Event Management as a Service Market by Service Type, Organization Size, Event Type, End-use

List of Tables

The Event Management as a Service Market was valued at USD 4.88 billion in 2023, expected to reach USD 5.31 billion in 2024, and is projected to grow at a CAGR of 9.87%, to USD 9.44 billion by 2030.

Event Management as a Service (EMaaS) encompasses the comprehensive planning, coordination, and execution of events by third-party providers, utilizing advanced technology and cloud-based solutions to optimize logistics, communication, and participant engagement. The necessity of this innovative service model arises from the growing demand for seamless, cost-effective, and professional event experiences, especially in the corporate sector where events are pivotal for networking, marketing, and brand promotion. EMaaS applications span various end-use industries, including corporates, education, healthcare, entertainment, and trade shows, providing tailor-made solutions to meet diverse event needs. The growth of this market is significantly influenced by the adoption of artificial intelligence, machine learning, and IoT, which enhance automation, attendee engagement, and data analytics capabilities. These advancements provide new avenues for sponsorship, hybrid event formats, and highly personalized attendee experiences. A key opportunity lies in the growing hybrid and virtual event segments, driven by the ongoing rise in remote workforces and globalization, necessitating innovative technological integration and digital platforms. However, challenges such as cybersecurity threats, high initial setup costs, and data privacy concerns pose limitations to potential growth. Additionally, the fluctuating nature of the global economy can create challenges in predicting market performance. For businesses looking to capitalize on opportunities within this sphere, focusing on AI-driven personalization, enhancing virtual reality experiences, and emphasizing robust cybersecurity measures offer fertile grounds for innovation. The nature of the EMaaS market is dynamic and highly adaptive, demanding constant evolution with technology and consumer expectations. Therefore, businesses should focus on research and development aimed at integrating emerging technologies to remain competitive, while also ensuring compliance with international standards and regulations, which are pivotal for long-term viability. Staying attuned to market trends and technological advancements is crucial to navigating this multifaceted landscape successfully.

KEY MARKET STATISTICS
Base Year [2023]	USD 4.88 billion
Estimated Year [2024]	USD 5.31 billion
Forecast Year [2030]	USD 9.44 billion
CAGR (%)	9.87%

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Event Management as a Service Market

The Event Management as a Service Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

Market Drivers
- Continuous increase in business even activities worldwide
- Increasing popularity of virtual and hybrid events
Market Restraints
- High costs associated with advanced services and custom solutions
Market Opportunities
- Growing introduction of novel event management as a service solutions
- Rising trend towards sustainability in event management
Market Challenges
- Data security and privacy concerns with event management as a service

Porter's Five Forces: A Strategic Tool for Navigating the Event Management as a Service Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Event Management as a Service Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Event Management as a Service Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Event Management as a Service Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Event Management as a Service Market

A detailed market share analysis in the Event Management as a Service Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Event Management as a Service Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Event Management as a Service Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Event Management as a Service Market

A strategic analysis of the Event Management as a Service Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Event Management as a Service Market, highlighting leading vendors and their innovative profiles. These include Attendify, Inc., Aventri, Inc., Bizzabo, Inc., Boomset, Inc., Certain, Inc., Cvent OnArrival, Inc., Cvent Social Tables, Inc., Cvent, Inc., DoubleDutch, Inc., Eventbrite, Inc., Eventcube, Ltd., EventsAIR Pty Ltd., Eventzilla, Inc., GEVME, Inc., InEvent, Inc., International Business Machines Corporation, MeetingPlay, LLC, Picatic, Inc., RegFox, LLC, Social Tables, Inc., Ticket Tailor, Ltd., Whova, Inc., XING Events GmbH, and Zoho Backstage, Inc..

Market Segmentation & Coverage

This research report categorizes the Event Management as a Service Market to forecast the revenues and analyze trends in each of the following sub-markets:

Based on Service Type, market is studied across Attendees Management & Engagement, Communication & Logistics, Event Catering, Location Rental, and Virtual/Hybrid Event Enabler.
Based on Organization Size, market is studied across Large Enterprises and Small & Medium Enterprises.
Based on Event Type, market is studied across Association Events, Corporate Events, and Non-Profit Events.
Based on End-use, market is studied across Corporate, Education, Entertainment, and Sports.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Product Code: MRR-144C638C908C

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Continuous increase in business even activities worldwide
  - 5.1.1.2. Increasing popularity of virtual and hybrid events
- 5.1.2. Restraints
  - 5.1.2.1. High costs associated with advanced services and custom solutions
- 5.1.3. Opportunities
  - 5.1.3.1. Growing introduction of novel event management as a service solutions
  - 5.1.3.2. Rising trend towards sustainability in event management
- 5.1.4. Challenges
  - 5.1.4.1. Data security and privacy concerns with event management as a service
5.2. Market Segmentation Analysis
- 5.2.1. Service Type: Growing demand for attendees management & engagement services to organize participant information and streamline registration
- 5.2.2. Organization Size: Expanding usage of comprehensive and scalable solutions among large enterprises for managing a high volume of events
- 5.2.3. Event Type: Increasing significance of event management as a service for association events focused on content-rich sessions
- 5.2.4. End-use: Expanding the potential of Event Management as a Service across the corporate sector for managing conferences and seminars
5.3. Porter's Five Forces Analysis
- 5.3.1. Threat of New Entrants
- 5.3.2. Threat of Substitutes
- 5.3.3. Bargaining Power of Customers
- 5.3.4. Bargaining Power of Suppliers
- 5.3.5. Industry Rivalry
5.4. PESTLE Analysis
- 5.4.1. Political
- 5.4.2. Economic
- 5.4.3. Social
- 5.4.4. Technological
- 5.4.5. Legal
- 5.4.6. Environmental

6. Event Management as a Service Market, by Service Type

6.1. Introduction
6.2. Attendees Management & Engagement
6.3. Communication & Logistics
6.4. Event Catering
6.5. Location Rental
6.6. Virtual/Hybrid Event Enabler

7. Event Management as a Service Market, by Organization Size

7.1. Introduction
7.2. Large Enterprises
7.3. Small & Medium Enterprises

8. Event Management as a Service Market, by Event Type

8.1. Introduction
8.2. Association Events
8.3. Corporate Events
8.4. Non-Profit Events

9. Event Management as a Service Market, by End-use

9.1. Introduction
9.2. Corporate
9.3. Education
9.4. Entertainment
9.5. Sports

10. Americas Event Management as a Service Market

10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States

11. Asia-Pacific Event Management as a Service Market

11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand
11.13. Vietnam

12. Europe, Middle East & Africa Event Management as a Service Market

12.1. Introduction
12.2. Denmark
12.3. Egypt
12.4. Finland
12.5. France
12.6. Germany
12.7. Israel
12.8. Italy
12.9. Netherlands
12.10. Nigeria
12.11. Norway
12.12. Poland
12.13. Qatar
12.14. Russia
12.15. Saudi Arabia
12.16. South Africa
12.17. Spain
12.18. Sweden
12.19. Switzerland
12.20. Turkey
12.21. United Arab Emirates
12.22. United Kingdom

13. Competitive Landscape

13.1. Market Share Analysis, 2023
13.2. FPNV Positioning Matrix, 2023
13.3. Competitive Scenario Analysis
- 13.3.1. EPwise and Sponsorium partner to optimize partnership management in Switzerland
- 13.3.2. SKIL Events Unveils Its Distinct Identity as a Premier Event Management Company; Launches New Website
- 13.3.3. Spanish startup TROOP Secures Eur 10 million to Expand its Meeting and Event Planning Ecosystem
13.4. Strategy Analysis & Recommendation

Companies Mentioned

1. Attendify, Inc.
2. Aventri, Inc.
3. Bizzabo, Inc.
4. Boomset, Inc.
5. Certain, Inc.
6. Cvent OnArrival, Inc.
7. Cvent Social Tables, Inc.
8. Cvent, Inc.
9. DoubleDutch, Inc.
10. Eventbrite, Inc.
11. Eventcube, Ltd.
12. EventsAIR Pty Ltd.
13. Eventzilla, Inc.
14. GEVME, Inc.
15. InEvent, Inc.
16. International Business Machines Corporation
17. MeetingPlay, LLC
18. Picatic, Inc.
19. RegFox, LLC
20. Social Tables, Inc.
21. Ticket Tailor, Ltd.
22. Whova, Inc.
23. XING Events GmbH
24. Zoho Backstage, Inc.