Poultry Nutrition & Health Market by Product Type, Poultry Type, Distribution Channel

List of Tables

The Poultry Nutrition & Health Market was valued at USD 6.20 billion in 2023, expected to reach USD 6.59 billion in 2024, and is projected to grow at a CAGR of 6.51%, to USD 9.64 billion by 2030.

The poultry nutrition and health market encompasses a diverse spectrum of products and services aimed at enhancing the health, growth, and productivity of poultry. This includes feed additives, supplements, antibiotics, probiotics, and biosecurity measures. The necessity for these solutions is driven by the global demand for poultry meat and eggs, which mandates optimal health and efficient feed conversion to meet supply needs. Applications span across broilers, layers, and breeders within commercial and backyard farming settings. Key end-use sectors include poultry farms, feed manufacturers, and veterinary services.

KEY MARKET STATISTICS
Base Year [2023]	USD 6.20 billion
Estimated Year [2024]	USD 6.59 billion
Forecast Year [2030]	USD 9.64 billion
CAGR (%)	6.51%

Market growth is substantially influenced by factors such as increasing poultry consumption due to its cost-effectiveness and health benefits, advancements in feed formulations to improve nutritional efficiency, and rising awareness of animal welfare and disease prevention. However, the market faces constraints from stringent regulatory frameworks regarding the use of antibiotics and additives, fluctuating feed ingredient prices, and the complexities of managing health in densely populated poultry farms. These challenges necessitate innovation to ensure sustainable growth.

Potential opportunities lie in the development of natural and organic feed additives, precision nutrition technologies, and alternative proteins to reduce reliance on traditional feed ingredients. Innovations such as AI and IoT in poultry management systems can also enhance feed efficiency and health monitoring, offering a modern approach to poultry farming. Collaborations with academic institutions and technology firms can spearhead breakthroughs in these areas.

Challenges such as consumer perceptions and regulatory challenges regarding genetically modified and synthetic feed ingredients can be mitigated through educating stakeholders and consumers. To maintain competitiveness, businesses should focus on research into microbiome health management, flyash as a feed supplement, and sustainable supply chain practices. The nature of the poultry nutrition and health market is dynamic and innovation-driven, emphasizing the continuous adaptation to trends such as sustainability and technological integration, making it pivotal for businesses to remain agile and forward-thinking.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Poultry Nutrition & Health Market

The Poultry Nutrition & Health Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

Market Drivers
- Increasing production and trade of poultry products
- Government initiatives and incentives to expand poultry farming activities
- Growing awareness of immunization programs for poultry
Market Restraints
- Incidences of poultry premix and medicines recalls
Market Opportunities
- Rise of new poultry nutrition products and their availability online
- Introduction of advanced poultry health diagnostics technologies
Market Challenges
- Concerns associated with vaccine failure in poultry

Porter's Five Forces: A Strategic Tool for Navigating the Poultry Nutrition & Health Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Poultry Nutrition & Health Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Poultry Nutrition & Health Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Poultry Nutrition & Health Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Poultry Nutrition & Health Market

A detailed market share analysis in the Poultry Nutrition & Health Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Poultry Nutrition & Health Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Poultry Nutrition & Health Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Poultry Nutrition & Health Market

A strategic analysis of the Poultry Nutrition & Health Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Poultry Nutrition & Health Market, highlighting leading vendors and their innovative profiles. These include AB Agri Limited, Adisseo Group, Advanced Enzyme Technologies Limited, Alivira Animal Health Limited, Alltech Inc., Archer Daniels Midland Company, Avanti Feeds Limited, BASF SE, BioChek B.V., Boehringer Ingelheim International GmbH, Cargill, Incorporated, Ceva Sante Animale, DuPont Animal Nutrition, Elanco, Evonik Industries AG, Godrej Agrovet Limited, Hi-Pro Feeds by Nutreco International B.V., HIPRA, S.A., IDEXX Laboratories, Inc., Innovative Diagnostics, Kemin Industries, Inc., Kent Nutrition Group, Koninklijke DSM N.V., Lallemand Inc., Merck KGaA, Perdue Farms Inc., Phibro Animal Health Corporation, QIAGEN N.V., Rossari Biotech Limited, Royal GD, Thermo Fisher Scientific Inc., Tyson Foods, Inc., Venkys Ltd., Virbac Corporation, Weefsel Pharma, and Zoetis, Inc..

Market Segmentation & Coverage

This research report categorizes the Poultry Nutrition & Health Market to forecast the revenues and analyze trends in each of the following sub-markets:

Based on Product Type, market is studied across Diagnostic Solutions, Medicinal Feed Additive, Nutritional Feed Additives (premix), Pharmaceuticals, and Vaccines. The Diagnostic Solutions is further studied across ELISA, Molecular Diagnostic Test, and PCR. The Medicinal Feed Additive is further studied across Amino Acids, Minerals, and Vitamins. The Nutritional Feed Additives (premix) is further studied across Enzymes, Feed Acidifiers, Hormones, Immune Modulators, and Prebiotics & Probiotics. The Pharmaceuticals is further studied across Anti-Inflammatory, Antibiotics, Ectoparasiticides, and Endoparasiticides.
Based on Poultry Type, market is studied across Chickens, Ducks, Geese, Guinea fowl, and Turkeys. The Chickens is further studied across Broilers and Layers Hens.
Based on Distribution Channel, market is studied across E-commerce, Hospital Pharmacies, and Retail Pharmacies.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Product Code: MRR-EC6F1C448FC4

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Increasing production and trade of poultry products
  - 5.1.1.2. Government initiatives and incentives to expand poultry farming activities
  - 5.1.1.3. Growing awareness of immunization programs for poultry
- 5.1.2. Restraints
  - 5.1.2.1. Incidences of poultry premix and medicines recalls
- 5.1.3. Opportunities
  - 5.1.3.1. Rise of new poultry nutrition products and their availability online
  - 5.1.3.2. Introduction of advanced poultry health diagnostics technologies
- 5.1.4. Challenges
  - 5.1.4.1. Concerns associated with vaccine failure in poultry
5.2. Market Segmentation Analysis
5.3. Porter's Five Forces Analysis
- 5.3.1. Threat of New Entrants
- 5.3.2. Threat of Substitutes
- 5.3.3. Bargaining Power of Customers
- 5.3.4. Bargaining Power of Suppliers
- 5.3.5. Industry Rivalry
5.4. PESTLE Analysis
- 5.4.1. Political
- 5.4.2. Economic
- 5.4.3. Social
- 5.4.4. Technological
- 5.4.5. Legal
- 5.4.6. Environmental

6. Poultry Nutrition & Health Market, by Product Type

6.1. Introduction
6.2. Diagnostic Solutions
- 6.2.1. ELISA
- 6.2.2. Molecular Diagnostic Test
- 6.2.3. PCR
6.3. Medicinal Feed Additive
- 6.3.1. Amino Acids
- 6.3.2. Minerals
- 6.3.3. Vitamins
6.4. Nutritional Feed Additives (premix)
- 6.4.1. Enzymes
- 6.4.2. Feed Acidifiers
- 6.4.3. Hormones
- 6.4.4. Immune Modulators
- 6.4.5. Prebiotics & Probiotics
6.5. Pharmaceuticals
- 6.5.1. Anti-Inflammatory
- 6.5.2. Antibiotics
- 6.5.3. Ectoparasiticides
- 6.5.4. Endoparasiticides
6.6. Vaccines

7. Poultry Nutrition & Health Market, by Poultry Type

7.1. Introduction
7.2. Chickens
- 7.2.1. Broilers
- 7.2.2. Layers Hens
7.3. Ducks
7.4. Geese
7.5. Guinea fowl
7.6. Turkeys

8. Poultry Nutrition & Health Market, by Distribution Channel

8.1. Introduction
8.2. E-commerce
8.3. Hospital Pharmacies
8.4. Retail Pharmacies

9. Americas Poultry Nutrition & Health Market

9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States

10. Asia-Pacific Poultry Nutrition & Health Market

10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam

11. Europe, Middle East & Africa Poultry Nutrition & Health Market

11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom

12. Competitive Landscape

12.1. Market Share Analysis, 2023
12.2. FPNV Positioning Matrix, 2023
12.3. Competitive Scenario Analysis
- 12.3.1. Biochem Pharma Launches Poultry Nutritional Products in Vietnam
- 12.3.2. Avril, Sanders to Acquire Axereal Animal Nutrition Business
- 12.3.3. Innovad to Acquire Swiss-based Herbonis, its Affiliates
- 12.3.4. USDA Announces USD 43 Million Investment in Meat and Poultry Processing Research, Innovation and Expansion
- 12.3.5. Evonik Launches First Plant-Based Feed Additive
- 12.3.6. MSD Animal Health Set to Launch Revamped Platform to Predict Poultry Health, Prevent Disease and Improve Performance
- 12.3.7. Partnership to Transform Feed Additives through Microbiome Technology
- 12.3.8. Hester To Develop Avian Influenza Vaccine For Poultry
- 12.3.9. DSM Receives FDA Approval for Mycotoxin-Degrading Enzyme
- 12.3.10. TARGAN Secures USD 35 Million Series C Financing Led by Mountain Group Partners and NovaQuest Capital Management to Commercialize Novel Vaccine Delivery System for Poultry Industry
- 12.3.11. Perdue AgriBusiness Announces Collaboration with ZeaKal
12.4. Strategy Analysis & Recommendation

Companies Mentioned

1. AB Agri Limited
2. Adisseo Group
3. Advanced Enzyme Technologies Limited
4. Alivira Animal Health Limited
5. Alltech Inc.
6. Archer Daniels Midland Company
7. Avanti Feeds Limited
8. BASF SE
9. BioChek B.V.
10. Boehringer Ingelheim International GmbH
11. Cargill, Incorporated
12. Ceva Sante Animale
13. DuPont Animal Nutrition
14. Elanco
15. Evonik Industries AG
16. Godrej Agrovet Limited
17. Hi-Pro Feeds by Nutreco International B.V.
18. HIPRA, S.A.
19. IDEXX Laboratories, Inc.
20. Innovative Diagnostics
21. Kemin Industries, Inc.
22. Kent Nutrition Group
23. Koninklijke DSM N.V.
24. Lallemand Inc.
25. Merck KGaA
26. Perdue Farms Inc.
27. Phibro Animal Health Corporation
28. QIAGEN N.V.
29. Rossari Biotech Limited
30. Royal GD
31. Thermo Fisher Scientific Inc.
32. Tyson Foods, Inc.
33. Venkys Ltd.
34. Virbac Corporation
35. Weefsel Pharma
36. Zoetis, Inc.