Digital Agriculture Market by Type, Deployment, Application

List of Tables

The Digital Agriculture Market was valued at USD 19.88 billion in 2023, expected to reach USD 21.85 billion in 2024, and is projected to grow at a CAGR of 10.43%, to USD 39.84 billion by 2030.

Digital agriculture encompasses the use of data-intensive technologies to revolutionize farming practices, enhancing productivity, sustainability, and efficiency. It incorporates tools like IoT devices, AI, machine learning, and remote sensing to analyze data, automate processes, and enable precision farming. The necessity of digital agriculture arises from challenges such as the growing global population, climate change, resource scarcity, and the need for sustainable farming practices. Its applications are vast, including crop monitoring, soil management, predictive analysis, and livestock management. End-use scope extends across various stakeholders, including farmers, agricultural cooperatives, food companies, and governmental bodies.

KEY MARKET STATISTICS
Base Year [2023]	USD 19.88 billion
Estimated Year [2024]	USD 21.85 billion
Forecast Year [2030]	USD 39.84 billion
CAGR (%)	10.43%

Market growth is influenced by factors such as advancements in technology, increasing adoption of smart farming techniques, and supportive governmental policies encouraging sustainable agriculture. Additionally, the demand for high-quality food products, coupled with the pressure to reduce environmental footprints, further drives digital agriculture adoption. Emerging opportunities lie in integrating blockchain for transparent supply chains, leveraging AI for enhanced decision-making, and expanding precision farming techniques globally. Firms can capitalize on these trends by investing in R&D and forging strategic partnerships with tech companies.

However, several challenges impede market growth. These include high initial investment costs, lack of digital infrastructure in rural areas, and data privacy issues. Additionally, farmers' resistance to adopt new technologies due to lack of training and awareness can be a significant hurdle.

Innovation in this domain can focus on developing affordable technologies tailored for small-scale farmers, enhancing data interoperability standards, and creating robust cybersecurity frameworks. Research areas such as machine learning-driven predictive analytics and autonomous machinery can unlock new efficiencies and productivity levels. The market's nature is highly dynamic, with continuous technological advancements reshaping agricultural practices. Stakeholders need to be agile, capturing technological shifts while addressing sustainability and scalability challenges, to drive future growth in digital agriculture.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Digital Agriculture Market

The Digital Agriculture Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

Market Drivers
- Rising demand for agricultural production owing to increasing population
- Increase approach of precision agriculture techniques to farming
- Focus on disease detection in plants to improve farming
Market Restraints
- Reluctance of farmers to adopt technology
Market Opportunities
- Advancement of digital technologies such as IoT, machine learning, and AI for agriculture
- Increase in availability of initiatives by the government to adopt digitalization in agriculture
Market Challenges
- Growing concern regarding data management

Porter's Five Forces: A Strategic Tool for Navigating the Digital Agriculture Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Digital Agriculture Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Digital Agriculture Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Digital Agriculture Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Digital Agriculture Market

A detailed market share analysis in the Digital Agriculture Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Digital Agriculture Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Digital Agriculture Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Digital Agriculture Market

A strategic analysis of the Digital Agriculture Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Digital Agriculture Market, highlighting leading vendors and their innovative profiles. These include Accenture PLC, AGCO Corporation, AgGateway, Agreena ApS, AgriWebb Pty Ltd., AKVA group ASA, Arable Labs, Inc., BASF SE, Bayer AG, Ceres Imaging, Inc., Cisco Systems, Inc., CropX Technologies Ltd., Deere & Company, DeLaval by Tetra Laval Group, DTN, LLC, Epicor Software Corporation, Eurofins Scientific, Farmers Business Network, Inc., Farmers Edge Inc., Gamaya by Mahindra & Mahindra, Hexagon AB, International Business Machines Corporation, Microsoft Corporation, PrecisionHawk, Inc. by Field Group, Raven Industries, Inc. by CNH Industrial N.V., Small Robot Company, Syngenta Crop Protection AG, SZ DJI Technology Co., Ltd., Taranis Visual Ltd., TELUS, Trimble Inc., and Vodafone Group PLC.

Market Segmentation & Coverage

This research report categorizes the Digital Agriculture Market to forecast the revenues and analyze trends in each of the following sub-markets:

Based on Type, market is studied across Hardware, Service, and Software. The Hardware is further studied across Automation & Control Systems and Sensing & Monitoring Device.
Based on Deployment, market is studied across Cloud and On-premises.
Based on Application, market is studied across Crop Scouting, Field Mapping, Soil Monitoring, Variable Rate Application, and Yield Monitoring.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Product Code: MRR-961BA04A2DF4

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Rising demand for agricultural production owing to increasing population
  - 5.1.1.2. Increase approach of precision agriculture techniques to farming
  - 5.1.1.3. Focus on disease detection in plants to improve farming
- 5.1.2. Restraints
  - 5.1.2.1. Reluctance of farmers to adopt technology
- 5.1.3. Opportunities
  - 5.1.3.1. Advancement of digital technologies such as IoT, machine learning, and AI for agriculture
  - 5.1.3.2. Increase in availability of initiatives by the government to adopt digitalization in agriculture
- 5.1.4. Challenges
  - 5.1.4.1. Growing concern regarding data management
5.2. Market Segmentation Analysis
- 5.2.1. Type: Rising inclination towards digital agriculture services
- 5.2.2. Deployment: Advances of on cloud deployment for improved operational flexibility
- 5.2.3. Application: Improvements in soil monitoring using digital solutions
5.3. Porter's Five Forces Analysis
- 5.3.1. Threat of New Entrants
- 5.3.2. Threat of Substitutes
- 5.3.3. Bargaining Power of Customers
- 5.3.4. Bargaining Power of Suppliers
- 5.3.5. Industry Rivalry
5.4. PESTLE Analysis
- 5.4.1. Political
- 5.4.2. Economic
- 5.4.3. Social
- 5.4.4. Technological
- 5.4.5. Legal
- 5.4.6. Environmental

6. Digital Agriculture Market, by Type

6.1. Introduction
6.2. Hardware
- 6.2.1. Automation & Control Systems
- 6.2.2. Sensing & Monitoring Device
6.3. Service
6.4. Software

7. Digital Agriculture Market, by Deployment

7.1. Introduction
7.2. Cloud
7.3. On-premises

8. Digital Agriculture Market, by Application

8.1. Introduction
8.2. Crop Scouting
8.3. Field Mapping
8.4. Soil Monitoring
8.5. Variable Rate Application
8.6. Yield Monitoring

9. Americas Digital Agriculture Market

9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States

10. Asia-Pacific Digital Agriculture Market

10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam

11. Europe, Middle East & Africa Digital Agriculture Market

11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom

12. Competitive Landscape

12.1. Market Share Analysis, 2023
12.2. FPNV Positioning Matrix, 2023
12.3. Competitive Scenario Analysis
- 12.3.1. Barchart and AgVision Announce Integration Partnership For Digital Agriculture
- 12.3.2. Copa-Cogeca and ESA Launch Partnership to Secure The Future of Sustainable and Digital Agriculture
- 12.3.3. BASF Launches New Xarvio Agro Experts Program In Brazil To Increase Access And Use Of Digital Farming Technologies
12.4. Strategy Analysis & Recommendation

Companies Mentioned

1. Accenture PLC
2. AGCO Corporation
3. AgGateway
4. Agreena ApS
5. AgriWebb Pty Ltd.
6. AKVA group ASA
7. Arable Labs, Inc.
8. BASF SE
9. Bayer AG
10. Ceres Imaging, Inc.
11. Cisco Systems, Inc.
12. CropX Technologies Ltd.
13. Deere & Company
14. DeLaval by Tetra Laval Group
15. DTN, LLC
16. Epicor Software Corporation
17. Eurofins Scientific
18. Farmers Business Network, Inc.
19. Farmers Edge Inc.
20. Gamaya by Mahindra & Mahindra
21. Hexagon AB
22. International Business Machines Corporation
23. Microsoft Corporation
24. PrecisionHawk, Inc. by Field Group
25. Raven Industries, Inc. by CNH Industrial N.V.
26. Small Robot Company
27. Syngenta Crop Protection AG
28. SZ DJI Technology Co., Ltd.
29. Taranis Visual Ltd.
30. TELUS
31. Trimble Inc.
32. Vodafone Group PLC