Electric Shavers Market by Product, Gender, Distribution Channel

List of Tables

The Electric Shavers Market was valued at USD 7.46 billion in 2023, expected to reach USD 7.88 billion in 2024, and is projected to grow at a CAGR of 5.74%, to USD 11.04 billion by 2030.

The Electric Shavers market is a dynamic space, encompassing devices designed for personal grooming by cutting hair close to the skin without the use of manual razors. The necessity for electric shavers emerges from their convenience, speed, and ease of use, appealing to consumers seeking efficient grooming solutions. Application areas extend across personal care routines, salons, and barber shops, with end-use demographics spanning men and women of varying age groups. A key growth factor is the increasing trend towards personal grooming and hygiene, combined with technological advancements like enhanced battery life, waterproof designs, and ergonomic shapes, elevating user experience. Another driving force is the rising disposable income in emerging economies, fueling market expansion. Opportunities lie in the integration of IoT capabilities, such as smart shavers capable of being paired with mobile apps for personalized grooming techniques. Recommendations include focusing on emerging markets in Asia-Pacific and enhancing product features to cater to diverse skin types and grooming preferences.

KEY MARKET STATISTICS
Base Year [2023]	USD 7.46 billion
Estimated Year [2024]	USD 7.88 billion
Forecast Year [2030]	USD 11.04 billion
CAGR (%)	5.74%

However, market growth faces limitations due to the high costs of advanced electric shavers and competition from traditional methods that some consumers still favor. Skin sensitivity and irritation concerns also pose challenges. Additionally, the rapid pace of technological change necessitates constant innovation to stay ahead of competitors, increasing Research & Development costs. Areas ripe for innovation include developing eco-friendly and energy-efficient models, leveraging AI for precision grooming, and expanding into gender-neutral products to reach broader audiences. The market is characterized by intense competition, with key players striving for differentiation through innovation, branding, and customer engagement strategies. Continuous consumer education on the benefits and safe use of electric shavers can boost adoption rates. Businesses should capitalize on strategic partnerships, targeted marketing campaigns, and direct feedback from customers to refine product offerings. The nature of this market, balancing between traditional and modern trends, calls for agile adaptability coupled with strategic foresight to secure growth and longevity.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Electric Shavers Market

The Electric Shavers Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

Market Drivers
- Rising awareness about on-the-go grooming products
- Emergence of e-commerce platform for electric shaver options and accessories
Market Restraints
- Relatively high cost of electric shavers
Market Opportunities
- Rapid technological advancements pertaining to style, reduced maintenance, and easy to maintain
- Development of eco-friendly products with sustainable materials
Market Challenges
- Availability of counterfeit products at lower prices

Porter's Five Forces: A Strategic Tool for Navigating the Electric Shavers Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Electric Shavers Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Electric Shavers Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Electric Shavers Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Electric Shavers Market

A detailed market share analysis in the Electric Shavers Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Electric Shavers Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Electric Shavers Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Electric Shavers Market

A strategic analysis of the Electric Shavers Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Electric Shavers Market, highlighting leading vendors and their innovative profiles. These include Andis Company, Braun GmbH, Conair Corporation, Gillette Company, Havells India Ltd., Helen Of Troy Limited, Izumi Products Company, Koninklijke Philips N.V., MANGROOMER, Panasonic Corporation, Procter & Gamble Company, Skull Shaver India Pvt. Ltd., Spectrum Brands Holdings, Inc., Wahl Clipper Corporation, and Yuyao Weifeng Electrical Appliance Co., Ltd..

Market Segmentation & Coverage

This research report categorizes the Electric Shavers Market to forecast the revenues and analyze trends in each of the following sub-markets:

Based on Product, market is studied across Foil Shaver and Rotary Shaver.
Based on Gender, market is studied across Female and Male.
Based on Distribution Channel, market is studied across Offline and Online. The Offline is further studied across Health & Beauty Stores, Hypermarkets, and Supermarkets.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Product Code: MRR-43798151B757

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Rising awareness about on-the-go grooming products
  - 5.1.1.2. Emergence of e-commerce platform for electric shaver options and accessories
- 5.1.2. Restraints
  - 5.1.2.1. Relatively high cost of electric shavers
- 5.1.3. Opportunities
  - 5.1.3.1. Rapid technological advancements pertaining to style, reduced maintenance, and easy to maintain
  - 5.1.3.2. Development of eco-friendly products with sustainable materials
- 5.1.4. Challenges
  - 5.1.4.1. Availability of counterfeit products at lower prices
5.2. Market Segmentation Analysis
- 5.2.1. Product: Growing demand for Rotary shavers for handling thicker hair growth patterns
- 5.2.2. Gender: Adoption of electric shavers by female and male for efficient hair removal
- 5.2.3. Distribution Channel: Increasing preference for online retail due to its advantages
5.3. Porter's Five Forces Analysis
- 5.3.1. Threat of New Entrants
- 5.3.2. Threat of Substitutes
- 5.3.3. Bargaining Power of Customers
- 5.3.4. Bargaining Power of Suppliers
- 5.3.5. Industry Rivalry
5.4. PESTLE Analysis
- 5.4.1. Political
- 5.4.2. Economic
- 5.4.3. Social
- 5.4.4. Technological
- 5.4.5. Legal
- 5.4.6. Environmental

6. Electric Shavers Market, by Product

6.1. Introduction
6.2. Foil Shaver
6.3. Rotary Shaver

7. Electric Shavers Market, by Gender

7.1. Introduction
7.2. Female
7.3. Male

8. Electric Shavers Market, by Distribution Channel

8.1. Introduction
8.2. Offline
- 8.2.1. Health & Beauty Stores
- 8.2.2. Hypermarkets
- 8.2.3. Supermarkets
8.3. Online

9. Americas Electric Shavers Market

9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States

10. Asia-Pacific Electric Shavers Market

10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam

11. Europe, Middle East & Africa Electric Shavers Market

11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom

12. Competitive Landscape

12.1. Market Share Analysis, 2023
12.2. FPNV Positioning Matrix, 2023
12.3. Competitive Scenario Analysis
- 12.3.1. Xiaomi launches the MIJIA Electric Nose Hair Trimmer with a USB-C charging port for 59 yuan ($8)
- 12.3.2. Xiaomi Uniblade Trimmer with rotary dial launched in India, priced at INR 1,499
- 12.3.3. MANSCAPED Launches The Weed Whacker 2.0 Nose And Ear Hair Trimmer
12.4. Strategy Analysis & Recommendation

Companies Mentioned

1. Andis Company
2. Braun GmbH
3. Conair Corporation
4. Gillette Company
5. Havells India Ltd.
6. Helen Of Troy Limited
7. Izumi Products Company
8. Koninklijke Philips N.V.
9. MANGROOMER
10. Panasonic Corporation
11. Procter & Gamble Company
12. Skull Shaver India Pvt. Ltd.
13. Spectrum Brands Holdings, Inc.
14. Wahl Clipper Corporation
15. Yuyao Weifeng Electrical Appliance Co., Ltd.