Non-Woven Wipes Market by Product Type, Material, Type, Sales Channel, Application

List of Tables

The Non-Woven Wipes Market was valued at USD 5.88 billion in 2023, expected to reach USD 6.42 billion in 2024, and is projected to grow at a CAGR of 9.59%, to USD 11.16 billion by 2030.

The non-woven wipes market is defined by disposable products made from non-woven fabrics, which serve as an essential substitute for textiles due to their cost-effectiveness and functional properties. These wipes are widely used in personal care, healthcare, industrial, and household cleaning applications due to their excellent absorbency, strength, and softness. Non-woven wipes cater to diverse end-use sectors including consumer goods, healthcare, and hospitality, meeting needs from infant care to surface cleaning and sanitation. The rising awareness of hygiene and cleanliness, increased urbanization, and the growing demand for convenience are the primary factors driving market growth. Additionally, the COVID-19 pandemic has amplified the necessity for sanitation, bolstering demand further. However, challenges such as environmental concerns over biodegradability and stringent government regulations could potentially limit growth. Opportunities abound in the development of biodegradable and sustainable alternatives, as consumer preference shifts towards eco-friendly products. Companies can capitalize on this trend by investing in research to innovate eco-friendly materials that match conventional wipe properties without an environmental trade-off. Furthermore, market players can benefit from the smart integration of technology in wipes, such as antimicrobial agents or fragrance-infused options. However, the industry faces challenges with fluctuating raw material prices and intense competition from traditional textile products and other low-cost alternatives. For meaningful market penetration, market research analysts should focus on consumer behavior patterns, regulatory landscapes, and technological advancements to frame strategies that align with sustainability and cost-effectiveness. The market is dynamic, and ongoing innovations provide pathways for new entrants and existing players to leverage technological advancements and sustainability trends to bolster their market presence. It remains imperative for stakeholders to align their strategies with the evolving consumer preferences towards convenience, hygiene, and eco-consistency to maintain competitive advantage.

KEY MARKET STATISTICS
Base Year [2023]	USD 5.88 billion
Estimated Year [2024]	USD 6.42 billion
Forecast Year [2030]	USD 11.16 billion
CAGR (%)	9.59%

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Non-Woven Wipes Market

The Non-Woven Wipes Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

Market Drivers
- Rising use of wipes in food service and health care applications
- Busy lifestyle and high disposable income of consumers
- Popularity due to excellent absorption and softness
Market Restraints
- Volatility associated with raw material prices
Market Opportunities
- Expanding patent filings for non-woven wipes
- Sustainability advancements in non-woven products
Market Challenges
- Lack of finishing and flushability of nonwoven wipes

Porter's Five Forces: A Strategic Tool for Navigating the Non-Woven Wipes Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Non-Woven Wipes Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Non-Woven Wipes Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Non-Woven Wipes Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Non-Woven Wipes Market

A detailed market share analysis in the Non-Woven Wipes Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Non-Woven Wipes Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Non-Woven Wipes Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Non-Woven Wipes Market

A strategic analysis of the Non-Woven Wipes Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Non-Woven Wipes Market, highlighting leading vendors and their innovative profiles. These include Ahlstrom-Munksjo Oyj, Asahi Kasei Corporation, Berry Global Inc., Cygnus Group, DuPont de Nemours, Inc., Exxon Mobil Corporation, Fibertex Nonwovens A/S, Fiberweb India Ltd., Hollingsworth & Vose, Kimberly-Clark Corporation, Kt Exports (India) Pvt. Ltd., P.H. Glatfelter Company, PFNonwovens Group, Suominen Corporation, and Toray Industries, Inc..

Market Segmentation & Coverage

This research report categorizes the Non-Woven Wipes Market to forecast the revenues and analyze trends in each of the following sub-markets:

Based on Product Type, market is studied across Dry Wipes and Wet Wipes.
Based on Material, market is studied across Cellulose-Based Fibers, Latex Binders, Petroleum-Based Materials, and Specialty Fibers.
Based on Type, market is studied across Disposable Wipes and Non-Disposable Wipes.
Based on Sales Channel, market is studied across Departmental Stores, Modern Trade Channel, and Online Store.
Based on Application, market is studied across Automotive Industry, Food Service, Hygiene Product, and Medical Industry.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Product Code: MRR-02026C4CACF5

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Rising use of wipes in food service and health care applications
  - 5.1.1.2. Busy lifestyle and high disposable income of consumers
  - 5.1.1.3. Popularity due to excellent absorption and softness
- 5.1.2. Restraints
  - 5.1.2.1. Volatility associated with raw material prices
- 5.1.3. Opportunities
  - 5.1.3.1. Expanding patent filings for non-woven wipes
  - 5.1.3.2. Sustainability advancements in non-woven products
- 5.1.4. Challenges
  - 5.1.4.1. Lack of finishing and flushability of nonwoven wipes
5.2. Market Segmentation Analysis
5.3. Porter's Five Forces Analysis
- 5.3.1. Threat of New Entrants
- 5.3.2. Threat of Substitutes
- 5.3.3. Bargaining Power of Customers
- 5.3.4. Bargaining Power of Suppliers
- 5.3.5. Industry Rivalry
5.4. PESTLE Analysis
- 5.4.1. Political
- 5.4.2. Economic
- 5.4.3. Social
- 5.4.4. Technological
- 5.4.5. Legal
- 5.4.6. Environmental

6. Non-Woven Wipes Market, by Product Type

6.1. Introduction
6.2. Dry Wipes
6.3. Wet Wipes

7. Non-Woven Wipes Market, by Material

7.1. Introduction
7.2. Cellulose-Based Fibers
7.3. Latex Binders
7.4. Petroleum-Based Materials
7.5. Specialty Fibers

8. Non-Woven Wipes Market, by Type

8.1. Introduction
8.2. Disposable Wipes
8.3. Non-Disposable Wipes

9. Non-Woven Wipes Market, by Sales Channel

9.1. Introduction
9.2. Departmental Stores
9.3. Modern Trade Channel
9.4. Online Store

10. Non-Woven Wipes Market, by Application

10.1. Introduction
10.2. Automotive Industry
10.3. Food Service
10.4. Hygiene Product
10.5. Medical Industry

11. Americas Non-Woven Wipes Market

11.1. Introduction
11.2. Argentina
11.3. Brazil
11.4. Canada
11.5. Mexico
11.6. United States

12. Asia-Pacific Non-Woven Wipes Market

12.1. Introduction
12.2. Australia
12.3. China
12.4. India
12.5. Indonesia
12.6. Japan
12.7. Malaysia
12.8. Philippines
12.9. Singapore
12.10. South Korea
12.11. Taiwan
12.12. Thailand
12.13. Vietnam

13. Europe, Middle East & Africa Non-Woven Wipes Market

13.1. Introduction
13.2. Denmark
13.3. Egypt
13.4. Finland
13.5. France
13.6. Germany
13.7. Israel
13.8. Italy
13.9. Netherlands
13.10. Nigeria
13.11. Norway
13.12. Poland
13.13. Qatar
13.14. Russia
13.15. Saudi Arabia
13.16. South Africa
13.17. Spain
13.18. Sweden
13.19. Switzerland
13.20. Turkey
13.21. United Arab Emirates
13.22. United Kingdom

14. Competitive Landscape

14.1. Market Share Analysis, 2023
14.2. FPNV Positioning Matrix, 2023
14.3. Competitive Scenario Analysis
14.4. Strategy Analysis & Recommendation

Companies Mentioned

1. Ahlstrom-Munksjo Oyj
2. Asahi Kasei Corporation
3. Berry Global Inc.
4. Cygnus Group
5. DuPont de Nemours, Inc.
6. Exxon Mobil Corporation
7. Fibertex Nonwovens A/S
8. Fiberweb India Ltd.
9. Hollingsworth & Vose
10. Kimberly-Clark Corporation
11. Kt Exports (India) Pvt. Ltd.
12. P.H. Glatfelter Company
13. PFNonwovens Group
14. Suominen Corporation
15. Toray Industries, Inc.