Lingerie Market by Product Type, Distribution Channel

List of Tables

The Lingerie Market was valued at USD 52.04 billion in 2023, expected to reach USD 55.83 billion in 2024, and is projected to grow at a CAGR of 7.05%, to USD 83.86 billion by 2030.

The lingerie market encompasses a diverse array of undergarments designed for aesthetic and functional purposes, including bras, panties, shapewear, and sleepwear. It is an essential segment within the broader apparel industry due to growing consumer demand for products that combine comfort, fashion, and functionality. This market is driven by factors such as increasing body positivity trends, rising disposable incomes, and booming e-commerce platforms that provide access to diverse brands and sizes. There has been a notable shift towards eco-friendly materials and sustainable production methods, presenting significant opportunities for brands to tap into the environmentally conscious consumer base. Innovations in fabric technology and ergonomic designs are pivotal areas for research and growth, seeking to enhance comfort without compromising style. However, the market faces limitations, including stiff competition, evolving consumer preferences, and the challenge of size inclusivity, which requires significant investment in R&D and inventory management. Additionally, cultural sensitivities and the stigma associated with lingerie in certain regions pose challenges to market expansion. Brands looking to capitalize on growth opportunities should prioritize digital and omni-channel strategies, focusing on a personalized shopping experience augmented by AI technologies to predict trends and consumer preferences. Moreover, the emphasis on inclusivity, from size diversity to catering to various skin tones, will drive consumer loyalty and brand differentiation. Despite these growth opportunities, maintaining an agile supply chain and navigating tariff regulations remain critical challenges. The nature of the lingerie market is dynamic, with rapid changes in design trends and consumer behavior necessitating continuous innovation and adaptation. Companies that prioritize consumer-centric designs and sustainable practices while leveraging data analytics for strategic decision-making are poised to lead in this competitive landscape.

KEY MARKET STATISTICS
Base Year [2023]	USD 52.04 billion
Estimated Year [2024]	USD 55.83 billion
Forecast Year [2030]	USD 83.86 billion
CAGR (%)	7.05%

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Lingerie Market

The Lingerie Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

Market Drivers
- Rising disposable income and spending power of women population
- Increasing influence of social media
- Growth in convenient e-commerce for product availability
Market Restraints
- High priced premium lingeries
Market Opportunities
- New design and materials development
- Increasing brand awareness and product reach
Market Challenges
- Social concerns related to acceptance of lingerie

Porter's Five Forces: A Strategic Tool for Navigating the Lingerie Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Lingerie Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Lingerie Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Lingerie Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Lingerie Market

A detailed market share analysis in the Lingerie Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Lingerie Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Lingerie Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Lingerie Market

A strategic analysis of the Lingerie Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Lingerie Market, highlighting leading vendors and their innovative profiles. These include Bare Necessities Zero Waste Solutions Private Limited, Berkshire Hathaway Inc., Calvin Klein, Inc., Fashion Nova, Inc., Gap, Inc., Group Chantelle, Hanesbrands, Inc., Hennes & Mauritz AB, Hunkemoller B.V., Jockey International, Inc., Marks and Spencer Plc, MAS Holdings, Victoria's Secret Stores & Co., Yandy LLC, and Zivame.

Market Segmentation & Coverage

This research report categorizes the Lingerie Market to forecast the revenues and analyze trends in each of the following sub-markets:

Based on Product Type, market is studied across Brassiere, Briefs, Lounge Wear, Panties, and Shapewear.
Based on Distribution Channel, market is studied across Offline and Online.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Product Code: MRR-742BD5180981

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Rising disposable income and spending power of women population
  - 5.1.1.2. Increasing influence of social media
  - 5.1.1.3. Growth in convenient e-commerce for product availability
- 5.1.2. Restraints
  - 5.1.2.1. High priced premium lingeries
- 5.1.3. Opportunities
  - 5.1.3.1. New design and materials development
  - 5.1.3.2. Increasing brand awareness and product reach
- 5.1.4. Challenges
  - 5.1.4.1. Social concerns related to acceptance of lingerie
5.2. Market Segmentation Analysis
5.3. Porter's Five Forces Analysis
- 5.3.1. Threat of New Entrants
- 5.3.2. Threat of Substitutes
- 5.3.3. Bargaining Power of Customers
- 5.3.4. Bargaining Power of Suppliers
- 5.3.5. Industry Rivalry
5.4. PESTLE Analysis
- 5.4.1. Political
- 5.4.2. Economic
- 5.4.3. Social
- 5.4.4. Technological
- 5.4.5. Legal
- 5.4.6. Environmental

6. Lingerie Market, by Product Type

6.1. Introduction
6.2. Brassiere
6.3. Briefs
6.4. Lounge Wear
6.5. Panties
6.6. Shapewear

7. Lingerie Market, by Distribution Channel

7.1. Introduction
7.2. Offline
7.3. Online

8. Americas Lingerie Market

8.1. Introduction
8.2. Argentina
8.3. Brazil
8.4. Canada
8.5. Mexico
8.6. United States

9. Asia-Pacific Lingerie Market

9.1. Introduction
9.2. Australia
9.3. China
9.4. India
9.5. Indonesia
9.6. Japan
9.7. Malaysia
9.8. Philippines
9.9. Singapore
9.10. South Korea
9.11. Taiwan
9.12. Thailand
9.13. Vietnam

10. Europe, Middle East & Africa Lingerie Market

10.1. Introduction
10.2. Denmark
10.3. Egypt
10.4. Finland
10.5. France
10.6. Germany
10.7. Israel
10.8. Italy
10.9. Netherlands
10.10. Nigeria
10.11. Norway
10.12. Poland
10.13. Qatar
10.14. Russia
10.15. Saudi Arabia
10.16. South Africa
10.17. Spain
10.18. Sweden
10.19. Switzerland
10.20. Turkey
10.21. United Arab Emirates
10.22. United Kingdom

11. Competitive Landscape

11.1. Market Share Analysis, 2023
11.2. FPNV Positioning Matrix, 2023
11.3. Competitive Scenario Analysis
11.4. Strategy Analysis & Recommendation

Companies Mentioned

1. Bare Necessities Zero Waste Solutions Private Limited
2. Berkshire Hathaway Inc.
3. Calvin Klein, Inc.
4. Fashion Nova, Inc.
5. Gap, Inc.
6. Group Chantelle
7. Hanesbrands, Inc.
8. Hennes & Mauritz AB
9. Hunkemoller B.V.
10. Jockey International, Inc.
11. Marks and Spencer Plc
12. MAS Holdings
13. Victoria's Secret Stores & Co.
14. Yandy LLC
15. Zivame