Shortening Market by Source, Application - Global Forecast 2025-2030

List of Tables

The Shortening Market was valued at USD 2.60 billion in 2023, expected to reach USD 2.73 billion in 2024, and is projected to grow at a CAGR of 4.99%, to USD 3.66 billion by 2030.

The scope and definition of market research by 360iResearch encompass comprehensive data collection, analysis, and interpretation to guide businesses in strategic decision-making. This process is crucial for identifying market needs, evaluating competition, and assessing consumer preferences and behaviors. The necessity lies in its ability to provide insights into market dynamics, enabling companies to optimize product offerings and strategies. Its applications span across product development, pricing strategies, and marketing campaigns, while the end-use scope is diverse, including industries like technology, healthcare, finance, and retail. Key growth influencers include technological advancements, increasing consumer awareness, and globalization, which open avenues for market expansion. Latest potential opportunities arise from digital transformation, where businesses can leverage data analytics and AI to enhance consumer engagement and operational efficiency. It is recommended that companies explore emerging markets and focus on sustainability trends to tap into new customer segments. However, limitations include data privacy concerns, high costs associated with comprehensive research, and the volatility of consumer preferences. Challenges such as adapting to rapid technological changes and navigating regulatory environments also affect market growth. Innovative avenues lie in the integration of AI and machine learning in predictive analytics, advancing personalized marketing techniques, and enhancing supply chain transparency. Businesses should prioritize research in these areas to maintain competitiveness. The market's nature is increasingly dynamic, characterized by swift shifts driven by technological disruptions and evolving consumer expectations, necessitating agility and foresight. Efforts to foster innovation in product development, alongside investments in sustainable practices, will be pivotal for sustained business growth. By understanding these market insights and addressing challenges, companies can strategically position themselves to maximize opportunities and achieve long-term success.

KEY MARKET STATISTICS
Base Year [2023]	USD 2.60 billion
Estimated Year [2024]	USD 2.73 billion
Forecast Year [2030]	USD 3.66 billion
CAGR (%)	4.99%

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Shortening Market

The Shortening Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

Market Drivers
- Growing processed food industry
- Change in eating habit of consumers have resulted in the rise of consumption of bakery and confectionery products
- Increasing consumption of convenience food
Market Restraints
- Health concerns associated with shortening
Market Opportunities
- Changing lifestyle of the urban people
- Increasing demand for shortenings in bakery products, and rising awareness about the health benefits of shortenings
- Owing to increasing awareness about health products
Market Challenges
- Availability of alternatives

Porter's Five Forces: A Strategic Tool for Navigating the Shortening Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Shortening Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Shortening Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Shortening Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Shortening Market

A detailed market share analysis in the Shortening Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Shortening Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Shortening Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Shortening Market

A strategic analysis of the Shortening Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Shortening Market, highlighting leading vendors and their innovative profiles. These include Archer Daniels Midland Company, Ariyan International Inc., Associated British Foods plc, Bunge Limited, Capitol Food Co., Cargill Inc., Fuji Oil Co., Ltd., IFFCO Group, Manildra Group, MOI International (Australia) Pty. Ltd., Premium Vegetable Oils Sdn. Bhd., Pristine Baking Solutions, Sarawagi Group, Sime Darby Oils Liverpool Refinery Ltd., SPECTRUM ORGANIC PRODUCTS, LLC, and Wilmar International Ltd..

Market Segmentation & Coverage

This research report categorizes the Shortening Market to forecast the revenues and analyze trends in each of the following sub-markets:

Based on Source, market is studied across Animal Based, Hydrogenated Veg Oil, and Palm Stearin. The Animal Based is further studied across Butter, Lard, and Tallow.
Based on Application, market is studied across Bakery, Confectionary, and Snacks & Savoury. The Bakery is further studied across Biscuits and Bread & Bread Based Products.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Product Code: MRR-0309FBC51161

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Growing processed food industry
  - 5.1.1.2. Change in eating habit of consumers have resulted in the rise of consumption of bakery and confectionery products
  - 5.1.1.3. Increasing consumption of convenience food
- 5.1.2. Restraints
  - 5.1.2.1. Health concerns associated with shortening
- 5.1.3. Opportunities
  - 5.1.3.1. Changing lifestyle of the urban people
  - 5.1.3.2. Increasing demand for shortenings in bakery products, and rising awareness about the health benefits of shortenings
  - 5.1.3.3. Owing to increasing awareness about health products
- 5.1.4. Challenges
  - 5.1.4.1. Availability of alternatives
5.2. Market Segmentation Analysis
5.3. Porter's Five Forces Analysis
- 5.3.1. Threat of New Entrants
- 5.3.2. Threat of Substitutes
- 5.3.3. Bargaining Power of Customers
- 5.3.4. Bargaining Power of Suppliers
- 5.3.5. Industry Rivalry
5.4. PESTLE Analysis
- 5.4.1. Political
- 5.4.2. Economic
- 5.4.3. Social
- 5.4.4. Technological
- 5.4.5. Legal
- 5.4.6. Environmental

6. Shortening Market, by Source

6.1. Introduction
6.2. Animal Based
- 6.2.1. Butter
- 6.2.2. Lard
- 6.2.3. Tallow
6.3. Hydrogenated Veg Oil
6.4. Palm Stearin

7. Shortening Market, by Application

7.1. Introduction
7.2. Bakery
- 7.2.1. Biscuits
- 7.2.2. Bread & Bread Based Products
7.3. Confectionary
7.4. Snacks & Savoury

8. Americas Shortening Market

8.1. Introduction
8.2. Argentina
8.3. Brazil
8.4. Canada
8.5. Mexico
8.6. United States

9. Asia-Pacific Shortening Market

9.1. Introduction
9.2. Australia
9.3. China
9.4. India
9.5. Indonesia
9.6. Japan
9.7. Malaysia
9.8. Philippines
9.9. Singapore
9.10. South Korea
9.11. Taiwan
9.12. Thailand
9.13. Vietnam

10. Europe, Middle East & Africa Shortening Market

10.1. Introduction
10.2. Denmark
10.3. Egypt
10.4. Finland
10.5. France
10.6. Germany
10.7. Israel
10.8. Italy
10.9. Netherlands
10.10. Nigeria
10.11. Norway
10.12. Poland
10.13. Qatar
10.14. Russia
10.15. Saudi Arabia
10.16. South Africa
10.17. Spain
10.18. Sweden
10.19. Switzerland
10.20. Turkey
10.21. United Arab Emirates
10.22. United Kingdom

11. Competitive Landscape

11.1. Market Share Analysis, 2023
11.2. FPNV Positioning Matrix, 2023
11.3. Competitive Scenario Analysis
11.4. Strategy Analysis & Recommendation

Companies Mentioned

1. Archer Daniels Midland Company
2. Ariyan International Inc.
3. Associated British Foods plc
4. Bunge Limited
5. Capitol Food Co.
6. Cargill Inc.
7. Fuji Oil Co., Ltd.
8. IFFCO Group
9. Manildra Group
10. MOI International (Australia) Pty. Ltd.
11. Premium Vegetable Oils Sdn. Bhd.
12. Pristine Baking Solutions
13. Sarawagi Group
14. Sime Darby Oils Liverpool Refinery Ltd.
15. SPECTRUM ORGANIC PRODUCTS, LLC
16. Wilmar International Ltd.