Glamping Market by Product, Age (18-30 years, 31-50 years, 51-65 years), Usage

List of Tables

[196 Pages Report] The Glamping Market size was estimated at USD 3.58 billion in 2023 and expected to reach USD 3.86 billion in 2024, at a CAGR 8.47% to reach USD 6.33 billion by 2030.

Glamping blends the words glamorous and camping to refer to a luxury camping experience that offers the adventure of traditional camping without sacrificing the comforts and amenities of high-end hospitality. This modern type of camping integrates the natural outdoor experience with more sophisticated accommodation options, such as yurts, treehouses, safari tents, and even airstreams equipped with luxury facilities. An increasing number of travelers are seeking sustainable and eco-friendly travel options, driving interest in glamping as it often emphasizes low-impact, environmentally conscious accommodation. The burgeoning sector of adventure tourism has fueled a preference for unique accommodation experiences, including glamping, which combines adventure with luxury. Moreover, strong marketing strategies and the influence of social media showcasing the appealing aspects of glamping have significantly contributed to its growing popularity. However, the cost of setting up and maintaining luxury camping sites with high-end amenities can be significant, impacting profitability. Additionally, glamping experiences can be heavily affected by seasonal changes, which can restrict operational periods and affect income stability. However, key players can explore the use of data analytics and AI/ML algorithms to determine the optimum seasonal duration for glamping. Furthermore, leveraging technology to enhance the guest experience, such as through digital check-ins, VR experiences of the wilderness, and IoT-enabled amenities, presents significant opportunities for differentiation and improvement of services.

KEY MARKET STATISTICS
Base Year [2023]	USD 3.58 billion
Estimated Year [2024]	USD 3.86 billion
Forecast Year [2030]	USD 6.33 billion
CAGR (%)	8.47%

Regional Insights

The the Americas region, particularly in the United States and Canada, the glamping market has witnessed robust growth driven by consumers seeking luxury camping experiences amidst nature but with modern comforts. The demand is high for unique and eco-friendly accommodations. Recent investments in the region focus on sustainable practices and expanding glamping sites to cater to growing consumer demand. Patent filings indicate innovations in eco-friendly materials and smart technology for enhanced guest experiences. EU countries have seen a surge in glamping popularity as travelers seek more intimate and luxurious outdoor experiences. The European market is characterized by a preference for cultural richness and accessibility to natural beauty. Initiatives to promote rural tourism and preserve natural landscapes have bolstered the glamping sector, with a noticeable increase in boutique glamping sites offering local experiences. Recent research highlights consumer interest in cultural and gastronomical experiences integrated with glamping. EU consumers also prefer sustainable travel experiences that incorporate eco-friendly practices and nature preservation. China, Japan, and India are pivotal in the Asia Pacific region's glamping market, highlighting diverse consumer needs and behaviors. In China, investments are predominantly in expanding infrastructure and integrating technology with traditional camping to attract millennials. Japan focuses on serene and minimalist glamping experiences, leveraging its natural landscapes. India's market is emerging, with an emphasis on sustainable and culturally immersive glamping experiences. The region's recent patents involve innovations in tent designs and off-grid technology. India's cultural richness and wilderness have attracted a significant number of foreign travelers to seek glamping experiences in the country.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Glamping Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers
- Rising trend of outdoor activity and recreational activities among youngsters
- Rapid shift towards the sophisticated lifestyle
- Increasing video-on-demand consumption for the tourism and hospitality sector

Market Restraints
- High cost compared to camping activities

Market Opportunities
- Emerging glamping innovations
- Initiatives from tourist organizers to promote glamping activities

Market Challenges
- Presence of low cost alternative products

Market Segmentation Analysis
- Products: Emerging advancements to improve the functionality and performance of tents
- Usage: Preference for glamping for personal use among outdoor enthusiasts seeking a curated and comfortable vacation experience

Market Disruption Analysis
Porter's Five Forces Analysis
Value Chain & Critical Path Analysis
Pricing Analysis
Technology Analysis
Patent Analysis
Trade Analysis
Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Glamping Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Glamping Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

SKAMANIA LODGE REDEFINES OUTDOOR HOSPITALITY WITH UNVEILING OF LUXURIOUS GLAMPING EXPERIENCE

Skamania Lodge announced plans to expand its services in the glamping sector with the launch of an exceptional glamping experience, situated amidst the enchanting beauty of the Columbia River Gorge. This innovative addition harmoniously combines the allure of the great outdoors with unparalleled luxury, offering guests a unique opportunity to deeply connect with nature while enjoying the comforts and elegance of a premier resort. [Published On: 2024-02-07]

GlampingHub and KAYAK team up to make glamping more accessible to all

KAYAK has announced a groundbreaking partnership with GlampingHub to offer travelers an array of glamping options directly through KAYAK.com and its affiliated brands, including Momondo, Cheapflights, and HotelsCombined. This collaboration aims to cater to the growing trend of travelers seeking immersive vacation experiences that combine luxury with the natural world. This strategic move aligns both companies' visions of providing distinctive travel experiences, enabling travelers to effortlessly explore and book magnificent glamping sites, from serene mountain retreats to lively national park adventures across the globe. [Published On: 2024-01-10]

Glamping startup Kampaoh raises Euro 14 million for European expansion

Seville's glamping enterprise, Kampaoh, is poised for significant expansion with a recent Euro 14 million ( USD 15.14 million) funding boost. The funds will catalyze Kampaoh's plan to double its luxury camping accommodations from 1,200 to an impressive range of 3,500 to 4,000 by 2023, broaden its campsite operations from 40 to 80, and venture into new territories across Southern Europe, including Portugal and France. With this strategic expansion, Kampaoh anticipates surpassing sales for the current year to cement its position as a frontrunner in the glamping market both nationally and internationally. [Published On: 2023-01-19]

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Glamping Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Glamping Market, highlighting leading vendors and their innovative profiles. These include AutoCamp, Baillie Lodges, Bushtec Safari, Campking Inc., Collective Retreats, Cosy Tents Pty Ltd., Eco Retreats, Exxel Outdoors, LLC, Firelight Camps, GoGlampingSG, Huttopia North America Inc., Johnson Outdoors Inc., Khampa Glamping, Newell Brands Inc., Nightfall Camp Pty Ltd., Paperbark Camp, Sawday's Canopy & Stars Ltd., Skamania Lodge, Tanja Lagoon Camp, Terra Glamping, The Coleman Company, Inc., The North Face Inc., The Resort at Paws Up, Treebones Resort, and Under Canvas.

Market Segmentation & Coverage

This research report categorizes the Glamping Market to forecast the revenues and analyze trends in each of the following sub-markets:

Product
- Cabins & Pods
- Tents
  - Glamping Dome
  - Safari
  - Safari Lodge

Treehouses
Yurts

Age
- 18-30 years
- 31-50 years
- 51-65 years
- Above 65 years

Usage
- Commercial
- Personal

Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam

Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom

Product Code: MRR-742BD517F341

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Rising trend of outdoor activity and recreational activities among youngsters
  - 5.1.1.2. Rapid shift towards the sophisticated lifestyle
  - 5.1.1.3. Increasing video-on-demand consumption for the tourism and hospitality sector
- 5.1.2. Restraints
  - 5.1.2.1. High cost compared to camping activities
- 5.1.3. Opportunities
  - 5.1.3.1. Emerging glamping innovations
  - 5.1.3.2. Initiatives from tourist organizers to promote glamping activities
- 5.1.4. Challenges
  - 5.1.4.1. Presence of low cost alternative products
5.2. Market Segmentation Analysis
- 5.2.1. Products: Emerging advancements to improve the functionality and performance of tents
- 5.2.2. Usage: Preference for glamping for personal use among outdoor enthusiasts seeking a curated and comfortable vacation experience
5.3. Market Disruption Analysis
5.4. Porter's Five Forces Analysis
- 5.4.1. Threat of New Entrants
- 5.4.2. Threat of Substitutes
- 5.4.3. Bargaining Power of Customers
- 5.4.4. Bargaining Power of Suppliers
- 5.4.5. Industry Rivalry
5.5. Value Chain & Critical Path Analysis
5.6. Pricing Analysis
5.7. Technology Analysis
5.8. Patent Analysis
5.9. Trade Analysis
5.10. Regulatory Framework Analysis

6. Glamping Market, by Product

6.1. Introduction
6.2. Cabins & Pods
6.3. Tents
6.4. Treehouses
6.5. Yurts

7. Glamping Market, by Age

7.1. Introduction
7.2. 18-30 years
7.3. 31-50 years
7.4. 51-65 years
7.5. Above 65 years

8. Glamping Market, by Usage

8.1. Introduction
8.2. Commercial
8.3. Personal

9. Americas Glamping Market

9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States

10. Asia-Pacific Glamping Market

10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam

11. Europe, Middle East & Africa Glamping Market

11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom

12. Competitive Landscape

12.1. Market Share Analysis, 2023
12.2. FPNV Positioning Matrix, 2023
12.3. Competitive Scenario Analysis
- 12.3.1. SKAMANIA LODGE REDEFINES OUTDOOR HOSPITALITY WITH UNVEILING OF LUXURIOUS GLAMPING EXPERIENCE
- 12.3.2. GlampingHub and KAYAK team up to make glamping more accessible to all
- 12.3.3. Glamping startup Kampaoh raises Euro 14 million for European expansion
12.4. Strategy Analysis & Recommendation

13. Competitive Portfolio

13.1. Key Company Profiles
13.2. Key Product Portfolio