Baked Savoury Snacks Market by Product, Sales Channel

List of Tables

The Baked Savoury Snacks Market was valued at USD 55.85 billion in 2023, expected to reach USD 58.80 billion in 2024, and is projected to grow at a CAGR of 5.40%, to USD 80.72 billion by 2030.

The baked savoury snacks market is defined by products like crackers, biscuits, breadsticks, and baked chips, crafted from wheat, corn, rice, and other grains, distinguishing these from fried variants by prioritizing health-conscious baking processes. The necessity behind this market stems from burgeoning consumer demands for healthier snack alternatives stemming from growing awareness of health and nutrition. These snacks cater primarily to urban and health-conscious demographics, with a focus on convenience, dietary needs, and culinary innovation. The application and end-use extend across personal consumption to commercial use in establishments like cafes, bars, and vending services.

KEY MARKET STATISTICS
Base Year [2023]	USD 55.85 billion
Estimated Year [2024]	USD 58.80 billion
Forecast Year [2030]	USD 80.72 billion
CAGR (%)	5.40%

Key market growth influencers include the rising health awareness among global consumers who are pivoting from high-calorie fried snacks to healthier baked variants, a trend affirmed by the increasing prevalence of lifestyle-related diseases. Furthermore, the millennial and Gen Z populations' penchant for innovative flavors and varied textures feeds product diversification, offering ample opportunity to cater to untapped flavor profiles and integrating healthier ingredients like ancient grains or legumes. Latest opportunities reflect continued innovation in functional snacks-products fortified with vitamins, minerals, or probiotics-to leverage the wellness movement. Brands seeking to capitalize should focus on research in flavor innovation, nutraceutical ingredients, and sustainable packaging.

However, growth limitations stem from price sensitivity, as manufacturing nutrient-rich baked alternatives can be costlier; this is coupled with competition from traditional fried snacks offering pronounced flavors and addictive textures. Additionally, consumer skepticism regarding taste profiles of healthier options can be a challenge. Innovation opportunities abound in enhancing taste without compromising health benefits, experimenting with novel ingredients that add both flavor and nutrition, such as sweet potato or quinoa. Perfecting the art of balanced flavors, enhanced nutritional value, and sustainable practices will be critical to maneuvering the competitive landscape, with efforts channeled into understanding diverse market preferences and presenting clear, enticing value propositions.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Baked Savoury Snacks Market

The Baked Savoury Snacks Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

Market Drivers
- Increasing consumer preference for convenience foods due to busy lifestyles
- Rise in health awareness and demand for healthier snack options
- Supportive regulatory policies promoting healthier manufacturing practices regulations
Market Restraints
- Problems posed by product recalls due to quality and safety issues
Market Opportunities
- Ongoing research and development to diversify product offerings
- Expansion of retail distribution networks increasing the availability and penetration of baked savory snacks
Market Challenges
- Product development and manufacturing complexities

Porter's Five Forces: A Strategic Tool for Navigating the Baked Savoury Snacks Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Baked Savoury Snacks Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Baked Savoury Snacks Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Baked Savoury Snacks Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Baked Savoury Snacks Market

A detailed market share analysis in the Baked Savoury Snacks Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Baked Savoury Snacks Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Baked Savoury Snacks Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Baked Savoury Snacks Market

A strategic analysis of the Baked Savoury Snacks Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Baked Savoury Snacks Market, highlighting leading vendors and their innovative profiles. These include Calbee, Inc., Campbell Soup Company, Chaucer Foods Ltd., Conagra Brands, Inc., Consolidated Biscuit Co. Ltd., Cornitos, Diamond Foods, LLC, General Mills, Inc., Hain Celestial Group, Inc., Intersnack Group GmbH & Co. KG, ITC Limited, Kellogg Company, KETTLE Foods, Inc., Mondelez International, Inc., Orkla ASA, Parle Products Pvt. Ltd., PepsiCo, Inc., Savor Street Foods Inc., Snyder's-Lance, Inc., and The Kraft Heinz Company.

Market Segmentation & Coverage

This research report categorizes the Baked Savoury Snacks Market to forecast the revenues and analyze trends in each of the following sub-markets:

Based on Product, market is studied across Breadsticks, Chips & Crisps, Crackers, Popcorn, and Pretzels.
Based on Sales Channel, market is studied across Convenience Stores, Online Stores, Specialty Stores, and Supermarkets/Hypermarkets.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Product Code: MRR-5D693B46BD0F

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Increasing consumer preference for convenience foods due to busy lifestyles
  - 5.1.1.2. Rise in health awareness and demand for healthier snack options
  - 5.1.1.3. Supportive regulatory policies promoting healthier manufacturing practices regulations
- 5.1.2. Restraints
  - 5.1.2.1. Problems posed by product recalls due to quality and safety issues
- 5.1.3. Opportunities
  - 5.1.3.1. Ongoing research and development to diversify product offerings
  - 5.1.3.2. Expansion of retail distribution networks increasing the availability and penetration of baked savory snacks
- 5.1.4. Challenges
  - 5.1.4.1. Product development and manufacturing complexities
5.2. Market Segmentation Analysis
- 5.2.1. Product: Growing usage of breadsticks which are served as an appetizer or snack
- 5.2.2. Sales Channel: Rising availability of baked savoury snacks across online stores due to their convenience and 24/7 services
5.3. Porter's Five Forces Analysis
- 5.3.1. Threat of New Entrants
- 5.3.2. Threat of Substitutes
- 5.3.3. Bargaining Power of Customers
- 5.3.4. Bargaining Power of Suppliers
- 5.3.5. Industry Rivalry
5.4. PESTLE Analysis
- 5.4.1. Political
- 5.4.2. Economic
- 5.4.3. Social
- 5.4.4. Technological
- 5.4.5. Legal
- 5.4.6. Environmental

6. Baked Savoury Snacks Market, by Product

6.1. Introduction
6.2. Breadsticks
6.3. Chips & Crisps
6.4. Crackers
6.5. Popcorn
6.6. Pretzels

7. Baked Savoury Snacks Market, by Sales Channel

7.1. Introduction
7.2. Convenience Stores
7.3. Online Stores
7.4. Specialty Stores
7.5. Supermarkets/Hypermarkets

8. Americas Baked Savoury Snacks Market

8.1. Introduction
8.2. Argentina
8.3. Brazil
8.4. Canada
8.5. Mexico
8.6. United States

9. Asia-Pacific Baked Savoury Snacks Market

9.1. Introduction
9.2. Australia
9.3. China
9.4. India
9.5. Indonesia
9.6. Japan
9.7. Malaysia
9.8. Philippines
9.9. Singapore
9.10. South Korea
9.11. Taiwan
9.12. Thailand
9.13. Vietnam

10. Europe, Middle East & Africa Baked Savoury Snacks Market

10.1. Introduction
10.2. Denmark
10.3. Egypt
10.4. Finland
10.5. France
10.6. Germany
10.7. Israel
10.8. Italy
10.9. Netherlands
10.10. Nigeria
10.11. Norway
10.12. Poland
10.13. Qatar
10.14. Russia
10.15. Saudi Arabia
10.16. South Africa
10.17. Spain
10.18. Sweden
10.19. Switzerland
10.20. Turkey
10.21. United Arab Emirates
10.22. United Kingdom

11. Competitive Landscape

11.1. Market Share Analysis, 2023
11.2. FPNV Positioning Matrix, 2023
11.3. Competitive Scenario Analysis
- 11.3.1. King Arthur Baking Company Innovates with Savory Bread Mix Kits and Sustainable Flour Alternatives
- 11.3.2. Bonomi Introduces Innovative Savory Puff Pastry Line at Gulfood 2024
- 11.3.3. Launch of Dunkables: Innovating Kids' Snacking with Dippable, Nutritious Options
11.4. Strategy Analysis & Recommendation

Companies Mentioned

1. Calbee, Inc.
2. Campbell Soup Company
3. Chaucer Foods Ltd.
4. Conagra Brands, Inc.
5. Consolidated Biscuit Co. Ltd.
6. Cornitos
7. Diamond Foods, LLC
8. General Mills, Inc.
9. Hain Celestial Group, Inc.
10. Intersnack Group GmbH & Co. KG
11. ITC Limited
12. Kellogg Company
13. KETTLE Foods, Inc.
14. Mondelez International, Inc.
15. Orkla ASA
16. Parle Products Pvt. Ltd.
17. PepsiCo, Inc.
18. Savor Street Foods Inc.
19. Snyder's-Lance, Inc.
20. The Kraft Heinz Company