Flexible OLED Market by Technology, Application, End-User

List of Tables

[186 Pages Report] The Flexible OLED Market size was estimated at USD 613.28 million in 2023 and expected to reach USD 844.37 million in 2024, at a CAGR 38.56% to reach USD 6,015.30 million by 2030.

Flexible OLED or Organic light-emitting diodes are built on a flexible substrate, which allows the screen to bend and fold without compromising the quality of the display. The Flexible Organic Light-Emitting Diodes (OLED) market encompasses a range of industries that produce and utilize thin, lightweight, and highly adaptable display technology. The growth of the flexible OLED market is significantly influenced by the rising demand for energy-efficient and aesthetically pleasing display technologies. Technological advancements, such as developing thin and lightweight displays with wide viewing angles, high resolution, and low power consumption, further propel the market forward. The proliferation of smart devices and increased consumer spending on premium electronics are also crucial growth drivers for the market space. However, the advanced materials and technology required for flexible OLEDs enhance the cost of traditional displays, limiting their adoption. The complexity of producing uniform and defect-free flexible OLEDs on a large scale remains a significant challenge for manufacturers. Moreover, the rising trend of health and fitness tracking promotes the use of flexible OLEDs to create more ergonomic and user-friendly wearable devices, creating opportunities for market growth. The continued interest in foldable smartphones and rollable televisions provides a significant opportunity for market growth in consumer electronics.

KEY MARKET STATISTICS
Base Year [2023]	USD 613.28 million
Estimated Year [2024]	USD 844.37 million
Forecast Year [2030]	USD 6,015.30 million
CAGR (%)	38.56%

Regional Insights

In the Americas region, the United States and Canada are heavily investing in flexible OLED for devices, exhibiting strong consumer demand for innovative products. The high purchasing power of consumers leads to early adoption of premium OLED products. The Asia Pacific region is characterized by its manufacturing capabilities, significant technological advancements, and a growing customer base with increasing quality and brand consciousness. China, India, and Japan are witnessing a rise in domestic demand for OLED manufacturing and export, particularly in mobile devices and wearables. The European market values innovation but also highly emphasizes environmental impact with a rising preference for sustainable products. The investment in R&D, driven by both government funding and private enterprise, has also fueled market growth in the EMEA region. The affluent market regions in the Middle East prefer luxury and cutting-edge products, including flexible OLED technology, particularly in the smartphone and premium TV segments.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Flexible OLED Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers
- Rising ownership and production of wearable devices, smartphones, and laptops
- Need for OLED lighting tailored for automotive applications
- Growing demand for foldable and stretchable electronic products

Market Restraints
- Technical and performance limitations of flexible OLED

Market Opportunities
- Advancements to improve performance attributes and design specifications of flexible OLED
- Efforts to improve energy efficiency and sustainability of flexible OLED

Market Challenges
- Difficulties associated with manufacturing of flexible OLED

Market Segmentation Analysis
- Technology: Technological advancements in rollable OLED
- Application: Diverse applications for automotive displays
- End-User: Increasing preference of individual consumers

Market Disruption Analysis
Porter's Five Forces Analysis
Value Chain & Critical Path Analysis
Pricing Analysis
Technology Analysis
Patent Analysis
Trade Analysis
Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Flexible OLED Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Flexible OLED Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Optitune and Merck Sign Agreement on Foldable OLED Displays

Optitune and Merck & Co., Inc. have forged a strategic distribution agreement to enhance the durability and performance of foldable OLED displays. Optitune's pioneering technology, a siloxane-based ultra-flexible hard coating, promises to provide exceptional protection and superior optics to cutting-edge foldable OLED devices. [Published On: 2023-12-01]

LG Launches World's 1st Flexible OLED Television in India: Range of 21 TVs Announced

LG Electronics has launched its staggering 2023 OLED TV lineup, featuring the large OLED display at 97 inches and an exclusive, flexible gaming OLED TV-the first of its kind globally. LG's expansion of their OLED TV offerings solidifies their vanguard status in the premium television segment, aiming to sustain and further enhance their market prominence in the realm of OLED technology. [Published On: 2023-05-24]

Samsung Display's 'Rollable Flex' OLED Panel Expands More Than 5x

Samsung Display has made a groundbreaking advancement in flexible OLED technology, pioneering the "Rollable Flex" display, which showcases an exceptional ability to extend its size by over five times the original area. These pioneering technologies by Samsung Display are set to alter the landscape of flexible electronics and enhance user experience with portability and ergonomics at the core of their design. [Published On: 2023-05-23]

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Flexible OLED Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Flexible OLED Market, highlighting leading vendors and their innovative profiles. These include AUO Corporation, BOE Technology UK Limited, Corning Incorporated, Everdisplay Optronics (Shanghai) Co., Ltd., Huawei Device Co., Ltd., JOLED Inc. by Japan Display Inc., LG Display Co. Ltd, Osram GmbH, Ritdisplay Corporation, Royole Corporation, Samsung Electronics Co., Ltd., Sharp Corporation, Shenzhen Skyworth Digital Technology Co. Ltd, Sony Group, Tianma Microelectronics Co., Ltd., Universal Display Corporation, Visionox Company, and WiseChip Semiconductor Inc..

Market Segmentation & Coverage

This research report categorizes the Flexible OLED Market to forecast the revenues and analyze trends in each of the following sub-markets:

Technology
- Active Matrix Organic Light Emitting Diode
- Foldable OLED
- Passive Matrix Organic Light Emitting Diode
- Rollable OLED
- Transparent OLED

Application
- Automotive Displays
- Consumer Electronics
- Television Screens
- Wearable Devices

End-User
- Automotive
- Commercial Enterprises
- Healthcare
- Individual Consumers

Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam

Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom

Product Code: MRR-BB4648AFF3C4

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Rising ownership and production of wearable devices, smartphones, and laptops
  - 5.1.1.2. Need for OLED lighting tailored for automotive applications
  - 5.1.1.3. Growing demand for foldable and stretchable electronic products
- 5.1.2. Restraints
  - 5.1.2.1. Technical and performance limitations of flexible OLED
- 5.1.3. Opportunities
  - 5.1.3.1. Advancements to improve performance attributes and design specifications of flexible OLED
  - 5.1.3.2. Efforts to improve energy efficiency and sustainability of flexible OLED
- 5.1.4. Challenges
  - 5.1.4.1. Difficulties associated with manufacturing of flexible OLED
5.2. Market Segmentation Analysis
- 5.2.1. Technology: Technological advancements in rollable OLED
- 5.2.2. Application: Diverse applications for automotive displays
- 5.2.3. End-User: Increasing preference of individual consumers
5.3. Market Disruption Analysis
5.4. Porter's Five Forces Analysis
- 5.4.1. Threat of New Entrants
- 5.4.2. Threat of Substitutes
- 5.4.3. Bargaining Power of Customers
- 5.4.4. Bargaining Power of Suppliers
- 5.4.5. Industry Rivalry
5.5. Value Chain & Critical Path Analysis
5.6. Pricing Analysis
5.7. Technology Analysis
5.8. Patent Analysis
5.9. Trade Analysis
5.10. Regulatory Framework Analysis

6. Flexible OLED Market, by Technology

6.1. Introduction
6.2. Active Matrix Organic Light Emitting Diode
6.3. Foldable OLED
6.4. Passive Matrix Organic Light Emitting Diode
6.5. Rollable OLED
6.6. Transparent OLED

7. Flexible OLED Market, by Application

7.1. Introduction
7.2. Automotive Displays
7.3. Consumer Electronics
7.4. Television Screens
7.5. Wearable Devices

8. Flexible OLED Market, by End-User

8.1. Introduction
8.2. Automotive
8.3. Commercial Enterprises
8.4. Healthcare
8.5. Individual Consumers

9. Americas Flexible OLED Market

9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States

10. Asia-Pacific Flexible OLED Market

10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam

11. Europe, Middle East & Africa Flexible OLED Market

11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom

12. Competitive Landscape

12.1. Market Share Analysis, 2023
12.2. FPNV Positioning Matrix, 2023
12.3. Competitive Scenario Analysis
- 12.3.1. Optitune and Merck Sign Agreement on Foldable OLED Displays
- 12.3.2. LG Launches World's 1st Flexible OLED Television in India: Range of 21 TVs Announced
- 12.3.3. Samsung Display's 'Rollable Flex' OLED Panel Expands More Than 5x
12.4. Strategy Analysis & Recommendation

13. Competitive Portfolio

13.1. Key Company Profiles
13.2. Key Product Portfolio