Digital Agriculture Market by Type, Deployment, Application

List of Tables

[182 Pages Report] The Digital Agriculture Market size was estimated at USD 19.88 billion in 2023 and expected to reach USD 21.85 billion in 2024, at a CAGR 10.43% to reach USD 39.84 billion by 2030.

The digital agriculture market comprises technological solutions and services that leverage digital tools to improve yield, efficiency, and profitability in agricultural practices. Innovations in AI, IoT, and Big Data analytics are propelling the market growth by enabling more accurate and efficient farming decisions. Farmers increasingly embrace precision agriculture techniques to reduce costs and increase yields. Supportive policies and funding from governments promote adopting digital solutions in agriculture. However, concerns about the confidentiality of farm data and potential breaches may hinder the adoption of digital technologies. Difficulties in integrating new digital solutions with existing agricultural systems and processes can slow down technology uptake, challenging adoption of digital agriculture solutions. Moreover, developing next-generation sensors for real-time monitoring and decision-making is attracting opportunities for market growth. The ongoing research into advanced analytics that can process complex agricultural data sets may generate growth potential to provide actionable insights for agricultural practices.

KEY MARKET STATISTICS
Base Year [2023]	USD 19.88 billion
Estimated Year [2024]	USD 21.85 billion
Forecast Year [2030]	USD 39.84 billion
CAGR (%)	10.43%

Regional Insights

In the United States, precision agriculture technologies are rapidly being adopted due to large-scale farming operations and the need for efficiency to remain competitive. Customers in the U.S. and China are highly willing to invest in advanced agricultural technology due to the potential return on investment in increased productivity. The European Union (EU) has strongly emphasized sustainable agriculture, with digital innovation at the core of the region's Common Agricultural Policy (CAP). The EU promotes research and development in smart farming solutions, resulting in a sophisticated consumer base that demands advanced digital services such as precision farming equipment, satellite imagery, and farm management software. In the Middle East region, countries such as Israel are prominent in agricultural innovation, particularly in irrigation and water management technologies. In the APAC region, the governments in China and India have launched various initiatives to promote digital agriculture, leading to substantial investments in R&D. Japanese companies and research institutes have pioneered developments in robotics and automation for agriculture, driving market growth in the region.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Digital Agriculture Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers
- Rising demand for agricultural production owing to increasing population
- Increase approach of precision agriculture techniques to farming
- Focus on disease detection in plants to improve farming

Market Restraints
- Reluctance of farmers to adopt technology

Market Opportunities
- Advancement of digital technologies such as IoT, machine learning, and AI for agriculture
- Increase in availability of initiatives by the government to adopt digitalization in agriculture

Market Challenges
- Growing concern regarding data management

Market Segmentation Analysis
- Type: Rising inclination towards digital agriculture services
- Deployment: Advances of on cloud deployment for improved operational flexibility
- Application: Improvements in soil monitoring using digital solutions

Market Disruption Analysis
Porter's Five Forces Analysis
Value Chain & Critical Path Analysis
Pricing Analysis
Technology Analysis
Patent Analysis
Trade Analysis
Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Digital Agriculture Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Digital Agriculture Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Barchart and AgVision Announce Integration Partnership For Digital Agriculture

Barchart, a premier provider of commodity data and technological solutions, in collaboration with AgVision, agribusiness software company specializing in comprehensive accounting solutions, has announced a significant partnership to bolster agribusiness-grower relations. Capitalizing on the strengths of AgVision's grain accounting prowess, this alliance integrates its software seamlessly into Barchart's customized Marketplace apps and grower portals, ushering in a new era of digital agriculture. [Published On: 2024-01-19]

Copa-Cogeca and ESA Launch Partnership to Secure The Future of Sustainable and Digital Agriculture

Copa-Cogeca has joined forces with the European Space Agency (ESA) through a Memorandum of Intent titled "Supporting the Sustainable Transformation of Agriculture and the Agri-food Sectors through Digitalisation and Space. This partnership unites Copa-Cogeca's agricultural acumen with ESA's technical prowess and the capabilities of the Business Applications and Space Solutions (BASS) programme. [Published On: 2023-09-28]

BASF Launches New Xarvio Agro Experts Program In Brazil To Increase Access And Use Of Digital Farming Technologies

BASF SE has launched the pioneering xarvio Agro Experts program in Brazil, revolutionizing the way farmers connect with independent agronomic advisors through the sophisticated xarvio FIELD MANAGER platform. This initiative empowers agronomic consultancies with advanced solutions tailored for key crops such as soybeans, corn, and cotton, thereby amplifying their digital agriculture prowess and enhancing their service portfolio. [Published On: 2023-08-24]

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Digital Agriculture Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Digital Agriculture Market, highlighting leading vendors and their innovative profiles. These include Accenture PLC, AGCO Corporation, AgGateway, Agreena ApS, AgriWebb Pty Ltd., AKVA group ASA, Arable Labs, Inc., BASF SE, Bayer AG, Ceres Imaging, Inc., Cisco Systems, Inc., CropX Technologies Ltd., Deere & Company, DeLaval by Tetra Laval Group, DTN, LLC, Epicor Software Corporation, Eurofins Scientific, Farmers Business Network, Inc., Farmers Edge Inc., Gamaya by Mahindra & Mahindra, Hexagon AB, International Business Machines Corporation, Microsoft Corporation, PrecisionHawk, Inc. by Field Group, Raven Industries, Inc. by CNH Industrial N.V., Small Robot Company, Syngenta Crop Protection AG, SZ DJI Technology Co., Ltd., Taranis Visual Ltd., TELUS, Trimble Inc., and Vodafone Group PLC.

Market Segmentation & Coverage

This research report categorizes the Digital Agriculture Market to forecast the revenues and analyze trends in each of the following sub-markets:

Type
- Hardware
  - Automation & Control Systems
  - Sensing & Monitoring Device

Service
Software

Deployment
- Cloud
- On-premises

Application
- Crop Scouting
- Field Mapping
- Soil Monitoring
- Variable Rate Application
- Yield Monitoring

Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam

Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom

Product Code: MRR-961BA04A2DF4

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Rising demand for agricultural production owing to increasing population
  - 5.1.1.2. Increase approach of precision agriculture techniques to farming
  - 5.1.1.3. Focus on disease detection in plants to improve farming
- 5.1.2. Restraints
  - 5.1.2.1. Reluctance of farmers to adopt technology
- 5.1.3. Opportunities
  - 5.1.3.1. Advancement of digital technologies such as IoT, machine learning, and AI for agriculture
  - 5.1.3.2. Increase in availability of initiatives by the government to adopt digitalization in agriculture
- 5.1.4. Challenges
  - 5.1.4.1. Growing concern regarding data management
5.2. Market Segmentation Analysis
- 5.2.1. Type: Rising inclination towards digital agriculture services
- 5.2.2. Deployment: Advances of on cloud deployment for improved operational flexibility
- 5.2.3. Application: Improvements in soil monitoring using digital solutions
5.3. Market Disruption Analysis
5.4. Porter's Five Forces Analysis
- 5.4.1. Threat of New Entrants
- 5.4.2. Threat of Substitutes
- 5.4.3. Bargaining Power of Customers
- 5.4.4. Bargaining Power of Suppliers
- 5.4.5. Industry Rivalry
5.5. Value Chain & Critical Path Analysis
5.6. Pricing Analysis
5.7. Technology Analysis
5.8. Patent Analysis
5.9. Trade Analysis
5.10. Regulatory Framework Analysis

6. Digital Agriculture Market, by Type

6.1. Introduction
6.2. Hardware
6.3. Service
6.4. Software

7. Digital Agriculture Market, by Deployment

7.1. Introduction
7.2. Cloud
7.3. On-premises

8. Digital Agriculture Market, by Application

8.1. Introduction
8.2. Crop Scouting
8.3. Field Mapping
8.4. Soil Monitoring
8.5. Variable Rate Application
8.6. Yield Monitoring

9. Americas Digital Agriculture Market

9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States

10. Asia-Pacific Digital Agriculture Market

10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam

11. Europe, Middle East & Africa Digital Agriculture Market

11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom

12. Competitive Landscape

12.1. Market Share Analysis, 2023
12.2. FPNV Positioning Matrix, 2023
12.3. Competitive Scenario Analysis
- 12.3.1. Barchart and AgVision Announce Integration Partnership For Digital Agriculture
- 12.3.2. Copa-Cogeca and ESA Launch Partnership to Secure The Future of Sustainable and Digital Agriculture
- 12.3.3. BASF Launches New Xarvio Agro Experts Program In Brazil To Increase Access And Use Of Digital Farming Technologies
12.4. Strategy Analysis & Recommendation

13. Competitive Portfolio

13.1. Key Company Profiles
13.2. Key Product Portfolio