Electric Scooter Market by Type, Battery Type, Voltage Type, Range, Usage, End-User

List of Tables

The Electric Scooter Market was valued at USD 28.90 billion in 2023, expected to reach USD 31.38 billion in 2024, and is projected to grow at a CAGR of 8.93%, to USD 52.61 billion by 2030.

The electric scooter market is a rapidly evolving sector within the broader electric mobility landscape, driven by the increasing demand for sustainable urban transportation solutions. Electric scooters are defined as two-wheeled vehicles powered by electric motors, offering a convenient, eco-friendly alternative to traditional fossil-fueled transport. Their necessity stems from the growing need to address urban congestion, reduce carbon emissions, and provide last-mile connectivity solutions. The application of electric scooters spans from urban commuting and shared mobility services to leisure and tourism. Key end-use sectors include individuals seeking cost-effective daily commuting options, shared mobility service providers, and tourism companies integrating eco-friendly transport solutions.

KEY MARKET STATISTICS
Base Year [2023]	USD 28.90 billion
Estimated Year [2024]	USD 31.38 billion
Forecast Year [2030]	USD 52.61 billion
CAGR (%)	8.93%

Market growth is propelled by factors such as increasing urbanization, supportive government policies, technological advancements in battery technology, and rising consumer awareness regarding environmental sustainability. Opportunities lie in expanding shared mobility services, integrating IoT solutions for smart scooter management, and developing longer-range battery technologies. Investments in charging infrastructure and partnerships with smart city initiatives present additional avenues for growth. However, challenges persist, including regulatory hurdles, safety concerns, battery disposal issues, and the high initial cost of electric scooters. Infrastructural limitations, such as insufficient charging stations, also impact market expansion.

Innovation can thrive in areas like battery innovation for improved range and durability, advancements in autonomous scooter technology, and enhancing vehicle safety features. Additionally, business growth could be facilitated by developing comprehensive urban mobility solutions that integrate electric scooters with public transit systems. The market is highly dynamic and competitive, marked by continuous innovation from startups alongside established automotive companies diversifying into electric mobility. As the electric scooter market expands, understanding regional regulatory landscapes and consumer preferences will be crucial. Market players should focus on sustainable manufacturing practices, strategic partnerships, and leveraging data analytics for optimized fleet management to stay competitive and aligned with future trends.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Electric Scooter Market

The Electric Scooter Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

Market Drivers
- Rising traffic congestion in metropolitan areas and the need for attractive alternatives for short-distance travel
- Favorable government policies and support for the use of electric vehicles
Market Restraints
- High costs associated with electric scooters
Market Opportunities
- Innovations in battery technology, charging infrastructure, and the advent of smart electric scooters with enhanced features
- Growing popularity of shared mobility services in urban areas
Market Challenges
- Limited travel range and battery life of electric vehicles

Porter's Five Forces: A Strategic Tool for Navigating the Electric Scooter Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Electric Scooter Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Electric Scooter Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Electric Scooter Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Electric Scooter Market

A detailed market share analysis in the Electric Scooter Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Electric Scooter Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Electric Scooter Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Electric Scooter Market

A strategic analysis of the Electric Scooter Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Electric Scooter Market, highlighting leading vendors and their innovative profiles. These include AllCell Technologies LLC, Bajaj Auto Ltd., bounce infinity, emco electroroller GmbH, Gogoro Inc., Greaves Electric Mobility Private Limited, Hero Electric Vehicles Pvt. Ltd., Honda Motor Co., Ltd., Luyuan e-vehicle, Mubea U.MOBILITY, Niu International Co. Ltd., Ola Electric Mobility Pvt Ltd., Piaggio & C. S.p.A., PURE EV, Razor USA LLC, SWAGTRON, TVS Motor Company, Unagi Inc., VMOTO LIMITED, Xiaomi Inc., Yadea Technology Group Co. Ltd., Yamaha Corporation, and Yamaha Motor Co., Ltd..

Market Segmentation & Coverage

This research report categorizes the Electric Scooter Market to forecast the revenues and analyze trends in each of the following sub-markets:

Based on Type, market is studied across Folding, Retro, and Standing or Self-Balancing.
Based on Battery Type, market is studied across Lead-Acid Batteries and Lithium-Ion Batteries.
Based on Voltage Type, market is studied across 250W to 500W, Above 500W, and Up to 250W.
Based on Range, market is studied across 20 Km to 40 Km, Above 40 Km, and Up to 20 Km.
Based on Usage, market is studied across Commute and Recreational.
Based on End-User, market is studied across Commercial Use and Personal Use.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Product Code: MRR-436BB626E9CD

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Rising traffic congestion in metropolitan areas and the need for attractive alternatives for short-distance travel
  - 5.1.1.2. Favorable government policies and support for the use of electric vehicles
- 5.1.2. Restraints
  - 5.1.2.1. High costs associated with electric scooters
- 5.1.3. Opportunities
  - 5.1.3.1. Innovations in battery technology, charging infrastructure, and the advent of smart electric scooters with enhanced features
  - 5.1.3.2. Growing popularity of shared mobility services in urban areas
- 5.1.4. Challenges
  - 5.1.4.1. Limited travel range and battery life of electric vehicles
5.2. Market Segmentation Analysis
- 5.2.1. Type: Increasing usage of retro electric scooters due to larger battery capacities to handle longer commutes
- 5.2.2. Battery Type: Increasing shift toward lithium-ion batteries due to high energy density and low maintenance
5.3. Porter's Five Forces Analysis
- 5.3.1. Threat of New Entrants
- 5.3.2. Threat of Substitutes
- 5.3.3. Bargaining Power of Customers
- 5.3.4. Bargaining Power of Suppliers
- 5.3.5. Industry Rivalry
5.4. PESTLE Analysis
- 5.4.1. Political
- 5.4.2. Economic
- 5.4.3. Social
- 5.4.4. Technological
- 5.4.5. Legal
- 5.4.6. Environmental

6. Electric Scooter Market, by Type

6.1. Introduction
6.2. Folding
6.3. Retro
6.4. Standing or Self-Balancing

7. Electric Scooter Market, by Battery Type

7.1. Introduction
7.2. Lead-Acid Batteries
7.3. Lithium-Ion Batteries

8. Electric Scooter Market, by Voltage Type

8.1. Introduction
8.2. 250W to 500W
8.3. Above 500W
8.4. Up to 250W

9. Electric Scooter Market, by Range

9.1. Introduction
9.2. 20 Km to 40 Km
9.3. Above 40 Km
9.4. Up to 20 Km

10. Electric Scooter Market, by Usage

10.1. Introduction
10.2. Commute
10.3. Recreational

11. Electric Scooter Market, by End-User

11.1. Introduction
11.2. Commercial Use
11.3. Personal Use

12. Americas Electric Scooter Market

12.1. Introduction
12.2. Argentina
12.3. Brazil
12.4. Canada
12.5. Mexico
12.6. United States

13. Asia-Pacific Electric Scooter Market

13.1. Introduction
13.2. Australia
13.3. China
13.4. India
13.5. Indonesia
13.6. Japan
13.7. Malaysia
13.8. Philippines
13.9. Singapore
13.10. South Korea
13.11. Taiwan
13.12. Thailand
13.13. Vietnam

14. Europe, Middle East & Africa Electric Scooter Market

14.1. Introduction
14.2. Denmark
14.3. Egypt
14.4. Finland
14.5. France
14.6. Germany
14.7. Israel
14.8. Italy
14.9. Netherlands
14.10. Nigeria
14.11. Norway
14.12. Poland
14.13. Qatar
14.14. Russia
14.15. Saudi Arabia
14.16. South Africa
14.17. Spain
14.18. Sweden
14.19. Switzerland
14.20. Turkey
14.21. United Arab Emirates
14.22. United Kingdom

15. Competitive Landscape

15.1. Market Share Analysis, 2023
15.2. FPNV Positioning Matrix, 2023
15.3. Competitive Scenario Analysis
- 15.3.1. Yamaha Motor invests in electric scooter startup world to boost Indian EV market
- 15.3.2. Hero Motocorp set to unveil three new electric scooters in 2024
- 15.3.3. Gogoro and Swiggy join forces to boost delivery efficiency and sustainability with smart electric scooters
15.4. Strategy Analysis & Recommendation

Companies Mentioned

1. AllCell Technologies LLC
2. Bajaj Auto Ltd.
3. bounce infinity
4. emco electroroller GmbH
5. Gogoro Inc.
6. Greaves Electric Mobility Private Limited
7. Hero Electric Vehicles Pvt. Ltd.
8. Honda Motor Co., Ltd.
9. Luyuan e-vehicle
10. Mubea U.MOBILITY
11. Niu International Co. Ltd.
12. Ola Electric Mobility Pvt Ltd.
13. Piaggio & C. S.p.A.
14. PURE EV
15. Razor USA LLC
16. SWAGTRON
17. TVS Motor Company
18. Unagi Inc.
19. VMOTO LIMITED
20. Xiaomi Inc.
21. Yadea Technology Group Co. Ltd.
22. Yamaha Corporation
23. Yamaha Motor Co., Ltd.