Matcha Market by Grade, Nature, End-Use - Global Forecast 2025-2030

List of Tables

The Matcha Market was valued at USD 5.11 billion in 2023, expected to reach USD 5.41 billion in 2024, and is projected to grow at a CAGR of 6.87%, to USD 8.14 billion by 2030.

Matcha, a finely ground powder made from specially grown green tea leaves, has gained significant attention in the global market due to its rich antioxidant content and health benefits, including boosting metabolism and enhancing mood. The necessity of matcha in the wellness and dietary segment is underscored by its rising popularity as a superfood. Its applications span various industries, including food and beverage, cosmetics, and dietary supplements. The end-use scope is extensive, covering individual consumers seeking health benefits, cafes incorporating matcha in lattes and pastries, and cosmetic brands leveraging its anti-aging properties.

KEY MARKET STATISTICS
Base Year [2023]	USD 5.11 billion
Estimated Year [2024]	USD 5.41 billion
Forecast Year [2030]	USD 8.14 billion
CAGR (%)	6.87%

Key factors influencing market growth include increased consumer awareness about health and wellness, a surge in demand for functional beverages, and the expansion of cafe culture. The global shift towards natural, organic, and minimally processed products has paved the way for matcha's popularity. Market insights suggest potential opportunities in expanding product lines, such as introducing flavored matcha products or matcha-infused snacks, particularly targeting regions with growing health-conscious populations. Additionally, partnerships with beverage chains could significantly enhance matcha's visibility and market penetration.

However, factors such as high production costs, limited availability of high-quality matcha, and significant competition from other superfoods can pose challenges to market growth. The premium pricing of authentic matcha can also restrict its adoption in price-sensitive markets. To overcome these limitations, innovation can be directed towards improving processing techniques to reduce costs or developing sustainable farming practices to ensure a consistent supply of top-quality matcha.

Innovative areas can also focus on developing new formulations for skincare or diversifying matcha's application in nutritional supplements. As the matcha market continues to mature, businesses can benefit from investing in research to understand consumer preferences and marketing strategies tailored to emphasize matcha's unique benefits. Overall, the matcha market represents a dynamic segment with ample opportunities, provided companies can navigate the competitive landscape and address the challenges effectively.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Matcha Market

The Matcha Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

Market Drivers
- Rise in the use of matcha in the packaged food segment
- Rising number of health-conscious consumers
- Growing use of matcha in cosmetics and personal care industry
Market Restraints
- Availability of the substitutes
Market Opportunities
- Growing production of matcha and an easy availability on online channels
- Rise in the number of launch for matcha
Market Challenges
- Side-effects associated with the matcha

Porter's Five Forces: A Strategic Tool for Navigating the Matcha Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Matcha Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Matcha Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Matcha Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Matcha Market

A detailed market share analysis in the Matcha Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Matcha Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Matcha Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Matcha Market

A strategic analysis of the Matcha Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Matcha Market, highlighting leading vendors and their innovative profiles. These include Aiya Europe GmbH, Clearspring Ltd., Encha Life LLC, Foodchem International Corporation, Green Foods Corporation, ITO EN, LTD., Marukyu Koyamaen CO., LTD., McCormick & Company, Inc., Nestle S.A., Pure Leaf by Unilever PLC, Starbucks Corporation, Tenzo Tea, Inc, The AOI Tea Company, The Hain Celestial Group, Inc., and The Republic of Tea, Inc..

Market Segmentation & Coverage

This research report categorizes the Matcha Market to forecast the revenues and analyze trends in each of the following sub-markets:

Based on Grade, market is studied across Cafe, Ceremonial, Classic, and Culinary.
Based on Nature, market is studied across Conventional and Organic.
Based on End-Use, market is studied across Beverage Processing, Food Processing, Foodservice, Household, Institutional, and Personal Care.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Product Code: MRR-742BD5181180

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Rise in the use of matcha in the packaged food segment
  - 5.1.1.2. Rising number of health-conscious consumers
  - 5.1.1.3. Growing use of matcha in cosmetics and personal care industry
- 5.1.2. Restraints
  - 5.1.2.1. Availability of the substitutes
- 5.1.3. Opportunities
  - 5.1.3.1. Growing production of matcha and an easy availability on online channels
  - 5.1.3.2. Rise in the number of launch for matcha
- 5.1.4. Challenges
  - 5.1.4.1. Side-effects associated with the matcha
5.2. Market Segmentation Analysis
5.3. Porter's Five Forces Analysis
- 5.3.1. Threat of New Entrants
- 5.3.2. Threat of Substitutes
- 5.3.3. Bargaining Power of Customers
- 5.3.4. Bargaining Power of Suppliers
- 5.3.5. Industry Rivalry
5.4. PESTLE Analysis
- 5.4.1. Political
- 5.4.2. Economic
- 5.4.3. Social
- 5.4.4. Technological
- 5.4.5. Legal
- 5.4.6. Environmental

6. Matcha Market, by Grade

6.1. Introduction
6.2. Cafe
6.3. Ceremonial
6.4. Classic
6.5. Culinary

7. Matcha Market, by Nature

7.1. Introduction
7.2. Conventional
7.3. Organic

8. Matcha Market, by End-Use

8.1. Introduction
8.2. Beverage Processing
8.3. Food Processing
8.4. Foodservice
8.5. Household
8.6. Institutional
8.7. Personal Care

9. Americas Matcha Market

9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States

10. Asia-Pacific Matcha Market

10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam

11. Europe, Middle East & Africa Matcha Market

11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom

12. Competitive Landscape

12.1. Market Share Analysis, 2023
12.2. FPNV Positioning Matrix, 2023
12.3. Competitive Scenario Analysis
12.4. Strategy Analysis & Recommendation

Companies Mentioned

1. Aiya Europe GmbH
2. Clearspring Ltd.
3. Encha Life LLC
4. Foodchem International Corporation
5. Green Foods Corporation
6. ITO EN, LTD.
7. Marukyu Koyamaen CO., LTD.
8. McCormick & Company, Inc.
9. Nestle S.A.
10. Pure Leaf by Unilever PLC
11. Starbucks Corporation
12. Tenzo Tea, Inc
13. The AOI Tea Company
14. The Hain Celestial Group, Inc.
15. The Republic of Tea, Inc.