Commercial Display Market by Component, Display Type, Technology, Product, Display Size, Application

List of Tables

[192 Pages Report] The Commercial Display Market size was estimated at USD 60.05 billion in 2023 and expected to reach USD 63.78 billion in 2024, at a CAGR 6.26% to reach USD 91.90 billion by 2030.

Commercial display includes digital screens, signage, and visualization solutions designed for professional applications and business environments. These displays include LED, OLED, LCD, projection screens, video walls, interactive touchscreens, and transparent displays that cater to different end-use segments such as retail, hospitality, healthcare, transportation, education, corporate offices, and public spaces. The growing application of digital displays for advertising and marketing purposes to engage customers and provide information on products & services is driving the market growth. Increasing demand for digital out-of-home (DOOH) advertising across organizations to reach their audience with dynamic content is elevating the usage of commercial displays. However, the high cost associated with acquiring, installing, and maintaining commercial displays hampers market growth. Growing rapid innovations in display technology, including higher resolution panels (4K/8K), edge-lit LED backlighting systems, and narrow pixel pitch LEDs, which improve image quality while reducing energy consumption, are expected to create opportunities for market growth.

KEY MARKET STATISTICS
Base Year [2023]	USD 60.05 billion
Estimated Year [2024]	USD 63.78 billion
Forecast Year [2030]	USD 91.90 billion
CAGR (%)	6.26%

Regional Insights

The Americas represents a highly developing and innovative landscape for the commercial display market characterized by steady growth in the industrial and commercial sectors with rising demand for advertisements to create awareness toward novel product development. The overgrowing penetration of smartphones, tablets, and smart devices encourages product manufacturers to launch their products over digital advertising platforms to boost sales and profitability, creating a platform for the commercial display market in the Americas. The market vendors across the region are introducing advanced commercial displays, including digital out-of-home solutions, benefiting the market growth. The commercial display market is rapidly growing in the Asia-Pacific region owing to the increasing usage of mobile and other digital advertising systems by various business enterprises combined with the increasing penetration of internet users. The rising presence of small and medium-sized enterprises (SMEs) with a growing focus to actively engage, attract, and reach larger consumer bases through digital advertisements in the region is expected to create a platform for commercial display products in the EMEA and APAC region. According to the European Commission (EC), small and medium-sized enterprises (SMEs) are the backbone of Europe's economy, representing 99% of all European Union (EU) businesses. Around 100 million people are employed by small and medium-sized businesses (SMEs), which account for more than half of Europe's GDP and play a critical role in adding value to every economic sector.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Commercial Display Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers
- Increasing demand for marketing & advertising across industries
- Rising demand for interactive displays across education and corporate sectors
- Growing adoption in the healthcare and public transportation sector

Market Restraints
- High cost associated with the commercial displays

Market Opportunities
- Adoption of mini-LED and micro-LED technologies in display products
- Product innovation and customized digital signage displays

Market Challenges
- Availability of a wide variety of substitutes, such as smart TV

Market Segmentation Analysis
- Component: Growing usage of hardware components to engage customers in interactive experiences
- Display Type: Expanding demand for interactive whiteboards across the education sector
- Technology: Increasing use of OLED technology due to its superior contrast ratios, faster response times, and thinner design
- Application: High potential of commercial display in corporate & marker sectors to advertise their products and brand

Market Disruption Analysis
Porter's Five Forces Analysis
Value Chain & Critical Path Analysis
Pricing Analysis
Technology Analysis
Patent Analysis
Trade Analysis
Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Commercial Display Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Commercial Display Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Planar Presents the Latest Display Technologies for Commercial and Luxury Environments at CEDIA 2023

Planar Systems, Inc. presented its latest LED and LCD commercial display solutions at CEDIA 2023. With an advanced level of design adaptability and the thinnest profiles, Planar's new professional-grade display technologies effortlessly integrate with architectural elements, offering a seamless visual experience. The newly introduced DirectLight Pro Series by Planar presents high-resolution LED displays featuring 1000-nit brightness and submillimeter pixel pitches, guaranteeing exceptional visual performance and reliability. [Published On: 2023-09-06]

Sony launches 13 new BRAVIA 4K HDR TVs in India

Sony Corporation has launched 13 new BRAVIA 4K HDR displays specifically designed for commercial use in India. The newly launched range includes the BZ40L, BZ35L, and BZ30L series, providing various options to meet diverse requirements. One of the key features of these models is the Smart System on a Chip (SoC) platform, which enables seamless performance and enhanced user experience. [Published On: 2023-08-08]

TCL CSOT Unveils Innovative Commercial and Professional Display Technologies at InfoComm 2023

TCL China Star Optoelectronics Technology Co., Ltd. has unveiled its latest commercial and professional display technologies at InfoComm 2023. The five core exhibits of TCL CSOT at InfoComm 2023 included the 105" 5K Interactive Whiteboard, 25.3" E-Paper Digital Signage, 27" HFS FHD Moving Display, 55" 4K Outdoor High Brightness Display, and the 21.3" Color Medical In-Cell Touch Display. These displays are designed for high-definition color gamut with brightness and reliability to meet the demands of various application needs. [Published On: 2023-06-16]

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Commercial Display Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Commercial Display Market, highlighting leading vendors and their innovative profiles. These include Allsee Technologies Ltd., AUO Corporation, Baanto International Ltd., BOE Technology Group Co. Ltd., Christie Digital Systems Canada Inc., Corning Incorporated, E Ink Holdings Inc., Elo Touch Solutions, Inc., Euno Displays Technologies SL, Guangdong Baolun Electronic Co., Ltd, HannStar Display Corporation, Japan Display Inc., Kent Displays, Inc., Koninklijke Philips N.V., LG Electronics, Panasonic Corporation, Planar Systems, Inc., Samsung Electronics Co. Ltd., Sharp Electronics Corporation, Shenzhen Tiancheng International Technology Co., Ltd., Sony Corporation, TCL China Star Optoelectronics Technology Co.,Ltd., Tech Global Inc., and ViewSonic Corporation.

Market Segmentation & Coverage

This research report categorizes the Commercial Display Market to forecast the revenues and analyze trends in each of the following sub-markets:

Component
- Hardware
- Services
- Software

Display Type
- Interactive Whiteboard
- OLED Display
- Outdoor Display
- Signage
- Variant Display
- Video Wall

Technology
- LCD
- LED
  - Micro LED
  - Mini LED

OLED

Product
- Digital signage
- Display monitor
- Display TVs

Display Size
- 32 to 52 inches
- 52 to 75 inches
- Above 75 inches
- Below 32 inches

Application
- BFSI
- Corporate & Marketing
- Entertainment
- Healthcare
- Hospitality
- Public & Education
- Retail
- Telecom & IT
- Transportation & Logistics

Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam

Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom

Product Code: MRR-434301986935

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Increasing demand for marketing & advertising across industries
  - 5.1.1.2. Rising demand for interactive displays across education and corporate sectors
  - 5.1.1.3. Growing adoption in the healthcare and public transportation sector
- 5.1.2. Restraints
  - 5.1.2.1. High cost associated with the commercial displays
- 5.1.3. Opportunities
  - 5.1.3.1. Adoption of mini-LED and micro-LED technologies in display products
  - 5.1.3.2. Product innovation and customized digital signage displays
- 5.1.4. Challenges
  - 5.1.4.1. Availability of a wide variety of substitutes, such as smart TV
5.2. Market Segmentation Analysis
- 5.2.1. Component: Growing usage of hardware components to engage customers in interactive experiences
- 5.2.2. Display Type: Expanding demand for interactive whiteboards across the education sector
- 5.2.3. Technology: Increasing use of OLED technology due to its superior contrast ratios, faster response times, and thinner design
- 5.2.4. Application: High potential of commercial display in corporate & marker sectors to advertise their products and brand
5.3. Market Disruption Analysis
5.4. Porter's Five Forces Analysis
- 5.4.1. Threat of New Entrants
- 5.4.2. Threat of Substitutes
- 5.4.3. Bargaining Power of Customers
- 5.4.4. Bargaining Power of Suppliers
- 5.4.5. Industry Rivalry
5.5. Value Chain & Critical Path Analysis
5.6. Pricing Analysis
5.7. Technology Analysis
5.8. Patent Analysis
5.9. Trade Analysis
5.10. Regulatory Framework Analysis

6. Commercial Display Market, by Component

6.1. Introduction
6.2. Hardware
6.3. Services
6.4. Software

7. Commercial Display Market, by Display Type

7.1. Introduction
7.2. Interactive Whiteboard
7.3. OLED Display
7.4. Outdoor Display
7.5. Signage
7.6. Variant Display
7.7. Video Wall

8. Commercial Display Market, by Technology

8.1. Introduction
8.2. LCD
8.3. LED
8.4. OLED

9. Commercial Display Market, by Product

9.1. Introduction
9.2. Digital signage
9.3. Display monitor
9.4. Display TVs

10. Commercial Display Market, by Display Size

10.1. Introduction
10.2. 32 to 52 inches
10.3. 52 to 75 inches
10.4. Above 75 inches
10.5. Below 32 inches

11. Commercial Display Market, by Application

11.1. Introduction
11.2. BFSI
11.3. Corporate & Marketing
11.4. Entertainment
11.5. Healthcare
11.6. Hospitality
11.7. Public & Education
11.8. Retail
11.9. Telecom & IT
11.10. Transportation & Logistics

12. Americas Commercial Display Market

12.1. Introduction
12.2. Argentina
12.3. Brazil
12.4. Canada
12.5. Mexico
12.6. United States

13. Asia-Pacific Commercial Display Market

13.1. Introduction
13.2. Australia
13.3. China
13.4. India
13.5. Indonesia
13.6. Japan
13.7. Malaysia
13.8. Philippines
13.9. Singapore
13.10. South Korea
13.11. Taiwan
13.12. Thailand
13.13. Vietnam

14. Europe, Middle East & Africa Commercial Display Market

14.1. Introduction
14.2. Denmark
14.3. Egypt
14.4. Finland
14.5. France
14.6. Germany
14.7. Israel
14.8. Italy
14.9. Netherlands
14.10. Nigeria
14.11. Norway
14.12. Poland
14.13. Qatar
14.14. Russia
14.15. Saudi Arabia
14.16. South Africa
14.17. Spain
14.18. Sweden
14.19. Switzerland
14.20. Turkey
14.21. United Arab Emirates
14.22. United Kingdom

15. Competitive Landscape

15.1. Market Share Analysis, 2023
15.2. FPNV Positioning Matrix, 2023
15.3. Competitive Scenario Analysis
- 15.3.1. Planar Presents the Latest Display Technologies for Commercial and Luxury Environments at CEDIA 2023
- 15.3.2. Sony launches 13 new BRAVIA 4K HDR TVs in India
- 15.3.3. TCL CSOT Unveils Innovative Commercial and Professional Display Technologies at InfoComm 2023
15.4. Strategy Analysis & Recommendation

16. Competitive Portfolio

16.1. Key Company Profiles
16.2. Key Product Portfolio