Activewear Market by Product, Fabric, Distribution Channel, End-User

List of Tables

The Activewear Market was valued at USD 368.72 billion in 2023, expected to reach USD 390.37 billion in 2024, and is projected to grow at a CAGR of 6.34%, to USD 567.19 billion by 2030.

The activewear market encompasses clothing, footwear, and accessories designed for physical exercise, leisure, and everyday wear, emphasizing comfort, functionality, and style. With the rising global health consciousness and the athleisure trend, the necessity for activewear is ever-growing, appealing to a wide demography ranging from professional athletes to fashion-forward consumers. Applications extend beyond gyms to outdoor activities and urban settings, making it versatile in end-use. Key growth factors include technological innovations in fabric, such as moisture-wicking and compression technology, alongside increasing female participation in sports and a surge in home workouts driven by socio-economic shifts. Digital platforms are expanding new opportunities, highlighting trends and personalized shopping experiences that attract customers.

KEY MARKET STATISTICS
Base Year [2023]	USD 368.72 billion
Estimated Year [2024]	USD 390.37 billion
Forecast Year [2030]	USD 567.19 billion
CAGR (%)	6.34%

However, challenges arise from intense market competition, heightened environmental concerns, and fluctuating raw material costs. In navigating these, companies can focus on sustainability, integrating recycled and eco-friendly materials, and adopting transparent supply chains as innovative opportunities for growth. Furthermore, the fusion of technology and activewear, like wearables or smart fabrics that monitor performance, presents untapped potential. Within product development, customization and inclusivity, offering a range of sizes and styles, can help brands tap into more extensive market segments. While emerging markets present new frontiers, consumer awareness and brand loyalty in these regions can pose barriers.

To effectively leverage these opportunities, companies should invest in R&D to develop innovative products and collaborate with technology providers for cutting-edge applications. The activewear market's nature is rapidly evolving, driven by consumer demand for high-performance, stylish, and sustainable options. Thus, continuous market insight and agility are critical for businesses to remain competitive. In summary, thriving in this market entails balancing innovation with sustainability and incorporating broad demographic appeal to address the dynamic landscape actively.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Activewear Market

The Activewear Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

Market Drivers
- Increasing focus on health and fitness among population
- Popularity of sports activities and athleisure trend
- Wider availability of products through retail and online sales channels
Market Restraints
- Fluctuations in prices of raw materials required for activewear
Market Opportunities
- Technological advancements in activewear products
- Adoption of eco-friendly and sustainable practices for new activewear materials
Market Challenges
- Issues associated with counterfeit products

Porter's Five Forces: A Strategic Tool for Navigating the Activewear Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Activewear Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Activewear Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Activewear Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Activewear Market

A detailed market share analysis in the Activewear Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Activewear Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Activewear Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Activewear Market

A strategic analysis of the Activewear Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Activewear Market, highlighting leading vendors and their innovative profiles. These include 2XU Pty Ltd., 7 DAYS ApS, Adidas AG, Aesthetic Nation, ALO, LLC, Ann Chery, ASICS Corporation, Bandier Corp., Campus Activewear Limited, Ciele Athletics Inc., Columbia Sportswear Company, Decathlon SAS, Everlane, Fast Retailing Co., Ltd., FILA Luxembourg, S.a.r.l., FP Movement, Gap Inc., Girlfriend Collective LLC, Gramicci, Gymshark Limited, HanesBrands Inc., Iconix International, ISAORA, JOCKEY International Inc., Kering Group, Koral, LLC, Lacoste, Leonisa, Levi Strauss & Co., Live The Process, LLC, lululemon athletica inc., LVMH Moet Hennessy, MAAP Co Pty Ltd., Miraclesuit, Motherhood Maternity, New Balance Athletics, Inc., Nike, Inc., Nimble Activewear Pty Ltd., On AG, Outdoor Voices, Inc., P.E NATION, Pas Normal Studios ApS, Patagonia, Inc., Prada S.p.A., Puma SE, PVH Corp., Reebok International Limited, Rhone, Rhone Apparel, Inc., Shapeez, SOAR Running, Spanx, LLC, SPLITS59, Sporty & Rich, Squeem LLC, TechStyle Fashion Group, TEN THOUSAND, INC., The North Face by VF Corporation, THE UPSIDE CORPORATION PTY LTD, Tracksmith Corporation, Triumph Intertrade AG, Under Armour, Inc., Universal Standard Inc., Van de Velde NV, Varley Clothing B.V., Vuori, Inc., Wacoal, Westside by Tata Group, Wilson Sporting Goods Co. by Anta Sports Products Limited, and Year of Ours.

Market Segmentation & Coverage

This research report categorizes the Activewear Market to forecast the revenues and analyze trends in each of the following sub-markets:

Based on Product, market is studied across Clothing and Shoes & Accessories. The Clothing is further studied across Hoodies & Sweatshirts, Innerwear & Swimwear, Jackets, Shorts, Skirts, Sweatpants, and Yoga Pants & Leggings.
Based on Fabric, market is studied across Cotton, Neoprene, Nylon, Polyester, Polypropylene, and Spandex.
Based on Distribution Channel, market is studied across In-Store and Online.
Based on End-User, market is studied across Kids, Men, and Women.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Product Code: MRR-742BD517A4AF

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Increasing focus on health and fitness among population
  - 5.1.1.2. Popularity of sports activities and athleisure trend
  - 5.1.1.3. Wider availability of products through retail and online sales channels
- 5.1.2. Restraints
  - 5.1.2.1. Fluctuations in prices of raw materials required for activewear
- 5.1.3. Opportunities
  - 5.1.3.1. Technological advancements in activewear products
  - 5.1.3.2. Adoption of eco-friendly and sustainable practices for new activewear materials
- 5.1.4. Challenges
  - 5.1.4.1. Issues associated with counterfeit products
5.2. Market Segmentation Analysis
5.3. Porter's Five Forces Analysis
- 5.3.1. Threat of New Entrants
- 5.3.2. Threat of Substitutes
- 5.3.3. Bargaining Power of Customers
- 5.3.4. Bargaining Power of Suppliers
- 5.3.5. Industry Rivalry
5.4. PESTLE Analysis
- 5.4.1. Political
- 5.4.2. Economic
- 5.4.3. Social
- 5.4.4. Technological
- 5.4.5. Legal
- 5.4.6. Environmental

6. Activewear Market, by Product

6.1. Introduction
6.2. Clothing
- 6.2.1. Hoodies & Sweatshirts
- 6.2.2. Innerwear & Swimwear
- 6.2.3. Jackets
- 6.2.4. Shorts
- 6.2.5. Skirts
- 6.2.6. Sweatpants
- 6.2.7. Yoga Pants & Leggings
6.3. Shoes & Accessories

7. Activewear Market, by Fabric

7.1. Introduction
7.2. Cotton
7.3. Neoprene
7.4. Nylon
7.5. Polyester
7.6. Polypropylene
7.7. Spandex

8. Activewear Market, by Distribution Channel

8.1. Introduction
8.2. In-Store
8.3. Online

9. Activewear Market, by End-User

9.1. Introduction
9.2. Kids
9.3. Men
9.4. Women

10. Americas Activewear Market

10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States

11. Asia-Pacific Activewear Market

11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand
11.13. Vietnam

12. Europe, Middle East & Africa Activewear Market

12.1. Introduction
12.2. Denmark
12.3. Egypt
12.4. Finland
12.5. France
12.6. Germany
12.7. Israel
12.8. Italy
12.9. Netherlands
12.10. Nigeria
12.11. Norway
12.12. Poland
12.13. Qatar
12.14. Russia
12.15. Saudi Arabia
12.16. South Africa
12.17. Spain
12.18. Sweden
12.19. Switzerland
12.20. Turkey
12.21. United Arab Emirates
12.22. United Kingdom

13. Competitive Landscape

13.1. Market Share Analysis, 2023
13.2. FPNV Positioning Matrix, 2023
13.3. Competitive Scenario Analysis
- 13.3.1. UK's Pangaia Expands Activewear Collection with Hyosung Creora
- 13.3.2. Numoto Launches Premium Quality Activewear, Sportswear, And Yoga Wear In Its Spring Collection
- 13.3.3. L2 Brands Acquires Ouray Sportswear from S&S Activewear
13.4. Strategy Analysis & Recommendation

Companies Mentioned

1. 2XU Pty Ltd.
2. 7 DAYS ApS
3. Adidas AG
4. Aesthetic Nation
5. ALO, LLC
6. Ann Chery
7. ASICS Corporation
8. Bandier Corp.
9. Campus Activewear Limited
10. Ciele Athletics Inc.
11. Columbia Sportswear Company
12. Decathlon SAS
13. Everlane
14. Fast Retailing Co., Ltd.
15. FILA Luxembourg, S.a.r.l.
16. FP Movement
17. Gap Inc.
18. Girlfriend Collective LLC
19. Gramicci
20. Gymshark Limited
21. HanesBrands Inc.
22. Iconix International
23. ISAORA
24. JOCKEY International Inc.
25. Kering Group
26. Koral, LLC
27. Lacoste
28. Leonisa
29. Levi Strauss & Co.
30. Live The Process, LLC
31. lululemon athletica inc.
32. LVMH Moet Hennessy
33. MAAP Co Pty Ltd.
34. Miraclesuit
35. Motherhood Maternity
36. New Balance Athletics, Inc.
37. Nike, Inc.
38. Nimble Activewear Pty Ltd.
39. On AG
40. Outdoor Voices, Inc.
41. P.E NATION
42. Pas Normal Studios ApS
43. Patagonia, Inc.
44. Prada S.p.A.
45. Puma SE
46. PVH Corp.
47. Reebok International Limited
48. Rhone
49. Rhone Apparel, Inc.
50. Shapeez
51. SOAR Running
52. Spanx, LLC
53. SPLITS59
54. Sporty & Rich
55. Squeem LLC
56. TechStyle Fashion Group
57. TEN THOUSAND, INC.
58. The North Face by VF Corporation
59. THE UPSIDE CORPORATION PTY LTD
60. Tracksmith Corporation
61. Triumph Intertrade AG
62. Under Armour, Inc.
63. Universal Standard Inc.
64. Van de Velde NV
65. Varley Clothing B.V.
66. Vuori, Inc.
67. Wacoal
68. Westside by Tata Group
69. Wilson Sporting Goods Co. by Anta Sports Products Limited
70. Year of Ours