Alcoholic Beverages Market by Product Type, Alcohol Volume Percentage (10% to 20%, More than 20%, Under 10%), Category, Distribution Channel

List of Tables

[180 Pages Report] The Alcoholic Beverages Market size was estimated at USD 1.18 trillion in 2023 and expected to reach USD 1.24 trillion in 2024, at a CAGR 5.65% to reach USD 1.73 trillion by 2030.

Alcoholic beverages are drinks containing ethanol, commonly known as alcohol. They have been part of human culture and social practices for thousands of years. These beverages are produced through the fermentation of fruit, vegetables, or grains. The primary categories of alcoholic beverages include beers, wines, and spirits, each with various styles and flavor profiles catering to a myriad of consumer preferences. A shift towards premium alcoholic beverages among consumers and the proliferation of beverage culture in restaurants and cafes is driving demand for alcoholic beverages, and there is an increasing willingness to experiment with new flavors and types. Utilization of social media strategies, brand endorsements by influencers and celebrities, and the expansion of online distribution networks have improved the penetration of alcoholic beverages. However, the possibility of contamination of the alcoholic beverage and issues associated with poor texture or taste of the beverage can lead to product recalls. Furthermore, producing alcoholic beverages involves a complex process that can face numerous challenges, and the low quality of raw materials significantly affects the final product. However, key players are exploring the integration of novel and sustainable production methodologies to scale the manufacture of alcoholic beverages. New product launches, exploration of new flavors, attractive packaging, and capitalizing on the growing interest in craft and artisanal products can attract consumers looking for unique and high-quality options.

KEY MARKET STATISTICS
Base Year [2023]	USD 1.18 trillion
Estimated Year [2024]	USD 1.24 trillion
Forecast Year [2030]	USD 1.73 trillion
CAGR (%)	5.65%

Regional Insights

In the Americas region, especially in the U.S. and Canada, consumer preferences have shown a marked shift towards craft and premium alcoholic beverages. This movement is supported by a robust restaurant and cafe culture and the presence of several key manufacturers. The latest investments have been directed toward the expansion of craft breweries and distilleries alongside technological advancements to improve production efficiencies. Canadian consumers exhibit a strong preference for locally produced wines and craft beers, driven by a national emphasis on supporting local businesses. APAC's alcoholic beverages market is rapidly expanding, with a notable increase in the consumption of imported wines and craft beers. This is due in part to the rising middle class and the influence of Western culture among younger demographics. Recent research has focused on consumer behavior in relation to online alcohol sales, a platform that has seen significant growth in recent years. Japan's market is distinguished by its strong cultural ties to traditional drinks such as sake. India showcases a burgeoning market for beer and spirits among urban youth, particularly for branded and premium products. The European Union boasts a rich tradition in wine, beer, and spirits production, with distinct geographical indications and brands. Consumer trends show a growing interest in organic and biodynamic products, with recent initiatives aimed at promoting these practices among European producers. Research and investment in the region are often directed towards sustainability and reducing the carbon footprint of production processes. Central European economies feature a number of local wineries and distilleries that cater to the regional and local taste preferences of consumers.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Alcoholic Beverages Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers
- Changing lifestyles and increasing urbanization coupled with rise in disposable income
- Increasing consumption of alcohol among young adult population
- Presence of products at affordable prices and availability at wide range of stores

Market Restraints
- High cost of premium and super-premium alcoholic beverages

Market Opportunities
- Introduction of premium products with varied taste to increase the market presence across discrete consumers
- Integration of local flavor in branded beverages to target local consumers

Market Challenges
- Steady shift to non-alcoholic beverages with concerns over health associated diseases

Market Segmentation Analysis
- Product Type: Ongoing advancements to produce innovative beer in a range of flavors catering to diverse palates
- Distribution Channel: Emergence of the off-trade distribution channel to enhance brand visibility and appeal to the end consumer

Market Disruption Analysis
Porter's Five Forces Analysis
Value Chain & Critical Path Analysis
Pricing Analysis
Technology Analysis
Patent Analysis
Trade Analysis
Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Alcoholic Beverages Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Alcoholic Beverages Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Yauatcha Bangalore Introduces Exclusive Private Wine Label 'Ivelle' in Collaboration with Fratelli Wines

Yauatcha Bangalore announced the launch of its exclusive wine label 'Ivelle,' a unique offering created in collaboration with Fratelli Wines. This signature blend, available solely by the glass at Yauatcha, combines the Muller Thurgau and Gewurztraminer grapes to bridge the culinary tastes of India and China. The selection of Muller Thurgau, a hybrid of Riesling and Madeleine Royale cultivated for its delicate aromas, along with the aromatic Gewurztraminer, aims to complement the intricate flavors of Yauatcha's dishes while appealing to the Indian palate. [Published On: 2024-01-12]

United Breweries launch Heineken Silver Draught Beer

United Breweries Ltd. announced the launch of its Heineken Silver Draught Beer in India. This strategic move aims to cater to the sophisticated palates of consumers by introducing a premium, smoothly crafted beer ideal for enhancing social gatherings. Initially available in a selection of upscale pubs and bars, United Breweries Ltd. has articulated plans to expand Heineken Silver's availability across more markets in the near future. [Published On: 2023-11-28]

Treasury Wine Estates expands New Zealand presence with "premium vineyard" acquisition

Treasury Wine Estates (TWE), an Australian wine company, has acquired a premium vineyard in the Marlborough region. This acquisition has effectively increased TWE's total landholding in Marlborough to 750 hectares, underscoring its commitment to expanding its portfolio of fine wines from one of New Zealand's wine-producing areas. [Published On: 2023-11-26]

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Alcoholic Beverages Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Alcoholic Beverages Market, highlighting leading vendors and their innovative profiles. These include Anheuser-Busch InBev, Asahi Group Holdings, Ltd., Bacardi Limited, Brown-Forman Corporation, Buzzballz, LLC, Canteen Spirits, Carlsberg A/S, China Resources Snow Breweries Limited, Constellation Brands, Inc., Cutwater Spirits, Davide Campari-Milano N.V., Diageo PLC, E. & J. Gallo Winery, Heineken N.V., Integrated Beverage Group LLC, Miami Cocktail Company, Molson Coors Beverage Company, Pernod Ricard S.A., Precept Wine, LLC, Remy Cointreau, Sula Vineyards Pvt. Ltd., Suntory Holdings Limited, The Edrington Group Limited, The Kirin Holdings Company, Limited, Treasury Wine Estates Ltd., Union Wine Company, and William Grant & Sons Limited.

Market Segmentation & Coverage

This research report categorizes the Alcoholic Beverages Market to forecast the revenues and analyze trends in each of the following sub-markets:

Product Type
- Beer
- Cider
- Spirits
- Wine

Alcohol Volume Percentage
- 10% to 20%
- More than 20%
- Under 10%

Category
- Premium
- Regular
- Super Premium

Distribution Channel
- Off Trade
  - Online Stores
  - Specialist Stores
  - Supermarket/Hypermarket

On Trade

Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam

Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom

Product Code: MRR-434CCDA040F8

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Changing lifestyles and increasing urbanization coupled with rise in disposable income
  - 5.1.1.2. Increasing consumption of alcohol among young adult population
  - 5.1.1.3. Presence of products at affordable prices and availability at wide range of stores
- 5.1.2. Restraints
  - 5.1.2.1. High cost of premium and super-premium alcoholic beverages
- 5.1.3. Opportunities
  - 5.1.3.1. Introduction of premium products with varied taste to increase the market presence across discrete consumers
  - 5.1.3.2. Integration of local flavor in branded beverages to target local consumers
- 5.1.4. Challenges
  - 5.1.4.1. Steady shift to non-alcoholic beverages with concerns over health associated diseases
5.2. Market Segmentation Analysis
- 5.2.1. Product Type: Ongoing advancements to produce innovative beer in a range of flavors catering to diverse palates
- 5.2.2. Distribution Channel: Emergence of the off-trade distribution channel to enhance brand visibility and appeal to the end consumer
5.3. Market Disruption Analysis
5.4. Porter's Five Forces Analysis
- 5.4.1. Threat of New Entrants
- 5.4.2. Threat of Substitutes
- 5.4.3. Bargaining Power of Customers
- 5.4.4. Bargaining Power of Suppliers
- 5.4.5. Industry Rivalry
5.5. Value Chain & Critical Path Analysis
5.6. Pricing Analysis
5.7. Technology Analysis
5.8. Patent Analysis
5.9. Trade Analysis
5.10. Regulatory Framework Analysis

6. Alcoholic Beverages Market, by Product Type

6.1. Introduction
6.2. Beer
6.3. Cider
6.4. Spirits
6.5. Wine

7. Alcoholic Beverages Market, by Alcohol Volume Percentage

7.1. Introduction
7.2. 10% to 20%
7.3. More than 20%
7.4. Under 10%

8. Alcoholic Beverages Market, by Category

8.1. Introduction
8.2. Premium
8.3. Regular
8.4. Super Premium

9. Alcoholic Beverages Market, by Distribution Channel

9.1. Introduction
9.2. Off Trade
9.3. On Trade

10. Americas Alcoholic Beverages Market

10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States

11. Asia-Pacific Alcoholic Beverages Market

11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand
11.13. Vietnam

12. Europe, Middle East & Africa Alcoholic Beverages Market

12.1. Introduction
12.2. Denmark
12.3. Egypt
12.4. Finland
12.5. France
12.6. Germany
12.7. Israel
12.8. Italy
12.9. Netherlands
12.10. Nigeria
12.11. Norway
12.12. Poland
12.13. Qatar
12.14. Russia
12.15. Saudi Arabia
12.16. South Africa
12.17. Spain
12.18. Sweden
12.19. Switzerland
12.20. Turkey
12.21. United Arab Emirates
12.22. United Kingdom

13. Competitive Landscape

13.1. Market Share Analysis, 2023
13.2. FPNV Positioning Matrix, 2023
13.3. Competitive Scenario Analysis
- 13.3.1. Yauatcha Bangalore Introduces Exclusive Private Wine Label 'Ivelle' in Collaboration with Fratelli Wines
- 13.3.2. United Breweries launch Heineken Silver Draught Beer
- 13.3.3. Treasury Wine Estates expands New Zealand presence with "premium vineyard" acquisition
13.4. Strategy Analysis & Recommendation

14. Competitive Portfolio

14.1. Key Company Profiles
14.2. Key Product Portfolio