2.40 billion
Estimated Year [2024]	USD 2.70 billion
Forecast Year [2030]	USD 5.61 billion
CAGR (%)	12.86%

The market is witnessing robust growth driven by factors such as the proliferation of digital transactions, stringent data protection regulations, and heightened awareness about cybersecurity threats. Opportunities lie in developing more advanced, adaptive intelligence systems capable of preemptively identifying and countering phishing attempts, along with fostering collaborations with cloud service providers and other tech ecosystems to offer integrated security solutions. However, challenges persist, including the rapidly evolving nature of phishing tactics, the complexity of deploying and managing comprehensive anti-phishing systems, and resource constraints in smaller firms.

To tap into market potential, businesses should focus on innovation areas like user behavioral analysis, fortified multi-factor authentication systems, and real-time threat intelligence sharing. The market is dynamic, with a continuous push towards enhancing current offerings to address ever-changing phishing methodologies. Firms are encouraged to invest in research that augments their technological capabilities and strategically align themselves with cybersecurity frameworks to fully capitalize on this burgeoning market. By addressing these challenges through tailored solutions and leveraging collaboration opportunities, businesses can significantly bolster their position in the phishing protection domain while safeguarding digital information integrity.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Phishing Protection Market

The Phishing Protection Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

Market Drivers
- Growing sophistication of cyber-attacks globally
- Increasing awareness about cybersecurity threats
- Regulatory requirements for data security and protection
Market Restraints
- High cost associated with the implementation of phishing protection solutions
Market Opportunities
- Increasing demand for cloud-based solutions
- Incorporation of ML and AI with phishing protection solutions
Market Challenges
- Lack of skilled professionals

Porter's Five Forces: A Strategic Tool for Navigating the Phishing Protection Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Phishing Protection Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Phishing Protection Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Phishing Protection Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Phishing Protection Market

A detailed market share analysis in the Phishing Protection Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Phishing Protection Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Phishing Protection Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Phishing Protection Market

A strategic analysis of the Phishing Protection Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Phishing Protection Market, highlighting leading vendors and their innovative profiles. These include Abnormal Security Corp., Barracuda Networks, Inc., Cofense Inc., Deepwatch Incorporated, DuoCircle LLC, EchoMark, Inc., Fortra, LLC, ImmuniWeb SA, INKY Technology Company, IRONSCALES LTD., LexisNexis Risk Solutions by RELX Group, Microsoft Corporation, Mimecast Limited, Open Text Corporation, OPSWAT Inc., Paubox, Inc., PhishCloud Inc., Proofpoint, Inc., SlashNext, Inc., Sophos Ltd., SpyCloud Inc., Trend Micro Incorporated, Trustifi, LLC, Trustwave Holdings, Inc., Twilio Inc., Virtru, and ZeroFox, Inc..

Market Segmentation & Coverage

This research report categorizes the Phishing Protection Market to forecast the revenues and analyze trends in each of the following sub-markets:

Based on Offering, market is studied across Services and Solutions. The Services is further studied across Managed Security Services and Professional Services. The Solutions is further studied across Advanced Threat Intelligence, Email Security, and Training & Simulation.
Based on Type, market is studied across Email-based Phishing and Non-Email-based Phishing.
Based on Organization Size, market is studied across Large Enterprises and Small and Medium-sized Enterprises.
Based on Deployment, market is studied across On-Cloud and On-Premises.
Based on End-User, market is studied across Banking, Financial Services & Insurance (BFSI), Government, Healthcare, Information Technology, Media & Entertainment, and Retail & eCommerce.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Product Code: MRR-EB173946A137

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Growing sophistication of cyber-attacks globally
  - 5.1.1.2. Increasing awareness about cybersecurity threats
  - 5.1.1.3. Regulatory requirements for data security and protection
- 5.1.2. Restraints
  - 5.1.2.1. High cost associated with the implementation of phishing protection solutions
- 5.1.3. Opportunities
  - 5.1.3.1. Increasing demand for cloud-based solutions
  - 5.1.3.2. Incorporation of ML and AI with phishing protection solutions
- 5.1.4. Challenges
  - 5.1.4.1. Lack of skilled professionals
5.2. Market Segmentation Analysis
- 5.2.1. Offering: Increasing preference for email security solutions for protection against cyberattacks
- 5.2.2. End-User: Expanding usage of phishing protection solutions in the BFSI sector
5.3. Porter's Five Forces Analysis
- 5.3.1. Threat of New Entrants
- 5.3.2. Threat of Substitutes
- 5.3.3. Bargaining Power of Customers
- 5.3.4. Bargaining Power of Suppliers
- 5.3.5. Industry Rivalry
5.4. PESTLE Analysis
- 5.4.1. Political
- 5.4.2. Economic
- 5.4.3. Social
- 5.4.4. Technological
- 5.4.5. Legal
- 5.4.6. Environmental

6. Phishing Protection Market, by Offering

6.1. Introduction
6.2. Services
- 6.2.1. Managed Security Services
- 6.2.2. Professional Services
6.3. Solutions
- 6.3.1. Advanced Threat Intelligence
- 6.3.2. Email Security
- 6.3.3. Training & Simulation

7. Phishing Protection Market, by Type

7.1. Introduction
7.2. Email-based Phishing
7.3. Non-Email-based Phishing

8. Phishing Protection Market, by Organization Size

8.1. Introduction
8.2. Large Enterprises
8.3. Small and Medium-sized Enterprises

9. Phishing Protection Market, by Deployment

9.1. Introduction
9.2. On-Cloud
9.3. On-Premises

10. Phishing Protection Market, by End-User

10.1. Introduction
10.2. Banking, Financial Services & Insurance (BFSI)
10.3. Government
10.4. Healthcare
10.5. Information Technology
10.6. Media & Entertainment
10.7. Retail & eCommerce

11. Americas Phishing Protection Market

11.1. Introduction
11.2. Argentina
11.3. Brazil
11.4. Canada
11.5. Mexico
11.6. United States

12. Asia-Pacific Phishing Protection Market

12.1. Introduction
12.2. Australia
12.3. China
12.4. India
12.5. Indonesia
12.6. Japan
12.7. Malaysia
12.8. Philippines
12.9. Singapore
12.10. South Korea
12.11. Taiwan
12.12. Thailand
12.13. Vietnam

13. Europe, Middle East & Africa Phishing Protection Market

13.1. Introduction
13.2. Denmark
13.3. Egypt
13.4. Finland
13.5. France
13.6. Germany
13.7. Israel
13.8. Italy
13.9. Netherlands
13.10. Nigeria
13.11. Norway
13.12. Poland
13.13. Qatar
13.14. Russia
13.15. Saudi Arabia
13.16. South Africa
13.17. Spain
13.18. Sweden
13.19. Switzerland
13.20. Turkey
13.21. United Arab Emirates
13.22. United Kingdom

14. Competitive Landscape

14.1. Market Share Analysis, 2023
14.2. FPNV Positioning Matrix, 2023
14.3. Competitive Scenario Analysis
- 14.3.1. TitanHQ Launches PhishTitan to Combat Advanced Phishing Attacks
- 14.3.2. Proofpoint Closes Acquisition of Tessian's Cloud Email Security
- 14.3.3. McAfee India Launches AI-powered Scam Protection to Spot and Block Scams in Real-Time
- 14.3.4. SpyCloud Raises $110 Million Growth Round Led by Riverwood Capital to Accelerate Identity Threat Protection
14.4. Strategy Analysis & Recommendation

Companies Mentioned

1. Abnormal Security Corp.
2. Barracuda Networks, Inc.
3. Cofense Inc.
4. Deepwatch Incorporated
5. DuoCircle LLC
6. EchoMark, Inc.
7. Fortra, LLC
8. ImmuniWeb SA
9. INKY Technology Company
10. IRONSCALES LTD.
11. LexisNexis Risk Solutions by RELX Group
12. Microsoft Corporation
13. Mimecast Limited
14. Open Text Corporation
15. OPSWAT Inc.
16. Paubox, Inc.
17. PhishCloud Inc.
18. Proofpoint, Inc.
19. SlashNext, Inc.
20. Sophos Ltd.
21. SpyCloud Inc.
22. Trend Micro Incorporated
23. Trustifi, LLC
24. Trustwave Holdings, Inc.
25. Twilio Inc.
26. Virtru
27. ZeroFox, Inc.